+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Ad Insertion Servers - Global Market Trajectory & Analytics

  • ID: 2228000
  • Report
  • April 2021
  • Region: Global
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • Adobe Inc.
  • Anevia S.A.S
  • ARRIS International plc
  • Brightcove Inc.
  • Cisco Systems Inc.
  • DJC Media Group
Global Ad Insertion Servers Market to Reach $2.9 Billion by 2027

Amid the COVID-19 crisis, the global market for Ad Insertion Servers estimated at US$1.8 Billion in the year 2020, is projected to reach a revised size of US$2.9 Billion by 2027, growing at a CAGR of 6.8% over the period 2020-2027.





The U.S. Market is Estimated at $490 Million, While China is Forecast to Grow at 10.3% CAGR

The Ad Insertion Servers market in the U.S. is estimated at US$490 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$624 Million by the year 2027 trailing a CAGR of 10.3% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.7% and 6.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 4.3% CAGR.

Select Competitors (Total 48 Featured):
  • Adobe Inc.
  • Anevia S.A.S
  • ARRIS International plc
  • Brightcove Inc.
  • Cisco Systems Inc.
  • DJC Media Group
  • Edgeware AB
  • Harmonic Inc.
  • Imagine Communications Corporation
  • Nokia Corporation
  • SeaChange International Inc.
  • Telefonaktiebolaget L. M. Ericsson
Frequently Asked Questions about the Global Market for Ad Insertion Servers

What is the estimated value of the Global Market for Ad Insertion Servers?

The Global Market for Ad Insertion Servers was estimated to be valued at $1.8 Billion in 2020.

What is the growth rate of the Global Market for Ad Insertion Servers?

The growth rate of the Global Market for Ad Insertion Servers is 7.1%, with an estimated value of $2.9 Billion by 2027.

What is the forecasted size of the Global Market for Ad Insertion Servers?

The Global Market for Ad Insertion Servers is estimated to be worth $2.9 Billion by 2027.

Who are the key companies in the Global Market for Ad Insertion Servers?

Key companies in the Global Market for Ad Insertion Servers include Adobe Inc., Anevia S.A.S, ARRIS International plc, Brightcove Inc., Cisco Systems Inc., DJC Media Group, Edgeware AB, Harmonic Inc. and Nokia Corporation.

FEATURED COMPANIES

  • Adobe Inc.
  • Anevia S.A.S
  • ARRIS International plc
  • Brightcove Inc.
  • Cisco Systems Inc.
  • DJC Media Group

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession
  • Ad Insertion Servers Market: Benefiting from Changing Video Consumption Patterns and Focus on Targeted & Personalized Advertising
  • Recent Market Activity
  • Growing Opportunities to Monetize the Rapidly Expanding Video Entertainment Industry to Drive Ad Insertion Servers Market
  • Proliferation of VOD Content
  • Migration of Broadcasters and Cable Operators towards All-Digital Networks

2. FOCUS ON SELECT PLAYERS
  • Adobe Systems Incorporated (USA)
  • Anevia S.A.S (France)
  • ARRIS International plc (UK)
  • Beijing Topreal Technologies Co., Ltd. (China)
  • Brightcove, Inc. (USA)
  • Cisco Systems, Inc. (USA)
  • DJC Media Group (USA)
  • Edgeware AB (Sweden)
  • Google, LLC (USA)
  • Harmonic, Inc. (USA)
  • Imagine Communications Corporation (USA)
  • Nokia Corporation (Finland)
  • SeaChange International, Inc. (USA)
  • Telefonaktiebolaget L. M. Ericsson (Sweden)

