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Brazilian Medical Devices Market: Investment Opportunities, Growth Forecasts by Care Areas and Local Competitive Landscape (2015-2018)

  • ID: 3250768
  • Report
  • May 2015
  • Region: Brazil
  • 177 Pages
  • Ethnographic Medical Research Pvt. Ltd. (EMeRG)
Despite economic turmoil, Brazil paints an optimistic picture for medical device manufacturers.

FEATURED COMPANIES

  • 3M Healthcare
  • Bayer Healthcare AG
  • Carl Zeiss AG
  • Dentsply International
  • KARL STORZ GmbH & Co. KG
  • Omnimed
Amidst political unrest and nationwide protests in 2013, Brazilian economy has been plummeting. Even as the average citizens remain dissatisfied with poor public healthcare quality, high level of corruption and sizeable portion of taxes being veered for global sporting events; Brazil’s economic landscape portrays an ambiguous picture. With dipping economic indicators on one hand and further inflow of foreign investments on the other, the purpose of the report is to analyze the key opportunities and investment areas for medical devices in Brazil. With data gathered through in-depth primary research with various local and global medical device manufacturers as well as distributors, the report provides a detailed understanding of the Brazilian medical device market from 2015-2018 by care areas. In addition to comprehensive market metrics and growth forecasts for over 30 medical device product categories, the report analyzes the key opportunity areas for foreign investors in Brazilian medical device market. The report is relevant for key stakeholders and decision makers in medical device organizations, venture capital and private equity firms; strategy consulting firms; as well as government, trade and commerce organizations.

Key Highlights and Questions Answered in the Report

- How is the current political, economic, social and technological environment in Brazil for foreign investors?
- With relaxed FDI policies on one hand and dwindling economy on the other, how will the market behave for foreign investors in healthcare and medical devices segment?
- While the quality and infrastructure at public hospitals has been declining, how does the government plan to relay and spend healthcare budgets for next few years?
- What are the business prospects for foreign investors looking to do business in Brazil in the near future?

With long waiting lines, outdated medical equipment and poor quality of services; Brazilian public hospitals have been a topic of opprobrium. In a recent poll commissioned by the National Council of Medicine, over 87% of the population using public hospitals conveyed dissatisfaction. Private healthcare sector in Brazil has been growing steadily. Benefitted by new middle class, rising living standards, higher disposable income and increased rate of urbanization demand for private hospitals and health insurance is expected to surge.

- What are the various types of hospitals and healthcare facilities across Brazil?
- What are the key customer segments, their opportunities and challenges for commercialization of medical devices in Brazil?
- What is the installed base of selected diagnostic imaging modalities in the country?
- What are the key opportunities for medical device manufacturers by disease areas including cardiovascular, cancer and other disease types?
- What are the key opportunities and need-gaps in the Brazilian private health sector for various healthcare service providers?
- What are the trends in public and private health insurance in Brazil?
- What is the procurement cycle for medical devices and consumables at private as well as public hospitals?

Brazil possesses robust domestic manufacturing capabilities. With just over 50% of Brazil’s medical devices industry being dependent on imports, most low-end and mid-range devices are typically produced in Brazil. Moreover, owing to the country’s proximity to neighboring Latin American countries, many medium sized companies have begun tapping the unaddressed opportunity.

- What is the current market size for medical devices by various product categories and care areas?
- How will the declining economic indicators, yet growing investment in healthcare impact market projections for various product categories?
- What are the opportunities for medical device manufacturers by various care areas including cardiology, critical care, operating room, diagnostic radiology, orthopedics, dialysis etc.?
- What are the key opportunities for manufacturers of diagnostic imaging equipment?
- What are the key differentiators for individual product categories being consumed across various care areas in Brazil?
- What are the purchase criteria for medical devices in public hospitals as well as private hospitals?
- What are the current guidelines for medical device registration in Brazil?

Despite favorable business environment and support from the government, Brazil’s domestic production industry largely focuses on low-end to mid-range devices. While over 1,700 local manufacturing companies contribute to the domestic production, orthopedic and dental products dominate this segment. However, the scenario is expected to change. With thorough understanding of Brazil’s healthcare market and strategic location in Latin America, many multinational companies with long term vision have been looking for strategic partnership with local firms. Even as government initiatives have been bolstering the country’s export business, many MNCs have been looking to establish localized manufacturing units in Brazil.

