Declining Hair Washing Among Women
Consumers are likely to wash their hair less often and cut down on salon visit due to increased concern about the harmful effect of chemicals on hair. Despite declining, hair care market in countries such as the UK, shampoos, and conditioners were least affected comparatively. Shampoo market in the UK is witnessing a volume CAGR of 0.1% during the forecast period. About 40% of the women in the UK wash their hair less in 2017 compared to the previous year.
Moreover, women likely to keep their hair unwashed for up to 4 days with one in 20 women leave it unwashed for ten days. About 86% of the British women wash their hair weekly which affected the shampoo market size. The increased fashion for long hair in France helped to maintain the shampoo consumption volume in the country.
Central Europe Driving Shampoo Sales
Poland and Ukraine are the fastest growing market for hair shampoo in Central and Eastern Europe registering a value CAGR of 3.1% and 7.1% respectively. Western Europe such as Belgium, Finland, and Switzerland observed a declining trend in the market. The growing demand for natural and botanical ingredients have driven the shampoo market. About 41% of European consumers are willing to pay extra for active ingredients in the hair care products. There is a growing trend of co-wash products in the region which has affected the shampoo market. Co-wash is mainly used as a conditioner and an alternative to shampoo to avoid skin irritants due to sodium lauryl sulfate which is present in shampoo.
September 2017 - L’Oréal Russia expanded its plant in Kaluga region with the expansion of its production line L’Oréal Paris and Garnier skincare. The region is ideal for supply to central Russia. With the sales of USD 680 million, L’Oréal is the market leader in Russia.
The Europe Shampoo market is competitive with a large number of multinational player competing for market share. New product innovation focus on active and botanical ingredients is the main strategy adopted by players.
Major players include - PROCTER & GAMBLE CO., L`OREAL S.A., UNILEVER PLC, HENKEL AG & CO KGAA, JOHNSON & JOHNSON SERVICES INC amongst others.
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Analyzing the outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics scenario, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
Distribution Channel sales Analysis by Value
Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategy employed by the major market players
3-month analyst support, along with the Market Estimate sheet in excel.
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Scope of the Market
2. Research Approach and Methodology
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Market Overview
3.1 Market Trends
3.2 Market Dynamics
22.214.171.124 Innovation in Product
126.96.36.199 Rising Demand for Natural Ingredients in Hair Care Products
188.8.131.52 Increased Per Capita Spending on Cosmetics
184.108.40.206 Increased Consumer Consciousness about Chemical Content in Shampoo
220.127.116.11 Growing Consumption of Co-Wash Products
3.2.4 Porter's Five Forces Analysis
18.104.22.168 Bargaining Power of Suppliers
22.214.171.124 Bargaining Power of Buyers
126.96.36.199 Threat of New Entrants
188.8.131.52 Threat of Substitute Products and Services
184.108.40.206 Degree of Competition
4. Market Segmentation
4.1 By Product Type
4.1.1 2-in-1 Shampoo
4.1.3 Kids Shampoo
4.1.4 Medicated Shampoo
4.1.5 Standard Shampoo
4.1.6 Other Shampoo
4.2 By Distribution Channel
4.2.1 Warehouse Clubs
4.2.2 Convenience Stores
4.2.3 Specialist Retailers
4.2.4 Supermarkets and Hypermarkets
4.2.5 Variety Stores
4.2.6 Online Retail
4.2.7 Department Stores
4.3 By Geography
220.127.116.11 Western Europe
18.104.22.168.2 United Kingdom
22.214.171.124.6 Rest of Western Europe
126.96.36.199 Central and Eastern Europe
188.8.131.52.3 Czech Republic
184.108.40.206.5 Rest of Central Europe
5. Competitive Landscape
5.1 Market Share Analysis
5.2 Strategy Adopted by Key Players
5.3 Most Active Companies in the Past Five Years
6. List of Company Profiles
6.2 Products & Services
6.4 Key Developments
6.5 Strategies Adopted
6.6 SWOT Analysis of Major Players
7. Companies Covered
7.1 Procter & Gamble Co.
7.2 L`Oreal S.A.
7.3 Unilever Plc
7.4 Henkel AG & Co KGaA
7.5 Beiersdorf Ag
7.6 Kao Corporation
7.7 Colgate-Palmolive Company
7.8 Johnson & Johnson Services Inc
7.9 Revlon, Inc.
7.10 Dr. Kurt Wolff Gmbh & Co.
7.11 Yves Rocher International
List of Tables
1: Shampoo Market: Revenue in USD million, by Country, Central and Eastern Europe, 2015-2023
2: Shampoo Market: Revenue in USD million, by Product Type, Central and Eastern Europe, 2015-2023
3: Shampoo Market: Revenue in USD million, by Distribution Channel, Central and Eastern Europe, 2015-2023
4: Shampoo Market: Volume in million units, by Country, Central and Eastern Europe, 2015-2023
5: Shampoo Market: Volume in million units, by Product Type, Central and Eastern Europe, 2015-2023
6: Shampoo Market: Revenue in USD million, by Country, Western Europe, 2015-2023
7: Shampoo Market: Revenue in USD million, by Product Type, Western Europe, 2015-2023
8: Shampoo Market: Revenue in USD million, by Distribution Channel, Western Europe, 2015-2023
9: Shampoo Market: Volume in million units, by Country, Western Europe, 2015-2023
10: Shampoo Market: Volume in million units, by Product Type, Western Europe, 2015-2023
- Procter & Gamble Co.
- L`Oreal S.A.
- Unilever Plc
- Henkel AG & Co KGaA
- Beiersdorf Ag
- Revlon Inc.
- Kao Corporation
- Johnson & Johnson Services Inc.
- Colgate-Palmolive Company
- Dr. Kurt Wolff Gmbh & Co.
- Yves Rocher International