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Baby Products Market Size, Share & Trends Analysis Report by Product (Baby Cosmetics & Toiletries, Baby Food, Baby Safety & Convenience), by Region, and Segment Forecasts, 2022-2030

  • ID: 4751805
  • Report
  • April 2022
  • Region: Global
  • 80 Pages
  • Grand View Research

FEATURED COMPANIES

  • Beiersdorf AG
  • Britax
  • Chicco
  • Dorel Industries
  • Fujian Hengan Group
  • Johnson & Johnson
The global baby products market is expected to reach USD 352.65 billion by 2030. The global market has been experiencing rapid growth as consumer preferences are ever-changing and diverting towards utility-driven, superior quality, and premium baby products. Additionally, there has an been increase in demand for vegan, paraben, gluten, and synthetic-free products owing to rising levels of awareness associated with the harmful effects of synthetic products.



The COVID-19 pandemic disrupted the supply chains and influenced consumer shopping patterns. According to the annual report published Kimberly-Clark (KCWW) witnessed an increase in the sales of its baby and child care products in 2020. Whereas, Johnson & Johnson Consumer Inc., the baby care segment reported a decline of 9.4% in 2020, in comparison to 2019. The company cited the decline owing to various factors such as COVID-19, SKU rationalization, and other factors.

An increasing number of parents are seeking hygienic and moisture-based products, such as creams and wipes, to avoid skin infections and treat diaper rashes. Moreover, parents are seen to be spending more on child care than ever before, especially after the pandemic. For instance, according to the Move.org figures reported in April 2021, parents in the District of Columbia are spending 26.3% of their income on infant care, followed by 24.4% in Massachusetts, 21.9% in Indiana, and 21.3% in New York as of March 2021. In another instance, a CNBC LLC article published in January 2020, American parents with children under the age of five spend over USD 42 billion on early child care and education.

The baby safety & convenience segment is projected to grow substantially during the forecast years. A rise in the number of car accidents has been driving the demand for baby car seats that are also fitted with unique features. This feature involves car seats such as anti-rebound bars to keep the seats steady in case of collision and a foam layer with energy absorption. An increasing number of internet users, a fast-paced lifestyle, and the penetration of e-commerce platforms are projected to boost the online distribution of these products. Detailed product description, product comparison features, product ratings & reviews, and easy exchange and refund options further augment sales of baby care products via this channel.

The market is consolidated in nature with the presence of a large number of international players and a few regional players. Johnson & Johnson Services, Inc., Kimberly-Clark Corporation, Procter & Gamble, Unilever, Britax, Chicco, Dorel Industries, Beiersdorf AG, Fujian Hengan Group, Nestlé S.A. are among the prominent players in the global market.

Baby Products Market Report Highlights

  • Asia Pacific is expected to contribute a majority of the share to become the largest division in the global revenue in 2021. Changing lifestyle owing to rising standards of living is the primary factor that is expected to propel the market in the region. Furthermore, consumer awareness regarding nutritional diet for babies and the importance of safety & convenience products is likely to boost the regional sales.
  • The baby cosmetics & toiletries segment is projected to register the fastest growth during the forecast period with a CAGR of 6.1% from 2022 to 2030. Along with offering benefits such as refreshed skin and instant hydration, these products are hassle-free and easy to use. They provide quick solutions for fighting off issues related to infections, dryness, and diaper rashes. A large number of informed parents are opting for products that contain anti-bacterial, anti-fungal, and antioxidants properties that are beneficial to the skin driving the growth of the segment.
  • The baby food segment contributed the largest share of all and is poised to grow significantly over the years to come. Non-lactation problems which may lead to undernutrition of babies can be solved by professionally made food for babies that ultimately fulfills the baby’s nutrition requirement. Additionally, the frozen baby food segment is likely to observe new growth opportunities owing to the growing adoption of it by working mothers.


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Frequently Asked Questions about the Global Baby Products Market

What is the estimated value of the Global Baby Products Market?

