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The Malternative market is a segment of the beer industry that focuses on malt-based beverages. These beverages are typically lower in alcohol content than traditional beer, and are often flavored with fruit or other natural ingredients. They are often marketed as a healthier alternative to beer, and are often packaged in cans or bottles.
Malternatives are often seen as a way to attract new consumers to the beer industry, as they are often seen as a more approachable option for those who are not accustomed to the taste of beer. They are also seen as a way to appeal to a younger demographic, as they are often seen as a more modern and trendy option.
Some of the companies in the Malternative market include Mike's Hard Lemonade, Smirnoff Ice, and Henry's Hard Soda. Other companies in the market include Twisted Tea, Seagram's Escapes, and Four Loko. Show Less Read more
