The global activewear market was valued at $425.5 billion in 2022, and is projected to reach $771.8 billion by 2032, growing at a CAGR of 6.2% from 2023 to 2032.
Activewear is apparel, footwear, and accessories meant for sports and physical activities such as sprinting, yoga, bicycle riding, and other sports. Activewear comprises lightweight, breathable fabrics that allow for freedom of movement and comfort when exercising. With characteristics such as moisture-wicking, temperature management, and compression, these clothing are particularly intended to give utility and performance. Sports bras, leggings, shorts, tank tops, t-shirts, and jackets are examples of activewear apparel. In recent years, the sportswear industry has grown significantly, with an emphasis on efficiency, environmental responsibility, and aesthetics.
Extensive advantages offered by activewear such as water resistance, bi-stretchable function, anti-bacterial fabric, and wicking function and surge in participation of consumers in physical and fitness activities act as key demand driving factors of the global market. Moreover, the female consumer base for activewear is Increasing, owing to the holistic approach of female customers toward sports and fitness. Thus, Increase in the adoption of athleisure wear as work or streetwear propels the growth of the overall market. Furthermore, rise in disposable Income and Increase in fitness concerns significantly contribute to the growth of the market. However, the volatile cost of raw materials and inflated cost of designing lead to the high cost of the final product. This hampers the sales of the product among price-sensitive customers, thereby restraining market growth. Moreover, the presence of counterfeit brands results in safety issues and Inconvenience for consumers hampering the growth of the market. Conversely, Increase in the use of green textiles and implementation of sustainable production methods fuel the adoption of activewear among green consumers. Furthermore, rise in promotional activities such as physical activity campaigns, empowerment programs, and activewear promotion by sponsoring celebrities or athletes are expected to provide lucrative opportunities for the key players.
The global activewear market is segmented into product type, fabric, gender, distribution channel, and region. By product type, the market is classified into ready-to-wear, fashion outer, pants, & t-shirts; rash guard, wet suit, & swim wear; sports shoes, aqua shoes, & aqua socks; and fashion brand. On the basis of the fabric, it is categorized into polyester, nylon, neoprene, polypropylene, spandex, cotton, and others. By gender, the market is classified into men, women, and kids. Depending on the distribution channel, it is bifurcated into offline and online. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Spain, Italy, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, and rest of LAMEA).
Players operating in the global activewear market have adopted various developmental strategies to expand their activewear share, Increase profitability, and remain competitive in the market. Key players profiled in this report Include Dick's Sporting Goods, Inc., V.F. Corporation, Columbia Sporting Company, LULULEMON ATHLETICA Inc., Puma SE, NIKE, Inc., Adidas AG, Under Armour, Inc., Skechers U.S.A., Inc., ASICS Corporation, PVH CORP., and The GAP, Inc.
Activewear is apparel, footwear, and accessories meant for sports and physical activities such as sprinting, yoga, bicycle riding, and other sports. Activewear comprises lightweight, breathable fabrics that allow for freedom of movement and comfort when exercising. With characteristics such as moisture-wicking, temperature management, and compression, these clothing are particularly intended to give utility and performance. Sports bras, leggings, shorts, tank tops, t-shirts, and jackets are examples of activewear apparel. In recent years, the sportswear industry has grown significantly, with an emphasis on efficiency, environmental responsibility, and aesthetics.
Extensive advantages offered by activewear such as water resistance, bi-stretchable function, anti-bacterial fabric, and wicking function and surge in participation of consumers in physical and fitness activities act as key demand driving factors of the global market. Moreover, the female consumer base for activewear is Increasing, owing to the holistic approach of female customers toward sports and fitness. Thus, Increase in the adoption of athleisure wear as work or streetwear propels the growth of the overall market. Furthermore, rise in disposable Income and Increase in fitness concerns significantly contribute to the growth of the market. However, the volatile cost of raw materials and inflated cost of designing lead to the high cost of the final product. This hampers the sales of the product among price-sensitive customers, thereby restraining market growth. Moreover, the presence of counterfeit brands results in safety issues and Inconvenience for consumers hampering the growth of the market. Conversely, Increase in the use of green textiles and implementation of sustainable production methods fuel the adoption of activewear among green consumers. Furthermore, rise in promotional activities such as physical activity campaigns, empowerment programs, and activewear promotion by sponsoring celebrities or athletes are expected to provide lucrative opportunities for the key players.
