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India Malt, Protein and Herbal Supplement Market Outlook, 2023

  • ID: 4593332
  • Report
  • July 2018
  • Region: India
  • 102 Pages
  • Bonafide Research

FEATURED COMPANIES

  • Abbott India Limited
  • Patanjali Ayurved Limited

The report titled "India Malt, Protein and Herbal Supplement Market Outlook, 2023” provides a comprehensive analysis of the Indian Malt, Protein and Herbal Supplement market in India. The report offers a complete guide to the size and share of the market at a national level. Along with historic data, it also provides the latest sales data - thus allowing you to identify the market segments driving growth. The report also identifies leading companies and brands, along with examining competition among them. Forecasts through four years demonstrate how the market is set to change in coming years. The researcher employs comprehensive and iterative research methodology focused on minimizing errors in order to provide the most accurate estimates and forecast possible.

The India Malt Drinks market is expected to grow with a CAGR of more than 10% from 2017-18 to 2022-23. Malt health drinks are mainly divided of two types includes White and Brown Powder. Brown malt powder is leading category is malt drinks market. Adoption of these malt drinks is increasing acceptability in urban and rural areas. These are widely used as enhancers to encourage drinking of milk among children. GSK, Mondelez, Kraft Heinz, Patanjali, Abbott, Danone and GCMMF are the major players in the market. GSK is the market leader in malt health drink market with more than half of the market share is lead by GSK in total malt health drink market. Protein supplement market mainly divided into protein powder, protein bars and other protein supplement etc. In which protein powder has market share of more than 55% followed by protein bars. The companies like Venky’s, Brightlife care and Medinn Belle are the largest player in this segment. Herbal supplements are non-pharmaceutical non-food substances marketed to improve health. Herbalife and Amway are the largest player in this segment.
 
Covered in the Report:

  • India Malt heath Drink market
  • India Protein supplement market
  • India Herbal supplements market.

The report gives an in-depth understanding of the Malt, Protein and Herbal Supplement Market in India:

  • India Malt health drinks Market Size By Value & Forecast
  • India Malt health drinks Market Size By Volume& Forecast
  • India Malt health drink Market Segmental Analysis: By company, By brand, By region, By segment, By product Type, By sales Channel, By product offered in each age group, By   product offered based on benefits promised
  • India white powder malt health drinks Market Size By Value & Forecast
  • India white powder malt health drinks Market Size By Volume& Forecast
  • India white powder malt health drinks Market By Brand
  • India brown powder malt health drinks Market Size By Value & Forecast
  • India brown powder malt health drinks Market Size By Volume& Forecast
  • India brown powder malt health drinks Market By Brand
  • India Neutraceutical Market Size By Value& Forecast
  • India Neutraceutical Market Share By Segment
  • India Dietary Supplement Market Size By Value & Forecast
  • India Dietary Supplement Market Share By Segment
  • India Protein Supplement Market Size By Value & Forecast
  • India Protein Supplement Market Share By Segment & By Company
  • India Protein Powder Market Size By Value & Forecast
  • India Protein Powder Market Size By Volume& Forecast
  • India Protein Bars Market Size By Value & Forecast
  • India Other Protein Supplement Market Size By Value & Forecast
  • India Herbal Supplement Market Size By Value & Forecast
  • India Herbal Supplement Market Share By Company
  • Product, Variant & Pricing Analysis
  • Key Vendors in this market space
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Abbott India Limited
  • Patanjali Ayurved Limited

1. Executive Summary

2. Indian Malt Health Drink Market Outlook
2.1. Market Size
2.1.1. By Value
2.1.2. By Volume
2.2. Market Share
2.2.1. By Company
2.2.2. By Brand
2.2.3. By region
2.2.4. By Segment
2.2.5. By product Type
2.2.6. By Sales Channel
2.2.7. By Product offered in each Age group
2.2.8. By Product offered based on benefits Promised
2.3. White Powder Malt health Drink Market
2.3.1. Market Size
2.3.1.1. By Value
2.3.1.2. By Volume
2.3.2. Market Share By Brand 
2.4. Brown Powder Malt Health Drinks Market
2.4.1. Market Size
2.4.1.1. By Value
2.4.1.2. By Volume
2.4.2. Market Share By Brand

