In 2023, the Italian packaging industry intensified its commitment to sustainability, driven by heightened consumer awareness and government regulations. Key trends included the increased use of recyclable and biodegradable materials, the rise of smart packaging featuring QR codes for enhanced consumer engagement, and collaborative efforts to develop innovative solutions.
The Packaging in Italy report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Packaging in Italy report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Packaging in 2023: The big picture
- 2023 key trends
- Smaller pack size formats are gaining traction for food on account of affordability
- Consumers preferring smaller pack sizes for on-the-go consumption
- Glass bottle share shrinks in alcoholic drinks but it remains a key pack type thanks to its premium appeal
- HDPE bottles are popular for beauty and personal care products packaging as they are durable
- PET bottles a prominent pack type in home care products
- Environmental labelling for packaging mandatory in Italy
- Digital packaging information in alcoholic drinks is mandatory in Italy
- Disposal instruction mandatory in Italy since 2020
- Table 1 Overview of Packaging Recycling and Recovery in Italy: 2021/2022 and Targets for 2023
