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Global M-Commerce 2018

  • ID: 4704017
  • Report
  • Region: Global
  • 122 pages
  • yStats GmbH & Co. KG
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M-Commerce Accounts for Over Half of Global Online Retail

FEATURED COMPANIES

  • 11Street Co. Ltd.
  • Amazon.com Inc
  • Coupang Corp.
  • FNAC SA
  • Lojas Americanas S.A
  • Tokopedia PT
  • MORE

Over half of worldwide online retail sales is through mobile device

Asia leads increase in global M-Commerce.
While all world regions have experienced expansion of M-Commerce, the growth in Asia has been particularly rapid.  According to sources cited in the report, shoppers in Asia generated about half of all mobile online purchases last year, with China leading the region. With Asia’s lead, global M-Commerce is forecast to double between 2018 and 2021, by which time mobile devices will account for nearly 75% of online retail purchases.   

Spread of mobile technology drives shopping growth.
Many of the new connections to the Internet worldwide are due to the increasing penetration of smartphones. Online merchants have responded by developing mobile shopping apps and mobile-friendly websites to facilitate online shopping. The publication reports that last year nearly a third of B2C E-Commerce was transacted through a mobile app.

Security concerns grow with increased mobile shopping.
One challenge for merchants engaging in mobile commerce is the detection and prevention of fraud. The report includes details on the methods used in this effort, such as authentication and velocity checks, card verification value and address verification.

Questions Answered in this Report

  • What are the projections for global M-Commerce sales through 2021?
  • What is the mobile share of online retail in various countries around the world?
  • What are the top markets worldwide by M-Commerce sales volume?
  • How do the preferences of global online shoppers regarding devices for online shopping differ by country?
  • What are the key M-Commerce trends worldwide?

Please note: For this report, the purchase of an Enterprise licence allows up to ten worldwide users of an organization access to the report.

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FEATURED COMPANIES

  • 11Street Co. Ltd.
  • Amazon.com Inc
  • Coupang Corp.
  • FNAC SA
  • Lojas Americanas S.A
  • Tokopedia PT
  • MORE

1. Management Summary

2. Global Developments
Overview of M-Commerce Market, November 2018
Mobile Phone Internet Users, in billion, and Penetration, in % of Internet Users, 2016 – 2021f
Breakdown of Internet Traffic Worldwide by Device, in %, by Region, February 2018
Retail M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in%, 2016 - 2021f
Breakdown of E-Commerce Sales by Mobile App and Desktop and Mobile Web Browser, in %, and Total E-Commerce Sales, in USD billion, by Region, 2017
Share of Transactions Conducted via Mobile, in % Online Transactions, by Region, Q2 2018
China’ Share of Global M-Commerce Sales, in %, 2017 & 2021f
Shopping Channels Used at Least Weekly, by In-Store, PC, Tablet and Mobile, in % of Global Online Shoppers, 2013 & 2018e
Mobile Payment User Penetration, in % of Internet Users, by Regions and China, Q4 2015 & Q2 2017
M-Commerce Fraud Detection Tools and Services Used by Merchants, in % Merchants, March 2018

3. Asia-Pacific
3.1. Regional
M-Commerce Sales in Asia-Pacific, in USD billion, and Share of Retail E-Commerce Sales, in%, 2016 - 2021f
Share of Internet Users Accessing the Internet via Smartphone, in %, by Australia, China, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, 2017
Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
3.2. China
M-Commerce Sales, in CNY billion, and Share of Retail E-Commerce Sales, in %, 2015 – 2020f
Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 - 2017
Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2017
Devices Used for Shopping Online, in % of Online Shoppers, 2013 - 2017
Breakdown of the Use of Browsers and Apps in Online Shopping, by Use for Placing Orders and for Browsing, by Device, in % of Urban Middle-Class Internet Users, January 2017
3.3. Japan
M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015-2017
M-Commerce Sales, in USD billion, in % of Total Retail E-Commerce Sales, in %, 2016 - 2021f
3.4. South Korea
M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2013-2017
Online Shopper Penetration, by Device, in % of Internet Users, 2016 & 2017
M-Commerce Sales by Product Category, in KRW million, and M-Commerce
Share of E-Commerce Sales in Each Category, in %, 2016 & 2017
Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, March 2018
3.5. Australia
Breakdown of Devices Used For Shopping Online, in % of Online Shoppers, February 2017
3.6. India
Mobile Internet Users, in millions, October 2015, December 2016 & 2017 and June 2018f
Categories Researched on the Mobile Internet, in % of Mobile Internet Users, and Breakdown of Daily Time Spent on Mobile Internet by Category, in %, incl. “Shopping”, Q2 2017
Share of Online Shoppers Who Installed 2 to 5 Retail and Shopping Apps on Their Smartphone, in %, 2017
3.7. Indonesia
Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2017
Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
Top Local E-Commerce Websites by Unique Visitors, in thousands, by Total, Mobile and Desktop, incl. Total Minutes Spent, in millions, Total Views, in millions, and Average Minutes per View, June 2017
3.8. Thailand
Devices Used to Access the Internet, in % of Internet Users, Q1 2016 & Q1 2017
Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, June 2017
Breakdown of B2C E-Commerce Sales by Mobile and Desktop, in %, 2017e & 2021f
3.9. Singapore
Breakdown of Online Shoppers by Device Used, in %, 12 Months to July 2017
3.10. Malaysia
Portable Devices Used to Access the Internet, in % of Internet Users, Q2 2017
Share of Online Shoppers Who Made Their Most Recent Purchase via Mobile, in % of Online Shoppers, August 2017
3.11. Vietnam
Breakdown of Internet Traffic by Device, in %, March 2018
Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 2017

