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Global Automotive Seat Heaters Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2018 To 2026

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    Report

  • September 2018
  • Region: Global
  • Acute Market Reports
  • ID: 4701661
Description Jump to:
Automotive Seat Heaters Market (By Sales Channel (OEM & Aftermarket), By Vehicle Type (Passenger Cars, Light Commercial Vehicles (LCV), Heavy Commercial Vehicles (HCV), and Motorcycles), By Product Type (Internal/Integrated Seat Heaters and External Seat Heaters), By Geography (North America, Europe, Asia Pacific, and Rest of the World)) - Growth, Future Prospects, and Competitive Landscape, 2018 -2026, the global automotive seat heaters market was valued at US$ 876.6 Mn in 2017 and expected to expand at a CAGR of 5.8% during the forecast period from 2018 to 2026.

Market Insights
Automotive seat heaters are electronic pads or cushions that are either integrated within or placed over the seats to quickly generate warmth in the seats to a convenient or requisite temperature. These heating solutions generate desired amount of warmth for soothing lower back pains using components such as resistors, relays, and thermostats. Attention to comfort and safety in automotive remains the overriding factor driving installation of these solutions across different vehicle categories. Resurging automotive production post economic uncertainty coupled with increased discretionary income and resulting expenditure over automotive accessories including seat heaters is thus identified as the major factor driving demand for automotive seat heaters worldwide.
The two common types of automotive seat heaters available in the market include those that are installed underneath the seats and those rest on the top of seat surface. While all seat heaters provided by OEMs are installed beneath the upholstery, seat warmers that rest on top of the seat are the preferred aftermarket variants since they are easier to install and offer flexibility of use from one vehicle to another. On the contrary, seat warmers that rest on top seat suffer from longevity issues and somewhat lowers the aesthetic look of vehicle interior. Demand for automotive seat heaters was earlier restricted to regions with cooler environmental conditions. However, with advancements in technology, manufacturers across the globe have incorporated both heating and ventilation features in climate control seats for offering desired cooling and heating, thereby promoting sales of add-on accessories.

Competitive Insights:
Some of the leading manufacturers profiled in the study include Continental AG, Gentherm Incorporated, Kongsberg Automotive, Bauerhin GmbH, Panasonic Corporation, Rostra Precision Controls, Firsten Automotive Electronics Co., Ltd., Guangzhou Tachibana Electronic Co., Ltd., Seat Comfort Systems, Champion Seat Systems and II-VI Incorporated among others. Since lack of product differentiation remains one of the major headaches for manufacturers worldwide, they have started directing their focus towards product enhancement, providing flexibility to adjust temperature in the seat cushion and backrest areas. With plethora of technologies available, manufacturers are also striving to improve operational life of these seat heating solutions.

