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Europe Online Payment Methods 2019

  • ID: 4751927
  • Report
  • Region: Europe
  • 134 pages
  • yStats GmbH & Co. KG
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Mobile Wallets on the Expansion in Europe

FEATURED COMPANIES

  • Adyen B.V.
  • Amazon.com Inc
  • Blik Inc
  • Google LLC Inc.
  • PayPal Holdings Inc
  • Swish Inc
  • MORE

Mobile wallets in Europe, an uptrend reported

A new report highlights the trends in the European online payments market. The report, entitled “Europe Online Payment Methods 2019”, reveals that payments to European E-Commerce platforms are still dominated by digital wallets and credit cards.

European shoppers’ preferred method of online payment varies

The two most popular payment methods in Europe were PayPal and credit or debit cards, according to a statistic cited in the report, making up a vast majority of 2018 E-Commerce sales in Europe. Country-specific alternative payment methods act against this trend in both the Netherlands and Poland among others.

The growth of mobile payments

Smartphones, wearables, and tablets are rising form of mobile payment in Europe, notwithstanding that the region falls behind Asia-Pacific, as quoted in the report. The leaders in this trend include the UK and the Scandinavian countries, particularly in the case of in-store mobile payments.

Security and variety are valued among online shoppers

Surveys referenced in the report deduce that across Europe, online shoppers want E-Commerce platforms’ checkout to have an assortment of payment methods. Alternative payment methods mark especial significance in France, with nearly a quarter of online shoppers listing it as a reason to visit a specific online shop.

Questions Answered in this Report

  • Which payment methods are preferred by online shoppers in Europe?
  • What are the acceptance rates of different payment methods in European online stores?
  • What are the key trends in digital payments in this region and worldwide?
  • How is the use of mobile wallets evolving in Europe?
  • What features do European shoppers value the most in online payment methods?

Please note: For this report, the purchase of an Enterprise licence allows up to ten worldwide users of an organization access to the report.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adyen B.V.
  • Amazon.com Inc
  • Blik Inc
  • Google LLC Inc.
  • PayPal Holdings Inc
  • Swish Inc
  • MORE

1. Management Summary

2. Global Developments
Breakdown of Card Payments by E-Commerce and POS Payments, in %, 2016 & 2022f
Payment Methods Accepted in Online Stores, in % of Online Stores, February 2018
Reasons For Not Shopping Online, incl. Payment-Related, in % of Internet Users Who Do Not Shop Online, Q1 2017 & Q1 2018
Online Payment Fraud Losses, in USD billion, 2018e & 2023f
Share of Respondents Who Would be Willing to Use Fingerprint or Other Biometric to Secure Their Payment Details, in %, 2018
Mobile Payment User Penetration, by Region, in % of Internet Users, Q4 2017
Proximity Mobile Payment User Penetration, by Region, in % of Smartphone Users, 2017-2022f
Top 10 Countries by Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2019f
Share of Internet Users Who Are Likely To Use Mobile Payment Next Year, in % of Internet Users, by Selected Regions and Country Groups, Q1 2017 & Q1 2018
Share of Internet Users Who Are Likely To Use Mobile Payment Next Year, in % of Internet Users, by Selected Countries, Q1 2018
Mobile Wallet User Penetration, in % of Respondents, by China, Germany, India, Taiwan, the USA and the UK, 2018
Number of Contactless Payment Users of Apple Pay, Samsung Pay, Google Pay and Other OEM Pay, in millions, 2018e & 2020f
Retail Spending at Frictionless Payment Stores, in USD million, 2018e & 2023f
IoT Payments, in USD billion, 2018e & 2023f
IoT Payments, in USD billion, by Connected Car and Connected Home Device Payments, 2021f

3. Europe

3.1. Regional
Online and Mobile Payment Trends and News about Players, February 2019
Breakdown of E-Commerce Transactions by Payment Method, in %, 2018e
Top Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 – 2018
Top Payment Methods Preferred in E-Commerce, in % of Online Shoppers, by Selected Countries, 2018
Payment Methods Accepted in Online Stores, in % of Online Stores, February 2018
Share of Internet Users Who Say They Would Never Use Selected Payment Providers to Pay for Goods and Services (Online or In-Store), in % of Internet Users, April 2018
Attitudes to Security of Online Shopping, incl. Payment-Related, in % of Online Shoppers, by the UK, Germany and Austria, April 2018