4. Europe
4.1. Regional
M-Commerce Share of Retail E-Commerce Sales, by Selected Countries in Western Europe, in %, 2016 - 2021f
Mobile Shopper Penetration in Selected Countries in Europe, in % of Online Shoppers, June 2018
4.2. UK
M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
4.3. Germany
M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
Breakdown of B2C E-Commerce Sales by Device, in %, 2016 & 2017
Devices Used for Online Shopping, in % of Online Shoppers, 2014, 2016 & 2017
Reasons for Cancelling a Purchase via Smartphone, in % of Smartphone Shoppers, 2017 
Share of Purchases Preceded by Online Research via Smartphone, in %, by Online and Offline Purchases, 2017
Top 10 E-Commerce Platforms by Market Share, 2017/2018
4.4. France
M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
Devices Used in Online Shopping, in % of Online Shoppers, 2016 & 2017
Top 15 E-Commerce Websites/Applications, by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, Q1 2018
4.5. Russia
Mobile Shopper Penetration, in % of Online Shoppers, 2017
Breakdown Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %, 2017
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, Location Type and Total, 2017
4.6. Italy
M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 - 2017e
4.7. Netherlands
Breakdown of Online Purchases by Device, in %, 2017
4.8. Spain
Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
4.9. Belgium
Breakdown of Online Spending by Device, in %, Q1 2017 & Q1 2018
Share of Online Shoppers Who Made Their Latest Online Purchase via Smartphone, in % of Online Shoppers in Belgium, Q3 2016 & Q3 2017
4.10. Poland Devices Used for Online Shopping, in % of Online Shoppers, April 2017 & April 2018
4.11. Turkey
Breakdown of Page Views and Orders in Online Stores, by Desktop and Mobile, in %, 2017

5. North America
5.1. USA
M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2018f - 2022f
Breakdown of the Number of Retail Apps Installed on the Smartphone, in % of Online Shoppers, and Frequency of Online Shopping via App, in % of Online Shoppers With Shopping App, March 2018
Awareness and Usage of Emerging Technologies in Shopping, in % of Consumers, December 2017
5.2. Canada
Devices Used to Access the Internet, in % of Internet users, 2016 – 2018e
Devices Used to Make Purchases Online, in % of Online Shoppers, 2016 – 2018e

6. Latin America
6.1. Regional
M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2017 - 2022f
Breakdown of E-Commerce Transactions by Channel/ Device, in %, Q4 2017
6.2. Brazil
Breakdown of E-Commerce Transaction Volume, by Device Used, in % Transactions, February 2017
M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
M-Commerce Sales, in BRL million, Average M-Commerce Order Value, in BRL, and Number of Purchases, in millions, Q1 2017 & Q1 2018
B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, 2017
Product Categories Purchased via Mobile, in % of Mobile Shoppers, March 2018
Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, August 2018
E-Commerce Apps or Websites Most Used for Mobile Shopping, in % of Mobile Shoppers,
March 2017 & March 2018
6.3. Argentina
M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2017 - 2022f
Breakdown of Devices Used in Last Online Purchase, in % of Online Shoppers, 2016 & 2017
Top 10 E-Commerce Websites/Apps Ranked by Number of Orders Received, February 2018
6.4. Mexico
Number of Internet Users by Device Used to Access the Internet, in millions, and Penetration, in % of Internet Users, May 2016 & May 2017
Product Categories Purchased Online by Device, in % of Online Shoppers, August 2017
M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
Transactions Conducted via Mobile App, in % of Mobile Device Owners, August 2017
Online Payment Methods Used in E-Commerce, by Device Used, in % of Online Shoppers, August 2017
6.5. Colombia
Devices Used to Access the Internet, in % of Internet Users, July 2017
Breakdown of Devices Used in E-Commerce, in % of Online Purchases, 2017

7. Middle East and Africa
7.1. Regional
Smartphone Penetration, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017
Devices Used to Access the Internet, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017
Share of Internet Users Accessing the Internet via Smartphone, in %, by Egypt, Kenya, Morocco, Nigeria, South Africa, Q2 2017
Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Kenya, Morocco, Nigeria and South Africa, 2017
7.2. Saudi Arabia
Devices Used to Connect to the Internet, in % of Adults, March 2017
Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017
7.3. South Africa
Breakdown of Devices Preferred in Online Shopping, in % of Online Shoppers, August 2017
7.4. Egypt
Devices Used to Access the Internet, in % of Adults, July 2017
Shopping Activities Conducted Online, in % of Individuals, 2016 & 2017
7.5. Nigeria
Breakdown of Internet Traffic by Device, in %, February 2018
Share of Internet Users Shopping Online via Smartphone At Least Weekly, in % of Internet Users, 2017

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  • 11Street Co. Ltd.
  • AliExpress Ltd.
  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • Blibli.com
  • Cdiscount SA
  • Coupang Corp.
  • eBay Inc
  • ebay Gmarket Co Ltd
  • FNAC SA
  • Groupon Inc.
  • Lazada Group SA
  • Lojas Americanas S.A
  • MercadoLibre Inc.
  • Otto GmbH & Co KG
  • Tokopedia PT
  • Vente-privee.com SA
  • Wemakeprice Inc.
  • Wish Inc
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