Outdoor Advertising - Global Market Trajectory & Analytics

Global Outdoor Advertising Market to Reach $34.4 Billion by 2027

Amid the COVID-19 crisis, the global market for Outdoor Advertising estimated at US$27 Billion in the year 2020, is projected to reach a revised size of US$34.4 Billion by 2027, growing at a CAGR of 3.6% over the period 2020-2027. Traditional, one of the segments analyzed in the report, is projected to record 3.4% CAGR and reach US$25 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Digital segment is readjusted to a revised 4% CAGR for the next 7-year period.

The U.S. Market is Estimated at $6.3 Billion, While China is Forecast to Grow at 4.9% CAGR

The Outdoor Advertising market in the U.S. is estimated at US$6.3 Billion in the year 2020. China, the world's second largest economy, is forecast to reach a projected market size of US$6.1 Billion by the year 2027 trailing a CAGR of 4.9% over the period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2% and 3.3% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 2.9% CAGR.

Select Competitors (Total 185 Featured)

Adams Outdoor Advertising
APG - SGA SA
Bell Media
Burkhart Advertising, Inc.
Captivate Network
Clear Channel Outdoor, Inc.
Clear Media Limited
Daktronics, Inc.
EPAMEDIA
Euro Media Group S.A.
Fairway Outdoor Advertising
Focus Media Holding Limited
JCDecaux SA
Lamar Advertising Company
Outfront Media, Inc.
LIVE BOARD, Inc.
Pattison Outdoor Advertising
Primedia Outdoor
Ströer Media SE
TOM Outdoor Media Group
Zoom Media, Inc.

What's New for 2022?

Global competitiveness and key competitor percentage market shares
Market presence across multiple geographies - Strong/Active/Niche/Trivial
Online interactive peer-to-peer collaborative bespoke updates
Access to a digital archives and Research Platform
Complimentary updates for one year

Frequently Asked Questions about the Global Market for Outdoor Advertising

What is the estimated value of the Global Market for Outdoor Advertising?

The Global Market for Outdoor Advertising was estimated to be valued at $27 Billion in 2020.

What is the growth rate of the Global Market for Outdoor Advertising?

The growth rate of the Global Market for Outdoor Advertising is 3.5%, with an estimated value of $34.4 Billion by 2027.

What is the forecasted size of the Global Market for Outdoor Advertising?

The Global Market for Outdoor Advertising is estimated to be worth $34.4 Billion by 2027.

Who are the key companies in the Global Market for Outdoor Advertising?

Key companies in the Global Market for Outdoor Advertising include Adams Outdoor Advertising, APG|SGA SA, Bell Media, Burkhart Advertising, Inc., Captivate Network, Clear Channel Outdoor, Inc., Clear Media Limited, Daktronics, Inc. and Euro Media Group S.A..

Report Attribute	Details
No. of Pages	504
Published	October 2022
Forecast Period	2020 - 2027
Estimated Market Value ( USD ) in 2020	$ 27 Billion
Forecasted Market Value ( USD ) by 2027	$ 34.4 Billion
Compound Annual Growth Rate	3.5%
Regions Covered	Global

I. METHODOLOGYII. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Impact of COVID-19 and a Looming Global Recession
World Economic Growth Projections (Real GDP, Annual % Change) for 2019 to 2022
COVID-19 Pandemic Upends the Advertising Landscape
Global Advertising, Media & Broadcasting Market Growth Outlook (in %) for Years 2019 through 2025
Global Advertising, Media & Broadcasting Market: Annual % Growth by Major Geographies for 2019-2025
Led by Improving Economy, Outdoor Advertising Market Poised for Recovery
As COVID-19 Led to a Decline in Outdoor Advertising Spending, Few Creative OOH Campaigns Provide Relief
Outdoor Advertising - Global Key Competitors Percentage Market Share in 2022 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
Advertising: An Essential Requisite for Corporate/Brand Survival & Existence
Global Advertising Spending by Medium (in %): 2020E
Outdoor Advertising: A Conceptual Overview
Evolution of Outdoor Advertising
Outdoor Advertising by Mode/Format
Billboards
Transit Advertising
Street Furniture
Other Forms of Outdoor Advertising
Outdoor Advertising: A Small Yet Significant Contributor to Overall Advertising Market
Global Market Prospects & Outlook
Billboards: The Major Outdoor Advertising Format
Geographic Market Analysis
Competition
Leading Players in the Global Outdoor Advertising Market: Ranked by Revenues (in US$ Million) for 2020E
Global Outdoor Advertising Market Breakdown of Revenues (in %) by Leading Competitors for 2019
World Brands
Recent Market Activity