The global activewear market is segmented into product type, fabric, gender, distribution channel, and region. By product type, the market is classified into ready-to-wear, fashion outer, pants, & t-shirts; rash guard, wet suit, & swim wear; sports shoes, aqua shoes, & aqua socks; and fashion brand. On the basis of the fabric, it is categorized into polyester, nylon, neoprene, polypropylene, spandex, cotton, and others. By gender, the market is classified into men, women, and kids. Depending on the distribution channel, it is bifurcated into offline and online. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Spain, Italy, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, and rest of LAMEA).
Players operating in the global activewear market have adopted various developmental strategies to expand their activewear share, Increase profitability, and remain competitive in the market. Key players profiled in this report Include Dick's Sporting Goods, Inc., V.F. Corporation, Columbia Sporting Company, LULULEMON ATHLETICA Inc., Puma SE, NIKE, Inc., Adidas AG, Under Armour, Inc., Skechers U.S.A., Inc., ASICS Corporation, PVH CORP., and The GAP, Inc.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the activewear market analysis from 2022 to 2032 to identify the prevailing activewear market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the activewear market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report Includes the analysis of the regional as well as global activewear market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Product Type
- Ready to Wear
- Fashion Outer, Pants, and T-Shirts
- Rash Guard, Wet Suit, and Swim Wear
- Sports shoes, Aqua Shoes, and Aqua Socks
- Fashion Brand
By Fabric
- Polyester
- Nylon
- Neoprene
- Polypropylene
- Spandex
- Cotton
- Others
By Gender
- Men
- Women
- Kids
By Distributional Channel
- Offline
- Sub Type
- Hypermarkets/Supermarkets
- Brand Outlets
- Specialty Stores
- Independent Retail Stores
- Online
- Sub Type
- Direct
- Indirect
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa,
- Saudi Arabia
- Rest of LAMEA
Key Market Players
- Adidas AG
- ASICS Corporation
- Columbia Sportswear Company
- DICKS Sporting Goods, Inc
- lululemon athletica Inc
- Nike, Inc.
- Puma SE
- PVH Corp.
- Skechers USA, Inc.
- The Gap, Inc.
- Under Armour, Inc.
- V.F. Corporation
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: ACTIVEWEAR MARKET, BY PRODUCT
CHAPTER 5: ACTIVEWEAR MARKET, BY FABRIC
CHAPTER 6: ACTIVEWEAR MARKET, BY REGION
CHAPTER 7: COMPANY PROFILES
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Executive Summary
According to a new report, titled, 'Activewear Market,' The activewear market was valued at $425.5 billion in 2022, and is estimated to reach $771.8 billion by 2032, growing at a CAGR of 6.2% from 2023 to 2032.Activewear is clothing that is intended and worn, particularly for strenuous sports, fitness, and other recreational activities. It includes a variety of clothes designed with utility, convenience, and efficiency in mind. Athletic shirts, sports bras, leggings, shorts, sweatpants, hoodies, jackets, and footwear such as running shoes are types of activewear. Activewear's major purpose is to support and improve performance during physical activities. These clothes are frequently composed of specialized fabrics that provide moisture-wicking, flexibility, stretching, and durability.