- Who are the key global manufacturers of medical devices operating in Brazil?
- What are the key market penetration strategies adopted by selected market participants in Brazil?
- Who are the key local medical device manufacturers?
- What are the key hospital dynamics and new hospital launches in 2014-2015?
- What are the various healthcare policies from 2014-2015 that are likely to impact the medical device market in Brazil?
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • 3M Healthcare
  • Bayer Healthcare AG
  • Carl Zeiss AG
  • Dentsply International
  • KARL STORZ GmbH & Co. KG
  • Omnimed
Chapter 1: INTRODUCTION
1.1 Reasons for Doing this Study
1.2 Methodology and Information Sources
1.3 Disclaimer and Terms of Purchase

Chapter 2: EXECUTIVE SUMMARY

Chapter 3: BUSINESS ENVIRONMENT IN BRAZIL
3.1 Country Profile
3.2 PEST Analysis: 2014-2015
3.2.1 Political Environment for Business
3.2.2 Economic Environment for Business
3.2.3 Social Environment for Business
3.2.4 Technological Environment for Business
3.3 Brazil: Business Environment in 2014-2015
3.3.1 Business Environment in Brazil: Overview
3.3.2 Doing Business in Brazil: SWOT Analysis

Chapter 4: BRAZILIAN HEALTHCARE AND HOSPITAL INDUSTRY IN 2014-2015
4.1 Brazil: Healthcare Demographics
4.2 Key Industry Challenges (2014-2015)
4.2.1 Key Industry Challenges in Public Health Sector
4.2.2 Key Industry Challenges in Private Health Sector
4.3 Key Drivers
4.4 Why Invest in Brazilian Healthcare
4.5 Understanding Key Disease Areas in Brazil
4.5.1 Key Disease in Brazil: Overview
4.5.2 Opportunities by Disease Areas
Cardiovascular Diseases
Cancer
Diabetes
Plastic and Bariatric Surgery
4.6 Types of Hospitals in Brazil
4.6.1 Understanding Public Hospitals
4.6.2 Understanding Private Healthcare Facilities
4.6.3 Opportunities by Customer Segments
4.7 Health Insurance in Brazil
4.7.1 Healthcare Funding in Brazil: Overview
4.7.2 Public Health Insurance in Brazil
4.7.3 Private Health Insurance in Brazil

Chapter 5: MEDICAL DEVICE MARKET IN BRAZIL: 2014-2018
5.1 Overview of the Medical Device Market in Brazil
5.1.1 Historical Revenues (2010-2014)
5.1.2 Revenue Forecasts (2015-2018)
5.2 Growth Opportunities in Brazilian Medical Device Market
5.2.1 Overview of Opportunities for Medical Device Manufacturers
5.3 Understanding the Brazilian Cardiology Devices Market
5.3.1 Need Gaps in the Brazilian Cardiology Devices Market
5.3.2 Cardiovascular Devices Market in Brazil: Key Opportunities
Pacemaker Market
ECG Market
Blood Pressure Market
Interventional Cardiology Devices Market
Other Cardiology Devices Market
5.4 Understanding the Brazilian Critical Care Devices Market
5.4.1 Need Gaps in the Brazilian Critical Care Devices Market
5.4.2 Critical Care Devices Market in Brazil: Key Opportunities
Patient Monitor Market
Ventilator and Other Respiratory Therapy Equipment Market
NICU Devices Market
Other Critical Care Devices Market
5.5 Understanding the Brazilian Dental Devices Market
5.5.1 Need Gaps in the Brazilian Dental Devices Market
5.5.2 Dental Devices Market in Brazil: Key Opportunities
Dental X-ray Market
Dental Chairs Market
Dental Instruments Market
Other Dental Devices Market
5.6 Understanding the Brazilian Diagnostic Imaging Equipment Market
5.6.1 Need Gaps in the Brazilian Diagnostic Imaging Equipment Market
5.6.2 Diagnostic Imaging Equipment Market in Brazil: Key Opportunities
CT Scanner Market
MRI Scanner Market
Ultrasound Market
X-ray Devices Market
Nuclear Medicine Equipment Market
Medical Imaging Accessories Market
5.7 Understanding the Brazilian Hemodialysis Market
5.7.1 Need Gaps in the Brazilian Hemodialysis Market
5.7.2 Hemodialysis Market in Brazil: Key Opportunities
Hemodialysis Machines Market
Dialysis Consumables Market
5.8 Understanding the Brazilian Medical Consumables Market
5.8.1 Need Gaps in the Brazilian Medical Consumables Market
5.8.2 Medical Consumables Market in Brazil: Key Opportunities
Medical Dressings Market
Contrast Agents Market
X-ray Films Market
Blood Grouping Reagents Market
Syringes Market
Needles and Other Invasive Consumables Market
Other Medical Consumables Market
5.9 Understanding the Brazilian Operating Room Devices Market
5.9.1 Need Gaps in the Brazilian Operating Room Devices Market
5.9.2 Operating Room Devices Market in Brazil: Key Opportunities
Anesthesia Machines Market
Sutures Market
Surgical Gloves Market
Other Operating Room Devices Market
5.10 Understanding the Brazilian Orthopedic Devices Market
5.10.1 Need Gaps in the Brazilian Orthopedic Devices Market
5.10.2 Orthopedic Devices Market in Brazil: Key Opportunities
Artificial Joints Market
Fixation Devices Market
Other Orthopedic Devices Market
5.11 Understanding the Brazilian Other Medical Devices Market
5.11.1 Need Gaps in the Brazilian Other Medical Devices Market
5.11.2 Other Medical Devices Market in Brazil: Key Opportunities
Endoscope Market
Ophthalmic Devices Market
Other Medical Devices Market
5.12 Purchase Criteria for Medical Devices
5.13 Medical Device Distribution in Brazil
5.14 Medical Device Regulations in Brazil
5.14.1 Current Medical Device Guidelines

