The Indian sanitary napkin market size reached US$ 688.9 Million in2022. Looking forward, the analyst expects the market to reach US$ 1,227.1 Million by 2028, exhibiting a CAGR of 10.1% during 2022-2028.
Sanitary napkins, or sanitary pads, are thin pads made of absorbent materials. They play a vital role in feminine hygiene as they soak the menstrual fluid during menstruation. A sanitary napkin contains four functional components including fluid acquisition layer, distribution component, absorbent structure and liquid impervious membrane. These napkins can be found in different sizes and shapes with varying capacities of absorption. In India, the increasing awareness about menstrual hygiene is supporting the demand for sanitary napkins. Moreover, the utilization of high-quality and environment-friendly raw materials to produce these pads is further providing an impetus to the growth of the market.
Over the past few years, the Government of India has started partnering with several private entities and non-governmental organizations to take initiatives for popularizing the use of sanitary napkins, particularly among the underprivileged and rural women. Some of these initiatives include the Reproductive and Child Health Program, Eco Femme and My Pad. In addition to this, an expansion in the female workforce has led to improved decision-making and purchasing power among women. Owing to this, manufacturers can directly target the female audience and, in turn, influence their purchasing behavior. Technological advances, such as superabsorbent fiber technology, have further enabled manufacturers to focus on introducing high absorption capability in sanitary napkins. Other than this, they are also introducing organic and chemical-free variants, which is having a positive impact on market growth.
2. What is the expected growth rate of the Indian sanitary napkin market during 2023-2028?
3. What are the key factors driving the Indian sanitary napkin market?
4. What has been the impact of COVID-19 on the Indian sanitary napkin market?
5. What is the breakup of the Indian sanitary napkin market based on the product type?
6. What is the breakup of the Indian sanitary napkin market based on the distribution channel?
7. What are the key regions in the Indian sanitary napkin market?
8. Who are the key players/companies in the Indian sanitary napkin market?
Sanitary napkins, or sanitary pads, are thin pads made of absorbent materials. They play a vital role in feminine hygiene as they soak the menstrual fluid during menstruation. A sanitary napkin contains four functional components including fluid acquisition layer, distribution component, absorbent structure and liquid impervious membrane. These napkins can be found in different sizes and shapes with varying capacities of absorption. In India, the increasing awareness about menstrual hygiene is supporting the demand for sanitary napkins. Moreover, the utilization of high-quality and environment-friendly raw materials to produce these pads is further providing an impetus to the growth of the market.
Over the past few years, the Government of India has started partnering with several private entities and non-governmental organizations to take initiatives for popularizing the use of sanitary napkins, particularly among the underprivileged and rural women. Some of these initiatives include the Reproductive and Child Health Program, Eco Femme and My Pad. In addition to this, an expansion in the female workforce has led to improved decision-making and purchasing power among women. Owing to this, manufacturers can directly target the female audience and, in turn, influence their purchasing behavior. Technological advances, such as superabsorbent fiber technology, have further enabled manufacturers to focus on introducing high absorption capability in sanitary napkins. Other than this, they are also introducing organic and chemical-free variants, which is having a positive impact on market growth.
Key Market Segmentation:
The analyst provides an analysis of the key trends in each sub-segment of the Indian sanitary napkin market report, along with forecasts at the country and state level from 2023-2028. Our report has categorized the market based on product type and distributional channel.Breakup by Product Type:
- Disposable Menstrual Pads
- Cloth Menstrual Pads
- Biodegradable Menstrual Pads
- At present, disposable menstrual pads represent the most popular product type. The demand for these pads can be primarily attributed to the awareness campaigns led by the Central and State Governments, along with various NGOs and multinational companies.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacies
- Convenience Stores
- Online
- Specialty Stores
- Others
- The market is segmented on the basis of the distribution channel, wherein supermarkets and hypermarkets represent the largest segment, holding the majority of the total market share.
Regional Insights:
- Maharashtra
- Delhi-NCR
- Tamil Nadu
- Karnataka
- Gujarat
- Others
- On the geographical front, Maharashtra represents the biggest sanitary napkin market in India, holding the majority of the market share.
Competitive Landscape:
The nature of the market is concentrated with the presence of few manufacturers who compete in terms of prices, quality and innovation. Some of the leading players operating in the market are:
- P&G
- Johnson & Johnson
- Unicharm
- Emami, Ltd.
- Mankind
- Kimberly-Clark
- Edgewell
Key Questions Answered in This Report
1. What was the size of the Indian sanitary napkin market in 2022?2. What is the expected growth rate of the Indian sanitary napkin market during 2023-2028?
