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Feminine Hygiene Products: Global Strategic Business Report

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    Report

  • 373 Pages
  • October 2022
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 2832330

Global Feminine Hygiene Products Market to Reach $32.8 Billion by 2027

In the changed post COVID-19 business landscape, the global market for Feminine Hygiene Products estimated at US$21 Billion in the year 2020, is projected to reach a revised size of US$32.8 Billion by 2027, growing at a CAGR of 6.6% over the analysis period 2020-2027. Sanitary Napkins, one of the segments analyzed in the report, is projected to record a 7.3% CAGR and reach US$15.2 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Tampons & Menstrual Cups segment is readjusted to a revised 5.4% CAGR for the next 7-year period.

The U.S. Market is Estimated at $5.7 Billion, While China is Forecast to Grow at 10.6% CAGR

The Feminine Hygiene Products market in the U.S. is estimated at US$5.7 Billion in the year 2020. China, the world's second largest economy, is forecast to reach a projected market size of US$7.2 Billion by the year 2027 trailing a CAGR of 10.7% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.7% and 5.3% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 4.7% CAGR.

Panty Liners Segment to Record 6.6% CAGR

In the global Panty Liners segment, USA, Canada, Japan, China and Europe will drive the 6.2% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$2.2 Billion in the year 2020 will reach a projected size of US$3.4 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$4.5 Billion by the year 2027, while Latin America will expand at a 7.2% CAGR through the analysis period.

Select Competitors (Total 242 Featured) -

  • ALBAAD.com
  • Edgewell Personal Care Company
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Lil-lets Group Limited
  • Natracare Bodywise (UK) Ltd.
  • PayChest Inc.
  • Playtex Products Inc.
  • Procter & Gamble
  • Rostam Ltd.
  • Svenska Cellulosa Aktiebolaget (SCA)
  • THINX Inc.
  • Unicharm Corporation

What`s New for 2022?

  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and Research Platform
  • Complimentary updates for one year
Frequently Asked Questions about the Global Market for Feminine Hygiene Products

What is the estimated value of the Global Market for Feminine Hygiene Products?

The Global Market for Feminine Hygiene Products was estimated to be valued at $21 Billion in 2020.

What is the growth rate of the Global Market for Feminine Hygiene Products?

The growth rate of the Global Market for Feminine Hygiene Products is 6.6%, with an estimated value of $32.8 Billion by 2027.

What is the forecasted size of the Global Market for Feminine Hygiene Products?

The Global Market for Feminine Hygiene Products is estimated to be worth $32.8 Billion by 2027.

Who are the key companies in the Global Market for Feminine Hygiene Products?

Key companies in the Global Market for Feminine Hygiene Products include ALBAAD.com, Edgewell Personal Care Company, Johnson & Johnson, Kao Corporation, Kimberly, Clark Corporation, Lil, lets Group Limited and PayChest Inc..

