The report will help the readers to support their understanding on the key drivers of the market and their business planning. Traditional healthcare providers as well as Telcos and Newcomers will benefit from the insights of the report.
The market for mobile health application will develop along the following trends:
1. Smartphone user penetration will be the main driver for the mHealth uptake
2. mHealth applications will be tailored specifically for smartphones or tablets
3. mHealth applications will be native rather than web-based applications
4. mHealth niche stores will become the home of the 2nd generation of mHealth apps
5. Missing regulations are the main market barrier during the commercialization phase
6. Buyers will continue to drive the market
7. Applications will enter traditional health distribution channels
8. mHealth market will grow mainly in countries with high Smartphone penetration and health expenditure
9. 2nd generation mHealth applications will focus on chronic diseases
10. mHealth business models will broaden
The market forecast section of the report examins mHealth user, download, revenue and sensor shipment e.g.:
- A forecast for mHealth market revenue until 2017.
- A breakdown of future revenues by revenue type
- A forecast of mHealth app downloads by business model (free and paid)
- An analysis of the average downloads per mHealth user per year until 2017
- An forcast of the mHealth and total app user base until 2017
- An analysis of the user number by mHealth service type
- A mHealth sensor shipment projection until 2017
The trend section of the report is backed up by statements and insights of 324 opionion leaders and mHealth app publishers that have been interviewed and surveyed.
2 TRENDS THAT WILL SHAPE THE COMMERCIALIZATION PHASE OF MHEALTH APPLICATIONS 4
2.1 SMARTPHONE USER PENETRATION WILL BE THE MAIN DRIVER FOR THE MHEALTH UPTAKE 5
2.2 MHEALTH APPLICATIONS WILL BE TAILORED SPECIFICALLY FOR SMARTPHONES OR TABLETS 6
2.3 MHEALTH APPLICATIONS WILL BE NATIVE RATHER THAN WEB-BASED APPLICATIONS 7
2.4 MHEALTH NICHE STORES WILL BECOME THE HOME OF THE 2ND GENERATION OF MHEALTH APPS 9
2.5 MISSING REGULATIONS ARE THE MAIN MARKET BARRIER DURING THE COMMERCIALIZATION PHASE 11
2.6 BUYERS WILL CONTINUE TO DRIVE THE MARKET 13
2.7 APPLICATIONS WILL ENTER TRADITIONAL HEALTH DISTRIBUTION CHANNELS 14
2.8 MHEALTH MARKET WILL GROW MAINLY IN COUNTRIES WITH HIGH SMARTPHONE PENETRATION AND HEALTH EXPENDITURE 15
2.9 2ND GENERATION MHEALTH APPLICATIONS WILL FOCUS ON CHRONIC DISEASES 16
2.10 MHEALTH BUSINESS MODELS WILL BROADEN 17
3 THE SIZE OF THE MHEALTH MARKET 2010-2017 19
4 APPENDIX 26
4.1 MHEALTH COMPANIES THAT HAVE SHARED THEIR VIEW ON THE MHEALTH MARKET DURING THE INITIAL YEARS 26
4.2 LIST OF FIGURES 29
4.3 LIST OF TABLES 31
4.4 ABOUT RESEARCH2GUIDANCE 32
LIST OF FIGURES
Figure 1: Driving forces of the mhealth market according to mHealth players 5
Figure 2: suitability of tablets and smartphone for mHealth app categories 6
Figure 3: Happtique: niche store for mHealth applications 9
Figure 4: How are You: niche store for mHealth applications 10
Figure 5: Barriers of commercialization mHealth applications 13
Figure 6: Main distribution channels for mHealth solutions as of today and in five years’ time 14
Figure 7: Primary mHealth countries according to smartphone penetration vs. private health expenditure per capita in 2012 15
Figure 8: Therapy fields that offer the best market potential for mHealth solutions 16
Figure 9: Changes of mHealth business models from trail to commercialization phase 18
Figure 10: mHealth application download numbers (free and paid) (2010-2017) 20
Figure 11: Average mHealth users downloads for mHealth apps per year (2012-2017) 20
Figure 12: Installed base of smartphone and mHealth users (2010-2017) 21
Figure 13: mHealth subscriber number by service type (2010-2017) 22
Figure 14: mHealth market size by revenue type (2010-2017) 23
Figure 15: Shipments of mHealth sensors and devices (in million units) (2010-2017) 24
Figure 16: mHealth market opportunity by revenue type (cumulative 2013-2017) 25
4.3 LIST OF TABLES
Table 1: European examples of traditional mHealth business models 17
Missing regulations is seen as one of the major barriers for the mHealth market to enter the next market phase: the integrated phase. In this phase, mHealth applications will become an integrated part of doctors’ treatment plans. In this phase health insurers will become the main payer, especially for the more advanced mHealth solutions (2nd generation mHealth applications).
The general sophistication of today’s mHealth applications is low to medium, and many of the mHealth categorized applications provide a limited benefit for patients, doctors and health interested smartphone users. Nevertheless, advanced solutions do exist.
The mHealth market will develop in line with the smartphone application market, but there are 10 specific market drivers that will shape the market during the commercialization phase.
Five years from now, the mHealth market will be a mass market with a reach of billions of smartphone and tablet users. By that time, 50% of these users will have downloaded mHealth applications.
By the end of 2017, the total mHealth market revenue will have grown by 61% (CAGR) to reach multi-billion USD level. The main sources of revenue will not come from application download revenue itself, but from mHealth services and hardware sales. Applications serve as platforms to sell other health services and hardware.
This growth projection is based on the assumption that private buyers will continue to be the primary spenders in the next five years, but that the integration of mHealth applications into traditional health care systems will become more and more common (integrated phase) during that time.
Ericsson Nikola Tesla
Future Communications Co
Galenus Technologies Inc.
GeHS Guardian eHealth Solutions, Inc.
HealthCursor Consulting Group
HemaQuest Pharmaceuticals Inc
IIHMR New Delhi
Infolink Health Services Pvt Ltd
Innovation management Institute
Intentional Management Inc.
Karachi Electric Supply Company
Klein Buendel, Inc.
LifeQube Division, LifeSense Group
Lionstone Healthcare Partners
Marketing Media Enterprizes, LLC
Medical Connectivity Consulting
mHIMSS.org (Medtech Media)
Mobile Healthcare Inc
Modern Health Talk, LLC
Monica Healthcare Ltd
NowPos M - Solutions
Pears Health Cyber
Polaris Health Directions Inc
Prosum Life Tech
Radio, Digital Technique, Inc.
Remote Harbor, Inc.
Robert Wood Johnson Foundation
Sadana Media Limited
SAP (Schweiz) AG
SRA - Southern CT
Stempeutics Research Pvt Ltd
Tactio Health Group
Tawni Reller Consulting, L. L. C.
Technology Coast Consulting
university of auckland
University of Macedonia
University of Nottingham
Vasterbottens lans landsting