Chapter 6: COMPETITIVE LANDSCAPE IN BRAZIL
6.1 Global Medical Device Manufacturers in Brazil
6.2 Local Medical Device Manufacturers in Brazil

Chapter 7: KEY HOSPITAL AND MEDICAL DEVICE NEWS (2014-2015)
7.1 Hospital News: New Launches, M&As and Deals
7.2 Medical Device Market News
7.3 Healthcare Policy News

LIST OF FIGURES
Figure 1: Country Profile, Brazil, 2014
Figure 2: Brazil, PEST Analysis, 2014
Figure 3: SWOT Analysis of the Brazilian Medical Devices Market, 2014
Figure 4: Brazilian Hospital and Healthcare Demographics, 2014
Figure 5: Key Drivers in the Private Healthcare Sector in Brazil, 2014
Figure 6: Proportional Mortality Ratio, Brazil, 2014
Figure 7: Top 5 Reasons for Death in Brazil, 2014
Figure 8: Healthcare and Hospital Structure, Brazil, 2014
Figure 9: High Traction Customer Segments for Medical Devices, Brazil, 2014
Figure 10: Opportunities and Constraints in Private Hospitals, Brazil, 2014
Figure 11: Opportunities and Constraints in Public Hospitals, Brazil, 2014
Figure 12: Opportunities and Constraints in Private Labs, Brazil, 2014
Figure 13: Source of Healthcare Funding in Brazil, 2014
Figure 14: Historical Revenues, Brazil Medical Device Market, 2010-2014 ($Bn)
Figure 15: Revenue Splits, Brazilian Medical Device Market, 2014 (%)
Figure 16: Revenue Forecasts, Brazilian Medical Device Market, 2015-2018 ($Mn)
Figure 17: Revenue Splits, Brazilian Cardiology Devices Market by Product Categories, 2014
Figure 18: Pacemaker Market in Brazil – Market Metrics, 2014-2018
Figure 19: ECG Market in Brazil – Market Metrics, 2014-2018
Figure 20: Blood Pressure Monitor Market in Brazil – Market Metrics, 2014-2018
Figure 21: Interventional Cardiology Devices Market in Brazil – Market Metrics, 2014-2018
Figure 22: Other Cardiology Devices Market in Brazil – Market Metrics, 2014-2018
Figure 23: Revenue Splits, Brazilian Critical Care Devices Market by Product Categories, 2014
Figure 24: Patient Monitor Market in Brazil – Market Metrics, 2014-2018
Figure 25: Ventilator and other Respiratory Therapy Equipment Market in Brazil – Market Metrics, 2014-2018
Figure 26: NICU Devices Market in Brazil – Market Metrics, 2014-2018
Figure 27: Other Critical Care Devices Market in Brazil – Market Metrics, 2014-2018
Figure 28: Revenue Splits, Brazilian Dental Devices Market by Product Categories, 2014
Figure 29: Dental X-ray Market in Brazil – Market Metrics, 2014-2018
Figure 30: Dental Chairs Market in Brazil – Market Metrics, 2014-2018
Figure 31: Dental Instruments Market in Brazil – Market Metrics, 2014-2018
