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Brand Engagement is a marketing strategy that focuses on creating a strong connection between a brand and its customers. It is a two-way process that involves both the brand and the customer, and is designed to create a lasting relationship between the two. Brand Engagement is a key component of Branding, as it helps to create a positive image of the brand in the minds of customers. It also helps to build trust and loyalty, which can lead to increased sales and customer loyalty.
Brand Engagement strategies can include activities such as customer surveys, loyalty programs, social media campaigns, and content marketing. These activities help to create a positive image of the brand, as well as to build relationships with customers.
Some companies in the Brand Engagement market include Adobe, Hootsuite, Sprinklr, and Salesforce. These companies provide a range of services, from customer surveys to social media campaigns, to help brands engage with their customers. Show Less Read more