3.2. Advanced Markets

3.2.1. UK
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
Top 10 Reasons for Shopping Cart Abandonment, in % of Online Shoppers, 2018e
Share of Online Shoppers Who Want Merchants to Offer a Range of Payment Options, in %, July 2018
Share of Online Shoppers Who Have Abandonment an Online Transaction Due to the Payment Process, in %, 2014 & 2018
Attitudes to Slow Payment Process, in % of Online Shoppers, July 2018
Card-Not-Present Purchase Fraud Loss on UK-Issued Cards, by E-Commerce, Mail Order and Telephone Order and Total Remote, in GBP million, and Share of Total Card Purchase Fraud Loss, in %, 2011 - 2016 & H1 2017 - H1 2018
Knowledge of Technology Trends, incl. Mobile Payments, in % of Consumers, 2016 - 2018
Innovative Payment Methods That Millennial Online Shoppers Plan to Use in the Future, July 2018
Current and Future Use of Apple Pay, Google Pay and Samsung Pay, Compared to Debit/Credit Cards, in % of Online Shoppers, by Age Group, July 2018
General Usage of Payment Methods, by Used in the Previous 6 Months and Never Used, incl. Contactless Mobile Payment Methods and Cards, in % of Internet Users, April 2017 & February 2018
Number of Proximity Mobile Payment Users, in millions, 2017-2019f
Usage of FinTech Disruptors Compared to Banks, in % of Internet Users, July 2018

3.2.2. Germany
Payment Methods Preferred in E-Commerce, by Type of Seller Purchased From, in % of Online Shoppers, April 2018
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, by Ranked First and Ranked Between First and Fifth, 2016 & 2017
Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2016 & 2017
Share of Online Shoppers Always Choosing to Pay with Their Preferred Payment Method When It Is Offered, in %, 2017
Breakdown of Attitude to Paying by Invoice, in % of Online Shoppers, April 2018
Breakdown of Attitude to Using/Offering Biometric Authentication for Payments in Online Shops Among Consumers and E-Commerce Merchants, 2017
Breakdown of Importance of Payment Topics in Merchants’ Payment Strategy Until 2020, in % of E-Commerce Merchants, 2018
Payment Methods that E-Commerce Merchants Plan to Start Accepting in 2018/2019, in % of E-Commerce Merchants, 2018
Breakdown of Usage of 3D Secure for Credit Card Payments, in % of E-Commerce Sellers, 2016 - 2018
Preference for Paying via Smartphone Compared to Cash and Cards, by Type of Payment, in % of Consumers, August 2018
Mobile Payment User Penetration, in % of Consumers, and Mobile Payment Apps Used, in % of Mobile Payment Users, August 2018
Most Trusted Mobile Payment Providers, in % of Consumers, August 2018
Number of Proximity Mobile Payment Users, in millions, 2017-2019f

3.2.3. France
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
Attitude Towards Alternative Payment Methods in E-Commerce, in % of Online Shoppers, March 2018
Breakdown of Main Barriers That Make Consumers Hesitant to Purchase Online, in %, by Total Population and Online Shoppers, June 2018
Share of 3D Secure Payments, in % of Online Card Payments, April 2011 – April 2018
Mobile Payment Awareness and Usage, in % of Smartphone Users, November 2017
Breakdown of Mobile Payment App Usage In-Store, in % of Internet Users, February 2018
Breakdown of Attitudes Towards Mobile Payments, in % of Internet Users, February 2018

3.2.4. Spain
Payment Methods Used in E-Commerce, in % of E-Commerce Professionals, July 2018
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
Breakdown of Factors Most Important in Online Payment Methods, in % of Online Shoppers, October 2018
Breakdown of Preferred Payment Methods, by Store Type, incl. Online, in % of Internet Users, June 2018 

3.2.5. Italy
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
Breakdown of the Number of Online Purchase Transactions by Payment Methods, in %, Q1 2018
Breakdown of Number of Online Purchase Transactions by Payment Methods, by Purchase of Physical Products and of Digital Goods and Services, in %, Q1 2018
Average Online Purchase Transaction Value by Payment Method, in EUR, Q1 2018
Breakdown of Awareness and Usage of New FinTech Services, in % of Internet Users, 2018 
Online and Mobile Retail Payment Value  by Segment, in EUR billion, and Year-on-Year Change, in %, 2016 & 2017