3. India Neutraceutical Market Outlook
3.1. Market Size By value
3.2. Market Share By Segment
3.3. Dietary Supplement Market
3.3.1. Market Size By value
3.3.2. Market Share By Segment
3.4. Protein Supplement Market
3.4.1. Market Size By Value
3.4.2. Market Share
3.4.2.1. By Segment
3.4.2.2. By Company
3.4.3. Protein Powder Market
3.4.3.1. Market Size
3.4.3.1.1. By Value
3.4.3.1.2. By Volume 
3.4.4. Protein Bars Market
3.4.4.1. Market Size By value
3.4.5. Other Protein Supplement Market
3.4.5.1. Market Size By Value
3.4.6. Herbal Supplement Market
3.4.6.1. Market Size By Value
3.4.6.2. Market Share By Company

4. Product Price Variant Analysis

5. Indian Economic Profile

6. Trade Dynamics
6.1. Import
6.2. Export

7. Market Dynamics
7.1. Market Drivers
7.2. Market Challenges

8. Market Trends & Development 
8.1. Organic trends
8.2. A non-GMO trend
8.3. New digestive health offerings
8.4. Increasing prescription of supplements by doctors
8.5. Packaging and increased fortification

9. Competitive Landscape
9.1. Porter’s Five Forces
9.2. Company Profiles
9.2.1. GSK Consumer Healthcare Private Limited
9.2.2. Mondelez India Private Limited
9.2.3. Kraft Heinz India Private limited
9.2.4. Abbott India Limited
9.2.5. Danone Nutricia India Private Limited
9.2.6. Patanjali Ayurved Limited
9.2.7. Bright Life Care Private Limited
9.2.8. Medinn Belle herbal Care Private Limited
9.2.9. Herbalife India Private Limited
9.2.10. Amway India Enterprise Private Limited 
9.3. Strategic Recommendation

10. Disclaimer
 
List of Figures
Figure-1: India Malt Health Drink Market – By Value 2011-12 to 2022-23F (In Crore)
Figure-2: India Malt Health Drink Market – By Volume 2011-12 to 2022-23F (In Tonnes)
Figure-3: India Malt Health Drink Market Share – By Company 2016-17
Figure-4: India Malt Health Drink Market Share – By Brand 2016-17
Figure-5: India Malt Health Drink Market Share – By Region 2016-17 & 2022-23F
Figure-6: India Malt Health Drink Market Share – By Segment 2016-17 & 2022-23F
Figure-7: India Malt Health Drink Market Share – By Product Type 2016-17 & 2022-23F
Figure-8: India Malt Health Drink Market Share – By Sales Channel 2016-17 & 2022-23F
Figure-9: India Malt Health Drink Market Share – By Age Group 2016-17 & 2022-23F
Figure-10: India Malt Health Drink Market Share – By benefits offered 2016-17 & 2022-23F
Figure-11: India White Powder Malt Health Drink Market – By Value 2011-12 to 2022-23F(In Crore)
Figure-12: India White Powder Malt Health Drink Market – By Volume 2011-12 to 2022-23F(In Metric Tonnes)
Figure-13: India White Powder Malt Health Drink Market Share – By Brand 2016-17
Figure-14: India Brown Powder Malt Health Drink Market – By Value 2011-12 to 2022-23F(In Crore)
Figure-15: India Brown Powder Malt Health Drink Market – By Volume 2011-12 to 2022-23F(In Metric Tonnes)
Figure-16: India Brown Powder Malt Health Drink Market Share – By Brand 2016-17
Figure-17: India Neutraceutical Market – By Value 2011-12 to 2022-23F(In Crore)
Figure-18: India Neutraceutical Market Share – By Segment 2016-17
Figure-19: India Dietary Supplement Market – By Value 2011-12 to 2022-23F(In Crores)
Figure-20: India Dietary Supplement Market Share – By Segment 2016-17
Figure-21: India Protein Supplement Market – By Value 2011-12 to 2022-23F(In Crores)
Figure-22: India Protein Supplement Market Share – By Segment 2016-17 & 2022-23F
Figure-23: India Protein Supplement Market Share – By Company 2016-17
Figure-24: India Protein Powder Market – By Value 2011-12 to 2022-23F(In Crore)
Figure-25: India Protein Powder Market – By Value 2011-12 to 2022-23F(In Millions KG)
Figure-26: India Protein Bars Market – By Value 2011-12 to 2022-23F(In Crore)
Figure-27: India Other Protein Supplement Market – By Value 2011-12 to 2022-23F(In Crores)
Figure-28: India Herbal Supplement Market – By Value 2011-12 to 2022-23F(In Crore)
Figure-29: India Herbal Supplement Market Share – By Company 2016-17