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

Digital Trend Poised to Transform Outdoor Advertising Industry
DOOH Advertising: A Key Driver of Future Growth
DOOH Utility Systems Hold Potential to Spur Digitization
Programmatic (pDOOH) Emerges to be a Cost Effective Medium
LED Based Digital Building Wraps to Drive Adoption of Digital Media Facades
Digital Signage in the 21st Century: A Peek into its Evolving Landscape
Wireless Digital Signage Solutions on Rise
3D Digital Signage: The New Frontier of Digital Advertising
Internet-Based Dynamic Digital Signs Rake In Opportunities for IT Companies
Billboards Emerge as Powerful Format to Attract Customers and Build Brand Awareness
Digital Billboards Continue to Gain Traction
Increasing Penetration of LED Billboards to Drive Market Gains
The ‘Dominion Effect' Drives Demand for Large Oversized Billboards
Smart Billboards: The Future of Billboard Advertising
Growing Mobility of Population & Rise in Vehicular Traffic: Potential for Roadside Ads & Ad Infrastructure
Total Ridership in the US and Canada (in Million) for Q1 2018 through Q4 2020
Street Furniture Advertising: High Visibility Ensures Growth
Technological Convergence Sparks Innovative Approaches to Outdoor Advertising
Technology Developments Present Growth Opportunities
Artificial Intelligence Transforms Out-of-Home Advertising
The Rise of Augmented Reality & Next-Gen Glad-vertising
Blockchain: Playing a Part in Verifying Ad Delivery
Notable Trends Influencing Growth in Outdoor Advertising Market
Safe and Effective Tags to Work in Favor of Outdoor Advertising
Cost Reductions Push Up Demand for Outdoor Advertising
Growing Influence of Programmatic Media Buying in OOH Advertising
Hyperlocal Approach Critical in Present Times
Analytics Revolutionize Outdoor Advertising
Rising Mobile Device Penetration Presents Opportunity for Outdoor Advertisers
Smartphone Penetration Rate as Share of Total Population: 2016-2020
5G Connectivity: Role in Management and Programmatic Interface of Digital Out of Home Advertising
5G Smartphone Sales in Million Units: 2019-2022
Growing Importance of Outdoor Advertising in Smart Cities
Airport Advertising: Air Passenger Traffic Trends to Influence Market Growth
Global Airlines Performance by Region: 2020 Vs 2019
Out-of-Home Advertising Rides on the Urbanization Wave
World Urban Population in Thousands: 1950-2050P
Degree of Urbanization Worldwide: Urban Population as a % of Total Population by Geographic Region for the Years 1950, 1970, 1990, 2018, 2030 and 2050
Major Issues & Challenges Facing Outdoor Advertising Market
Alternative Forms of Advertising
Online Advertising: A Major Threat
Mobile Phone Advertising Grows in Popularity
Telemarketing Remerges as Key Competition
Unfavorable Regulations Could Hamper Business Prospects
Lack of Measurement
Safety Issues Being Taken to Higher Levels!
Municipal Contracts Induce Uncertainty into Business

