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Behavioral Finance is a field of accounting that focuses on the psychological aspects of financial decision-making. It examines how people make decisions about their money, and how those decisions can affect their financial outcomes. It looks at how people's emotions, beliefs, and biases can influence their financial decisions, and how those decisions can be improved. It also looks at how people's financial decisions can be affected by their environment, such as the media, peers, and family.
Behavioral Finance is an important part of the financial industry, as it helps to identify and address potential risks and opportunities. It can help to improve financial decision-making, and can help to reduce the risk of financial losses.
Some companies in the Behavioral Finance market include Betterment, Wealthfront, Personal Capital, and Acorns. Show Less Read more