List of Tables
Table-1: Product Price Variant Analysis of Malt Health Drink
Table-2: Product Price Variant Analysis of Protein Powder Supplement
Table-3: Product Price Variant Analysis of Protein Bars
Table-4: Product Price Variant Analysis of Herbal Powders
Table 5: India Economic Profile – 2015
Table-6 : HS Code Classification for stationery market in India 2016-17
Table-7 : Import Duty Structure for Malt drinks in India 2016-17
Table-8:Import of other malted milk from 2011-12 to 2016-17 (value & volume)
Table-9: Countries exporting other malted milk to India 2016-17
Table-10:Import of Malt extract from 2011-12 to 2016-17 (value & volume)
Table-11: Countries exporting Malt extract to India 2016-17
Table-12:Import of other malt extract from 2011-12 to 2016-17 (value & volume)
Table-13: Countries exporting other malt extract to India 2016-17
Table-14:Export of Malted milk from 2011-12 to 2016-17 (value & volume)
Table-15 : Countries importing Malted milk from India 2016-17
Table-16: Export of other malted milk from 2011-12 to 2016-17 (value & volume)
Table-17: Countries importing other malted milk from India 2016-17
Table-18:Export of Malt extract from 2011-12 to 2016-17 (value & volume)
Table-19: Countries importing Malt extract from India 2016-17
Table-20:Export of other malt extract from 2011-12 to 2016-17 (value & volume)
Table-21: Countries importing other malt extract from India 2016-17
Table-22: Key Facts of GSK Consumer Healthcare Private Limited
Table-23 : Key Facts of  Mondelez India Foods Private Limited
Table-24: Key Facts of  Kraft Heinz India Private Limited
Table-25 : Key Facts of Abbott India Limited
Table-26 : Key Facts of Danone Nutricia India private limited
Table-27 : Key Facts of Patanjali Ayurved Limited
Table-28 : Key Facts of  Bright Life Care Private Limited
Table-29: Key Facts of Medinn Belle Herbal care Private Limited
Table-30 : Key Facts of Herbalife India Private Limited
Table-31 : Key Facts of  Amway India Enterprise Private Limited

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Abbott India Limited
  • Patanjali Ayurved Limited

Consuming cheap protein powders shake may save your money but may cost your kidney

"Consumption of protein powder in India increasing because of increasing young population, western influence on diets, increasing frequency of exercise, and growing focus on leading active and healthy lifestyles has increases the adoption of protein supplements. But more than 60-70% of dietary supplement are fake.”

According to the report ‘India Malt, Protein and Herbal supplement market outlook, 2023’, the protein supplement market was grown with CAGR of more than 15 % during the year 2011-12 to 2016-17. Health fitness is rapidly gaining popularity in India. People have become more health conscious and image sensitive, so has the pursuit of fitness and bodybuilding. Fitness enthusiasts today are mostly in the age group of 20 to 35 years, mostly are students and professional. This young India is more health conscious and is constantly looking for ways to stay fit and healthy. The Market of Dietary Supplement has gone up as a dynamic segment that will throw up a lot of opportunities to innovate and grow. In protein supplement products profit margin is around 60-70% of the product price. This huge profit margin has attracted some unorganized players in Protein powders and Bars segment for selling fake supplements. In India more than 60% percent of dietary supplement being sold are fake, counterfeit, unregistered and unapproved and it is extremely difficult to identify them. In top 12 cities of urban India nearly 78 percent of adolescent daily consuming dietary supplements.

Most individuals purchase supplements from local pharmacy or local stores, so gray marketers directly deal with these individuals and give them higher margin for selling their fake supplements. Indeed, even online buying of protein powder are risky because there is also great chance of getting fake item in the name of branded product.US-manufactured whey protein tubs don't list expiry dates. Instead, they print a best-before date. Such near best-before-date tubs are regularly offered at heavily-discounted rates, consumption of this can cause health issue. The consumption of protein powder is more in south region of country which is more than 34% of total consumption in country. Venky’s, Brightlifecare, Medinn Belle, MuscleBlaze are the some of the largest player in protein powder market. Casein, soy protein, and whey protein, are the main forms of protein powder. A lot of factories have come up in areas like Dharavi, where they are making whey protein containers with soya powder and cocoa. But excess soya interferes with hormone function and it is also bad for kidneys.

Note: Product cover images may vary from those shown
  • GSK Consumer Healthcare Private Limited
  • Mondelez India Private Limited
  • Kraft Heinz India Private limited
  • Abbott India Limited
  • Danone Nutricia India Private Limited
  • Patanjali Ayurved Limited
  • Bright Life Care Private Limited
  • Medinn Belle herbal Care Private Limited
  • Herbalife India Private Limited
  • Amway India Enterprise Private Limited
Note: Product cover images may vary from those shown
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