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Table of Contents

1. Preface
1.1. Report Scope and Description
1.2. Research Methodology
1.2.1. Phase I-Secondary Research
1.2.2. Phase II-Primary Research
1.2.3. Phase III-Expert Panel Review
1.2.4. Assumptions
1.2.5. Approach Adopted
2. Executive Summary
2.1. Global Automotive Seat Heaters Market Snapshot
2.2. Global Automotive Seat Heaters Market, By Type, 2017 (US$ Mn)
2.3. Global Automotive Seat Heaters Market, By Vehicle Type, 2017 (US$ Mn)
2.4. Global Automotive Seat Heaters Market, By Sales Channel, 2017 (US$ Mn)
2.5. Global Automotive Seat Heaters Market, By Geography, 2017 (US$ Mn)
3. Global Automotive Seat Heaters Market Analysis
3.1. Global Automotive Seat Heaters Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Market Drivers
3.3.2. Market Challenges
3.4. Attractive Investment Proposition, By Geography, 2017
3.5. Competitive Landscape
3.5.1. Market Positioning of the Leading Manufacturers, 2017
3.5.2. Major Strategies Adopted
4. Global Automotive Seat Heaters Market Value, By Type , 2016 – 2026 (US$ Mn)
4.1. Comparative Analysis
4.1.1. Automotive Seat Heaters Market Value, By Type, 2017 & 2026 (Value %)
4.2. Internal/Integrated Seat Heaters
4.3. External Seat Heaters
4.4. Line-interactive
4.5. Others
5. Global Automotive Seat Heaters Market Value, By Vehicle Type , 2016 – 2026 (US$ Mn)
5.1. Comparative Analysis
5.1.1. Automotive Seat Heaters Market Value, By Vehicle Type, 2017 & 2026 (Value %)
5.2. Passenger Cars
5.3. Light Commercial Vehicles (LCV)
5.4. Heavy Commercial Vehicles (HCV)
5.5. Motorcycles
6. Global Automotive Seat Heaters Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
6.1. Comparative Analysis
6.1.1. Automotive Seat Heaters Market Value, By Sales Channel, 2017 & 2026 (Value %)
6.2. OEM
6.3. Aftermarket
7. North America Automotive Seat Heaters Market Analysis, 2016 – 2026 (US$ Mn)
7.1. North America Automotive Seat Heaters Market Value, By Type, 2016 – 2026 (US$ Mn)
7.1.1. Internal/Integrated Seat Heaters
7.1.2. External Seat Heaters
7.2. North America Automotive Seat Heaters Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
7.2.1. Passenger Cars
7.2.2. Light Commercial Vehicles (LCV)
7.2.3. Heavy Commercial Vehicles (HCV)
7.2.4. Motorcycles
7.3. North America Automotive Seat Heaters Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
7.3.1. OEM
7.3.2. Aftermarket
7.4. North America Automotive Seat Heaters Market Value, By Country, 2016 – 2026 (US$ Mn)
7.4.1. U.S.
7.4.1.1. U.S. Automotive Seat Heaters Market Value, By Type, 2016 – 2026 (US$ Mn)
7.4.1.2. U.S. Automotive Seat Heaters Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
7.4.1.3. U.S. Automotive Seat Heaters Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
7.4.2. Rest of North America
7.4.2.1. Rest of North America Automotive Seat Heaters Market Value, By Type, 2016 – 2026 (US$ Mn)
7.4.2.2. Rest of North America Automotive Seat Heaters Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
7.4.2.3. Rest of North America Automotive Seat Heaters Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
8. Europe Automotive Seat Heaters Market Analysis, 2016 – 2026 (US$ Mn)
8.1. Europe Automotive Seat Heaters Market Value, By Type, 2016 – 2026 (US$ Mn)
8.1.1. Internal/Integrated Seat Heaters
8.1.2. External Seat Heaters
8.2. Europe Automotive Seat Heaters Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
8.2.1. Passenger Cars
8.2.2. Light Commercial Vehicles (LCV)
8.2.3. Heavy Commercial Vehicles (HCV)
8.2.4. Motorcycles
8.3. Europe Automotive Seat Heaters Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
8.3.1. OEM
8.3.2. Aftermarket
8.4. Europe Automotive Seat Heaters Market Value, By Region, 2016 – 2026 (US$ Mn)
8.4.1. U.K.
8.4.1.1. U.K. Automotive Seat Heaters Market Value, By Type, 2016 – 2026 (US$ Mn)
8.4.1.2. U.K. Automotive Seat Heaters Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
8.4.1.3. U.K. Automotive Seat Heaters Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
8.4.2. Germany
