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Toys and Games - Global Strategic Business Report

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    Report

  • 348 Pages
  • May 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 338774

Global Toys and Games Market to Reach $721.2 Billion by 2030

The global market for Toys and Games estimated at US$482.4 Billion in the year 2023, is projected to reach a revised size of US$721.2 Billion by 2030, growing at a CAGR of 5.9% over the analysis period 2023-2030. Video Game Consoles, one of the segments analyzed in the report, is expected to record a 7.2% CAGR and reach US$250 Billion by the end of the analysis period. Growth in the Plastic & Other Toys segment is estimated at 6.1% CAGR for the next 7-year period.

The U.S. Market is Estimated at $127.4 Billion, While China is Forecast to Grow at 9.2% CAGR

The Toys and Games market in the U.S. is estimated at US$127.4 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$168.9 Billion by the year 2030 trailing a CAGR of 9.2% over the analysis period 2023 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.9% and 5.4% respectively over the 2023-2030 period. Within Europe, Germany is forecast to grow at approximately 3.6% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$101 Billion by the year 2030.

Report Features

  • Full access to influencer engagement stats
  • Free access to digital archives & research platform. The proprietary platform is fully enabled to unlock creativity and market knowledge of domain experts worldwide in a cohesive and collaborative manner. The state-of-art tools bring world class market perspectives while protecting participants` privacy and identity. Numbers, statistics and market narrative in the report are based on fully curated insights shared by domain experts and influencers in this space.
  • Opportunity to engage with interactive questionnaires that come with real-time data simulator tools & bespoke report generation capabilities
  • Full client access to peer collaborative and interactive platform for cross-enterprise smart exchange of ideas
  • Complimentary report updates for one year
  • Competitor coverage with global market shares of major players
  • Player market presence analysis (Strong/Active/Niche/Trivial) across multiple geographies
  • Access to curated YouTube video transcripts of domain experts/influencer interviews, podcasts, press statements and event keynotes

What to Expect from the Global Economy in 2024

Edgy geopolitics, and economic instability caused by monetary policy tightening and ensuing higher interest rates will create a tumultuous landscape for 2024. Several factors will continue to exert pressure on the path to recovery including hostilities in the Middle East and increasingly common climate disasters. Among the risks, several positives are also taking shape such as growing signs of disinflation and easing of anxiety over stubborn inflation, supply chain normalization and price moderation despite volatility in energy costs. Elections across several G21 jurisdictions, notably in India and the United States, will have potential ramifications for capital flows and investment strategies. While India emerges as a compelling destination in the global investment landscape, U.S, based tech firms will continue to dominate, fueled by a dynamic ecosystem of talent and capital. Tech opportunities in Silicon Valley and beyond remain attractive for investors seeking high-growth prospects supported largely by a resilient albeit slowing domestic economy and conducive regulatory environment. Europe will continue to battle tight monetary policy and recession risks with U.K. having the most challenging outlook and running the greatest risk of recession in 2024. China remains a wild card with hope for growth in the country underpinned by government spending and improvements in consumer spending. The volatile environment will offer both opportunities and challenges for investors and businesses alike. Embracing volatility as a catalyst for growth together with agility and strategic foresight in navigating investment decisions will remain important for survival.

Select Competitors (Total 192 Featured):

  • Dream International Limited
  • Fisher-Price, Inc.
  • Hasbro, Inc.
  • Integrity Toys, Inc.
  • JAKKS Pacific Inc.
  • K`NEX Limited Partnership Group
  • LeapFrog Enterprises, Inc.
  • LEGO Group
  • Mattel, Inc.
  • MEGA Brands, Inc.
  • MGA Entertainment, Inc.
  • Playmates Toys, Inc.
  • Ravensburger AG
  • Sanrio Company Ltd.
  • Tarata Toys Ltd.
  • TOMY Company, Ltd.
  • VTech Holdings Limited