3. MARKET TRENDS & DRIVERS
  • Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
  • Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
  • Adoption of DAI Technology Tripping on Legacy Carriage Deals
  • Dynamic Ad Insertion Enabling VoD Content Monetization
  • Dynamic Ad Insertion Propelling Content Monetization
  • Server-side Ad Insertion: A Star in Making
  • Drawbacks of Client-based Ad Insertion Technology Shift Focus to Server-Side Ad Insertion
  • Server-side Ad Insertion Offers Viable Option for Targeted Ads on Multiscreen Devices
  • Issues with Server-side Ad Insertion Technique
  • Server-Side Ad Insertion Enabling Generation of User-friendly Online Ads
  • Seamless Viewing Experience
  • Flexible Platforms, Simpler Delivery
  • Integrated Personalization Approach
  • Advances in Ad Insertion Technologies - Opportunities to Increase Ad Revenues
  • Ad Insertion Technology Powering Live Streaming Market
  • Personalized Ad Insertion for Live Streaming Content
  • Broadcasting Rights Vital for Monetization of Live Streaming Service
  • Video Advertising Benefiting from VPAID and VAST Ad Tags
  • Video Ad Serving Template (VAST) Ad Tag
  • Video Player-Ad Interface Definition (VPAID)
  • Cloud Ad Insertion: Service Providers Still in Wait and Watch Mode for Using Cloud-based Ad Insertion Solutions
  • Analyzing the Advantages & Drawbacks of Cloud-based Ad Insertion Technology

4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Current & Future Analysis for Ad Insertion Servers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 2: World Historic Review for Ad Insertion Servers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 3: World 15-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2012, 2020 & 2027

III. MARKET ANALYSIS
  • UNITED STATES
  • Table 4: USA Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 5: USA Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • CANADA
  • Table 6: Canada Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 7: Canada Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • JAPAN
  • Table 8: Japan Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 9: Japan Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • CHINA
  • Table 10: China Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 11: China Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • EUROPE
  • Table 12: Europe Current & Future Analysis for Ad Insertion Servers by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 13: Europe Historic Review for Ad Insertion Servers by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 14: Europe 15-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2020 & 2027
  • FRANCE
  • Table 15: France Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 16: France Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • GERMANY
  • Table 17: Germany Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 18: Germany Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • ITALY
  • Table 19: Italy Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 20: Italy Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • UNITED KINGDOM
  • Table 21: UK Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 22: UK Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • SPAIN
  • Table 23: Spain Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 24: Spain Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • RUSSIA
  • Table 25: Russia Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 26: Russia Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • REST OF EUROPE
  • Table 27: Rest of Europe Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 28: Rest of Europe Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • ASIA-PACIFIC
  • Table 29: Asia-Pacific Current & Future Analysis for Ad Insertion Servers by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 30: Asia-Pacific Historic Review for Ad Insertion Servers by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 31: Asia-Pacific 15-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2012, 2020 & 2027
  • AUSTRALIA
  • Table 32: Australia Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 33: Australia Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • INDIA
  • Table 34: India Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 35: India Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • SOUTH KOREA
  • Table 36: South Korea Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 37: South Korea Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • REST OF ASIA-PACIFIC
  • Table 38: Rest of Asia-Pacific Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 39: Rest of Asia-Pacific Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • LATIN AMERICA
  • Table 40: Latin America Current & Future Analysis for Ad Insertion Servers by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 41: Latin America Historic Review for Ad Insertion Servers by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 42: Latin America 15-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2012, 2020 & 2027
  • ARGENTINA
  • Table 43: Argentina Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 44: Argentina Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • BRAZIL
  • Table 45: Brazil Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 46: Brazil Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • MEXICO
  • Table 47: Mexico Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 48: Mexico Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • REST OF LATIN AMERICA
  • Table 49: Rest of Latin America Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 50: Rest of Latin America Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • MIDDLE EAST
  • Table 51: Middle East Current & Future Analysis for Ad Insertion Servers by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 52: Middle East Historic Review for Ad Insertion Servers by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 53: Middle East 15-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2012, 2020 & 2027
  • IRAN
  • Table 54: Iran Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 55: Iran Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • ISRAEL
  • Table 56: Israel Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 57: Israel Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • SAUDI ARABIA
  • Table 58: Saudi Arabia Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 59: Saudi Arabia Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • UNITED ARAB EMIRATES
  • Table 60: UAE Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 61: UAE Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • REST OF MIDDLE EAST
  • Table 62: Rest of Middle East Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 63: Rest of Middle East Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • AFRICA
  • Table 64: Africa Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 65: Africa Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR

IV. COMPETITION
  • Total Companies Profiled: 48

A selection of companies mentioned in this report includes:

  • Adobe Inc.
  • Anevia S.A.S
  • ARRIS International plc
  • Brightcove Inc.
  • Cisco Systems Inc.
  • DJC Media Group
  • Edgeware AB
  • Harmonic Inc.
  • Imagine Communications Corporation
  • Nokia Corporation
  • SeaChange International Inc.
  • Telefonaktiebolaget L. M. Ericsson