Oral Care Market Size - Segmented by Product Type (Breath Fresheners, Dental Floss, Denture Care, Mouthwashes and Rinses, Toothbrushes and Replacements, Toothpaste), Distribution Channel and Geography-Growth, Trends, and Forecast (2018 - 2023).

  • ID: 4622361
  • Report
  • 100 pages
  • Mordor Intelligence
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FEATURED COMPANIES

  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • GlaxoSmithKline Plc.
  • Henkel AG & Co KGaA
  • LG Corporation
  • Lion Corporation
  • MORE
The global Oral Care market is expected to reach USD 54.6 billion by 2023, witnessing a healthy CAGR during the forecast period. Asia-Pacific holds the major share in the global Oral Care market. About 13.8 billion units of Oral Care consumed in 2017, which is growing at a steady CAGR. Increased concern among consumers to maintain oral health has primarily driven the market. Rising oral health problems among children owing to poor dieting habits is another major factor fueled the market growth. Oral hygiene is primarily focusing on teeth and mouth care.

Technological Innovation Focusing on Eradicating Root cause of Oral Health Issues

Many multinational companies are investing in technology-based R&D to innovate products which provide a complete solution to dental health issues. Gum problems and plaque build-up are the primary cause for the majority of dental related issues such as gum bleeding and inflammation. Recently in Feb 2018, Procter & Gamble’s (P&G) oral care brand Crest launched new toothpaste product Gum Detoxify which helps in improving tooth gum health. The new activated foam technology helps to ensure the even care of gums and teeth before and after brushing. Just after the innovative launch of P&G, GSK launched Sensodyne Rapid Relief toothpaste in March 2018 in the US. The product formulated with stannous fluoride helps in relieving tooth-sensitivity pain within three days. The company also advanced its Aquafresh Kids range of toothpaste in the UK, which is specially designed for children aged 9-12-year old to provide expert protection to teeth.

Asia-Pacific is the Largest Oral Care Market

Asia-Pacific oral care volume sale is expected to reach 7,907 million units by 2023, witnessing the fastest growth rate. China and India remain the key market for oral care products driven by increased population and routine oral care. Malaysia, South Korea, and Indonesia have recorded a slow volume growth during the forecast period. Middle East & Africa is the fastest growing region for oral care sale regarding volume and value. South America is witnessing the fastest value CAGR, which is mainly attributed to the high unit price due to inflation.

Supermarkets Recorded the Fastest Growth

Convenience stores are offering tough competition to supermarket sales with its vigorous expansion in the developing region. Online retail accounts for a significant share of the market which witnessed a value CAGR of 3.8% during 2012-2017. Amazon which is the global leader in online retail recorded an impressive growth in oral care products sale in the US alone. In 2017, Amazon observed significant growth in oral care sale in the US. Variety stores is another significant sales channel globally which recorded an increase of 36% in its value sales during 2012-2017.

Key Developments in the Market
  • January 2018 - Global leader in Oral care Colgate, advanced its electronic toothbrush with Artificial Intelligence. The company launched the new Colgate® Smart Electronic
Toothbrush E1 with Artificial Intelligence in the US on Apple.com and selected Apple Stores. The new AI brush features real-time sensors and artificial intelligence algorithms to detect brushing effectiveness in 16 zones of the mouth.
  • May 2017 - Unilever’s signed an agreement to acquire the personal care brand of Quala in South America. Quala oral care brand Fortident is the second largest oral care brand in Colombia and Ecuador.
The global Oral Care market is competitive with a large number of multinational player competing for market share. New product innovation focus on active ingredients is the main strategy adopted by players.

