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E-cigarette and Vape Market Size, Share & Trends Analysis Report by Product (Disposable, Rechargeable), by Distribution Channel (Online, Retail), by Region, and Segment Forecasts, 2022-2030

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    Report

  • 139 Pages
  • March 2022
  • Region: Global
  • Grand View Research
  • ID: 4621752

FEATURED COMPANIES

  • Altria Group, Inc.
  • British American Tobacco
  • Imperial Brands
  • International Vapor Group
  • Japan Tobacco Inc.
  • JUUL Labs, Inc.
The global e-cigarette and vape market size is expected to reach USD 182.84 billion by 2030, registering a CAGR of 30.0% from 2022 to 2030. The growing concerns over conventional cigarettes among various age groups have boosted the demand for relatively less-toxic e-cigarettes and vape products. Advances in e-cigarette technology coupled with the availability of e-cigarettes in various types and e-liquid flavors are particularly allowing customers to choose the device and flavor of their choice, thereby contributing to the growth of the market. The rising awareness about safer alternatives to tobacco consumption has stimulated the adoption of e-cigarettes across the world.



Technological advancements have permitted the development of high-capacity e-cigarettes that create significant amounts of vapor and flavor, which has enhanced vapor enthusiast preference. Vaping has assisted a substantial number of smokers in quitting smoking, making e-cigarettes a viable smoking cessation option. Furthermore, ex-smokers believe that using e-cigarettes has improved their breathing. The rising price of regular cigarettes has aided the growing popularity of e-cigarettes. The e-cigarette sector has been stifled by strict legislation in several countries. However, due to the increased popularity of the technology, e-cigarette sales have continued to grow.

The rising awareness about consuming smokeless, safe, and ashless tobacco is anticipated to drive market growth. The push toward COVID-19-based marketing strategies and sales via digital channels is estimated to drive market growth in the post-COVID-19 pandemic era. Furthermore, there is an increasing awareness about vaping being an effective method to quit traditional smoking, as it is less toxic and creates vapors instead of smoke. Thus, the adoption of vape devices is expected to increase over the forecast period, particularly among individuals smoking for recreation and smokers working toward quitting smoking altogether.

Due to the COVID-19 pandemic, several countries worldwide have seen an increase in indoor smoking. However, vape shops remained open and operational in countries such as Italy during the lockdown. To capitalize on the rising demand for vape products, many vendors implement novel marketing strategies and sell their wares via online platforms. For instance, MyVapery/Xyfil, a British nicotine liquid manufacturer, includes freehand sanitizers in the same bottles as its flavored nicotine e-liquids.

Market participants in the e-cigarette industry are prominent players in the market that own a significant market share. These companies have invested mainly in e-cigarettes as they are expected to be an effective alternative solution for tobacco consumption. However, the industry is characterized by various smaller niche players that offer efficient vape devices and e-liquids, thereby gradually acquiring a large customer base. Small companies usually outsource the manufacturing of e-cigarettes to Asian countries such as China to price their products competitively.

E-cigarette And Vape Market Report Highlights

  • The modular device segment is anticipated to emerge as the fastest-growing segment over the forecast period. Modular devices are advanced devices used mainly by individuals participating in professional vape competitions. These devices are highly advanced and have programmable functions, such as temperature control and variable wattage control
  • The online platform segment is expected to register a significant CAGR over the forecast period. Online vape shops, which have emerged recently, encourage customers to purchase e-cigarettes online. Furthermore, the smaller packaging size of e-cigarettes also attracts lower shipping rates, increasing buyer preference
  • North America accounted for the highest market share in terms of revenue in 2021, owing to the extensive presence of prominent players such as Altria Group, Inc. and Philip Morris International Inc., which hold a significant share of the regional market


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Frequently Asked Questions about the Global E-cigarette and Vape Market

What is the estimated value of the Global E-cigarette and Vape Market?

The Global E-cigarette and Vape Market was estimated to be valued at $22.5 Billion in 2022.

What is the growth rate of the Global E-cigarette and Vape Market?

The growth rate of the Global E-cigarette and Vape Market is 30.0%, with an estimated value of $182.8 Billion by 2030.

What is the forecasted size of the Global E-cigarette and Vape Market?

The Global E-cigarette and Vape Market is estimated to be worth $182.8 Billion by 2030.

