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Emarketer - Market Research Reports

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.

Forecast Trends to Watch in 2024: 5 Under-the-Radar Metrics Making Big Moves - Product Thumbnail Image

Forecast Trends to Watch in 2024: 5 Under-the-Radar Metrics Making Big Moves

  • Report
  • January 2024
  • Global
U.S. Social Network Ad Spending and Trends Q4 2023: Robots, AI and Ad Spending From China Invigorate the Market - Product Thumbnail Image

U.S. Social Network Ad Spending and Trends Q4 2023: Robots, AI and Ad Spending From China Invigorate the Market

  • Report
  • January 2024
  • China, United States China, United States
UK In-Store Retail Media 2024: What Can Brands and Retailers Worldwide Learn From the Digitization of UK Stores? - Product Thumbnail Image

UK In-Store Retail Media 2024: What Can Brands and Retailers Worldwide Learn From the Digitization of UK Stores?

  • Report
  • May 2024
  • United Kingdom, Global United Kingdom, Global
LinkedIn Marketing 2024: The B2B Social Platform Is Gaining B2C Interest - Product Thumbnail Image

LinkedIn Marketing 2024: The B2B Social Platform Is Gaining B2C Interest

  • Report
  • May 2024
  • Global
The Role of Today's CMO - Product Thumbnail Image

The Role of Today's CMO

  • Report
  • May 2024
  • Global
FAQ on the TV and CTV Currency Landscape: The Lowdown on the Measurement Mess - Product Thumbnail Image

FAQ on the TV and CTV Currency Landscape: The Lowdown on the Measurement Mess

  • Report
  • May 2024
  • Global
GenAI and Social Media Marketing: How the Tech Is - and Isn’t - Transforming Strategies - Product Thumbnail Image

GenAI and Social Media Marketing: How the Tech Is - and Isn’t - Transforming Strategies

  • Report
  • April 2024
  • Global
Social Search Trends 2024: TikTok-Led Phenomenon Makes Search Full-Funnel - Product Thumbnail Image

Social Search Trends 2024: TikTok-Led Phenomenon Makes Search Full-Funnel

  • Report
  • June 2024
  • Global
Social Video 2024: Platforms Focus on Longer Video - Product Thumbnail Image

Social Video 2024: Platforms Focus on Longer Video

  • Report
  • May 2024
  • Global
Gen Z Social Media Preferences: TikTok and Instagram Are in a Battle Over Stories, DMs and Video - Product Thumbnail Image

Gen Z Social Media Preferences: TikTok and Instagram Are in a Battle Over Stories, DMs and Video

  • Report
  • January 2024
  • Global
US Social Media Users and Buyers by Generation 2024 - Product Thumbnail Image

US Social Media Users and Buyers by Generation 2024

  • Report
  • August 2024
  • United States
Gen Z Social Search Habits: Redefining Search Across YouTube, TikTok and Instagram - Product Thumbnail Image

Gen Z Social Search Habits: Redefining Search Across YouTube, TikTok and Instagram

  • Report
  • February 2024
  • Global
Digital Video Forecast and Trends Q1 2024: Shifting US Video Subscription Revenues Benefit Netflix, YouTube and Amazon - Product Thumbnail Image

Digital Video Forecast and Trends Q1 2024: Shifting US Video Subscription Revenues Benefit Netflix, YouTube and Amazon

  • Report
  • August 2024
  • United States
Youth and Social Media: How US Kids and Teens Use Platforms From TikTok to Snapchat to YouTube - Product Thumbnail Image

Youth and Social Media: How US Kids and Teens Use Platforms From TikTok to Snapchat to YouTube

  • Report
  • March 2024
  • United States
UK Beauty 2024: How Brands and Retailers Can Reach Gen Zers and Young Millennials on the Path to Purchase - Product Thumbnail Image

UK Beauty 2024: How Brands and Retailers Can Reach Gen Zers and Young Millennials on the Path to Purchase

  • Report
  • April 2024
  • United Kingdom
Canada Mobile Banking Emerging Features Benchmark 2024: Uncovering Consumer Preferences and Innovation Gaps at the Top 7 Financial Institutions - Product Thumbnail Image

Canada Mobile Banking Emerging Features Benchmark 2024: Uncovering Consumer Preferences and Innovation Gaps at the Top 7 Financial Institutions

  • Report
  • April 2024
  • Canada
Canada Click-and-Collect Forecast 2024: Room for Growth Remains in This Key Fulfillment Option for Online Purchases - Product Thumbnail Image

Canada Click-and-Collect Forecast 2024: Room for Growth Remains in This Key Fulfillment Option for Online Purchases

  • Report
  • April 2024
  • Canada
Western Europe Sustainability in Advertising: Conquering Digital Ad Supply Chain Inefficiencies Is Key - Product Thumbnail Image

Western Europe Sustainability in Advertising: Conquering Digital Ad Supply Chain Inefficiencies Is Key

  • Report
  • April 2024
  • Europe
UK Time Spent With Media 2024 - Product Thumbnail Image

UK Time Spent With Media 2024

  • Report
  • July 2024
  • United Kingdom
Western Europe Retail Loyalty Programs 2024 - Product Thumbnail Image

Western Europe Retail Loyalty Programs 2024

  • Report
  • July 2024
  • Europe
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