Major Players: Colgate-Palmolive Company, Procter & Gamble Co., GlaxoSmithKline Plc, Johnson & Johnson Services Inc, Unilever Plc

Reasons to Purchase the Report
  • Analyzing the outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
  • Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
  • Distribution Channel sales Analysis by Value
  • Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategy employed by the major market players
  • 3 months analyst support, along with the Market Estimate sheet (in Excel).
Customization of the Report
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • GlaxoSmithKline Plc.
  • Henkel AG & Co KGaA
  • LG Corporation
  • Lion Corporation
  • MORE
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Scope of the Market

2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation

3. Oral Care Market Overview
3.1 Oral Care Market Trends
3.2 Market Dynamics
3.2.1 Oral Care Market Drivers
3.2.1.1 Increased Usage of Oral Care Products for Maintainence of Oral Hygiene
3.2.1.2 Innovation in Technology Introducing Improved Product Varities
3.2.1.3 Rising Oral Care Problems Among Children Due to Poor Eating Habbits
3.2.2 Oral Care Market Restraints
3.2.2.1 Economic Slowdown Affecting Consumer Purchasing Behaviour
3.2.3 Oral Care Market Opportunities
3.2.3.1 Growing Demand for Organic and Natural Ingredients in Products
3.2.4 Porter's Five Forces Analysis
3.2.4.1 Bargaining Power of Suppliers
3.2.4.2 Bargaining Power of Buyers
3.2.4.3 Threat of New Entrants
3.2.4.4 Threat of Substitute Products and Services
3.2.4.5 Degree of Competition

4. Market Segmentation
4.1 Oral Care Market By Product Type
4.1.1 Breath Fresheners
4.1.2 Dental Floss
4.1.2.1 Flossing Tape
4.1.2.2 Unwaxed Dental Floss
4.1.2.3 Waxed Dental Floss
4.1.3 Denture Care
4.1.3.1 Denture Cleansers
4.1.3.2 Denture Fixatives
4.1.3.3 Other Denture Care Products
4.1.4 Mouthwashes and Rinses
4.1.4.1 Mouthwash - Medicinal
4.1.4.2 Mouthwash - Standard
4.1.5 Toothbrushes and Replacements
4.1.5.1 Battery Operated Toothbrushes
4.1.5.2 Electric Toothbrushes
4.1.5.3 Manual Toothbrushes
4.1.5.4 Replacement Brush heads
4.1.6 Toothpaste
4.1.6.1 Bicarbonate of Soda Toothpaste
4.1.6.2 Cosmetic Toothpaste
4.1.6.3 Specialist Toothpaste
4.1.6.4 Standard Toothpaste
4.2 Oral Care Market By Distribution Channel
4.2.1 Convenience Stores
4.2.2 Department Stores
4.2.3 On-line Retail
4.2.4 Pharmacies
4.2.5 Specialist Retailers
4.2.6 Supermarkets and Hypermarkets
4.2.7 Variety Stores
4.2.8 Warehouse Clubs
4.2.9 Vending Machines
4.2.10 Other Distribution Channel
4.3 By Geography
4.3.1 North America
4.3.1.1 United States
4.3.1.2 Canada
4.3.1.3 Mexico
4.3.2 Europe
4.3.2.1 Western Europe
4.3.2.1.1 Germany
4.3.2.1.2 United Kingdom
4.3.2.1.3 France
4.3.2.1.4 Italy
4.3.2.1.5 Spain
4.3.2.1.6 Rest of Western Europe
4.3.2.2 Central and Eastern Europe
4.3.2.2.1 Poland
4.3.2.2.2 Russia
4.3.2.2.3 Czech Republic
4.3.2.2.4 Hungary
4.3.2.2.5 Rest of Central Europe
4.3.3 Asia-Pacific
4.3.3.1 China
4.3.3.2 India
4.3.3.3 Australia
4.3.3.4 Japan
4.3.3.5 Rest of Asia-Pacific
4.3.4 South America
4.3.4.1 Argentina
4.3.4.2 Brazil
4.3.4.3 Colombia
4.3.4.4 Rest of South America
4.3.5 Middle East & Africa
4.3.5.1 South Africa
4.3.5.2 Saudi Arabia
4.3.5.3 United Arab Emirates
4.3.5.4 Rest of Middle East & Africa

5. Oral Care Market Competitive Landscape
5.1 Market Share Analysis
5.2 Strategy Adopted by Key Players
5.3 Most Active Companies in the Past Five Years