Changing the paradigm of the educational system supports the growth of the sports industry and industries dependent on it. In addition, rise in sports education and sports training in academics have significantly increased awareness of sports and fitness. Thus, many schools/educational institutes offer training to students, providing them an opportunity to compete in various sports competitions. In addition, hectic lifestyle coupled with rise in instances of consumers choosing outdoor activities such as adventure sports to unwind or break the monotony of their daily life boosts the activewear market growth. Furthermore, initiatives taken by various governments in countries such as India and Australia to promote sports, health, and fitness have led to an increased consciousness about sports and sports-related products such as sports shoes, running & walking shoes, and tracksuits, which, in turn, drives the growth of the market. The industry is expected to present appealing business prospects as a result of changing customer lifestyles and increased penetration of Internet commerce. In light of work-related stress and lifestyle issues, consumers are growing more health concerned. As a result of an upsurge in the proportion of health-conscious consumers, there is a significant demand for athletic clothing and footwear, which boosts the development of the activewear industry. Furthermore, the rise in the trend of attractive sports gear, as well as constant advancements in sportswear and footwear, significantly contribute to the global market's growth.
High price and remarkable popularity of activewear brands have led to the advent of counterfeit activewear brands. Counterfeit brands are generally prevalent in developing economies where customers are highly price sensitive. This factor restricts the sales of the existing original activewear brands in these regions. Counterfeit brands are of low quality and often lead to inconvenience & safety issues for customers, subsequently developing negative perceptions among customers. Online distribution channel is one of the major platforms, where transaction of counterfeited brands is easily camouflaged. China is the leading country that produces and sells counterfeit products in the market due to a deficit in the demand-supply balance. The activewear of popular brands such as Nike, Adidas, and others are copied and sold at low prices in the market. Hence, people have easy access to these cheaper counterfeit products in the market, which restrains the growth of the activewear market.
The global activewear market is segmented into product type, fabric, gender, distribution channel, and region. By product type, the market is classified into ready-to-wear, fashion outer, pants, & t-shirts; rash guard, wet suit, & swim wear; sports shoes, aqua shoes, & aqua socks; and fashion brand. On the basis of the fabric, it is categorized into polyester, nylon, neoprene, polypropylene, spandex, cotton, and others. By gender, the market is classified into men, women, and kids. Depending on the distribution channel, it is bifurcated into offline and online. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Spain, Italy, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, and rest of LAMEA).
Players operating in the global activewear market have adopted various developmental strategies to expand their activewear share, increase profitability, and remain competitive in the market. Key players profiled in this report include Dick's Sporting Goods, INC., V.F. Corporation, Columbia Sporting Company, LULULEMON ATHLETICA INC., Puma SE, NIKE, INC., Adidas AG, Under Armour, Inc., Skechers U.S.A., INC., ASICS Corporation, PVH CORP., and The GAP, INC.
Key findings of the study
- On the basis of product type, the fashion outer, pants, & t-shirts segment dominated the activewear industry in 2022 and is expected to retain its dominance throughout the forecast period.
- By fabric, the polyester segment led the global activewear market demand in 2022 and is expected to retain its dominance throughout the forecast period.
- By gender, the women segment led the global activewear market demand in 2022 and is expected to retain its dominance throughout the forecast period.
- On the basis of distribution channel, the offline segment dominated the global market in 2022 and is expected to retain its dominance throughout the forecast period.
- Region wise, North America accounted for the highest activewear market share in 2022 and is expected to grow at a CAGR of 4.9%.
Companies Mentioned
- Adidas AG
- ASICS Corporation
- Columbia Sportswear Company
- DICKS Sporting Goods, Inc
- lululemon athletica inc
- Nike, Inc.
- Puma SE
- PVH Corp.
- Skechers USA, Inc.
- The Gap, Inc.
- Under Armour, Inc.
- V.F. Corporation
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 320 |
| Published | May 2023 |
| Forecast Period | 2022 - 2032 |
| Estimated Market Value ( USD | $ 425.5 billion |
| Forecasted Market Value ( USD | $ 771.8 billion |
| Compound Annual Growth Rate | 6.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 12 |
