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Publicity is a form of advertising and marketing that focuses on creating awareness of a product, service, or brand. It is a form of communication that is used to inform the public about a company's offerings and to create a positive image of the company. Publicity can be achieved through various channels such as television, radio, print, and digital media. It is often used to create a buzz around a product or service, and to generate interest in the company.
Publicity is often used in conjunction with other forms of advertising and marketing, such as direct mail, public relations, and social media. It is an effective way to reach a large audience and to create a positive image of the company.
Some companies in the publicity market include Edelman, Weber Shandwick, FleishmanHillard, Ketchum, and Burson-Marsteller. Show Less Read more