Who are the key companies in the Global E-cigarette and Vape Market?

Key companies in the Global E-cigarette and Vape Market include Reynolds American Inc., Imperial Brands, JUUL Labs, Inc., Altria Group, Inc., Japan Tobacco Inc., Philip Morris International, International Vapor Group, British American Tobacco and Shenzhen IVPS Technology Co., Ltd..

FEATURED COMPANIES

  • Altria Group, Inc.
  • British American Tobacco
  • Imperial Brands
  • International Vapor Group
  • Japan Tobacco Inc.
  • JUUL Labs, Inc.

Chapter 1 Methodology and Scope
1.1 Research Methodology
1.2 Research Scope and Assumptions
1.3 List of Data Sources
Chapter 2 Executive Summary
2.1 E-cigarette and Vape Market - Industry Snapshot & Key Buying Criteria, 2017 - 2030
2.2 E-cigarette and Vape Market, 2017 - 2030
2.2.1 E-cigarette and vape market, by region, 2017 - 2030
2.2.2 E-cigarette and vape market, by product, 2017 - 2030
2.2.3 E-cigarette and vape market, by distribution channel, 2017 - 2030
2.2.3.1 E-cigarette and vape market, by retail store, 2017 - 2030
Chapter 3 E-cigarette and Vape Industry Outlook
3.1 Market Segmentation
3.2 Market Size and Growth Prospects
3.3 E-cigarette and Vape Market - Value Chain Analysis
3.3.1 Vendor landscape
3.4 E-cigarette and Vape Market Dynamics
3.4.1 Market driver analysis
3.4.1.1 Technological advances in e-cigarette technology
3.4.1.2 Growing awareness of safe alternatives of tobacco consumption
3.4.2 Market restraint analysis
3.4.2.1 Stringent government regulations
3.5 Penetration and Growth Prospect Mapping
3.6 E-cigarette and Vape Market - Porter’s Five Forces Analysis
3.7 E-cigarette and Vape Market - PESTEL Analysis
3.8 E-cigarette and Vape Market - Retail Pricing Analysis
3.9 E-cigarette and Vape Market - COVID-19 Impact Analysis
Chapter 4 E-cigarette and Vape Product Outlook
4.1 E-cigarette and Vape Market Share By Product, 2021 & 2030
4.2 Disposable
4.2.1 Disposable e-cigarettes market, 2017 - 2030
4.3 Rechargeable
4.3.1 Rechargeable e-cigarettes market, 2017 - 2030
4.4 Modular Devices
4.4.1 Modular devices market, 2017 - 2030
Chapter 5 E-cigarette and Vape Distribution Channel Outlook
5.1 E-cigarette and Vape Market Share By Distribution Channel, 2021 & 2030
5.2 Online
5.2.1 Online market, 2017 - 2030
5.3 Retail Store
5.3.1 Retail store market, 2017 - 2030
5.3.1.1 Convenience Store
5.3.1.1.1 Convenience store market, 2017 - 2030
5.3.1.2 Drug Store
5.3.1.2.1 Drug store market, 2017 - 2030
5.3.1.3 Newsstand
5.3.1.3.1 Newsstand market, 2017 - 2030
5.3.1.4 Tobacconist Store
5.3.1.4.1 Tobacconist store market, 2017 - 2030
5.3.1.5 Specialty E-cigarette Store
5.3.1.5.1 Specialty e-cigarette store market, 2017 - 2030
Chapter 6 E-cigarette and Vape Regional Outlook
6.1 E-cigarette and Vape Market Share By Region, 2021 & 2030
6.2 North America
6.2.1 North America e-cigarette and vape market, 2017 - 2030
6.2.2 North America e-cigarette and vape market, by product, 2017 - 2030
6.2.3 North America e-cigarette and vape market, by distribution channel, 2017 - 2030
6.2.4 North America e-cigarette and vape market, by retail store, 2017 - 2030
6.2.5 U.S.
6.2.5.1 U.S. e-cigarette and vape market, 2017 - 2030
6.2.5.2 U.S. e-cigarette and vape market, by product, 2017 - 2030
6.2.5.3 U.S. e-cigarette and vape market, by distribution channel, 2017 - 2030
6.2.5.4 U.S. e-cigarette and vape market, by retail store, 2017 - 2030
6.2.6 Canada
6.2.6.1 Canada e-cigarette and vape market, 2017 - 2030
6.2.6.2 Canada e-cigarette and vape market, by product, 2017 - 2030
6.2.6.3 Canada e-cigarette and vape market, by distribution channel, 2017 - 2030
