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Worldwide Sports Analytics Market (2016-2022)

  • ID: 4032002
  • Report
  • December 2016
  • Region: Global
  • 175 Pages
  • Infoholic Research LLP
Worldwide Sports Analytics Market to Grow at a CAGR of 40.1% During the Forecast Period 2016-2022 to Aggregate $3.97 Billion By 2022


  • Accenture
  • IBM Corp
  • Opta
  • Oracle Corporation
  • Orreco
  • SAP SE
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Over the past 3 decades, various sporting events and sports clubs have seen an incredible growth in the amount of revenue generated. This was mostly due to the growth in television broadcasting and rise in the number of sponsorships and advertising sales. At present, most of the professional sports leagues and clubs are looking for different opportunities to create new revenue streams. Due to recent developments in ICT, a lot of data is being generated related to players and audience & sports teams are valuing the insight into these data to improve their team performance, and engage and grow their audience base. Thus, the use of analytics in sports is evolving as a major business and is expected to become a necessity for all the major sports clubs and leagues.

Sports analytics received a major boost from wearable devices, video cameras and various sensors. SportVU camera systems are used in basketball leagues and pitch f/x and field f/x technologies are used in the Major League Baseball. Few vendors have capitalized by providing hardware and later associated analytics. Big data and cloud technology played a major role in the growth of sports analytics and several vendors have their own cloud powered analytics platform. The platform is being used for various applications in business intelligence and performance analytics. With the help of cloud technology, vendors in video analysis provide unlimited video storage and video analytics and services.

Market Analysis:

The Worldwide Sports Analytics market is expected to grow at a CAGR of 40.1% during the forecast period 2016-2022 to touch an aggregate of $3.97 billion by 2022. The sports analytics market is segmented into sports type, applications and regions. The major applications covered in the report are fan insights & engagement analysis, team management analysis, business operations analysis, video analysis, injury and health assessments, and others. Globally, the fan base has been growing and sports industry value chain players are investing to provide the high-end services for their fans to gain the revenue and to be competitive in the market. The enterprises are adopting the analytics tools in their business units to meet their fan demands. Thus, fan insight and engagement is expected to play a key role in this sector.

Segments Analysis:

The sports type segment covers team/group sports and individual sport. The team sports include various leading sports namely, American Football, Association Football, Cricket, Hockey, Baseball, Basketball, and Others. The team sports segment is expected to hold the major market share in sports analytics market, with association football dominating the market. In terms of adoption, baseball and basketball clubs have a high adoption rate. While NHL is a new entrant in the world of analytics, NFL is still facing difficulties in adopting it in strategy, planning and scouting. Football remains the largest potential market for analytics. Opportunity areas are team sports such as cricket and golf, and individual sports such as athletics, archery and swimming.

The analytics in sports is widely used in scouting, team performance analysis and strategic game planning. It has now grown to different aspects of business as well. This is mostly due to the rise in the number of wearable technologies and sensors being used in games, and in identifying customer touch points. The data extracted is used in player and team performance analysis, injury prevention, revenue generation through ticket and merchandising, understanding fan behavior, and creating marketing plans. Both the analytic tools and skilled analysts play a major role in assisting the coaches and managers.

Regional Analysis:

Leagues in North America are the major customers of sports analytics. Baseball and basketball leagues in the region have the highest adoption rate. In recent years, clubs in ice hockey have started investing in analytics and American Football remains a big market. Europe is the second major market for sports analytics. The region is ruled by major football leagues and is investing in fitness and performance analytics, and business intelligence. Few of the clubs even have dedicated analytics team. Asia Pacific and Middle East remain the major opportunity markets for sports analytics. Asia Pacific has seen a rise in a number of leagues, and investments in sports by public and private entities. Middle East is about to host a rising number of tournaments and is likely to invest in marketing and business operations.

Key Players and Competitive Analysis:

Major players in sports analytics market are Stats LLC, Catapult Sports, SportRadar, SAP SE, IBM, SAS Institute Inc., Tableau and Accenture. With the rise in the popularity of sports analytics, few of the global technology vendors such as SAP and IBM entered the market in early 2010. The core players such as Stats LLC and Opta sports who were into sports technologies, data and services, started adding analytics to their portfolio.