3. What are the key factors driving the Indian sanitary napkin market?
4. What has been the impact of COVID-19 on the Indian sanitary napkin market?
5. What is the breakup of the Indian sanitary napkin market based on the product type?
6. What is the breakup of the Indian sanitary napkin market based on the distribution channel?
7. What are the key regions in the Indian sanitary napkin market?
8. Who are the key players/companies in the Indian sanitary napkin market?
Table of Contents
1 Preface2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Sanitary Napkins Market
5.1 Market Overview
5.2 Market Performance
5.2.1 Volume Trends
5.2.2 Value Trends
5.3 Market Breakup by Region
5.4 Market Breakup by Product Type
5.5 Market Forecast
6 Indian Sanitary Napkin Market
6.1 Market Overview
6.2 Market Performance
6.2.1 Volume Trends
6.2.2 Value Trends
6.3 Impact of COVID-19
6.4 Price Analysis
6.4.1 Key Price Indicators
6.4.2 Price Structure
6.4.3 Price Trends
6.5 Imports and Exports
6.5.1 Imports by Major Countries
6.5.2 Exports by Major Countries
6.6 Market Breakup by Product Type
6.7 Market Breakup by Distribution Channel
6.8 Market Breakup by Region
6.9 Market Forecast
7 Market Breakup by Product Type
7.1 Disposable Menstrual Pads
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Cloth Menstrual Pads
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Biodegradable Menstrual Pads
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Pharmacies
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Convenience Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Speciality Stores
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by Region
9.1 Maharashtra
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Delhi-NCR
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Tamil Nadu
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Karnataka
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Gujarat
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Others
9.6.1 Market Trends
9.6.2 Market Forecast
10 Competitive Landscape
10.1 Market Breakup by Key Players
10.2 Competitive Structure
10.3 Market Entry
10.3.1 Setting Up New Plant
10.3.2 Joint Ventures with Multinationals
10.3.3 Buying Equity in Existing Firms
11 Value Chain Analysis
11.1 Overview
11.2 Raw Material Suppliers
11.3 Sanitary Napkin Manufacturers
11.4 Distributors
11.5 Hospitals
11.6 Exporters
11.7 Retailers
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Rivalry
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Sanitary Napkin Manufacturing Process
14.1 Product Overview
14.2 Detailed Process Flow
14.3 Various Unit Operations Involved
14.4 Mass Balance and Raw Material Requirements
15 Project Details, Requirements and Costs Involved
15.1 Land, Location and Site Development
15.2 Construction Requirements and Expenditures
15.3 Plant Machinery
15.4 Machinery Pictures
15.5 Raw Materials Requirements and Expenditures
15.6 Raw Material and Final Product Pictures
15.7 Packaging Requirements and Expenditures
15.8 Transportation Requirements and Expenditures
15.9 Utilities Requirements and Expenditures
15.10 Manpower Requirements and Expenditures
15.11 Other Capital Investments
16 Loans and Financial Assistance
17 Project Economics
17.1 Capital Cost of the Project
17.2 Techno-Economic Parameters
17.3 Product Pricing and Margins across Various Levels of the Supply Chain
17.4 Taxation and Depreciation
17.5 Income Projections
17.6 Expenditure Projections
17.7 Financial Analysis
17.8 Profit Analysis
18 Profiles of Key Players
List of Figures
Figure 1: India: Sanitary Napkin Market: Major Drivers and Challenges
Figure 2: Global: Sanitary Napkins Market: Sales Volume (in Billion Pieces), 2017-2022
Figure 3: Global: Sanitary Napkins Market: Sales Value (in Billion US$), 2017-2022
Figure 4: Global: Sanitary Napkins Market: Breakup by Region (in %), 2022
Figure 5: Global: Sanitary Napkins Market: Breakup by Product Type (in %), 2022
Figure 6: Global: Sanitary Napkins Market Forecast: Sales Volume (in Billion Pieces), 2023-2028
Figure 7: Global: Sanitary Napkins Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 8: India: Sanitary Napkin Market: Sales Volume (in Million Pieces), 2017-2022
Figure 9: India: Sanitary Napkin Market: Sales Value (in Million US$), 2017-2022
Figure 10: India: Sanitary Napkin Market: Average Prices (in US$/Piece), 2017-2022
Figure 11: Sanitary Napkin Market: Price Structure
Figure 12: India: Diapers and Sanitary Napkins: Import Volume Breakup by Country (in %), 2021
Figure 13: India: Diapers and Sanitary Napkins: Export Volume Breakup by Country (in %), 2021
Figure 14: India: Sanitary Napkin Market: Breakup by Product Type (in %), 2022
Figure 15: India: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2022
Figure 16: India: Sanitary Napkin Market: Breakup by Region (in %), 2022
Figure 17: India: Sanitary Napkin Market Forecast: Sales Volume (in Million Pieces), 2023-2028
Figure 18: India: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: India: Sanitary Napkin (Disposable Menstrual Pads) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: India: Sanitary Napkin (Disposable Menstrual Pads) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: India: Sanitary Napkin (Cloth Menstrual Pads) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: India: Sanitary Napkin (Cloth Menstrual Pads) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: India: Sanitary Napkin (Biodegradable Menstrual Pads) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: India: Sanitary Napkin (Biodegradable Menstrual Pads) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: India: Sanitary Napkin Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2017 & 2022