6.2.6.4 Canada e-cigarette and vape market, by retail store, 2017 - 2030
6.3 Europe
6.3.1 Europe e-cigarette and vape market, 2017 - 2030
6.3.2 Europe e-cigarette and vape market, by product, 2017 - 2030
6.3.3 Europe e-cigarette and vape market, by distribution channel, 2017 - 2030
6.3.3.1 Europe e-cigarette and vape market, by retail store, 2017 - 2030
6.3.4 U.K.
6.3.4.1 U.K. e-cigarette and vape market, 2017 - 2030
6.3.4.2 U.K. e-cigarette and vape market, by product, 2017 - 2030
6.3.4.3 U.K. e-cigarette and vape market, by distribution channel, 2017 - 2030
6.3.4.4 U.K. e-cigarette and vape market, by retail store, 2017 - 2030
6.3.5 Germany
6.3.5.1 Germany e-cigarette and vape market, 2017 - 2030
6.3.5.2 Germany e-cigarette and vape market, by product, 2017 - 2030
6.3.5.3 Germany e-cigarette and vape market, by distribution channel, 2017 - 2030
6.3.5.4 Germany e-cigarette and vape market, by retail store, 2017 - 2030
6.4 Asia Pacific
6.4.1 Asia Pacific e-cigarette and vape market, 2017 - 2030
6.4.2 Asia Pacific e-cigarette and vape market, by product, 2017 - 2030
6.4.3 Asia Pacific e-cigarette and vape market, by distribution channel, 2017 - 2030
6.4.3.1 Asia Pacific e-cigarette and vape market, by retail store, 2017 - 2030
6.4.4 China
6.4.4.1 China e-cigarette and vape market, 2017 - 2030
6.4.4.2 China e-cigarette and vape market, by product, 2017 - 2030
6.4.4.3 China e-cigarette and vape market, by distribution channel, 2017 - 2030
6.4.4.4 China e-cigarette and vape market, by retail store, 2017 - 2030
6.4.5 South Korea
6.4.5.1 South Korea e-cigarette and vape market, 2017 - 2030
6.4.5.2 South Korea e-cigarette and vape market, by product, 2017 - 2030
6.4.5.3 South Korea e-cigarette and vape market, by distribution channel, 2017 - 2030
6.4.5.4 South Korea e-cigarette and vape market, by retail store, 2017 - 2030
6.4.6 Japan
6.4.6.1 Japan e-cigarette and vape market, 2017 - 2030
6.4.6.2 Japan e-cigarette and vape market, by product, 2017 - 2030
6.4.6.3 Japan e-cigarette and vape market, by distribution channel, 2017 - 2030
6.4.6.4 Japan e-cigarette and vape market, by retail store, 2017 - 2030
6.5 Latin America
6.5.1 Latin America e-cigarette and vape market, 2017 - 2030
6.5.2 Latin America e-cigarette and vape market, by product, 2017 - 2030
6.5.3 Latin America e-cigarette and vape market, by distribution channel, 2017 - 2030
6.5.3.1 Latin America e-cigarette and vape market, by retail store, 2017 - 2030
6.5.4 Brazil
6.5.4.1 Brazil e-cigarette and vape market, 2017 - 2030
6.5.4.2 Brazil e-cigarette and vape market, by product, 2017 - 2030
6.5.4.3 Brazil e-cigarette and vape market, by distribution channel, 2017 - 2030
6.5.4.4 Brazil e-cigarette and vape market, by retail store, 2017 - 2030
6.6 MEA
6.6.1 MEA e-cigarette and vape market, 2017 - 2030
6.6.2 MEA e-cigarette and vape market, by product, 2017 - 2030
6.6.3 MEA e-cigarette and vape market, by distribution channel, 2017 - 2030
6.6.3.1 MEA e-cigarette and vape market, by retail store, 2017 - 2030
Chapter 7 Competitive Analysis
7.1 Recent Developments and Impact Analysis, by Key Market Participants
7.2 Company/Competition Categorization
7.3 Vendor Landscape
7.3.1 Key Company Analysis, 2021
Chapter 8 Competitive Landscape
8.1 Reynolds American Inc.
8.1.1 Company overview
8.1.2 Financial performance
8.1.3 Product benchmarking
8.1.4 Strategic initiatives
8.2 Imperial Brands
8.2.1 Company overview
8.2.2 Financial performance
8.2.3 Product benchmarking
8.2.4 Strategic initiatives
8.3 JUUL Labs, Inc.
8.3.1 Company overview
8.3.2 Financial performance
8.3.3 Product benchmarking
8.3.4 Strategic initiatives