The Global Baby Products Market was estimated to be valued at $225.5 Billion in 2022.

What is the growth rate of the Global Baby Products Market?

The growth rate of the Global Baby Products Market is 5.7%, with an estimated value of $352.7 Billion by 2030.

What is the forecasted size of the Global Baby Products Market?

The Global Baby Products Market is estimated to be worth $352.7 Billion by 2030.

Who are the key companies in the Global Baby Products Market?

Key companies in the Global Baby Products Market include Johnson & Johnson, Kimberly, Clark Corporation, the Procter & Gamble Company, Unilever, Britax, Chicco, Dorel Industries and Fujian Hengan Group.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Beiersdorf AG
  • Britax
  • Chicco
  • Dorel Industries
  • Fujian Hengan Group
  • Johnson & Johnson

Chapter 1. Methodology and Scope
1.1. Market Segmentation& Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
Chapter 3. Baby Products Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the Baby Products Market
3.4. Industry Value Chain Analysis
3.4.1. Sales/Retail Channel Analysis
3.4.2. Profit Margin Analysis
3.5. Market Dynamics
3.5.1. Driver Impact Analysis
3.5.2. Restraint Impact Analysis
3.5.3. Industry Challenges
3.5.4. Industry opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis - Porter’s Five Forces Analysis
3.6.1.1. Supplier Power
3.6.1.2. Buyer Power
3.6.1.3. Substitution Threat
3.6.1.4. Threat from New Entrant
3.6.1.5. Competitive Rivalry
3.7. Roadmap of Baby Products Market
3.8. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Baby Products Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2021 & 2030
5.2. Baby Cosmetics & Toiletries
5.2.1. Market estimates and forecast by baby cosmetics & toiletries, 2017-2030 (USD Million)
5.2.2. Baby Skin Care Products
5.2.3. Market estimates and forecast by baby skincare products, 2017-2030 (USD Million)
5.2.4. Bath Product
5.2.5. Market estimates and forecast by bath product, 2017-2030 (USD Million)
5.2.6. Baby Hair Care Products
5.2.7. Market estimates and forecast by baby hair care products, 2017-2030 (USD Million)
5.2.8. Other Cosmetics & Toiletries
5.2.9. Market estimates and forecast by other cosmetics & toiletries, 2017-2030 (USD Million)
5.3. Baby Food
5.3.1. Market estimates and forecast by baby food, 2017-2030 (USD Million)
5.3.2. Baby Milk Products
5.3.3. Market estimates and forecast by baby milk products, 2017-2030 (USD Million)
5.3.4. Frozen Baby Food
5.3.5. Market estimates and forecast by frozen baby food, 2017-2030 (USD Million)
5.3.6. Baby Juice
5.3.7. Market estimates and forecast by baby juice, 2017-2030 (USD Million)
5.3.8. Baby Food Snacks
5.3.9. Market estimates and forecast by baby food snacks, 2017-2030 (USD Million)
5.3.10. Baby Food Cereals
5.3.11. Market estimates and forecast by baby food cereals, 2017-2030 (USD Million)
5.4. Baby Safety & Convenience
5.4.1. Market estimates and forecast by baby safety & convenience, 2017-2030 (USD Million)
5.4.2. Baby Strollers
5.4.3. Market estimates and forecast by baby strollers, 2017-2030 (USD Million)
5.4.4. Baby Care Seats
5.4.5. Market estimates and forecast by baby car seats, 2017-2030 (USD Million)
Chapter 6. Baby Products Market: Regional Estimates & Trend Analysis
6.1. Regional Movement Analysis & Market Share, 2021 & 2030
6.2. North America
6.2.1. Market estimates and forecast, 2017-2030 (USD Million)