In the present scenario, while several start-ups are coming up with different solutions for various applications, bigger players are acquiring companies and investing in expanding the portfolio to become the leading aggregators in the market. The future investments by major players lie towards the aggregation of tracking systems, wearable devices and analytics.


The report provides an in-depth analysis of the analytics demand and adoption rate in the various sports in the industry. It also provides details about the major drivers, which are going to support the market growth, challenges that impact on the revenue growth and key business opportunities for the players to invest, expand or upgrade the products/services to meet the changing demands. Also, the report provides an in-depth analysis of the vendor’s business strategies, product analysis, business focus area, etc. Furthermore, the report gives complete details to key stakeholders to analyze their business opportunities with the use of countries, applications, and sports types analysis specific to sports analytics, major market trends, industry trends, supporting and emerging key technology and outlook of analytics in the sports industry.

Note: Product cover images may vary from those shown


  • Accenture
  • IBM Corp
  • Opta
  • Oracle Corporation
  • Orreco
  • SAP SE

1 Industry Outlook
1.1 Industry Overview
1.2 Industry Trends
1.3 PEST Analysis

2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions

3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
3.3 Related Markets
3.3.1 Sports Law Analytics
3.3.2 eSports

4 Market Outlook
4.1 Overview
4.2 Market Definition 
4.3 Ecosystem
4.4 Market Segmentation
4.5 Porter 5 (Five) Forces

5 Market Characteristics
5.1 Market Trends
5.2 Market Dynamics
5.3 Drivers
5.3.1 Necessity for data-based decision-making
5.3.2 Investments to gain a competitive advantage over other clubs
5.3.3 Increasing interest in revenue generation through fan engagement
5.3.4 Rising interest among fans in statistics
5.4 Restraints
5.4.1 Professional teams being considerably small businesses
5.4.2 Sticking of sports clubs to traditional culture
5.5 Opportunities
5.5.1 Opportunities in predictive analytics for various applications
5.5.2 Analytics of biometric and locational data
5.5.3 Opportunities in individual sports in international sporting events
5.6 DRO - Impact Analysis

6 Sports Type: Market Size and Analysis
6.1 Overview
6.2 Team/Group Sports
6.2.1 American Football Overview Key facts Current market scenario Opportunities
6.2.2 Association Football Overview Key facts Current market scenario
6.2.3 Baseball Overview Key facts Current market scenario
6.2.4 Basketball Overview Key facts Current market scenario
6.2.5 Cricket Overview Key facts Current market scenario
6.2.6 Hockey Overview Key facts Current market scenario
6.3 Individual Sports
6.3.1 Golf
6.3.2 Motor Sports
6.3.3 Athletics
6.4 Major Leagues List

7 Applications: Market Size and Analysis
7.1 Overview
7.2 Fan Insight and Engagement Analysis
7.2.1 Overview
7.2.2 Current Market Scenario Customer analytics and loyalty Fan engagement Marketing planning and execution
7.3 Video Analysis
7.3.1 Overview
7.3.2 Current market scenario
7.4 Team Management Analysis
7.4.1 Overview
7.4.2 Current market scenario Training and planning Recruitment and Scouting Team and player performance insights
7.5 Business Management Analysis
7.5.1 Overview
7.5.2 Current market scenario Ticket pricing management Venue, event and sponsorship management
7.6 Injury and Health Assessment Analysis
7.6.1 Overview
7.6.2 Current market scenario

8 Regions: Market Size and Analysis
8.1 Overview
8.2 North America
8.2.1 US Sports in the US Current market scenario
8.2.2 Canada Sports in Canada Current market scenario
8.3 Europe
8.3.1 Overview
8.3.2 UK Sports in the UK Current market scenario
8.3.3 Germany Sports in Germany Current market scenario
8.3.4 France Sports in France Current market scenario
8.3.5 Russia Sports in Russia Current market scenario
8.3.6 Italy Sports in Italy Current market scenario
8.3.7 Spain Sports in Spain Current market scenario
8.4 Asia Pacific
8.4.1 Japan Sports in Japan Current market scenario
8.4.2 Australia Sports in Australia Current market scenario
8.4.3 China Sports in China
8.4.4 Current market scenario
8.4.5 India Sports in India
8.4.6 Current market scenario
8.5 Latin America
8.5.1 Brazil Sports in Brazil Current market scenario
8.5.2 Mexico Sports in Mexico
8.5.3 Argentina Sports in Argentina Current market scenario
8.5.4 Current market scenario
8.6 Middle East & Africa
8.6.1 GCC Countries Overview Qatar Sports in Qatar Current market scenario
8.6.2 United Arab Emirates (UAE) Sports in UAE Current market scenario
8.6.3 Africa