8.4 Altria Group, Inc.
8.4.1 Company overview
8.4.2 Financial performance
8.4.3 Product benchmarking
8.4.4 Strategic initiatives
8.5 Japan Tobacco Inc.
8.5.1 Company overview
8.5.2 Financial performance
8.5.3 Product benchmarking
8.5.4 Strategic initiatives
8.6 Philip Morris International
8.6.1 Company overview
8.6.2 Financial performance
8.6.3 Product benchmarking
8.6.4 Strategic initiatives
8.7 International Vapor Group
8.7.1 Company overview
8.7.2 Financial performance
8.7.3 Product benchmarking
8.7.4 Strategic initiatives
8.8 British American Tobacco
8.8.1 Company overview
8.8.2 Financial performance
8.8.3 Product benchmarking
8.8.4 Strategic initiatives
8.9 Nicquid
8.9.1 Company overview
8.9.2 Financial performance
8.9.3 Product benchmarking
8.10 Shenzhen IVPS Technology Co., Ltd.
8.10.1 Company overview
8.10.2 Financial performance
8.10.3 Product benchmarking
8.11 Shenzhen KangerTech Technology Co., Ltd.
8.11.1 Company overview
8.11.2 Financial performance
8.11.3 Product benchmarking
List of Tables
Table 1 E-cigarette and vape market-Industry snapshot & key buying criteria, 2017-2030
Table 2 Global e-cigarette and vape market, 2017-2030 (USD Million, Million Units)
Table 3 Global e-cigarette and vape market, by region, 2017-2030 (USD Million)
Table 4 Global e-cigarette and vape market, by region, 2017-2030 (Million Units)
Table 5 Global e-cigarette and vape market, by product, 2017-2030 (USD Million)
Table 6 Global e-cigarette and vape market, by product, 2017-2030 (Million Units)
Table 7 Global e-cigarette and vape market, by distribution channel, 2017-2030 (USD Million)
Table 8 Global e-cigarette and vape market, by retail, 2017-2030 (USD Million)
Table 9 Disposable e-cigarette and vape market, 2017-2030 (USD Million, Million Units)
Table 10 Disposable e-cigarette and vape market, by region, 2017-2030 (USD Million)
Table 11 Disposable e-cigarette and vape market, by region, 2017-2030 (Million Units)
Table 12 Rechargeable e-cigarette and vape market, 2017-2030 (USD Million, Million Units)
Table 13 Rechargeable e-cigarette and vape market, by region, 2017-2030 (USD Million)
Table 14 Rechargeable e-cigarette and vape market, by region, 2017-2030 (Million Units)
Table 15 Modular devices e-cigarette and vape market, 2017-2030 (USD Million, Million Units)
Table 16 Modular devices e-cigarette and vape market, by region, 2017-2030 (USD Million)
Table 17 Modular devices e-cigarette and vape market, by region, 2017-2030 (Million Units)
Table 18 Online e-cigarette and vape market, 2017-2030 (USD Million)
Table 19 Online e-cigarette and vape market, by region, 2017-2030 (USD Million)
Table 20 Retail e-cigarette and vape market, 2017-2030 (USD Million)
Table 21 Retail e-cigarette and vape market, by region, 2017-2030 (USD Million)
Table 22 E-cigarette and vape market in convenience store, 2017-2030 (USD Million)
Table 23 E-cigarette and vape market in convenience store, by region, 2017-2030 (USD Million)
Table 24 E-cigarette and vape market in drug store, 2017-2030 (USD Million)
Table 25 E-cigarette and vape market in drug store, by region, 2017-2030 (USD Million)
Table 26 E-cigarette and vape market in news stand, 2017-2030 (USD Million)
Table 27 E-cigarette and vape market in news stand, by region, 2017-2030 (USD Million)
Table 28 E-cigarette and vape market in tobacconist, 2017-2030 (USD Million)
Table 29 E-cigarette and vape market in tobacconist, by region, 2017-2030 (USD Million)
Table 30 E-cigarette and vape market in specialty e-cigarette store, 2017-2030 (USD Million)
Table 31 E-cigarette and vape market in specialty e-cigarette store, by region, 2017-2030 (USD Million)