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession
  • Recent Market Activity
  • Feminine Hygiene Products: Providing Care, Convenience, Comfort, and Empowerment for Women and Girls
  • Growth Drivers in a Nutshell
  • Increasing Awareness among Women about Multiple Alternatives Focused on Health, Comfort and Convenience: The Fundamental Growth Driver
  • Quick Facts from Around the World
  • Comfort Outperforms Price
  • The Convenience Factor
  • Physically Active Schedules: A Preferred Lifestyle Choice
  • Global Market Outlook
  • Traditional Revenue Contributors Lose Growth Momentum to Developing Countries
  • Manufacturers Depend on Emerging Markets to Increase Sales Momentum
  • Feminine Hygiene Products - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
2. FOCUS ON SELECT PLAYERS
  • Albaad Corporate (Israel)
  • Rostam Ltd. (Israel)
  • Edgewell Personal Care Company (USA)
  • Johnson & Johnson (USA)
  • Playtex Products Inc. (USA)
  • Kao Corporation (Japan)
  • Kimberly-Clark Corporation (USA)
  • Lil-lets Group Limited (UK)
  • Natracare Bodywise (UK) Ltd. (UK)
  • PayChest, Inc. (USA)
  • Procter & Gamble (USA)
  • Fater S.p.A. (Italy)
  • Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
  • THINX, Inc. (USA)
  • Unicharm Corporation (Japan)
3. MARKET TRENDS & DRIVERS
  • Despite the Aging and Declining Menstruating Population, Innovations Set to Disrupt the Global Feminine Hygiene Market
  • Startups Develop Enhanced Feminine Hygiene Products
  • Contribution of New and Existing Players
  • Innovative Period Care Products Widen their Original Market Niches
  • Advantages of Innovative Feminine Hygiene Products
  • Period Tracking Apps: The Future of Period Care Products?
  • Surging Popularity of New-Age Natural, Renewable, Re-usable, and Organic Products Drive Steady Market Growth
  • Period Care Products to Become Environmentally Sustainable
  • Few of the Many Products Based on Natural/Renewable Materials
  • Traditional Feminine Hygiene Products Found to Contain Glyphosate, Organic Alternatives Emerge to be Attractive
  • Tampons Also Go the 'Natural' Way
  • Conventional Feminine Hygiene Products Gradually Give Way to Natural Options
  • Biodegradable, Compostable, and Plastic-Free Products Grow in Prominence
  • Focus on Affordability, Accessibility, and Quality Factors Drive Faster Growth in Demand for Panty Liners
  • Menstrual Cup, Touted as the Future of Period Protection, Face Impediments in Mass Adoption
  • Governmental Support and Favorable Initiatives Benefit Market Expansion
  • Focus on Effective and Affordable Products on the Rise
  • Wyeth's Drug for Menstrual Suppression: How Safe?
  • Sanitary Napkins Versus Tampons: The Competition Continues
  • Key Factors Influencing Tampon Adoption
  • Factors Influencing Tampon Adoption (Impact on Selection - Rated on 1 to 10 Scale)
  • Packaging and Marketing of Tampons
  • Misconceptions about Tampons
  • Concerns Related to Anatomy and Tampon Functions
  • Concerns About Virginity
  • Online Sales Offers New Avenues of Growth
  • The Importance of Packaging in the Feminine Hygiene Products Market
  • Favorable Demographic, Social and Economic Trends Strengthens Market Prospects
  • Teen Population: A Lucrative Demographic Segment & the New Advertising Target
  • Rising Women Workforce: A Business Case for the Hygiene Market
  • Increasing Affluence of the Ballooning Middle Class Population
  • Sanitary Napkins Still Beyond the Reach of Many Asian & African Countries
  • Innovative Approaches Set to Alter the Landscape
  • Period-Proof High-Tech Underpants from Thinx
  • Menstrual Cups with the Potential to Replace Pads and Tampons
  • The Alicia™ Menstrual Pod™
  • The DivaCup™
  • Tampon Innovations in Recent Years
  • pH Adjusting Tampons
  • Jelly Fish as Super Absorbent Tampons
  • Tampons with a 'Wireless Tampon Signal'
  • Advanced, Bluetooth Compatible Tampons
  • Organic Tampons
  • Lola Subscription Service for Providing Organic Cotton Tampons
  • Other Tampon Innovations
  • The Modibodi Underwear for Protection against Leaks
  • Innovative, Affordable Period Device to Change Way Young Women Deal with Periods
  • Select Novel Projects that are Empowering Women and Promoting Menstrual Health the Sustainable Way
  • AFRIpads (Uganda)
  • Lunette (Finland)
  • Kindara (USA)
  • NatraCare (UK)
  • Sustainable Health Enterprises (SHE) (Rwanda)
  • Flo, an Innovative, Affordable Period Kit for Underdeveloped Countries (USA)
  • Saathi Organic Sanitary Pads (India)
  • The Robin Danielson Act (USA)
  • Few Futuristic Feminine Hygiene Products
  • Tampons for Diagnosing Diseases
  • Tampons for Specifically Detecting Ovarian Cancer
  • Smart Menstrual Cup
  • Medication Dispensing Vaginal Inserts
  • Other Noteworthy Innovations and Advancements over the Years
  • Leakage Prevention
  • Variable Flow Management
  • Thin & Absorbent: The Need of Today's Women
  • Ultra-thin Products
  • Self-Adhesive/Beltless Napkin
  • The Stain-Lock System
  • Emergence of Scented Products
  • Flushable & Biodegradable Sanitary Napkins
  • Feminine Sanitary Products Go Green
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Feminine Hygiene Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 2: World Historic Review for Feminine Hygiene Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 3: World 15-Year Perspective for Feminine Hygiene Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2012, 2021 & 2027
  • Table 4: World Recent Past, Current & Future Analysis for Cleaning & Deodorizing Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 5: World Historic Review for Cleaning & Deodorizing Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 6: World 15-Year Perspective for Cleaning & Deodorizing Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
  • Table 7: World Recent Past, Current & Future Analysis for Sanitary Napkins by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 8: World Historic Review for Sanitary Napkins by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 9: World 15-Year Perspective for Sanitary Napkins by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
  • Table 10: World Recent Past, Current & Future Analysis for Tampons & Menstrual Cups by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 11: World Historic Review for Tampons & Menstrual Cups by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 12: World 15-Year Perspective for Tampons & Menstrual Cups by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
  • Table 13: World Recent Past, Current & Future Analysis for Panty Liners by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 14: World Historic Review for Panty Liners by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 15: World 15-Year Perspective for Panty Liners by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
  • Table 16: World Recent Past, Current & Future Analysis for Disposable by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 17: World Historic Review for Disposable by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 18: World 15-Year Perspective for Disposable by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
  • Table 19: World Recent Past, Current & Future Analysis for Reusable by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 20: World Historic Review for Reusable by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 21: World 15-Year Perspective for Reusable by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
  • Table 22: World Feminine Hygiene Products Market Analysis of Annual Sales in US$ Million for Years 2012 through 2027
III. MARKET ANALYSIS
UNITED STATES
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
CANADA
JAPAN
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
CHINA
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
EUROPE
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
FRANCE
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)
GERMANY
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
ITALY
UNITED KINGDOM
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
AUSTRALIA
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E)
INDIA
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E)
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2022 (E)
IV. COMPETITION

Companies Mentioned

A selection of companies mentioned in this report includes:

  • ALBAAD.com
  • Edgewell Personal Care Company
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Lil-lets Group Limited
  • Natracare Bodywise (UK) Ltd.
  • PayChest Inc.
  • Playtex Products Inc.
  • Procter & Gamble
  • Rostam Ltd.
  • Svenska Cellulosa Aktiebolaget (SCA)
  • THINX Inc.
  • Unicharm Corporation