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Public opinion polling is a form of market research used by advertising and marketing professionals to gauge public sentiment on a variety of topics. It is used to inform decisions on product development, advertising campaigns, and other marketing strategies. Polling can be conducted through a variety of methods, including telephone surveys, online surveys, and focus groups. Polling results are often used to measure the effectiveness of a particular campaign or to identify potential areas of improvement.
The public opinion polling market is highly competitive, with many companies offering a range of services. Companies in the market include Ipsos, Nielsen, Gallup, YouGov, and SurveyMonkey. Show Less Read more