8.4.2.1. Germany Automotive Seat Heaters Market Value, By Type, 2016 – 2026 (US$ Mn)
8.4.2.2. Germany Automotive Seat Heaters Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
8.4.2.3. Germany Automotive Seat Heaters Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
8.4.3. France
8.4.3.1. France Automotive Seat Heaters Market Value, By Type, 2016 – 2026 (US$ Mn)
8.4.3.2. France Automotive Seat Heaters Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
8.4.3.3. France Automotive Seat Heaters Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
8.4.4. Rest of Europe
8.4.4.1. Rest of Europe Automotive Seat Heaters Market Value, By Type, 2016 – 2026 (US$ Mn)
8.4.4.2. Rest of Europe Automotive Seat Heaters Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
8.4.4.3. Rest of Europe Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
9. Asia Pacific Automotive Seat Heaters Market Analysis, 2016 – 2026 (US$ Mn)
9.1. Asia Pacific Automotive Seat Heaters Market Value, By Type, 2016 – 2026 (US$ Mn)
9.1.1. Internal/Integrated Seat Heaters
9.1.2. External Seat Heaters
9.2. Asia Pacific Automotive Seat Heaters Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
9.2.1. Passenger Cars
9.2.2. Light Commercial Vehicles (LCV)
9.2.3. Heavy Commercial Vehicles (HCV)
9.2.4. Motorcycles
9.3. Asia Pacific Automotive Seat Heaters Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
9.3.1. OEM
9.3.2. Aftermarket
9.4. Asia Pacific Automotive Seat Heaters Market Value, By Country, 2016 – 2026 (US$ Mn)
9.4.1. Japan
9.4.1.1. Japan Automotive Seat Heaters Market Value, By Type, 2016 – 2026 (US$ Mn)
9.4.1.2. Japan Automotive Seat Heaters Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
9.4.1.3. Japan Automotive Seat Heaters Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
9.4.2. China
9.4.2.1. China Automotive Seat Heaters Market Value, By Type, 2016 – 2026 (US$ Mn)
9.4.2.2. China Automotive Seat Heaters Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
9.4.2.3. China Automotive Seat Heaters Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
9.4.3. India
9.4.3.1. India Automotive Seat Heaters Market Value, By Type, 2016 – 2026 (US$ Mn)
9.4.3.2. India Automotive Seat Heaters Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
9.4.3.3. India Automotive Seat Heaters Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
9.4.4. Rest of Asia Pacific
9.4.4.1. Rest of Asia Pacific Automotive Seat Heaters Market Value, By Type, 2016 – 2026 (US$ Mn)
9.4.4.2. Rest of Asia Pacific Automotive Seat Heaters Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
9.4.4.3. Rest of Asia Pacific Automotive Seat Heaters Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
10. Rest of World Automotive Seat Heaters Market Analysis, 2016 – 2026 (US$ Mn)
10.1. Rest of World Automotive Seat Heaters Market Value, By Type, 2016 – 2026 (US$ Mn)
10.1.1. Internal/Integrated Seat Heaters
10.1.2. External Seat Heaters
10.2. Rest of World Automotive Seat Heaters Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
10.2.1. Passenger Cars
10.2.2. Light Commercial Vehicles (LCV)
10.2.3. Heavy Commercial Vehicles (HCV)
10.2.4. Motorcycles
10.3. Rest of World Automotive Seat Heaters Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
10.3.1. OEM
10.3.2. Aftermarket
10.4. Rest of World Automotive Seat Heaters Market Value, By Region, 2016 – 2026 (US$ Mn)
10.4.1. Latin America
10.4.1.1. Latin America Automotive Seat Heaters Market Value, By Type, 2016 – 2026 (US$ Mn)
10.4.1.2. Latin America Automotive Seat Heaters Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
10.4.1.3. Latin America Pacific Automotive Seat Heaters Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
10.4.2. Middle-East and Africa
10.4.2.1. Middle-East and Africa Automotive Seat Heaters Market Value, By Type, 2016 – 2026 (US$ Mn)
10.4.2.2. Middle-East and Africa Automotive Seat Heaters Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
10.4.2.3. Middle-East and Africa Automotive Seat Heaters Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
