Marketing Automation Software is a type of software that automates marketing activities such as email campaigns, customer segmentation, lead scoring, and customer data management. It helps marketers to streamline their marketing processes, increase efficiency, and improve customer engagement. It also helps marketers to track and measure the performance of their campaigns, allowing them to make data-driven decisions. The Marketing Automation Software market is highly competitive, with a wide range of products and services available. Companies in the market include HubSpot, Marketo, Pardot, ActiveCampaign, MailChimp, and Infusionsoft. Show Less Read more
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