3.2.6. Netherlands
Breakdown of Online Purchases by Payment Methods, in %, 2016 & 2017
Share of “iDEAL” in Number of Mobile Purchases, in %, 2016 & 2017

3.2.7. Sweden
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q4 2017
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2018
Share of Online Shoppers Who Stored Their Card Information Compared to Online Shoppers Who Want to Avoid Entering Card Details When Shopping Online, in % of Online Shoppers, Q2 2018

3.2.8. Belgium
Top 3 Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2018, and Change Compared to 2017 and 2011
Factors Preventing Online Shoppers From Making Purchases Via Mobile, incl. Payment-Related, in % of Online Shoppers, April 2018

3.2.9. Norway
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2018

3.2.10. Denmark
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2018

3.2.11. Finland
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2018

3.2.12. Austria
Top 5 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 & 2017
Awareness and Usage of Payment Methods in E-Commerce, in % of Online Shoppers, June 2018

3.2.13. Switzerland
Breakdown of Product Sales of E-Commerce and Mail Order Companies by Payment Methods, in %, 2016 & 2017
Top 5 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 & 2017
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018

3.2.14. Ireland
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018

3.2.15. Luxembourg
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018

3.3. Emerging Markets

3.3.1. Russia
Payment Methods Used in E-Commerce, in % of Online Shoppers, by Gender, Location Type and Total, 2017
Breakdown of Last Online Purchase from a Russian Online Store by Payment Method, in %, 2017 & 2018
Online Payment Services Used to Pay for Products and Services Online, in % of Internet Users in Large Cities, 2017 & 2018
Online Payment Methods Used to Pay for Products and Services Online, by Desktop and Smartphone, in % of Internet Users in Large Cities, 2017 & 2018
Online Payment Methods Used to Pay for Products and Services Online, by Desktop and Smartphone, in % of Internet Users in Large Cities, 2018
Share of Apple Pay, Samsung Pay and Android Pay Users, by Age Group and Total, in % of Internet Users in Large Cities, 2018

3.3.2. Turkey
Breakdown of Payment Methods Used in E-Commerce, in % of Orders, 16 Months to April 2018
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
Top Payment Methods Accepted in Online Shops of the Top 100 Retailers in Turkey, in % of Top 100 Retailers with an Online Shop, July 2018
Top 3 Credit Cards Accepted in Online Shops of the Top 100 Retailers in Turkey, in % of Top 100 Retailers Accepting Credit Cards in Their Online Shops, July 2018
Number of Domestic E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2016 – Q3 2018
Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2016 – Q3 2018

3.3.3. Poland
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
Payment Methods Used in E-Commerce, in % of Online Shoppers, 6 Months to November 2018
Breakdown of Fast Transfer Services Used Most Often, in % of Online Shoppers Using Fast Transfer Services, April 2018
Payment Methods Used in M-Commerce, in % of Mobile Shoppers, 6 Months to November 2018

3.3.4. Portugal
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018

3.3.5. Greece
Top Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018

3.3.6. Czech Republic
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
Breakdown E-Commerce Transaction Number and Value by Payment Methods, in %, 2017 & 2018e 
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018

3.3.7. Romania
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
Online Card Payment Value, in EUR million, 2015 - 2017
Breakdown of Online Card Payments, by Mobile and Desktop, in %, 2018

3.3.8. Hungary
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018

3.3.9. Ukraine
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018
Top 3 Payment Methods Accepted by E-Commerce Websites, in % of E-Commerce Websites, 2017

Note: Product cover images may vary from those shown
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  • Adyen B.V.
  • Alipay.com Co Ltd
  • Amazon.com Inc
  • American Express International
  • Apple Inc
  • Blik Inc
  • Currence iDeal B.V.
  • Google LLC Inc.
  • MasterCard Inc.
  • PayPal Holdings Inc
  • Samsung Electronics Co Ltd
  • Sberbank of Russia
  • Swish Inc
  • Vipps AS
  • Visa Inc.
  • Wirecard AG
  • Worldpay Inc.
  • Yandex LLC
Note: Product cover images may vary from those shown
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