6.2.2. Market estimates and forecast, by product, 2017-2030 (USD Million)
6.2.3. Market estimates and forecast, by baby cosmetics & toiletries, 2017-2030 (USD Million)
6.2.4. Market estimates and forecast, by baby food, 2017-2030 (USD Million)
6.2.5. Market estimates and forecast, by baby safety & convenience, 2017-2030 (USD Million)
6.2.6. U.S.
6.2.6.1. Market estimates and forecast, 2017-2030 (USD Million)
6.2.6.2. Market estimates and forecast, by product, 2017-2030 (USD Million)
6.2.6.3. Market estimates and forecast, by baby cosmetics & toiletries, 2017-2030 (USD Million)
6.2.6.4. Market estimates and forecast, by baby food, 2017-2030 (USD Million)
6.2.6.5. Market estimates and forecast, by baby safety & convenience, 2017-2030 (USD Million)
6.3. Europe
6.3.1. Market estimates and forecast, 2017-2030 (USD Million)
6.3.2. Market estimates and forecast, by product, 2017-2030 (USD Million)
6.3.3. Market estimates and forecast, by baby cosmetics & toiletries, 2017-2030 (USD Million)
6.3.4. Market estimates and forecast, by baby food, 2017-2030 (USD Million)
6.3.5. Market estimates and forecast, by baby safety & convenience, 2017-2030 (USD Million)
6.3.6. Germany
6.3.6.1. Market estimates and forecast, 2017-2030 (USD Million)
6.3.6.2. Market estimates and forecast, by product, 2017-2030 (USD Million)
6.3.6.3. Market estimates and forecast, by baby cosmetics & toiletries, 2017-2030 (USD Million)
6.3.6.4. Market estimates and forecast, by baby food, 2017-2030 (USD Million)
6.3.6.5. Market estimates and forecast, by baby safety & convenience, 2017-2030 (USD Million)
6.3.7. UK
6.3.7.1. Market estimates and forecast, 2017-2030 (USD Million)
6.3.7.2. Market estimates and forecast, by product, 2017-2030 (USD Million)
6.3.7.3. Market estimates and forecast, by baby cosmetics & toiletries, 2017-2030 (USD Million)
6.3.7.4. Market estimates and forecast, by baby food, 2017-2030 (USD Million)
6.3.7.5. Market estimates and forecast, by baby safety & convenience, 2017-2030 (USD Million)
6.4. Asia Pacific
6.4.1. Market estimates and forecast, 2017-2030 (USD Million)
6.4.2. Market estimates and forecast, by product, 2017-2030 (USD Million)
6.4.3. Market estimates and forecast, by baby cosmetics & toiletries, 2017-2030 (USD Million)
6.4.4. Market estimates and forecast, by baby food, 2017-2030 (USD Million)
6.4.5. Market estimates and forecast, by baby safety & convenience, 2017-2030 (USD Million)
6.4.6. China
6.4.6.1. Market estimates and forecast, 2017-2030 (USD Million)
6.4.6.2. Market estimates and forecast, by product, 2017-2030 (USD Million)
6.4.6.3. Market estimates and forecast, by baby cosmetics & toiletries, 2017-2030 (USD Million)
6.4.6.4. Market estimates and forecast, by baby food, 2017-2030 (USD Million)
6.4.6.5. Market estimates and forecast, by baby safety & convenience, 2017-2030 (USD Million)
6.4.7. India
6.4.7.1. Market estimates and forecast, 2017-2030 (USD Million)
6.4.7.2. Market estimates and forecast, by product, 2017-2030 (USD Million)
6.4.7.3. Market estimates and forecast, by baby cosmetics & toiletries, 2017-2030 (USD Million)
6.4.7.4. Market estimates and forecast, by baby food, 2017-2030 (USD Million)
6.4.7.5. Market estimates and forecast, by baby safety & convenience, 2017-2030 (USD Million)
6.4.8. Japan
6.4.8.1. Market estimates and forecast, 2017-2030 (USD Million)
6.4.8.2. Market estimates and forecast, by product, 2017-2030 (USD Million)
