The regular technological advancement coupled with ascending digital spending is expected to drive the online advertisement market over the forecast period. The users on social media such as Facebook. Instagram, Google Plus, and Twitter are exploding. The companies are collecting crucial data about user’s personal information and initiating personalized, targeted ads that are useful for the user. In addition, the commercial companies including large and small scale are very active on the aforementioned social media platforms and looking ways to acquire more customers and understand a user’s behavior through data mining technique(s). The infamous social platforms are providing ad services to the advertisers who are seeking customer acquisition which is expected to have a positive impact on the market growth over the next six years. Interestingly, the advertisers are utilizing remarketing ad techniques to offer more personalized and rich experience to the customers. For instance, if a user browses mobile phone on Amazon, it stores the cookies from the user and uses it show similar ads on diverse platforms such as Facebook with diversified options in the same category
Increasing Use of Smartphones
The number of smartphone users are exploding across the globe owing to which the advertisers are more focused on offering mobile web-based advertisements which is expected to have a positive impact on the market growth. The tremendous shift towards smartphone has compelled the industry players to focus ads on mobile than desktops or laptops. Furthermore, through smartphone web-based ads, the company will only generate lead but also helps in understanding a user’s usage pattern. This will help in enhancing the advertisement thereby having a positive impact on the market growth.
Mobile to Exhibit the Highest Growth
For mobile devices, there are different types of advertisements including click to download, click to call, image text, and banner ads. The consumers are widely preferring smartphone devices or tablets over laptops or desktop owing to convenience, portability, and similar operations can be performed on the former. The companies are now targeting mobile web-based ads on websites by defining a standard ad size which is likely to boost the market growth over the forecast period. The increasing number of mobile phone users across the globe is expected to drive the online advertisement market growth in mobile.
Key Developments in the Market
- June 2018 - Google LLC rebranded their advertising business which expands the capability to diverse small scale businesses thereby enabling to reach more consumers as compared to the existing base.
Reasons to Purchase this Report
- The future prospect of the online advertisement market and opportunities
- Analyzing various perspectives of the market with the help of Porter’s five forces analysis
- Regional analysis of the market
- Identify the latest developments, market shares and strategies employed by the major market players
- 3 months analyst support along with the Market Estimate sheet (in Excel)
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
1.4 Key Findings of the Study
2. Research Approach and Methodology
3. Executive Summary
4. Market Dynamics
4.1 Market Overview
4.2 Industry Value Chain
4.3 Factors Driving the Market
4.3.1 Increasing Use of Smartphone
4.3.2 Tremendous Shift From Print Media to Online Ads
4.3.3 Increase in Time Spent Online
4.4 Factors Restraining the Market
4.4.1 Increasing Use of Ad Blocker
4.5 Industry Attractiveness – Porter's Five Industry Forces Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Consumers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute Products or Services
4.5.5 Competitive Rivalry among Existing Competitors
5. Global Online Advertising Market Segmentation
5.1 By Ad Format
5.1.2 Social Media
5.1.3 Search Engine
5.1.6 Others (Remarketing, Native)
5.2 By Platform
5.2.1 Mobile (web)
5.2.2 Desktop/ Laptop
5.2.3 Smart TV
5.3 By End User Vertical
5.3.3 IT & Telecommunication
5.3.4 Others (Energy, E Commerce)
5.4 By Geography
5.4.1 North America
5.4.4 Latin America
5.4.5 Middle East & Africa
6. Competitive Intelligence – Company Profiles
6.1 Google LLC
6.2 Facebook, Inc.
6.3 LinkedIn Corporation
6.4 Microsoft Corporation
6.5 Twitter Inc.
6.6 Quora, Inc
6.7 Baidu, Inc.
6.8 Yahoo! Inc.
6.10 Amazon.com, Inc.
7. Investment Analysis
8. Opportunities in Global Online Advertising Market