Multiplay Service Market Trends in the Americas

Multiplay Service Market Trends in the Americas

Summary

"Multiplay Service Market Trends in the Americas", a new Telecom Insider Report by Packaging, provides an executive-level overview of the multiplay market in the Americas. It delivers deep qualitative and quantitative insight into the multiplay market in the region, analyzing key trends and strategies adopted by service providers.

North American markets have traditionally exhibited some of the highest mobile broadband penetration levels worldwide thanks to their extensive broadband infrastructure coverage and higher per capita income levels. In addition, aggressive discounted pricing adopted by most operators in the region and the inclusion of value-added services as part of multiplay bundles have also played an important role, helping to rise adoption levels historically. Latin America, meanwhile, has been lagging behind North America in terms of multiplay service adoption. Because of its relatively low multiplay adoption levels, Latin American countries hold the greatest growth opportunity in the Americas, particularly Argentina, Mexico and Colombia.

Analysis Provided

• Section 1: Americas in a global context; looks at the multiplay market in a global context, focusing on penetration and service adoption trends.


• Section 2: Multiplay market in the Americas; provides a detailed description of the multiplay market in the Americas, looking at subscriber growth, penetration trends, and service adoption by type of package.


• Section 3: Multiplay revenue evolution in the Americas; analyzes the average monthly spends on three different type of packages and revenue trends over 2018-2023.


• Section 4: Country Profiles; analyzes main ARPU and revenue trends in the US and Mexico for the 2017-2023 period.


• Key findings: the Insider concludes with a number of key findings for multiplay service providers in Americas.

Scope

• Multiplay household penetration in the Americas will reach 43% as of year-end 2018. Because of its relatively low multiplay adoption levels, LATAM countries hold the greatest growth opportunity in the region, particularly Argentina, Mexico and Colombia.


• Triple-play bundles will account for 50% of the total region’s revenue, while double-play bundles will be responsible for 42% of the region’s multiplay revenue. The contribution of quadruple-play will remain relatively modest at 8% for the same year.


• The multiplay service market in North America will grow at a slow rate due to a decline in the demand for triple-play bundles.

Reasons to Buy

• This Insider Report provides a comprehensive examination of the main trends taking place in the Americas multiplay market, helping executives fully understand market dynamics, determine what works and what doesn’t, formulate effective product development plans, and optimize resource allocation and return on investment.


• The report includes examples on strategies adopted by multiplay service providers that illustrate the findings of the report; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.


• With more than ten charts, the report is designed for an executive-level audience, to help to understand the multiplay market, analyzing key trends and strategies.