Global Outdoor Advertising Market to Reach $34.4 Billion by 2027
Amid the COVID-19 crisis, the global market for Outdoor Advertising estimated at US$27 Billion in the year 2020, is projected to reach a revised size of US$34.4 Billion by 2027, growing at a CAGR of 3.6% over the period 2020-2027. Traditional, one of the segments analyzed in the report, is projected to record 3.4% CAGR and reach US$25 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Digital segment is readjusted to a revised 4% CAGR for the next 7-year period.The U.S. Market is Estimated at $6.3 Billion, While China is Forecast to Grow at 4.9% CAGR
The Outdoor Advertising market in the U.S. is estimated at US$6.3 Billion in the year 2020. China, the world's second largest economy, is forecast to reach a projected market size of US$6.1 Billion by the year 2027 trailing a CAGR of 4.9% over the period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2% and 3.3% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 2.9% CAGR.Select Competitors (Total 185 Featured)
- Adams Outdoor Advertising
- APG - SGA SA
- Bell Media
- Burkhart Advertising, Inc.
- Captivate Network
- Clear Channel Outdoor, Inc.
- Clear Media Limited
- Daktronics, Inc.
- EPAMEDIA
- Euro Media Group S.A.
- Fairway Outdoor Advertising
- Focus Media Holding Limited
- JCDecaux SA
- Lamar Advertising Company
- Outfront Media, Inc.
- LIVE BOARD, Inc.
- Pattison Outdoor Advertising
- Primedia Outdoor
- Ströer Media SE
- TOM Outdoor Media Group
- Zoom Media, Inc.
What's New for 2022?
- Global competitiveness and key competitor percentage market shares
- Market presence across multiple geographies - Strong/Active/Niche/Trivial
- Online interactive peer-to-peer collaborative bespoke updates
- Access to a digital archives and Research Platform
- Complimentary updates for one year
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Report Attribute | Details |
---|---|
No. of Pages | 504 |
Published | October 2022 |
Forecast Period | 2020 - 2027 |
Estimated Market Value ( USD | $ 27 Billion |
Forecasted Market Value ( USD | $ 34.4 Billion |
Compound Annual Growth Rate | 3.5% |
Regions Covered | Global |
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISITALYSPAINRUSSIABELGIUMSWITZERLANDREST OF EUROPEHONG KONGSOUTH KOREAREST OF ASIA-PACIFICARGENTINABRAZILMEXICOREST OF LATIN AMERICAIRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
CANADA
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
UNITED KINGDOM
ASIA-PACIFIC
AUSTRALIA
INDIA
LATIN AMERICA
MIDDLE EAST
AFRICA
IV. COMPETITION
Companies Mentioned
A selection of companies mentioned in this report includes:
- Adams Outdoor Advertising
- APG|SGA SA
- Bell Media
- Burkhart Advertising, Inc.
- Captivate Network
- Clear Channel Outdoor, Inc.
- Clear Media Limited
- Daktronics, Inc.
- EPAMEDIA
- Euro Media Group S.A.
- Fairway Outdoor Advertising
- Focus Media Holding Limited
- JCDecaux SA
- Lamar Advertising Company
- Outfront Media, Inc.
- LIVE BOARD, Inc.
- Pattison Outdoor Advertising
- Primedia Outdoor
- Ströer Media SE
- TOM Outdoor Media Group
- Zoom Media, Inc.