11. Company Profiles
11.1. Continental AG
11.2. Gentherm Incorporated
11.3. Kongsberg Automotive
11.4. I.G. Bauerhin GmbH
11.5. II-VI Incorporated
11.6. Panasonic Corporation
11.7. Rostra Precision Controls, Inc.
11.8. Guangzhou Tachibana Electronic Co., Ltd.
11.9. Seat Comfort Systems, Inc.
11.10. Champion Seat Systems
11.11. Firsten Automotive Electronics Co., Ltd.
List of Figures
FIG. 1 Global Automotive Seat Heaters: Market Segmentation
FIG. 2 Global Automotive Seat Heaters Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global Automotive Seat Heaters Market, By Type, 2017 (US$ Mn)
FIG. 5 Global Automotive Seat Heaters Market, By Vehicle Type, 2017 (US$ Mn)
FIG. 6 Global Automotive Seat Heaters Market, By Sales Channel, 2017 (US$ Mn)
FIG. 7 Global Automotive Seat Heaters Market, By Geography, 2017 (US$ Mn)
FIG. 8 Global Automotive Seat Heaters Market Value and Growth, 2016 - 2026, (US$ Mn and % Y-o-Y)
FIG. 9 Attractive Investment Proposition, by Geaography, 2017
FIG. 10 Market Positioning of the Leading Automotive Seat Heater Manufacturers, 2017
FIG. 11 Global Automotive Seat Heaters Market Value Contribution, By Type, 2017 & 2026 (Value %)
FIG. 12 Global Internal/Integrated Automotive Seat Heaters Market Value and Growth, 2016 - 2026, (US$ Mn)
FIG. 13 Global External Automotive Seat Heaters Market Value and Growth, 2016 - 2026, (US$ Mn)
FIG. 14 Global Automotive Seat Heaters Market Value Contribution, By Vehicle Type, 2017 & 2026 (Value %)
FIG. 15 Global Automotive Seat Heaters Market Value and Growth for Passenger Cars, 2016 - 2026, (US$ Mn)
FIG. 16 Global Automotive Seat Heaters Market Value and Growth for LCVs, 2016 - 2026, (US$ Mn)
FIG. 17 Global Automotive Seat Heaters Market Value and Growth for HCVs, 2016 - 2026, (US$ Mn)
FIG. 18 Global Automotive Seat Heaters Market Value and Growth for Motorcycles, 2016 - 2026, (US$ Mn)
FIG. 19 Global Automotive Seat Heaters Market Value Contribution, By Sales Channel, 2015 & 2025 (US$ Mn)
FIG. 20 Global Automotive Seat Heaters Market Value and Growth through OEM Channel, 2016 - 2026, (US$ Mn)
FIG. 21 Global Automotive Seat Heaters Market Value and Growth through Aftermarket Channel, 2016 - 2026, (US$ Mn)
FIG. 22 North America Automotive Seat Heaters Market Value and Growth, 2016 - 2026, (US$ Mn) (Y-o-Y %)
FIG. 23 Europe Automotive Seat Heaters Market Value and Growth, 2016 - 2026, (US$ Mn) (Y-o-Y %)
FIG. 24 Asia Pacific Automotive Seat Heaters Market Value and Growth, 2016 - 2026, (US$ Mn) (Y-o-Y %)
FIG. 25 RoW Automotive Seat Heaters Market Value and Growth, 2016 - 2026, (US$ Mn) (Y-o-Y %)
List of Tables
TABLE 1 Market Snapshot: Global Automotive Seat Heaters Market
TABLE 2 Key Trends in Automotive Seat Heaters Industry
TABLE 3 Impact Indicators
TABLE 4 Impact Analysis of Drivers and Restraints
TABLE 5 North America Automotive Seat Heaters Market Value, By Type, 2016 - 2026 (US$ Mn)
TABLE 6 North America Automotive Seat Heaters Market Value, By Vehicle Type, 2016 - 2026 (US$ Mn)
TABLE 7 North America Automotive Seat Heaters Market Value, By Sales Channel, 2016 - 2026 (US$ Mn)
TABLE 8 North America Automotive Seat Heaters Market Value, By Country, 2016 - 2026 (US$ Mn)
TABLE 9 U.S. Automotive Seat Heaters Market Value, By Type, 2016 - 2026 (US$ Mn)
TABLE 10 U.S. Automotive Seat Heaters Market Value, By Vehicle Type, 2016 - 2026 (US$ Mn)
TABLE 11 U.S. Automotive Seat Heaters Market Value, By Sales Channel, 2016 - 2026 (US$ Mn)
TABLE 12 Rest of North America Automotive Seat Heaters Market Value, By Type, 2016 - 2026 (US$ Mn)
TABLE 13 Rest of North America Automotive Seat Heaters Market Value, By Vehicle Type, 2016 - 2026 (US$ Mn)
TABLE 14 Rest of North America Automotive Seat Heaters Market Value, By Sales Channel, 2016 - 2026 (US$ Mn)
TABLE 15 Europe Automotive Seat Heaters Market Value, By Type, 2016 - 2026 (US$ Mn)
TABLE 16 Europe Automotive Seat Heaters Market Value, By Vehicle Type, 2016 - 2026 (US$ Mn)
TABLE 17 Europe Automotive Seat Heaters Market Value, By Sales Channel, 2016 - 2026 (US$ Mn)
