Future of Mass Market and Premium Performance Vehicles, 2025

  • ID: 4715532
  • Report
  • 102 Pages
  • Frost & Sullivan
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Performance SUVs will be the Most Popular Segment with More than 12 Models Expected in the Next 5 Years

FEATURED COMPANIES

  • Aston Martin
  • Dodge
  • Jaguar Land Rover SVR
  • Mercedes-AMG
  • Porsche
  • Tesla
  • MORE

This research service offers an overview of the future of performance vehicles in the mass market and premium vehicle spaces. Performance vehicles are vehicles designed and manufactured with a particular focus on speed and acceleration. Performance vehicles are generally used as a testbed for advanced technology and span all major automotive segments. The key body styles that performance vehicles are designed in are: coupe, grand tourer, sports compacts, sports sedans, sports SUVs, and roadsters, but exist in the other body style segments as well.

Research Highlights

This research primarily categorizes the performance vehicles under 4 major categories:

  • Entry Performance: This category includes vehicles such as the Volkswagen Golf GTI and primarily exists in the mass market, costing between $15,000 and $40,000.
  • Dedicated Performance: This category includes vehicles such as the Dodge Hellcat, and exists in both the mass market and premium spaces, costing between $35,000 and $85,000.
  • Upmarket Performance: This category includes vehicles such as the BMW M5, and exists in the premium vehicle space, costing between $50,000 and $150,000.
  • Luxury Performance: This category includes vehicles such as the Bugatti Chiron and exists in the premium and super premium spaces, costing more than $100,000 and up to a maximum of $3 million to $4 million.

Vehicle performance has been defined by vehicle top speed and acceleration. 10 years ago, Ferrari Enzo was the quickest accelerating vehicle reaching 100 kph in 2.3 seconds, while the fastest vehicle was the Bugatti Veyron Supersport reaching 415 kph. As of 2018, the quickest accelerating vehicle is the Tesla Model S which achieves 100 kph in 2.2 seconds, thereby creating a new breed of performance vehicles: ePerformance vehicles.

The research is divided into three segments which describe in detail the performance activities performed by major OEMs.

  • Mass Market OEMs: This segment includes brands, such as NISMO, Gazoo Racing, Renault Sport, and Ford Performance.
  • Premium OEMs: This segment includes brands, such as BMW M, Mercedes-AMG, Audi Sport, Polestar, and JLR SVO.
  • Super Premium OEMs: This segment includes brands, such as McLaren, Ferrari, Lamborghini, and Aston Martin.

This research talks about how technology is expected to evolve in the performance segment, in the fields of powertrain, chassis, and material technology. This research also highlights the retail methods employed by these OEMs to sell and promote their performance vehicles.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Aston Martin
  • Dodge
  • Jaguar Land Rover SVR
  • Mercedes-AMG
  • Porsche
  • Tesla
  • MORE

1. Executive Summary - Key Highlights

  • Performance Vehicle Categories
  • Product Philosophies for Mass Market OEMs
  • Product Philosophies for Premium OEMs
  • Product Philosophies for Super Premium OEMs
  • Future of Technology in Performance Vehicles
  • Performance Vehicles - Future Models
  • Upcoming ePerformance Brands/Products
  • Executive Summary - Current and Future Outlook

2. Research Scope and Methodology

  • Research Scope
  • Research Aims and Objectives
  • Key Questions this Study Will Answer
  • Vehicle Segment Definitions

3. Performance Vehicles - Definitions and Brands

  • Performance Vehicle Categories
  • Performance Vehicle Definition
  • Performance Vehicle Brands
  • Performance Evolution Over the Years

4. Mass Market Brands

  • Product Philosophies for Mass Market OEMs
  • Ford
  • Nissan
  • Toyota
  • SEAT/Cupra
  • Dodge/RAM/Jeep
  • Renault Sport
  • Key Takeaways from Mass Market OEMs

5. Premium Brands

  • Product Philosophies for Premium OEMs
  • BMW
  • Mercedes-AMG
  • Audi Sport
  • Porsche
  • Volvo/Polestar
  • Jaguar Land Rover SVR
  • Key Takeaways from Premium OEMs

6. Super Premium Brands

  • Product Philosophies for Super Premium OEMs
  • McLaren
  • Lamborghini
  • Aston Martin
  • Ferrari
  • Key Takeaways from Super Premium OEMs

7. ePerformance Brands

  • ePerformance Comparison over IC Performance
  • ePerformance Technology
  • Electrification in Performance Brands
  • ePerformance Benchmarking
  • Tesla Impact on Future of ePerformance
  • Upcoming ePerformance Brands/Products
  • Impact of the ePerformance on Future of Performance

8. Technology Influence in Performance

  • Performance Vehicles - Technology Focus Areas
  • Powertrain/Drivetrain - Key Technologies
  • Chassis - Key Technologies
  • Materials For Performance Vehicles
  • Autonomous Technology in Performance
  • Future of Technology in Performance Vehicles

9. Product Planning and Development Strategy

  • Performance Vehicles - Future Models
  • Performance SUVs
  • Motorsport Trickledown - Formula 1
  • Motorsport Trickledown - Future Motorsports

10. Performance Brand Partnerships

  • Partnerships - OEMs
  • Partnerships - Aftermarket Tuning Companies
  • Partnerships - Technology Providers
  • Performance Brands - Engineering Companies

11. Retail and Mobility Services

  • Performance Vehicle Retail
  • Major Market for Performance Vehicles
  • Middle East - Prime Market for Performance Vehicles
  • Performance Vehicle Classic/Heritage Programs
  • Performance Vehicle Special Operations
  • Performance Vehicle Subscription Models
  • Short Vehicle Rentals - Porsche Host and Drive
  • Performance Vehicle Marketing

12. Growth Opportunities And Companies To Action

  • Growth Opportunity for Performance Vehicles
  • Strategic Imperatives for Success and Growth

13. Conclusions

  • The Last Word - 3 Big Predictions
  • Legal Disclaimer

14. Appendix

  • List of Exhibits
Note: Product cover images may vary from those shown
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  • Aston Martin
  • Audi Sport
  • Bugatti
  • BMW
  • Dodge
  • Ferrari
  • Ford
  • Gazoo Racing
  • Jaguar Land Rover SVR
  • Jeep
  • Lamborghini
  • McLaren
  • Mercedes-AMG
  • NISMO
  • Nissan
  • Polestar
  • Porsche
  • RAM
  • Renault Sport
  • SEAT/Cupra
  • Tesla
  • Toyota
  • Volkswagen
  • Volvo
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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