4. GLOBAL MARKET PERSPECTIVE

Table 1: World Recent Past, Current & Future Analysis for Outdoor Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Thousand for Years 2020 through 2027 and % CAGR
Table 2: World Historic Review for Outdoor Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 3: World 15-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2012, 2021 & 2027
Table 4: World Recent Past, Current & Future Analysis for Traditional by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Thousand for Years 2020 through 2027 and % CAGR
Table 5: World Historic Review for Traditional by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 6: World 15-Year Perspective for Traditional by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
Table 7: World Recent Past, Current & Future Analysis for Digital by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Thousand for Years 2020 through 2027 and % CAGR
Table 8: World Historic Review for Digital by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 9: World 15-Year Perspective for Digital by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
Table 10: World Recent Past, Current & Future Analysis for Billboards by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Thousand for Years 2020 through 2027 and % CAGR
Table 11: World Historic Review for Billboards by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 12: World 15-Year Perspective for Billboards by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
Table 13: World Recent Past, Current & Future Analysis for Transit by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Thousand for Years 2020 through 2027 and % CAGR
Table 14: World Historic Review for Transit by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 15: World 15-Year Perspective for Transit by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
Table 16: World Recent Past, Current & Future Analysis for Street Furniture by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Thousand for Years 2020 through 2027 and % CAGR
Table 17: World Historic Review for Street Furniture by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 18: World 15-Year Perspective for Street Furniture by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
Table 19: World Recent Past, Current & Future Analysis for Other Modes/Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Thousand for Years 2020 through 2027 and % CAGR
Table 20: World Historic Review for Other Modes/Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 21: World 15-Year Perspective for Other Modes/Formats by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027

III. MARKET ANALYSIS

UNITED STATES

Outdoor Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
Outdoor Advertising Revenues Hit Hard by COVID-19 Pandemic
US Advertising Media Market Breakdown by Type for 2020E
Outdoor Advertising Market in the US by Industry Category (in %) for 2020E
Outdoor Advertising in the US to Return with a Bang
Billboards Continue to be the Largest Outdoor Ad Format
Digital Billboards Continue to Grow in Prominence
Number of Out of Home Digital Billboards (in Thousands) in the US for 2016-2020
Digital Signage: An Attractive Segment
Issues Relating to Digital Signage
Regulatory Environment
Competition
US Outdoor Advertising Market Breakdown by Leading Competitors (in %) for 2020E
US Billboards Market: Revenue Share Breakdown of Leading Players (in %) for 2020E

CANADA

Market Overview

JAPAN

Outdoor Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
Market Overview
Media Advertising Spending Breakdown (in %) by Type for 2020E

CHINA

Outdoor Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
Market Overview

EUROPE

Outdoor Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)

FRANCE

Outdoor Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)

GERMANY

Outdoor Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
Market Overview

ITALY

UNITED KINGDOM

Outdoor Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
Market Overview

SPAINRUSSIABELGIUMSWITZERLANDREST OF EUROPE

ASIA-PACIFIC

Outdoor Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)

AUSTRALIA

Outdoor Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E)
Market Overview

HONG KONG

INDIA

Outdoor Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E)
Outdoor Advertising Market in India: A Review
Billboards Dominate Outdoor Advertising Format
Digitization Wave Set to Transform OOH Advertising Market
Post Pandemic, DOOH Set to Become a Key Outdoor Advertising Solution

SOUTH KOREAREST OF ASIA-PACIFIC

LATIN AMERICA

Outdoor Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E)

ARGENTINABRAZILMEXICOREST OF LATIN AMERICA

MIDDLE EAST

Outdoor Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E)

IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST

AFRICA

Outdoor Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2022 (E)
Outdoor Advertising in Africa: A Review

IV. COMPETITION

Total Companies Profiled: 185

Companies Mentioned

A selection of companies mentioned in this report includes:

Adams Outdoor Advertising
APG|SGA SA
Bell Media
Burkhart Advertising, Inc.
Captivate Network
Clear Channel Outdoor, Inc.
Clear Media Limited
Daktronics, Inc.
EPAMEDIA
Euro Media Group S.A.
Fairway Outdoor Advertising
Focus Media Holding Limited
JCDecaux SA
Lamar Advertising Company
Outfront Media, Inc.
LIVE BOARD, Inc.
Pattison Outdoor Advertising
Primedia Outdoor
Ströer Media SE
TOM Outdoor Media Group
Zoom Media, Inc.

Global Outdoor Advertising Market to Reach $34.4 Billion by 2027

The U.S. Market is Estimated at $6.3 Billion, While China is Forecast to Grow at 4.9% CAGR

Select Competitors (Total 185 Featured)

What's New for 2022?

What is the estimated value of the Global Market for Outdoor Advertising?

What is the growth rate of the Global Market for Outdoor Advertising?

What is the forecasted size of the Global Market for Outdoor Advertising?

Who are the key companies in the Global Market for Outdoor Advertising?

Table of Contents

Companies Mentioned

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