World TV & Video Services Markets – Database & Report

  • ID: 4751432
  • Report
  • Region: Global
  • 27 Pages
  • IDATE
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This half-yearly updated observatory on the TV & Video services market includes a database and a state-of-the-art report. It covers the evolution of 41 countries and 11 regions and sub-regions and proposes a worldwide market consolidation.

The dataset provides historical data since 2014 and market forecasts up to 2022 on main audiovisual market indicators.

The report presents the analyses of experts on the main market trends as well as the upcoming evolutions.

Indicators by Country

Consumption Indicators

  • Video viewing time: live linear TV, time-shifted TV, online video
  • The top free-to-air channels’ audience share

Access Indicators

  • General access indicators: TV households, FTA & pay-TV households
  • Households’ television access mode on the main TV set: terrestrial, satellite, cable, IPTV
  • Digitisation levels: analogue/digital split for each access method
  • Pay-TV penetration: pay-TV/free-to-air only split
  • Customer numbers for the main pay-TV services
  • Customer numbers for the main OTT services

Revenue Indicators

  • GDP
  • Income from public financing/licensing fees
  • TV ad revenue
  • Pay-TV revenue
  • Revenue from OTT services: video advertising revenue (in-stream ad), DTR, Download to rent, EST, Electronic Sell-Through, SVoD – Subscription Video on Demand

Type of Data

  • Background data 2014-2017
  • Estimates as of the end of 2018
  • Forecasts for 2019-2022

Geographical Coverage

  • The global TV market is broken down into five main regions: Europe, North America, Latin America, Asia-Pacific and Africa-the Middle East.
  • Regional aggregate data include all countries in the region
Note: Product cover images may vary from those shown
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1. Audiovisual Consumption
1.1. Linear TV still holding its own
1.2. Top national channels continue to lose viewers

2. TV Access Technologies
2.1. A world split between terrestrial in the south and wireline in the north
2.2. Cable begins to decline but is still the main purveyor of TV programming worldwide… thanks to China
2.3. Although in decline, terrestrial is starting to benefit from the development of OTT
2.4. Satellite and IPTV enjoying the strongest growth
2.5. Network digitisation nearing completion

3. TV Revenue
3.1. US TV market still the biggest money-maker
3.2. TV revenue rising overall
3.3. Except in North America where the market is taking a turn
3.4. First signs of fatigue for pay TV in some European markets
3.5. Southern hemisphere and Asia driving global growth

4. OTT Viewing
4.1. North America also number one in the OTT market
4.2. OTT still growing
4.3. OTT growth offsetting stagnating TV revenue

5. Market Players
5.1. US players still on top
5.2. A small handful of players dominate the OTT market
5.3. Is the sector poised for further consolidation?

6. What to Keep an Eye On

7. Annex – Methodology
7.1. Indicators, by country
7.2. Definitions
7.3. Pay TV market segmentation
7.4. Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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