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Investment Appraisal is a key component of Corporate Finance, which involves the evaluation of potential investments to determine their suitability for a company. It involves the analysis of financial data, such as cash flows, to assess the potential return on investment. Investment Appraisal also involves the consideration of non-financial factors, such as the impact of the investment on the company's reputation and brand. The Investment Appraisal market is highly competitive, with a range of providers offering services to companies. These services include financial modelling, risk analysis, and the development of investment strategies. Companies are increasingly turning to Investment Appraisal to ensure that their investments are sound and will generate a return. Some of the companies in the Investment Appraisal market include Deloitte, KPMG, Ernst & Young, PwC, and McKinsey & Company. Show Less Read more