Customer Perceptions and Preferences of Big Data and Analytics, United States, 2018

Learn Critical Success Factors to Gain a Competitive Advantage in a Disruptive Digital Industry

The world is creating 2.5 exabytes of data daily. Every organization needs to access that tidal wave of information to make better, faster decisions - or risks being left behind. We have discovered that IT decision makers find that cyber security, big data and analytics, and data centers are the most impactful for revenue growth and cost reduction efforts when compared to a host of other IT and communications solutions.

BDA is a top 3 investment priority across all IT and Communications solutions.
Over 90% improved customer metrics with BDA implementations.
Over 75% reduced customer turnover with BDA installations
BDA is primarily used to improve internal business processes and to make better decisions.

Research Scope

We used the online survey method to interview 400 U.S. based big data and analytics purchase decision makers across business sizes. The overall research objective was to measure the current use and future decision making behavior toward Big Data & Analytics (BDA).

The Report aimed to:

Monitor the status and customer perceptions of Big Data & Analytics trends
Assess the current and future use of Big Data & Analytics
Evaluate factors that drive investments in Big Data & Analytics

This study also covers the impact of artificial intelligence and Internet of Things on BDA implementations.

1. Research Objectives and Methods

Research Objectives
Survey Methodology
Sample Composition
Company Profile

2. Summary of Key Finding

Strategic Imperatives for Success and Growth
Summary of Key Findings-Big Data and Analytics (BDA)

3. Budget and Priorities

Current IT Budgets
Solving Data Security Issues and Privacy Issues is the Top Priority for IT Spending; Followed by BDA
Even When Thinking About Business Strategy, Solving Data Security and Privacy Issues is a High Priority
Almost Half the Respondents Found BDA to be More Important than Other Technologies
Budgets for Big Data
BDA Purchase Decisions Reach the C-Level Less Than 10% of the Time
Upward Trend in BDA Investment is Evident in 2018 - Almost Half of Respondents Increased Spending
Software Gets the Biggest Chunk of BDA Budgets

4. Big Data & Analytics Usage, Planning & Implementation

BDA is Primarily Used to Improve Internal Business Processes and to Make Better Decisions
42% of Users Realized a Return on Investment Within 2 Years
87% of Users Saw an Increase in Sales with BDA Deployments
84% of Users Achieved Reduction in Costs with BDA Deployments
Over 90% Improved Customer Metrics
Over 75% Reduced Customer Turnover
More than Half of Users Deploy BDA to Improve Decision Making, Reduce Costs, and Improve Internal Business Processes
A Variety of Analytics Applications are Top BDA Priorities, Following Databases, Data Discovery, and Data Warehousing
Over Half of Respondents Show Interest in Acquiring a Total Solution
Focus of AI Implementations is Improving Efficiencies
Top Concerns are Data Quality, Privacy, Security and Compliance; Compatibility and Integration are also Issues
IT Decision Makers Obtain BDA Primarily from BDA Solution Providers

5. Big Data Infrastructure Usage, Planning & Implementation

Microsoft is the Company of Choice when Selecting Database Organizations
Almost Half of Respondents Show Interest in Using SQL-on-Hadoo (or Everything)
Microsoft Leads with Polybase and Filestream
Apex Leads in Apache Software Foundation Technologies

6. Perceptions and Opinions about BDA

BDA Will be More Broadly Used Within 5 Years
More than Half of Respondents have a Detailed Plan for Adding BDA Capabilities
Companies also have Decision Models to Prioritize How They Will Use BDA, Which Reflects a High Likelihood Of Investment in 2019
ROI is of Great Importance in any Digital Transformation Investment

7. Artificial Intelligence and AI

Majority of Respondents Show Interest in AI, with 43% Planning Investments within the Next 5 Years
Most Companies Plan to Develop AI Capabilities In-house with Vendor APIS

8. Big Data and IoT

Almost Half of Respondents have Deployed an IoT Network
Obtaining a Wealth of Data from Smart Products Tops the IoT Benefits List; also Important are Improving Customer Experience and Product Delivery
Among Those who Have Deployed IoT Networks, about Half Own their Data, while the Rest are Owned by External Providers
With Regard to IoT, Most Respondents are Concerned about Hackers

9. BDA and Privacy

More than Half of Respondents are Incorporating Sensitive Information into their BDA Applications
The Majority of Respondents Depend on Internal Sources for Protecting Sensitive Information
Balancing Privacy and Protection is an Ongoing Battle
Organizational Best Practices is the Most Influential Approach to Influence Data Privacy
User IDs and Restricting Access on a Need-to-Know Basis are Used to Protect Customer/User Privacy
HIPAA and GDPR are the Most Alarming to Organizations
Organizations Want to Make Sure They are Compliant with the Digital Advertising Alliance

10. Digital Transformation-The Last Word

The Last Word-Three Big Predictions
Legal Disclaimer

11. Appendix

List of Exhibits

License	Format	Properties	Price
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€5769EUR$6,000USD£4,949GBP
SITE LICENSE PDF and Hard Copy	The product is a PDF. A printed copy will be shipped to you.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€6250EUR$6,500USD£5,362GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€7212EUR$7,500USD£6,187GBP
ENTERPRISE LICENSE PDF and Hard Copy	The product is a PDF. A printed copy will be shipped to you.	This is an enterprise license, allowing all employees within your organization access to the product.	€7692EUR$8,000USD£6,599GBP

Table of Contents

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