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Global Economic Update
  • Toys and Games - Not Just "Playthings"
  • Recent Market Activity
  • Down the Time Lane
  • Global Toys and Games Market Scenario
  • Current and Future Analysis
  • Inherent Swings Typify Toys and Games Market
  • Interactive Toys Seizing Market Share at the Cost of Traditional Toys and Games
  • Demographics Determine Market Growth
  • Seasonality in Toy Sales - The 'Christmas Factor'
  • Dynamic Fashion Trends Make Demand Unpredictable
  • Competitive Scenario
  • LEGO Endures US Slowdown, Focuses on Expansion
  • Increasing Number of Cross Industry Partnerships
  • Problems Associated with Outsourcing of Production to Low Cost Countries
  • New Toy Design Ideas Come Mostly from Freelance Inventors
  • Distribution Channel Analysis
  • Regulatory Scenario in Key Markets
  • Trade
  • Toys and Games - Global Key Competitors Percentage Market Share in 2024 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
  • Dream International Limited (Hong Kong)
  • Hasbro, Inc. (USA)
  • Integrity Toys, Inc. (USA)
  • JAKKS Pacific Inc. (USA)
  • Kids II, Inc. (USA)
  • K’NEX Limited Partnership Group (USA)
  • LEGO Group (Denmark)
  • Mattel, Inc. (USA)
  • Fisher-Price, Inc. (USA)
  • MEGA Brands, Inc. (Canada)
  • MGA Entertainment, Inc. (USA)
  • NAMCO BANDAI Holdings Inc. (Japan)
  • Playmates Toys, Inc. (USA)
  • Ravensburger AG (Germany)
  • Sanrio Company Ltd. (Japan)
  • Tarata Toys Ltd. (New Zealand)
  • TOMY Company, Ltd. (Japan)
  • VTech Holdings Limited (Hong Kong)
  • LeapFrog Enterprises, Inc. (USA)
3. MARKET TRENDS & DRIVERS
  • Key Global Trends
  • Innovation Propelling Growth
  • Movies, Cartoons and Toys - A ProfiTable Equation
  • Growth Trends in Emerging Markets
  • Expanding Population Spells Opportunities for the Market
  • Growing Middle Class Population & Rising Disposable Incomes Promise Growth
  • Urbanization: A Mega Trend
  • Active and Classic Toys Move at a Steady Pace
  • Toy Licensing Gains Prominence
  • Impact of 3D Printing on Toy Companies
  • DIY 3D Printing Poses Significant Threat to Toys and Games Market
  • Changing Concepts for Girls’ Toys
  • Outdoor and Sports Toys Attract Parents
  • Toys as Collectibles - A Growing Trend
  • Run Away Success of New Characters and Reality Television Shows
  • Educational Toys Market on the Rise
  • STEM-Themed Toys Spurs Growth in Educational Toys Market
  • STEAM Extends to STREAM
  • Innovation: The Key to Success in Educational Toys Market
  • Construction Craze
  • Electronic and Intelligent Toys-Transforming Education
  • Virtualization of Toys - A New Tech Driven Strategy
  • Growing Preference for Advanced Toys Adversely Impacts Growth Prospects
  • Fidget Spinners - The New Hand Toy Top Hogging Limelight
  • Craze Turns into Menace and Panic
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Toys and Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 2: World Historic Review for Toys and Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 3: World 16-Year Perspective for Toys and Games by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2024 & 2030
  • Table 4: World Recent Past, Current & Future Analysis for Video Game Consoles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 5: World Historic Review for Video Game Consoles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 6: World 16-Year Perspective for Video Game Consoles by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 7: World Recent Past, Current & Future Analysis for Plastic & Other Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 8: World Historic Review for Plastic & Other Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 9: World 16-Year Perspective for Plastic & Other Toys by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 10: World Recent Past, Current & Future Analysis for Toys for Toddlers & Kids by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 11: World Historic Review for Toys for Toddlers & Kids by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 12: World 16-Year Perspective for Toys for Toddlers & Kids by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 13: World Recent Past, Current & Future Analysis for Construction Sets & Models by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 14: World Historic Review for Construction Sets & Models by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 15: World 16-Year Perspective for Construction Sets & Models by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 16: World Recent Past, Current & Future Analysis for Dolls & Stuffed Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 17: World Historic Review for Dolls & Stuffed Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 18: World 16-Year Perspective for Dolls & Stuffed Toys by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 19: World Recent Past, Current & Future Analysis for Card Games & Puzzles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 20: World Historic Review for Card Games & Puzzles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 21: World 16-Year Perspective for Card Games & Puzzles by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 22: World Recent Past, Current & Future Analysis for Offline by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 23: World Historic Review for Offline by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 24: World 16-Year Perspective for Offline by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 25: World Recent Past, Current & Future Analysis for Online by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 26: World Historic Review for Online by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 27: World 16-Year Perspective for Online by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 28: World Toys and Games Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
III. MARKET ANALYSIS
UNITED STATES
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
CANADA
JAPAN
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
CHINA
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
EUROPE
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
FRANCE
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
GERMANY
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
ITALY
UNITED KINGDOM
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
AUSTRALIA
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
INDIA
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Dream International Limited
  • Fisher-Price, Inc.
  • Hasbro, Inc.
  • Integrity Toys, Inc.
  • JAKKS Pacific Inc.
  • K`NEX Limited Partnership Group
  • LeapFrog Enterprises, Inc.
  • LEGO Group
  • Mattel, Inc.
  • MEGA Brands, Inc.
  • MGA Entertainment, Inc.
  • Playmates Toys, Inc.
  • Ravensburger AG
  • Sanrio Company Ltd.
  • Tarata Toys Ltd.
  • TOMY Company, Ltd.
  • VTech Holdings Limited

Table Information