Figure 26: India: Sanitary Napkin Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2023-2028
Figure 27: India: Sanitary Napkin Market: Sales through Pharmacies (in Million US$), 2017 & 2022
Figure 28: India: Sanitary Napkin Market Forecast: Sales through Pharmacies (in Million US$), 2023-2028
Figure 29: India: Sanitary Napkin Market: Sales through Convenience Stores (in Million US$), 2017 & 2022
Figure 30: India: Sanitary Napkin Market Forecast: Sales through Convenience Stores (in Million US$), 2023-2028
Figure 31: India: Sanitary Napkin Market: Online Sales (in Million US$), 2017 & 2022
Figure 32: India: Sanitary Napkin Market Forecast: Online Sales (in Million US$), 2023-2028
Figure 33: India: Sanitary Napkin Market: Sales through Speciality Stores (in Million US$), 2017 & 2022
Figure 34: India: Sanitary Napkin Market Forecast: Sales through Speciality Stores (in Million US$), 2023-2028
Figure 35: India: Sanitary Napkin Market: Sales through Other Distribution Channels (in Million US$), 2017 & 2022
Figure 36: India: Sanitary Napkin Market Forecast: Sales through Other Distribution Channels (in Million US$), 2023-2028
Figure 37: Maharashtra: Sanitary Napkin Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: Maharashtra: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Delhi-NCR: Sanitary Napkin Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Delhi-NCR: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: Tamil Nadu: Sanitary Napkin Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: Tamil Nadu: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: Karnataka: Sanitary Napkin Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: Karnataka: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: Gujarat: Sanitary Napkin Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: Gujarat: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: Others: Sanitary Napkin Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: Others: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: India: Sanitary Napkin Market: Breakup by Key Player (in %), 2022
Figure 50: India: Sanitary Napkin Industry: Value Chain Analysis
Figure 51: India: Sanitary Napkin Industry: SWOT Analysis
Figure 52: India: Sanitary Napkin Industry: Porter's Five Forces Analysis
Figure 53: Sanitary Napkin Manufacturing Process: Detailed Process Flow
Figure 54: Sanitary Napkin Manufacturing Process: Conversion Rate of Products and By Products
Figure 55: Sanitary Napkin Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 56: Sanitary Napkin Industry: Profit Margins at Various Stages of Supply Chain
Figure 57: Sanitary Napkin Manufacturing Plant: Breakup of Operational Costs
Figure 58: The Procter & Gamble Company: SWOT Analysis
Figure 59: Johnson & Johnson Company: SWOT Analysis
Figure 60: Unicharm Corporation: SWOT Analysis
Figure 61: Kimberly-Clark Corporation: SWOT Analysis
List of Tables
Table 1: Global: Sanitary Napkins Market: Key Industry Highlights, 2022 and 2028
Table 2: India: Sanitary Napkin Market: Key Industry Highlights, 2022 and 2028
Table 3: India: Sanitary Napkin Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
Table 4: India: Sanitary Napkin Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 5: India: Sanitary Napkin Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: India: Diapers and Sanitary Napkins: Import Data by Country, 2021
Table 7: India: Diapers and Sanitary Napkins: Export Data by Country, 2021
Table 8: India: Sanitary Napkin Market: Competitive Structure
Table 9: India: Sanitary Napkin Market: Key Players
Table 10: Sanitary Napkins Manufacturing Plant: Raw Material Requirements in (Tons/ Day)
Table 11: Sanitary Napkin Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 12: Sanitary Napkin Manufacturing Plant: Costs Related to Civil Works
Table 13: Sanitary Napkin Manufacturing Plant: Costs Related to Plant Machinery (in US$)
Table 14: Sanitary Napkin Manufacturing Plant: Raw Material Requirements (in Kg/Day) and Expenditures (US$/Kg)
Table 15: Sanitary Napkin Manufacturing Plant: Utility Requirements and Expenditures
Table 16: Sanitary Napkin Manufacturing Plant: Costs Related to Salaries and Wages (in US$)
Table 17: Sanitary Napkin Manufacturing Plant: Costs Related to Other Capital Investments (in US$)
Table 18: Details of Financial Assistance Offered by Financial Institutions
Table 19: Sanitary Napkin Manufacturing Plant: Capital Costs (in US$)
Table 20: Sanitary Napkin Manufacturing Plant: Techno-Economic Parameters
Table 21: Sanitary Napkin Manufacturing Plant: Taxation (in US$/Year)
Table 22: Sanitary Napkin Manufacturing Plant: Depreciation (in US$/Year)
Table 23: Sanitary Napkin Manufacturing Plant: Income Projections (in US$)
Table 24: Sanitary Napkin Manufacturing Plant: Expenditure Projections (in US$)
Table 25: Sanitary Napkin Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability (in US$)
Table 26: Sanitary Napkin Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability (in US$)
Table 27: Sanitary Napkin Manufacturing Plant: Profit and Loss Account (in US$)
Companies Mentioned
- P&G
- Johnson & Johnson
- Unicharm
- Emami
- Ltd.
- Mankind
- Kimberly-Clark and Edgewell
Methodology
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