Unveiling Africa's Digital Horizon: Latest Report Exposes Rapid Expansion in B2C E-Commerce.
The report highlights a major shift from cash to digital and instant payments gaining momentum throughout Africa. Nigeria, for instance, saw a significant decrease in cash transactions from 95% in 2019 to 80% in 2022, emblematic of this transition. This shift underscores Africa's increasing reliance on digital wallets and instant payment systems, which are rapidly becoming the norm, thereby boosting financial inclusion and efficiency.
"Africa's E-Commerce landscape is experiencing a transformative shift, driven by technological advancements and changing consumer preferences.", according to the publisher. The latest report captures the dynamic nature of this market, providing valuable insights for businesses looking to leverage Africa's digital revolution.
In the B2C E-Commerce sector, major players such as Amazon, Jumia, Takealot, and Konga are driving innovation and competition, providing diverse consumer experiences tailored to local preferences. Amazon's upcoming launch in South Africa is expected to reshape the market, while companies like Takealot and Konga strengthen their positions through infrastructure improvements and strategic partnerships.
Looking ahead, Nigeria anticipates a remarkable increase in real-time payment transactions, projected to reach 8.9 billion by 2027, while Kenya needs to focus on integrating digital infrastructure and implementing regulatory reforms to maximize E-Commerce growth. In Egypt, the prominence of social media channels in MSME sales highlights the evolving landscape of online commerce.
Key Questions Answered:
- What percentage of total retail sales in Africa were conducted online in 2023?
- How are digital wallets and instant payment systems in Africa contributing to financial inclusion?
- How are the key players in the realm of B2C E-Commerce in Africa impacting the market?
- What does Nigeria forecast in terms of real-time payment transactions by 2027?
- How is the dominance of social media channels impacting MSME sales in Egypt?
Country coverage: South Africa, Nigeria, Kenya, Egypt, Ghana, Ethiopia
Table of Contents
1. Key Takeaways2. Management Summary3. Africa
Samples
LOADING...
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Jumia
- Kalahari.com
- Kilimall
- Konga
- Noon Shopping
- Souq
- Takealot
- Zando
