Demographics market is a term used to describe the study of population characteristics such as age, gender, race, income, and education. Companies in this market use this data to better understand their target audiences and develop marketing strategies. Demographics market research is used to identify potential customers, understand their needs, and develop products and services that meet those needs. Companies in this market use a variety of methods to collect and analyze data, including surveys, focus groups, and interviews.
Some of the companies in the demographics market include Nielsen, Kantar, Ipsos, GfK, and comScore. These companies provide data and insights to help businesses understand their target audiences and develop effective marketing strategies. They also provide data and insights to help governments and organizations understand their populations and develop policies and programs that meet their needs. Show Less Read more