6. Company Profiles
6.1 Overview
6.2 Products & Services
6.3 Financials
6.4 Key Developments
6.5 Strategies Adopted
6.6 SWOT Analysis of Major Players

7. Oral Care Market Companies
7.1 Colgate-Palmolive Company
7.2 Procter & Gamble Co.
7.3 GlaxoSmithKline Plc.
7.4 Johnson & Johnson Services Inc
7.5 Unilever Plc.
7.6 Hawley & Hazel (Bvi) Co. Ltd
7.7 Sunstar Suisse S.A.
7.8 Lion Corporation
7.9 Yunnan Baiyao Group Co., Ltd.
7.10 Church & Dwight Co., Inc.
7.11 LG Corporation
7.12 Henkel AG & Co KGaA

8. Appendix
8.1 Disclaimer
8.2 Sources

List of Tables
1: Oral Care Market: Revenue in USD million, by Region, Global, 2015-2023
2: Oral Care Market: Revenue in USD million, by Product Type, Global, 2015-2023
3: Oral Care Market: Revenue in USD million, by Distribution Channel, Global, 2015-2023
4: Oral Care Market: Revenue in USD million, by Country, North America, 2015-2023
5: Oral Care Market: Revenue in USD million, by Product Type, North America, 2015-2023
6: Oral Care Market: Revenue in USD million, by Distribution Channel, North America, 2015-2023
7: Oral Care Market: Revenue in USD million, by Country, South America, 2015-2023
8: Oral Care Market: Revenue in USD million, by Product Type, South America, 2015-2023
9: Oral Care Market: Revenue in USD million, by Distribution Channel, South America, 2015-2023
10: Oral Care Market: Revenue in USD million, by Country, Europe, 2015-2023
11: Oral Care Market: Revenue in USD million, by Product Type, Europe, 2015-2023
12: Oral Care Market: Revenue in USD million, by Distribution Channel, Europe, 2015-2023
13: Oral Care Market: Revenue in USD million, by Country, Asia-Pacific, 2015-2023
14: Oral Care Market: Revenue in USD million, by Product Type, Asia-Pacific, 2015-2023
15: Oral Care Market: Revenue in USD million, by Distribution Channel, Asia-Pacific, 2015-2023
16: Oral Care Market: Revenue in USD million, by Country, Middle East & Africa, 2015-2023
17: Oral Care Market: Revenue in USD million, by Product Type, Middle East & Africa, 2015-2023
18: Oral Care Market: Revenue in USD million, by Distribution Channel, Middle East & Africa, 2015-2023
19: Oral Care Market: Volume in million units, by Region, Global, 2015-2023
20: Oral Care Market: Volume in million units, by Product Type, Global, 2015-2023
21: Oral Care Market: Volume in million units, by Country, North America, 2015-2023
22: Oral Care Market: Volume in million units, by Product Type, North America, 2015-2023
23: Oral Care Market: Volume in million units, by Country, South America, 2015-2023
24: Oral Care Market: Volume in million units, by Product Type, South America, 2015-2023
25: Oral Care Market: Volume in million units, by Country, Europe, 2015-2023
26: Oral Care Market: Volume in million units, by Product Type, Europe, 2015-2023
27: Oral Care Market: Volume in million units, by Country, Asia-Pacific, 2015-2023
28: Oral Care Market: Volume in million units, by Product Type, Asia-Pacific, 2015-2023
29: Oral Care Market: Volume in million units, by Country, Middle East & Africa, 2015-2023
30: Oral Care Market: Volume in million units, by Product Type, Middle East & Africa, 2015-2023
Note: Product cover images may vary from those shown
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  • Colgate-Palmolive Company
  • Procter & Gamble Co.
  • GlaxoSmithKline Plc.
  • Johnson & Johnson Services Inc
  • Unilever Plc.
  • Hawley & Hazel (Bvi) Co. Ltd
  • Sunstar Suisse S.A.
  • Lion Corporation
  • Yunnan Baiyao Group Co., Ltd.
  • Church & Dwight Co., Inc.
  • LG Corporation
  • Henkel AG & Co KGaA
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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