Figure 32: Other Dental Devices Market in Brazil – Market Metrics, 2014-2018
Figure 33: Revenue Splits, Brazilian Diagnostic Radiology Equipment Market by Product Categories, 2014
Figure 34: CT Scanner Market in Brazil – Market Metrics, 2014-2018
Figure 35: MRI Scanner Market in Brazil – Market Metrics, 2014-2018
Figure 36: Ultrasound Market in Brazil – Market Metrics, 2014-2018
Figure 37: X-Ray Market in Brazil – Market Metrics, 2014-2018
Figure 38: Medical Imaging Accessories Market in Brazil – Market Metrics, 2014-2018
Figure 39: Revenue Splits, Brazilian Hemodialysis Market by Product Categories, 2014
Figure 40: Hemodialysis Machines Market in Brazil – Market Metrics, 2014-2018
Figure 41: Dialysis Consumables Market in Brazil – Market Metrics, 2014-2018
Figure 42: Revenue Splits, Brazilian Medical Consumables Market by Product Categories, 2014
Figure 43: Medical Dressings Market in Brazil – Market Metrics, 2014-2018
Figure 44: Contrast Media Market in Brazil – Market Metrics, 2014-2018
Figure 45: X-ray Films Market in Brazil – Market Metrics, 2014-2018
Figure 46: Blood Grouping Reagents Market in Brazil – Market Metrics, 2014-2018
Figure 47: Syringes Market in Brazil – Market Metrics, 2014-2018
Figure 48: Needles and Other Invasive Consumables Market in Brazil – Market Metrics, 2014-2018
Figure 49: Other Medical Consumables Market in Brazil – Market Metrics, 2014-2018
Figure 50: Revenue Splits, Brazilian Operating Room Devices Market by Product Categories, 2014
Figure 51: Anesthesia Machines Market in Brazil – Market Metrics, 2014-2018
Figure 52: Sutures Market in Brazil – Market Metrics, 2014-2018
Figure 53: Surgical Gloves Market in Brazil – Market Metrics, 2014-2018
Figure 54: Other Operating Room Devices Market in Brazil – Market Metrics, 2014-2018
Figure 55: Revenue Splits, Brazilian Orthopedic Devices Market by Product Categories, 2014
Figure 56: Artificial Joints Market in Brazil – Market Metrics, 2014-2018
Figure 57: Orthopedic Fixation Devices Market in Brazil – Market Metrics, 2014-2018
Figure 58: Other Orthopedic Devices Market in Brazil – Market Metrics, 2014-2018
Figure 59: Revenue Splits, Brazilian Other Medical Devices Market by Product Categories, 2014
Figure 60: Endoscope Market in Brazil – Market Metrics, 2014-2018
Figure 61: Ophthalmic Devices Market in Brazil – Market Metrics, 2014-2018
Figure 62: Other Medical Devices Market in Brazil – Market Metrics, 2014-2018
Figure 63: Key Purchase Criteria for Medical Devices in Brazilian Hospitals, 2014