Table 32 North America e-cigarette and vape market, 2017-2030 (USD Million, Million Units)
Table 33 North America e-cigarette and vape market, by product, 2017-2030 (USD Million)
Table 34 North America e-cigarette and vape market, by product, 2017-2030 (Million Units)
Table 35 North America e-cigarette and vape market, by distribution channel, 2017-2030 (USD Million)
Table 36 North America e-cigarette and vape market, by retail, 2017-2030 (USD Million)
Table 37 U.S. e-cigarette and vape market, 2017-2030 (USD Million, Million Units)
Table 38 U.S. e-cigarette and vape market, by product, 2017-2030 (USD Million)
Table 39 U.S. e-cigarette and vape market, by product, 2017-2030 (Million Units)
Table 40 U.S. e-cigarette and vape market, by distribution channel, 2017-2030 (USD Million)
Table 41 U.S. e-cigarette and vape market, by retail, 2017-2030 (USD Million)
Table 42 Canada e-cigarette and vape market, 2017-2030 (USD Million, Million Units)
Table 43 Canada e-cigarette and vape market, by product, 2017-2030 (USD Million)
Table 44 Canada e-cigarette and vape market, by product, 2017-2030 (Million Units)
Table 45 Canada e-cigarette and vape market, by distribution channel, 2017-2030 (USD Million)
Table 46 Canada e-cigarette and vape market, by retail, 2017-2030 (USD Million)
Table 47 Europe e-cigarette and vape market, 2017-2030 (USD Million, Million Units)
Table 48 Europe e-cigarette and vape market, by product, 2017-2030 (USD Million)
Table 49 Europe e-cigarette and vape market, by product, 2017-2030 (Million Units)
Table 50 Europe e-cigarette and vape market, by distribution channel, 2017-2030 (USD Million)
Table 51 Europe e-cigarette and vape market, by retail, 2017-2030 (USD Million)
Table 52 Germany e-cigarette and vape market, 2017-2030 (USD Million, Million Units)
Table 53 Germany e-cigarette and vape market, by product, 2017-2030 (USD Million)
Table 54 Germany e-cigarette and vape market, by product, 2017-2030 (Million Units)
Table 55 Germany e-cigarette and vape market, by distribution channel, 2017-2030 (USD Million)
Table 56 Germany e-cigarette and vape market, by retail, 2017-2030 (USD Million)
Table 57 U.K. e-cigarette and vape market, 2017-2030 (USD Million, Million Units)
Table 58 U.K. e-cigarette and vape market, by product, 2017-2030 (USD Million)
Table 59 U.K. e-cigarette and vape market, by product, 2017-2030 (Million Units)
Table 60 Asia Pacific e-cigarette and vape market, 2017-2030 (USD Million, Million Units)
Table 61 Asia Pacific e-cigarette and vape market, by product, 2017-2030 (USD Million)
Table 62 Asia Pacific e-cigarette and vape market, by product, 2017-2030 (Million Units)
Table 63 Asia Pacific e-cigarette and vape market, by distribution channel, 2017-2030 (USD Million)
Table 64 Asia Pacific e-cigarette and vape market, by retail, 2017-2030 (USD Million)
Table 65 China e-cigarette and vape market, 2017-2030 (USD Million, Million Units)
Table 66 China e-cigarette and vape market, by product, 2017-2030 (USD Million)
Table 67 China e-cigarette and vape market, by product, 2017-2030 (Million Units)
Table 68 China e-cigarette and vape market, by distribution channel, 2017-2030 (USD Million)
Table 69 China e-cigarette and vape market, by retail, 2017-2030 (USD Million)
Table 70 South Korea e-cigarette and vape market, 2017-2030 (USD Million, Million Units)
Table 71 South Korea e-cigarette and vape market, by product, 2017-2030 (USD Million)
Table 72 South Korea e-cigarette and vape market, by product, 2017-2030 (Million Units)
Table 73 South Korea e-cigarette and vape market, by distribution channel, 2017-2030 (USD Million)
