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Gen Z is the demographic cohort born between the mid-1990s and early 2000s. They are the first generation to grow up with the internet and mobile technology, making them tech-savvy and digitally native. Gen Z is also the most diverse generation in history, with a greater representation of ethnic minorities and a higher percentage of LGBTQ+ individuals. They are more socially conscious than previous generations, with a focus on sustainability and social justice. Gen Z is also more entrepreneurial, with a greater focus on creating their own opportunities.
Companies in the Gen Z market include TikTok, Snapchat, Instagram, YouTube, Spotify, Apple Music, Amazon, and Netflix. These companies have all seen success in the Gen Z market, offering products and services that appeal to their tech-savvy and socially conscious nature. Show Less Read more