LIST OF TABLES
Table 1: Cancer Demographics, Brazil, 2014
Table 2: Hospital Split, Brazil, 2014
Table 3: Number of Hospital Beds in Brazil by Specialty, 2014
Table 4: Other Healthcare Facilities driven by SUS, 2014
Table 5: Classification of Public Healthcare Delivery system, Brazil, 2014
Table 6: Revenue Forecast, Brazilian Cardiology Devices Market, 2015 - 2018
Table 7: Revenue Forecast, Brazilian Critical Care Devices Market, 2015 - 2018
Table 8: Revenue Forecast, Brazilian Dental Devices Market, 2015 - 2018
Table 9: Revenue Forecast, Brazilian Diagnostic Radiology Imaging Equipment Market, 2015 - 2018
Table 10: Installed Base Estimates of Selected Diagnostic Imaging Equipment Modalities in Brazil, 2014
Table 11: Revenue Forecast, Brazilian Hemodialysis Market, 2015 - 2018
Table 12: Revenue Forecast, Brazilian Medical Consumables Market, 2015 - 2018
Table 13: Revenue Forecast, Brazilian Operating Room Devices Market, 2015 - 2018
Table 14: Revenue Forecast, Brazilian Orthopedic Devices Market, 2015 - 2018
Table 15: Revenue Forecast, Brazilian Other Medical Devices Market, 2015 - 2018
Table 16: List of Selected International Medical Device Companies Selling into Brazil, 2014

Note: Product cover images may vary from those shown

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FEATURED COMPANIES

  • 3M Healthcare
  • Bayer Healthcare AG
  • Carl Zeiss AG
  • Dentsply International
  • KARL STORZ GmbH & Co. KG
  • Omnimed
BUSINESS ENVIRONMENT IN BRAZIL

- Amidst political unrest and corruption scandals, Brazilian economy has been weakening over the last few years
- Marked by unstable economic indicators and dwindling strength of Brazilian Real, the business environment in Brazil portrays an uncertain picture
- Despite a very slow growth in 2014, 1% growth in the economy is expected in 2015. Weakening Brazilian Real and higher interest rates have attracted many foreign investors
- Typically known for late penetration of high-end technology, the scenario is expected to change in the coming few years. Investments to promote technological innovation and research are underway, carving a path for many innovators to commercialise their products
- Moreover, growing middle class, higher rate of urbanisation and higher disposable income have led to increased consumerism among the Brazilian population
- As per EMeRG analysis, Brazil represents a favourable market for business; however recent instability in the economic indicators and reduced flow of capital investment in 2014 are likely to impact its growth in 2015. Given its track record of quick economic recovery, country’s economic growth is likely to regain momentum in Q4 of 2015

BRAZILIAN HEALTHCARE AND HOSPITAL INDUSTRY IN 2014-2015

- Despite universal coverage and subsidised public facilities, Brazil’s healthcare industry is driven majorly by private funding
- Owing to longer waiting lines, limited services, inadequate quality and obsolete medical equipment, the demand for private facilities has been increasing
- Moreover, expanding private health insurance and increased disposable income have further bolstered the demand and usage of private facilities
- Brazilian healthcare system majorly depends on private funding with a considerable proportion spent as out of pocket expenses. Although the public system covers over 75% of the population in Brazil, the depth of coverage is deemed to be inadequate. With majority population being exposed to private health insurance schemes, growth of private sector is likely to be dominant
- Of the total hospitals functional in Brazil, over 70% belong to the private sector. With hospitals largely concentrated within 6 major cities, disparity in healthcare access is significantly evident
- Growth in FDI in healthcare facilities is anticipated owing to promulgation of new FDI laws and lowered entry barrier
- Moreover, Brazilian IVD market crossed $1Bn mark in 2011 and continues to grow at a steady rate. Around 21,000 private diagnostic /pathology laboratories (including collection sites) are estimated to be functional currently
- Benefitted by inadequate public facilities, higher disposable income and increasing ratio of consultation, the market for In-Vitro diagnostic labs is booming. However with the current consolidation measures, market concentration is on the rise as evident from the market shares commanded by Diagnosticos da America (DASA)

MEDICAL DEVICE MARKET IN BRAZIL: 2014-2018

- Growing at a CAGR of 12.8% from 2015 to 2018, the Brazilian medical device market is expected to be valued at $9.6Bn in 2018
- Despite sluggish economic growth in 2014, the medical devices market grew steadily, attributed to inadequate public facilities and rising demand for private services
- Owing to recent dip in GDP and other economic indicators, the medical devices market in 2015 is expected to have a slower growth. However, dwindling Brazilian real and relaxed FDI law in healthcare have been attracting many foreign investors, resulting in expansion of private facilities
- Domestic market for medical devices in Brazil is significantly strong. However, for high-end devices the country largely depends on imports
- Over 50% of the medical devices in Brazil are imported. With the weakening of local currency, the volume of imports has been decreasing
- Chiefly met by local production, orthopedic, dental and medical devices markets are expected to grow at a CAGR of 16.4%, 13.0% and 12.6% respectively (from 2015 to 2018)
- With only 24% of CT scanners and 14% of MRI scanner under SUS, the market for diagnostic imaging is expected to surge
- Diagnostic reagents market is expected to grow at a higher rate, owing to increased number of consultation, tests and bounteous outsourcing from government hospitals
- Moreover, home health products are expected to receive adequate denomination owing to recent policy changes

