Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
The Consumer Lifestyles in Morocco report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in Morocco report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer landscape in Morocco 2025
- Personal traits and values
- Moroccans feel concerned that the cost of everyday items are going up
- Time with partner or spouse - most prioritised by Gen X
- Consumers feel it is important to experience cultures other than their own
- Older generations value online virtual experiences
- Younger generations expect their life to be better in the future
- Personal traits and values survey highlights
- Home life and leisure time
- Connecting with friends virtually - a leading home activity among older generations
- Consumers in Morocco like engaging in personal interactions with friends
- Outside space - most desired home feature by Gen Z
- Access to green spaces - most desired external feature by older generations
- Consumers in Morocco desire relaxation when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers in Morocco look for healthy ingredients in food and beverages
- Gen Z most likely to highlight not having time to cook as a barrier to cooking
- Consumers prepare meals for themselves regularly
- Baby Boomers seek to reduce meat consumption
- Baby Boomers are ready to pay more for products with superior taste
- Eating and dietary habits survey highlights
- Working life
- Gen X most eager to collaborate with individuals similar to them
- Consumers desire to have a workplace in close proximity to their home
- Baby Boomers seek to acquire effective training
- Consumers in Morocco expect to work from home
- Working life survey highlights
- Health and wellness
- Moroccans walk or hike for exercise
- Younger consumers enjoy meditation as an effective stress-reduction activity
- Moroccans consider all natural to be the most influential product feature
- Millennials most likely to own fitness wearables
- Health and wellness survey highlights
- Shopping and spending
- Consumers like to find bargains
- Older generations enjoy going to shopping malls
- Gen X enjoy buying gifts for loved ones
- Baby Boomers say they often rent items for specific occasions instead of buying them
- Consumers in Morocco often sell used or second-hand items
- Millennials regularly show support for companies by following their social media updates
- Consumers in Morocco highly trust friends and family recommendations
- Consumers in Morocco expect to spend more on education
- Older generations count on financial aid from close associates or relatives
- Shopping and spending survey highlights