6.4.8.3. Market estimates and forecast, by baby cosmetics & toiletries, 2017-2030 (USD Million)
6.4.8.4. Market estimates and forecast, by baby food, 2017-2030 (USD Million)
6.4.8.5. Market estimates and forecast, by baby safety & convenience, 2017-2030 (USD Million)
6.5. Central & South America
6.5.1. Market estimates and forecast, 2017-2030 (USD Million)
6.5.2. Market estimates and forecast, by product, 2017-2030 (USD Million)
6.5.3. Market estimates and forecast, by baby cosmetics & toiletries, 2017-2030 (USD Million)
6.5.4. Market estimates and forecast, by baby food, 2017-2030 (USD Million)
6.5.5. Market estimates and forecast, by baby safety & convenience, 2017-2030 (USD Million)
6.5.6. Brazil
6.5.6.1. Market estimates and forecast, 2017-2030 (USD Million)
6.5.6.2. Market estimates and forecast, by product, 2017-2030 (USD Million)
6.5.6.3. Market estimates and forecast, by baby cosmetics & toiletries, 2017-2030 (USD Million)
6.5.6.4. Market estimates and forecast, by baby food, 2017-2030 (USD Million)
6.5.6.5. Market estimates and forecast, by baby safety & convenience, 2017-2030 (USD Million)
6.6. Middle East & Africa
6.6.1. Market estimates and forecast, 2017-2030 (USD Million)
6.6.2. Market estimates and forecast, by product, 2017-2030 (USD Million)
6.6.3. Market estimates and forecast, by baby cosmetics & toiletries, 2017-2030 (USD Million)
6.6.4. Market estimates and forecast, by baby food, 2017-2030 (USD Million)
6.6.5. Market estimates and forecast, by baby safety & convenience, 2017-2030 (USD Million)
Chapter 7. Competitive Analysis
7.1. Key global players, recent developments & their impact on the industry
7.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
7.3. Vendor Landscape
7.3.1. Key company market share analysis, 2021
Chapter 8. Company Profiles
8.1. Johnson & Johnson
8.1.1. Company Overview
8.1.2. Financial Performance
8.1.3. Product Benchmarking
8.1.4. Strategic Initiatives
8.2. Kimberly-Clark Corporation
8.2.1. Company Overview
8.2.2. Financial Performance
8.2.3. Product Benchmarking
8.2.4. Strategic Initiatives
8.3. The Procter & Gamble Company
8.3.1. Company Overview
8.3.2. Financial Performance
8.3.3. Product Benchmarking
8.3.4. Strategic Initiatives
8.4. Unilever
8.4.1. Company Overview
8.4.2. Financial Performance
8.4.3. Product Benchmarking
8.4.4. Strategic Initiatives
8.5. Britax
8.5.1. Company Overview
8.5.2. Financial Performance
8.5.3. Product Benchmarking
8.5.4. Strategic Initiatives
8.6. Chicco
8.6.1. Company Overview
8.6.2. Financial Performance
8.6.3. Product Benchmarking
8.6.4. Strategic Initiatives
8.7. Dorel Industries
8.7.1. Company Overview
8.7.2. Financial Performance
8.7.3. Product Benchmarking
8.7.4. Strategic Initiatives
8.8. Beiersdorf AG
8.8.1. Company Overview
8.8.2. Financial Performance
8.8.3. Product Benchmarking
8.8.4. Strategic Initiatives
8.9. Fujian Hengan Group
8.9.1. Company Overview
8.9.2. Financial Performance
8.9.3. Product Benchmarking
8.9.4. Strategic Initiatives
8.10. Nestlé S.A.
8.10.1. Company Overview
8.10.2. Financial Performance
8.10.3. Product Benchmarking
8.10.4. Strategic Initiatives
Note: Product cover images may vary from those shown
  • Johnson & Johnson
  • Kimberly-Clark Corporation
  • the Procter & Gamble Company
  • Unilever
  • Britax
  • Chicco
  • Dorel Industries
  • Beiersdorf AG
  • Fujian Hengan Group
  • Nestlé S.A.
Note: Product cover images may vary from those shown

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