COMPETITIVE LANDSCAPE

- Brazil is one the most important markets for international manufacturers owing to its advantageous demographic profile and strategic location
- Tapping on Brazil’s potential to become export headquarters in Latin America, many manufacturers are looking to invest in the country with a long-term vision
- To further enhance their presence in Latin America, GE acquired Belo Horizonte based Omnimed – a producer of medical equipment designed for patient monitoring along with solutions used during medical screening, surgical procedures or in Intensive Therapy Units
- Smith & Nephew acquired the Brazilian firm Politec Saúde for the distribution of its Advanced Wound Management products in 2013. This made the firm the sole distributer of Smith & Nephew wound management products in Brazil
- Local manufacturers are also being encouraged and promoted to develop high-end, technologically advanced devices. With an aim to export and gain foothold in neighbouring countries, local manufacturers have been ramping their facilities and marketing strength

Note: Product cover images may vary from those shown
- 3M Healthcare
- Aditek do Brazil Ltda
- B.Braun Melsungen AG
- BMR Medical
- Baumer S.A.
- Bausch & Lomb Incorporated
- Baxter International Inc.
- Bayer Healthcare AG
- Beckman Coulter Inc
- Becton, Dickinson and Company
- Bio-Art Equipamentos Odontológicos Ltda
- Biocam Equipamento Médico Hospitalar Ltda
- Boston Scientific Corporation
- Braile Biomédica
- Carl Zeiss AG
- Covidien
- DFV Comercial e Industrial Ltda
- Danaher Corporation
- DePuy- Synthes
- Dental Morelli Ltd.
- Dentflex Ind. Com Ltda
- Dentsply International
- Drägerwerk AG
- Exxomed
- Fanem® Ltda
- Fresenius Medical Care AG & Co. KGaA
- General Electric Healthcare
- Hitachi Medical Corporation
- Instramed Industria Medico Hospitalar Ltda
- KARL STORZ GmbH & Co. KG
- Koninklijke Philips N.V.
- MAQUET Holding B.V. & Co. KG
- Medtronic plc
- Neodent
- Olidef Cz Ind. e Com. De Aparelhos Hosp. Ltda
- Olympus America
- Omnimed
- Ortosintese Indústria e Comércio Ltda.
- Scitech Produtos Medicos Ltda
- Siemens Healthcare GmbH
- Sirona Dental Systems Inc.
- Smith & Nephew plc
- Smiths Medical
- St. Jude Medical, Inc.
- Stryker Corporation
- Toshiba Medical Systems Corporation
- Zimmer Holdings Inc
- bioMérieux
Note: Product cover images may vary from those shown

This report (format: MS Excel) is intended to provide intelligence on the various hospitals in the country from the perspective of their medical device infrastructure and care-area focus. Typical information provided in the spreadsheet includes details on hospital demographic, care areas, installed base of medical devices, skilled resource strength and contact details. The spreadsheet is neither intended to provide any personal information of the patients nor provide diagnosis or treatment on diseases to the users.

The information in the report is predominantly gathered through secondary sources along with 5% of the hospital data being gathered through primary research surveys (combination of telephonic and face-to-face) across large hospital facilities.

Secondary sources of hospital information include:

  • Ministry of Health (MoH)
  • Hospital websites
  • News aggregators
  • Official press releases
  • Various open data sources
  • Scientific and clinical research publications
  • Hospitals/Doctors discovery portals
  • Hospital/medical specialty associations for physicians as well as patients
  • Quality control reports
  • Annual reports of hospitals and healthcare investors
  • Official social media handles (LinkedIn, Facebook, Twitter, YouTube etc)

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