Table 74 South Korea e-cigarette and vape market, by retail, 2017-2030 (USD Million)
Table 75 Japan e-cigarette and vape market, 2017-2030 (USD Million, Million Units)
Table 76 Japan e-cigarette and vape market, by product, 2017-2030 (USD Million)
Table 77 Japan e-cigarette and vape market, by product, 2017-2030 (Million Units)
Table 78 Japan e-cigarette and vape market, by distribution channel, 2017-2030 (USD Million)
Table 79 Japan e-cigarette and vape market, by retail, 2017-2030 (USD Million)
Table 80 Latin America e-cigarette and vape market, 2017-2030 (USD Million, Million Units)
Table 81 Latin America e-cigarette and vape market, by product, 2017-2030 (USD Million)
Table 82 Latin America e-cigarette and vape market, by product, 2017-2030 (Million Units)
Table 83 Latin America e-cigarette and vape market, by distribution channel, 2017-2030 (USD Million)
Table 84 Latin America e-cigarette and vape market, by retail, 2017-2030 (USD Million)
Table 85 Brazil e-cigarette and vape market, 2017-2030 (USD Million, Million Units)
Table 86 Brazil e-cigarette and vape market, by product, 2017-2030 (USD Million)
Table 87 Brazil e-cigarette and vape market, by product, 2017-2030 (Million Units)
Table 88 Brazil e-cigarette and vape market, by distribution channel, 2017-2030 (USD Million)
Table 89 Brazil e-cigarette and vape market, by retail, 2017-2030 (USD Million)
Table 90 MEA e-cigarette and vape market, 2017-2030 (USD Million, Million Units)
Table 91 MEA e-cigarette and vape market, by product, 2017-2030 (USD Million)
Table 92 MEA e-cigarette and vape market, by product, 2017-2030 (Million Units)
Table 93 MEA e-cigarette and vape market, by distribution channel, 2017-2030 (USD Million)
Table 94 MEA e-cigarette and vape market, by retail, 2017-2030 (USD Million)
List of Figures
Fig. 1 Market segmentation and scope
Fig. 2 Global e-cigarette and vape market, 2017-2030 (USD Million)
Fig. 3 E-cigarette and vape market-Value chain analysis
Fig. 4 E-cigarette and vape market-Market dynamics
Fig. 5 E-cigarette and vape market-Key market driver impact
Fig. 6 Coil temperature on temperature control vs variable wattage, (in Fahrenheit)
Fig. 7 Adult population perception of harm from e-cigarettes compared to smoking, 2017 (percentage)
Fig. 8 E-cigarette and vape market-Key market challenge impact
Fig. 9 Key opportunities prioritized
Fig. 10 E-cigarette and vape market-Porter’s five forces analysis
Fig. 11 E-cigarette and vape market-PESTEL analysis
Fig. 12 E-cigarette and vape market, by product, 2021
Fig. 13 E-cigarette and vape market, by distribution channel, 2021
Fig. 14 E-cigarette and vape market, by region, 2021
Fig. 15 E-cigarette and vape market-Regional takeaways
Fig. 16 North America e-cigarette and vape market-Key takeaways
Fig. 17 Europe e-cigarette and vape market-Key takeaways
Fig. 18 Asia Pacific e-cigarette and vape market-Key takeaways
Fig. 19 Latin America e-cigarette and vape market-Key takeaways
Fig. 20 MEA e-cigarette and vape market-Key takeaways
Fig. 21 E-cigarette and Vape market-Company market share analysis, 2021
Fig. 22 E-cigarette and vape market-Company market position analysis, 2021
Fig. 23 E-cigarette and vape market-Competitive dashboard analysis
  • Reynolds American Inc.
  • Imperial Brands
  • JUUL Labs, Inc.
  • Altria Group, Inc.
  • Japan Tobacco Inc.
  • Philip Morris International
  • International Vapor Group
  • British American Tobacco
  • Nicquid
  • Shenzhen IVPS Technology Co., Ltd.
  • Shenzhen KangerTech Technology Co., Ltd.

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