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Global Non - Alcoholic Beverage Market - Growth, Trends, and Forecast (2018 - 2023)

  • ID: 4544661
  • Report
  • May 2018
  • Region: Global
  • 110 pages
  • Mordor Intelligence


  • Attitude Drinks
  • Berry Blendz
  • Biotta Inc.
  • Coca Cola Company
  • Danone
  • David Berryman Limited
  • MORE
Non-Alcoholic Beverages Market Insights

The global non-alcoholic beverage market is recording a CAGR of 4.7% during 2018-2023. It is estimated to generate a revenue of USD 1189.10 billion in 2023. The Asia-Pacific region is displaying the highest growth among all other regions, owing to the increased availability of packaged cola drink based products in the remote regions. The innovative marketing strategies being introduced by major vendors is also driving the market growth.

Market Dynamics

Health and wellness awareness is a trend which has significantly impacted the food and beverage industry in recent years. Not only does the increased focus on health and wellness cause consumers to make replacement choices (replacing "bad-for-you" beverages with "good-for-you/healthy" choices), but it also creates new purchasing occasions through preventative/functional beverages and meal replacements. Consumers are increasingly looking to beverages to play new roles in their diets and health routines. Drinkable breakfasts and beverages as snacks are fueled by consumer interest in nutrition and performance drinks that act as meal replacements and guilt-free snacks. Non-alcoholic Industry leaders should expect consumers in 2018 to demand beverages that are of improved quality and innovative, whether for refreshment, satiety, energy, immunity boosting, sleep aid, blood sugar management, or a host of other functional benefits now associated with these multifunctional power beverages.

Market Segmentation

The global energy & sports drinks market is expected to reach USD 95.52 billion by 2023 with a CAGR 5.2% over the forecast period. The promise of a convenient, on-the-go caffeinated beverage, along with more flavor choices and natural ingredients, continues to drive the energy drinks market. Consumers use sports drinks to replenish water and electrolytes lost through sweating after activity. Sports drinks often contain carbohydrates in the form of sugar, as well as electrolytes and minerals and sometimes protein, vitamins or caffeine. They come in different flavors. These beverages are majorly consumed by athletes as these help in replenishing energy.

Fresh fruit flavors such as kiwi, tropical fruit and cherry are addressing consumer current flavor preferences. Red Bull has addressed these and other flavor trends through its Edition lineup and continue to leave a mark on the category. The traditional target market for sports drinks has been active young adult males, who believe that sports drinks give them a competitive advantage. Only in the last five years have sports drinks taken on a wider target that includes women and recreational athletes.

Regional Analysis

The North American non-alcoholic beverage market recorded strong growth rate in recent years. Large, multinational players like Coca-Cola and PepsiCo dominate the global non-alcoholic market. These players, together generate more than 40% of the total market sales in value, wield significant power and benefit from scale economies, strong brands, and a diverse range of products. Private labels also greatly influence the environment. The Asia Pacific Non-Alcoholic beverage industry is growing at a robust and highest possible rates, surpassing the developed regions like Western Europe and North America.


Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porters five forces analysis
  • Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis, including qualitative & quantitative research incorporating the impact of economic & non-economic aspects
  • Regional and Country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet (in excel)
Customization of the Report

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Note: Product cover images may vary from those shown


  • Attitude Drinks
  • Berry Blendz
  • Biotta Inc.
  • Coca Cola Company
  • Danone
  • David Berryman Limited
  • MORE
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions

2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation

3. Market Overview
3.1 Trends

4. Market Dynamics
4.1 Drivers
4.1.1 Growing Preference for Cola Drinks
4.1.2 Demand through Growing Population
4.2 Restraints
4.2.1 Growing Health Awareness among Consumers
4.2.2 Government Regulations for Ingredient Use in Beverages
4.3 Opportunities
4.3.1 Innovative Drinks with Health Promoting Traits
4.4 Porters Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products & Services
4.4.5 Degree of Competition

5. Market Segmentation
5.1 By Product Types
5.1.1 Carbonated Drinks Cola Drinks Non-Cola Drinks
5.1.2 Non-Carbonated Drinks Fruit Juice Ready-To-Drink Tea & Coffee Energy & Sport Drinks Bottled Water Others
5.2 By Distribution Channel
5.2.1 Specialty Stores
5.2.2 Online Store
5.2.3 Supermarkets/ Hypermarkets
5.2.4. Convenience/Departmental Stores37
5.2.5. Others
5.3 By Geography
5.3.1 North America US Canada Mexico Rest of North America
5.3.2 Europe France Germany Italy UK Russia Rest of Europe
5.3.3 Asia-Pacific China Australia Japan India Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Africa South Africa Rest of Africa

6. Competitive Landscape
6.1 Strategy Adopted By Key Players
6.2 Most Active Companies in the Past Five Years
6.3 Market Share Analysis

7. List of Company Profiles
7.1 Attitude Drinks
7.2 Berry Blendz
7.3 Biotta Inc.
7.4 Kraft Foods
7.5 Coca Cola Company
7.6 California Concentrate Company
7.7 Cutrale Citrus Juices USA Inc.
7.8 Dr. Pepper Snapple Group
7.9 Danone
7.10 David Berryman Limited

8. Appendix
8.1 Disclaimer
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Attitude Drinks
  • Berry Blendz
  • Biotta Inc.
  • Kraft Foods
  • Coca Cola Company
  • California Concentrate Company
  • Cutrale Citrus Juices USA Inc.
  • Dr. Pepper Snapple Group
  • Danone
  • David Berryman Limited
Note: Product cover images may vary from those shown