In 2024, Italy’s packaging landscape underwent a transformation driven by sustainability mandates, cost pressures and evolving consumer lifestyles. Across food, beverages, beauty, home care and pet care, brands embraced recent formats, such as paper-based packs and refill pouches, and growing formats, such as lightweight PET jars and flexible plastic, alongside smaller pack sizes (250-500ml) and single-serve options to meet portion-control needs and affordability demands.
This Packaging in Italy report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Packaging in Italy report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Packaging in 2024: The big picture
- 2024 key trends
- Shift to paper-based packs and smaller sizes in food packaging
- Rise of rPET, aluminium cans and eco-friendly alternatives in Italy’s beverage packaging
- Growth of cans and sustainable packaging in Italy’s alcoholic drinks
- Refill pouches and recyclable materials drive beauty packaging in 2024
- Rise of refillable pouches and PET jars in Italy’s home care packaging
- Flexible packaging leads pet food trends
- EU packaging rules will drive the usage of recyclable and sustainable packaging
- EPR fee adjustments in Italy to promote recyclable packaging
- Ecommerce packaging rules 2026 for reduced empty space
- Italy is a European leader in bioplastics recycling and circular economy innovation
- Italy achieves 97% recycling coverage through CONAI partnerships
- PFAS-free seaweed packaging a sustainable alternative to forever chemicals
- Table 1 Overview of Packaging Recycling and Recovery in Italy: 2022/2023 and Targets for 2024
