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Bottled Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

  • ID: 4602417
  • Report
  • July 2021
  • Region: Global
  • 120 pages
  • Mordor Intelligence


  • Binzomah Group
  • Danone SA
  • FIJI Water Company LLC
  • National Beverage Corp.
  • Nestle S.A
  • PepsiCo Inc.
  • MORE

The global bottled water market is growing at a CAGR of 6.1% during the forecast period (2021 - 2026).

Extensive restrictive measures set up by governments around the world to combat the global coronavirus outbreak have been creating logistical challenges for the bottled water processing sector. While this has been creating new bottlenecks in the sector, consumers continue to prefer stockpiling of essential commodities. This remains the key factor sustaining demand for bottled water even during the COVID-19 crisis.

The demand for bottled water rose in the initial months of lockdown stemmed from the stockpiling attitude of consumers, in anticipation of lockdowns and scarcity.​ The trend, however, soon declined further coupled with decreased sales caused due to setbacks of the tourism industry, globally.

The demand for bottled water is driven by the fear of diseases as an aftermath of drinking contaminated tap water, and the easy portability and convenience provided by bottled water. Environmental pollution caused by plastic trash poses a challenge for the market’s growth. The consumption of bottled water leads to health hazards.

The innovative packaging of bottled water is the latest trend in the market. The aim is to establish a brand image and differentiation in the bottled water market. It includes resealable and recyclable packaging material, sophisticated transparent bottles, or inks and coatings applied on the bottle, so as to enhance the customer experience through unique visual effects, along with increasing shelf appeal.

Key Market Trends

Growth in Tourism Industry Leading to Favorable Demand

Tourism is an important component of global economic growth, where both religious and non-religious tourisms have significant potential for expansion. With the rising influx of both local and foreign tourists in these tourist centres, it is expected to increase the consumption of treated water, i.e., bottled water. With the surge in tourism, the foodservice channels, such as cafes, pubs, hotels, and restaurants, are rising across the global market, which is expected to increase the sales of bottled water. Due to this factor, companies manufacturing bottled water in the region are developing various sizes of bottled water, which can be easily carried by tourists, as per their need and requirement. Furthermore, favourable government initiatives are being conducted to increase the tourism rate across the countries of the region. Thus, this is likely to boost the demand for bottled water, especially through the on-trade channel.

Increasing Consumption of Functional Bottled Water in North America

In developed economies like the United and Canada, functional water is constantly becoming a major commercial and popular beverage category, as it is an appealing option for health-conscious consumers. Hence, augmenting the bottled water market. Major manufacturers and marketers in the country have started to position functional water as an alternative to carbonated drinks and fruit juices. Through product description, modern and interactive labelling, and backing from respected brands, as well as by organizing programs and seminars, the players are claiming that functional water is an enriched product that is not just for hydration but also can function as a functional beverage.

Competitive Landscape

The market studied is highly competitive attributed to the number of small players involved in the country and regional marketplace. Apart from convenience being the key factor, product innovation is a prominent move that the major players undertake to stay ahead in the market. Product differentiation, along with improvising the latest consumer trends in a single pack, has gained significant traction over the past years. Regional or domestic companies have been marketing their products with strategies, such as sponsorship and significant investment in advertisements. Some of the globally renowned companies in the market include Danone SA, The Coca-Cola Company, Pepsico, and Nestle SA.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

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Note: Product cover images may vary from those shown


  • Binzomah Group
  • Danone SA
  • FIJI Water Company LLC
  • National Beverage Corp.
  • Nestle S.A
  • PepsiCo Inc.
  • MORE
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study



4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Type
5.1.1 Still Water
5.1.2 Sparkling Water
5.1.3 Functional Water
5.2 By Distribution Channel
5.2.1 On-trade
5.2.2 Off-trade Supermarket/Hypermarket Convenience Stores Home and Office Delivery Online Retail Stores Others
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Spain United Kingdom Germany France Italy Russia Rest of Europe
5.3.3 Asia Pacific China Japan India Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East and Africa South Africa Saudi Arabia Rest of Middle East and Africa

6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Danone SA
6.4.2 The Coca-Cola Company
6.4.3 PepsiCo Inc.
6.4.4 Nestle S.A
6.4.5 Otsuka Pharmaceutical Co. Ltd
6.4.6 FIJI Water Company LLC
6.4.7 Voss Water
6.4.8 National Beverage Corp.
6.4.9 Binzomah Group
6.4.10 Hana Water-Hana Food Industries Co.


Note: Product cover images may vary from those shown


A selection of companies mentioned in this report includes:

  • Danone SA
  • The Coca-Cola Company
  • PepsiCo Inc.
  • Nestle S.A
  • Otsuka Pharmaceutical Co. Ltd
  • FIJI Water Company LLC
  • Voss Water
  • National Beverage Corp.
  • Binzomah Group
  • Hana Water-Hana Food Industries Co.
Note: Product cover images may vary from those shown