Global Ad Insertion Servers Market to Reach $4.6 Billion by 2030
The global market for Ad Insertion Servers estimated at US$2.5 Billion in the year 2022, is projected to reach a revised size of US$4.6 Billion by 2030, growing at a CAGR of 8.1% over the analysis period 2022-2030.The U.S. Market is Estimated at $676.3 Million, While China is Forecast to Grow at 13.1% CAGR
The Ad Insertion Servers market in the U.S. is estimated at US$676.3 Million in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$1.1 Billion by the year 2030 trailing a CAGR of 13.1% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.7% and 6.9% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 4.7% CAGR.Select Competitors (Total 33 Featured) -
- Adobe Inc.
- Anevia S.A.S
- ARRIS International plc
- Brightcove Inc.
- Cisco Systems Inc.
- DJC Media Group
- Edgeware AB
- Harmonic Inc.
- Imagine Communications Corporation
- Nokia Corporation
- SeaChange International Inc.
- Telefonaktiebolaget L. M. Ericsson
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Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARYIII. MARKET ANALYSISIV. COMPETITION
1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Impact of Covid-19 and a Looming Global Recession
- Ad Insertion Servers Market: Benefiting from Changing Video Consumption Patterns and Focus on Targeted & Personalized Advertising
- Recent Market Activity
- Growing Opportunities to Monetize the Rapidly Expanding Video Entertainment Industry to Drive Ad Insertion Servers Market
- Proliferation of VOD Content
- Migration of Broadcasters and Cable Operators towards All-Digital Networks
- Ad Insertion Servers - Global Key Competitors Percentage Market Share in 2022 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
2. FOCUS ON SELECT PLAYERS
- Adobe Systems Incorporated (USA)
- Anevia S.A.S (France)
- ARRIS International plc (UK)
- Beijing Topreal Technologies Co., Ltd. (China)
- Brightcove, Inc. (USA)
- Cisco Systems, Inc. (USA)
- DJC Media Group (USA)
- Edgeware AB (Sweden)
- Google, LLC (USA)
- Harmonic, Inc. (USA)
- Imagine Communications Corporation (USA)
- Nokia Corporation (Finland)
- SeaChange International, Inc. (USA)
- Telefonaktiebolaget L. M. Ericsson (Sweden)
3. MARKET TRENDS & DRIVERS
- Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
- Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
- Adoption of DAI Technology Tripping on Legacy Carriage Deals
- Dynamic Ad Insertion Enabling VoD Content Monetization
- Dynamic Ad Insertion Propelling Content Monetization
- Server-side Ad Insertion: A Star in Making
- Drawbacks of Client-based Ad Insertion Technology Shift Focus to Server-Side Ad Insertion
- Server-side Ad Insertion Offers Viable Option for Targeted Ads on Multiscreen Devices
- Issues with Server-side Ad Insertion Technique
- Server-Side Ad Insertion Enabling Generation of User-friendly Online Ads
- Seamless Viewing Experience
- Flexible Platforms, Simpler Delivery
- Integrated Personalization Approach
- Advances in Ad Insertion Technologies - Opportunities to Increase Ad Revenues
- Ad Insertion Technology Powering Live Streaming Market
- Personalized Ad Insertion for Live Streaming Content
- Broadcasting Rights Vital for Monetization of Live Streaming Service
- Video Advertising Benefiting from VPAID and VAST Ad Tags
- Video Ad Serving Template (VAST) Ad Tag
- Video Player-Ad Interface Definition (VPAID)
- Cloud Ad Insertion: Service Providers Still in Wait and Watch Mode for Using Cloud-based Ad Insertion Solutions
- Analyzing the Advantages & Drawbacks of Cloud-based Ad Insertion Technology
4. GLOBAL MARKET PERSPECTIVE
- Table 1: World Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 2: World Historic Review for Ad Insertion Servers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
- Table 3: World 16-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2023 & 2030
- Table 4: World Ad Insertion Servers Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
UNITED STATES
- Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
- Table 5: USA Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 6: USA Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
CANADA
- Table 7: Canada Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 8: Canada Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
JAPAN
- Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
- Table 9: Japan Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 10: Japan Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
CHINA
- Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
- Table 11: China Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 12: China Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
EUROPE
- Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
- Table 13: Europe Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 14: Europe Historic Review for Ad Insertion Servers by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
- Table 15: Europe 16-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2023 & 2030
FRANCE
- Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
- Table 16: France Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 17: France Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
GERMANY
- Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
- Table 18: Germany Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 19: Germany Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
ITALY
- Table 20: Italy Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 21: Italy Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
UNITED KINGDOM
- Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
- Table 22: UK Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 23: UK Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
SPAIN
- Table 24: Spain Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 25: Spain Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
RUSSIA
- Table 26: Russia Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 27: Russia Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
REST OF EUROPE
- Table 28: Rest of Europe Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 29: Rest of Europe Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
ASIA-PACIFIC
- Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
- Table 30: Asia-Pacific Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 31: Asia-Pacific Historic Review for Ad Insertion Servers by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
- Table 32: Asia-Pacific 16-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2023 & 2030
AUSTRALIA
- Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2023 (E)
- Table 33: Australia Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 34: Australia Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
INDIA
- Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2023 (E)
- Table 35: India Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 36: India Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
SOUTH KOREA
- Table 37: South Korea Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 38: South Korea Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
REST OF ASIA-PACIFIC
- Table 39: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 40: Rest of Asia-Pacific Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
LATIN AMERICA
- Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2023 (E)
- Table 41: Latin America Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 42: Latin America Historic Review for Ad Insertion Servers by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
- Table 43: Latin America 16-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2023 & 2030
ARGENTINA
- Table 44: Argentina Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 45: Argentina Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
BRAZIL
- Table 46: Brazil Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 47: Brazil Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
MEXICO
- Table 48: Mexico Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 49: Mexico Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
REST OF LATIN AMERICA
- Table 50: Rest of Latin America Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 51: Rest of Latin America Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
MIDDLE EAST
- Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2023 (E)
- Table 52: Middle East Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 53: Middle East Historic Review for Ad Insertion Servers by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
- Table 54: Middle East 16-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2023 & 2030
IRAN
- Table 55: Iran Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 56: Iran Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
ISRAEL
- Table 57: Israel Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 58: Israel Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
SAUDI ARABIA
- Table 59: Saudi Arabia Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 60: Saudi Arabia Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
UNITED ARAB EMIRATES
- Table 61: UAE Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 62: UAE Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
REST OF MIDDLE EAST
- Table 63: Rest of Middle East Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 64: Rest of Middle East Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
AFRICA
- Ad Insertion Servers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2023 (E)
- Table 65: Africa Recent Past, Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 66: Africa Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adobe Inc.
- Anevia S.A.S
- ARRIS International plc
- Brightcove Inc.
- Cisco Systems Inc.
- DJC Media Group
- Edgeware AB
- Harmonic Inc.
- Imagine Communications Corporation
- Nokia Corporation
- SeaChange International Inc.
- Telefonaktiebolaget L. M. Ericsson
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 269 |
Published | March 2024 |
Forecast Period | 2020 - 2027 |
Estimated Market Value ( USD | $ 2.2 Billion |
Forecasted Market Value ( USD | $ 3.6 Billion |
Compound Annual Growth Rate | 7.3% |
Regions Covered | Global |