TABLE 18 Europe Automotive Seat Heaters Market Value, By Country, 2016 - 2026 (US$ Mn)
TABLE 19 U.K. Automotive Seat Heaters Market Value, By Type, 2016 - 2026 (US$ Mn)
TABLE 20 U.K. Automotive Seat Heaters Market Value, By Vehicle Type, 2016 - 2026 (US$ Mn)
TABLE 21 U.K. Automotive Seat Heaters Market Value, By Sales Channel, 2016 - 2026 (US$ Mn)
TABLE 22 France Automotive Seat Heaters Market Value, By Type, 2016 - 2026 (US$ Mn)
TABLE 23 France Automotive Seat Heaters Market Value, By Vehicle Type, 2016 - 2026 (US$ Mn)
TABLE 24 France Automotive Seat Heaters Market Value, By Sales Channel, 2016 - 2026 (US$ Mn)
TABLE 25 Germany Automotive Seat Heaters Market Value, By Type, 2016 - 2026 (US$ Mn)
TABLE 26 Germany Automotive Seat Heaters Market Value, By Vehicle Type, 2016 - 2026 (US$ Mn)
TABLE 27 Germany Automotive Seat Heaters Market Value, By Sales Channel, 2016 - 2026 (US$ Mn)
TABLE 28 Rest of Europe Automotive Seat Heaters Market Value, By Type, 2016 - 2026 (US$ Mn)
TABLE 29 Rest of Europe Automotive Seat Heaters Market Value, By Vehicle Type, 2016 - 2026 (US$ Mn)
TABLE 30 Rest of Europe Automotive Seat Heaters Market Value, By Sales Channel, 2016 - 2026 (US$ Mn)
TABLE 31 Asia Pacific Automotive Seat Heaters Market Value, By Type, 2016 - 2026 (US$ Mn)
TABLE 32 Asia Pacific Automotive Seat Heaters Market Value, By Vehicle Type, 2016 - 2026 (US$ Mn)
TABLE 33 Asia Pacific Automotive Seat Heaters Market Value, By Sales Channel, 2016 - 2026 (US$ Mn)
TABLE 34 Asia Pacific Automotive Seat Heaters Market Value, By Country, 2016 - 2026 (US$ Mn)
TABLE 35 China Automotive Seat Heaters Market Value, By Type, 2015- 2025 (US$ Mn)
TABLE 36 China Automotive Seat Heaters Market Value, By Vehicle Type, 2016 - 2026 (US$ Mn)
TABLE 37 China Automotive Seat Heaters Market Value, By Sales Channel, 2016 - 2026 (US$ Mn)
TABLE 38 Japan Automotive Seat Heaters Market Value, By Type, 2016 - 2026 (US$ Mn)
TABLE 39 Japan Automotive Seat Heaters Market Value, By Vehicle Type, 2016 - 2026 (US$ Mn)
TABLE 40 Japan Automotive Seat Heaters Market Value, By Sales Channel, 2016 - 2026 (US$ Mn)
TABLE 41 India Automotive Seat Heaters Market Value, By Type, 2016 - 2026 (US$ Mn)
TABLE 42 India Automotive Seat Heaters Market Value, By Vehicle Type, 2016 - 2026 (US$ Mn)
TABLE 43 India Automotive Seat Heaters Market Value, By Sales Channel, 2016 - 2026 (US$ Mn)
TABLE 44 Rest of Asia Pacific Automotive Seat Heaters Market Value, By Type, 2016 - 2026 (US$ Mn)
TABLE 45 Rest of Asia Pacifc Automotive Seat Heaters Market Value, By Vehicle Type, 2016 - 2026 (US$ Mn)
TABLE 46 Rest of Asia Pacifc Automotive Seat Heaters Market Value, By Sales Channel, 2016 - 2026 (US$ Mn)
TABLE 47 Rest of World Automotive Seat Heaters Market Value, By Type, 2016 - 2026 (US$ Mn)
TABLE 48 Rest of World Automotive Seat Heaters Market Value, By Vehicle Type, 2016 - 2026 (US$ Mn)
TABLE 49 Rest of World Automotive Seat Heaters Market Value, By Sales Channel, 2016 - 2026 (US$ Mn)
TABLE 50 Rest of World Automotive Seat Heaters Market Value, By Region, 2016 - 2026 (US$ Mn)
TABLE 51 Latin America Automotive Seat Heaters Market Value, By Type, 2016 - 2026 (US$ Mn)
TABLE 52 Latin America Automotive Seat Heaters Market Value, By Vehicle Type, 2016 - 2026 (US$ Mn)
TABLE 53 Latin America Automotive Seat Heaters Market Value, By Sales Channel, 2016 - 2026 (US$ Mn)
TABLE 54 Middle-East and Africa Automotive Seat Heaters Market Value, By Type, 2016 - 2026 (US$ Mn)
TABLE 55 Middle-East Automotive Seat Heaters Market Value, By Vehicle Type, 2016 - 2026 (US$ Mn)
TABLE 56 Middle-East and Africa Automotive Seat Heaters Market Value, By Sales Channel, 2016 - 2026 (US$ Mn)

Companies Mentioned

  • Continental AG

  • Gentherm Incorporated

  • Kongsberg Automotive

  • I.G. Bauerhin GmbH

  • II-VI Incorporated

  • Panasonic Corporation

  • Rostra Precision Controls, Inc.

  • Guangzhou Tachibana Electronic Co., Ltd.

  • Seat Comfort Systems, Inc.

  • Champion Seat Systems

  • Firsten Automotive Electronics Co., Ltd.

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