9 Major Leagues: Sports Analytics Outlook
9.1 Baseball
9.2 American Football
9.3 Basketball
9.4 Hockey

10 Vendor Profiles
10.1 SAP SE
10.1.1 Overview
10.1.2 Business Units
10.1.3 Geographic Presence
10.1.4 Business Focus
10.1.5 SWOT Analysis
10.1.6 Business Strategies
10.2.1 Overview
10.2.2 Business Units
10.2.3 Geographic Presence
10.2.4 Business Focus
10.2.5 SWOT Analysis
10.2.6 Business Strategies
10.3 Opta
10.3.1 Overview
10.3.2 Business Units
10.3.3 Geographic Presence
10.3.4 Business Focus
10.3.5 SWOT Analysis
10.3.6 Business Strategies
10.4 SportRadar
10.4.1 Overview
10.4.2 Business Units
10.4.3 Geographic Presence
10.4.4 Business Focus
10.4.5 SWOT Analysis
10.4.6 Business Strategies
10.5 Accenture
10.5.1 Overview
10.5.2 Business Units
10.5.3 Geographic Revenue
10.5.4 Business Focus
10.5.5 SWOT Analysis
10.5.6 Business Strategies
10.6 Catapult Group International Ltd.
10.6.1 Overview
10.6.2 Business Unit
10.6.3 Geographic Revenue
10.6.4 Business Focus
10.6.5 SWOT Analysis
10.6.6 Business Strategies
10.7 SAS Institute Inc.
10.7.1 Overview
10.7.2 Business Unit
10.7.3 Geographic Presence
10.7.4 Business Focus
10.7.5 SWOT Analysis
10.7.6 Business Strategies

11 Global Generalist
11.1 IBM Corp.
11.1.1 Overview
11.1.2 IBM in Sports Analytics Market
11.2 Oracle Corporation
11.2.1 Overview
11.2.2 Oracle Corporation in Sports Analytics Market
11.3 Tableau Software, Inc.
11.3.1 Overview
11.3.2 Tableau Software, Inc. in Sports Analytics Market

12 Companies to Watch For
12.1 Orreco
12.1.1 Overview
12.1.2 Orreco in Sports Analytics
12.2 Kinexon Precision Technologies GmbH
12.2.1 Overview
12.2.2 Kinexon Precision Technologies GmbH in sports Analytics
12.3 Firstbeat Technologies Ltd.
12.3.1 Overview
12.3.2 Firstbeat Technologies Ltd. in Sports Analytics
12.4 Krossover Intelligence Inc.
12.4.1 Overview
12.4.2 Krossover in Sports Analytics Market

13 Competitive Landscape
13.1 Overview
13.2 Vendor Assessment
13.2.1 IBM
13.2.2 SAP SE
13.2.3 Catapult Sports
13.2.4 Stats LLC
13.2.5 SAS
13.2.6 Accenture
13.3 Vendors in Sports Analytics Market
13.4 Market Landscape
13.4.1 Mergers & Acquisitions (M&A)
13.4.2 Joint Venture and Collaborations


Note: Product cover images may vary from those shown
  • Accenture
  • Catapult Group International Ltd
  • Firstbeat Technologies Ltd
  • Firstbeat Technologies Ltd. in Sports Analytics
  • IBM Corp
  • Kinexon Precision Technologies GmbH
  • Krossover Intelligence Inc.
  • Opta
  • Oracle Corporation
  • Orreco
  • SAP SE
  • SAS Institute Inc
  • SportRadar
  • Tableau Software Inc
Note: Product cover images may vary from those shown