Sugar-Free Chewing Gum Market - Growth, Trends, and Forecasts (2023-2028)

During the time frame of the forecast, the global sugar-free chewing gum market is expected to register a CAGR of 7.3%.

The trend of 'sugar-free' consumables has affected a massive portion of the entire food and beverage sector, from carbonated beverages to confectioneries. The global chewing gum market is undergoing a paradigm shift towards developing a 'sugar-free' front due to the inclination of the population towards sugar-free food and beverages due to the occurrence of diabetes and sugar-related diseases. Furthermore, sugar-free alternatives to chewing gum are also being recognized as a preventive measure for dental ailments by various leading dental associations and organizations globally. Some of the most prominent players in the market, such as The Wm. Wrigley Jr. Company and Peppersmith, are investing in developing and boosting their production and business of sugar-free gums.

The bulk pack of sugar-free gum is the largest selling category in sugar-free chewing gum. However, the demand for a single group is growing with consumer demand for various flavors. Sugar-free chewing gum market opportunity continues to be innovation in a unique format, a new pack, and a diverse flavor range. Chewing sugar-free gum is also associated with increasing the saliva flow in the mouth, along with removing the debris attached to the teeth. However, excessive chewing of gum is associated with several ailments, including migraine and temporomandibular joint disorder. Moreover, the stress that is created by chewing gum causes jaw pain, along with ear and neck pain.

Sugar-Free Chewing Gum Market Trends

Increasing Number of Diabetic Population to Drive Market Growth

Consumers are looking for alternative ingredients to replace artificial sweeteners or sugar due to rising consciousness regarding the negative health impacts of sugar consumption. This places pressure on product developers to eliminate or reduce sugar in their products and incorporate natural sweeteners. The rising prevalence of diabetes and obesity is anticipated to drive the market growth of sugar-free chewing gums. According to the International Diabetes Federation's (IDF) Atlas Tenth Edition 2021, 537 million adults aged 20-79 years are living with diabetes, and the total number of people living with diabetes is projected to rise to 643 million by 2030 and 783 million by 2045. According to them, diabetes will be responsible for 6.7 million deaths in 2021, or 1 every 5 seconds.

Sugar-free chewing gum would be an excellent alternative to reduce sugar intake, as it helps satisfy a sweet tooth without causing a spike in blood glucose levels and thus prevents diabetes. Sugar-free chewing can also improve oral care by preventing tooth decay, and players prominent in the market are developing innovative solutions. For instance, Peppersmith, a UK-based confectionery company, has manufactured xylitol-based chewing gum. Xylitol is a natural sweetener found in trees and plants that kills up to 90% of oral bacteria, thus helping to reduce plaque. As a result, the Oral Health Foundation has approved Peppersmith and dentists have praised it.

Asia-Pacific is the Fastest Growing Market

China is expected to dominate the sugar-free chewing gum market in Asia-Pacific, followed by India. The market is growing because there are more diabetics and people who care about their health in the area.Asia-Pacific holds the largest youth population globally within the age group of 18-24 years, which drives the sale of sugar-free chewing gums. On-the-go mouth fresheners like Doublemint have done well in the Asia-Pacific region because there is a lot of demand for them and millennials are becoming more influenced by social media.The market for sugar-free chewing gum is also growing because more people in the area can afford to buy things.

The future sugar-free chewing gum market opportunity is driving consumer awareness through packaging that demonstrates product information through pack design. Product innovation in unique shapes, forms, new packs, and varied flavor ranges continued to be a sugar-free chewing gum market opportunity to drive sales. For instance, Gud Gum, a sugar-free chewing gum company in India, claims to offer India's first plastic-free and natural chewing gum that is also free from artificial colors and flavors. The product is vegan and free from other allergens like gluten, nuts, soy, eggs, and others.

Sugar-Free Chewing Gum Market Competitor Analysis

The global sugar-free chewing gum market is highly competitive with numerous players. The prominent players in the market include The Hershey Company, Perfetti Van Melle Group B.V., Mars Incorporated, Mondelez International, Inc., and Lotte Corporation, among others. These players are focused on different strategies, including product innovation, mergers and acquisitions, partnerships, and expansion. For instance, in September 2021, Simply Gum debuted its sugar-free chewing gum offering in Walmart with the launch of sugar-free peppermint gum in around 500 Walmart stores in the United States. Also, in March 2021, Mars Wrigley India launched its Doublemint and Orbit chewing gum ranges in a 1 rupee variant in India in order to expand its rural reach in the country.

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