Participatory Sports Market Report 2026

The participatory sports market size has grown strongly in recent years. It will grow from $309.23 billion in 2025 to $325.12 billion in 2026 at a compound annual growth rate (CAGR) of 5.1%. The growth in the historic period can be attributed to growth of organized recreational sports, expansion of urban sports infrastructure, rising health awareness, increasing disposable income for leisure activities, growth of sports club memberships.

The participatory sports market size is expected to see strong growth in the next few years. It will grow to $403.87 billion in 2030 at a compound annual growth rate (CAGR) of 5.6%. The growth in the forecast period can be attributed to expansion of digital sports engagement platforms, rising investments in community sports facilities, growing emphasis on mental and physical wellness, increasing adoption of hybrid fitness models, expansion of experiential sports entertainment. Major trends in the forecast period include increasing participation in community-based sports activities, rising demand for wellness and fitness-oriented sports, growing integration of digital booking and membership platforms, expansion of multi-sport recreational facilities, enhanced focus on inclusive and youth sports programs.

The growing enthusiasm for outdoor activities is anticipated to drive the expansion of the participatory sports market in the coming years. Outdoor activities include any leisure, recreational, sporting, play, or cultural pursuits conducted in open-air environments. The heightened interest in outdoor activities is largely driven by increased awareness of health and fitness, which encourages individuals to devote more time to engaging in physical activities outdoors. The participatory sports market supports this rising interest by offering opportunities, equipment, and organized events that motivate people to actively take part in sports and recreational activities in outdoor settings. For example, in June 2024, according to the Outdoor Industry Association (OIA), a US-based non-profit organization, the outdoor recreation participation base increased by 4.1% in 2023, reaching a record 175.8 million participants. Therefore, the growing interest in outdoor activities is expected to fuel the growth of the participatory sports market.

Key players and leading companies in the participatory sports market are focusing on the development of innovative technologies, such as body insights technology, to deliver reliable services to customers. Body insights technology is a broad term referring to technologies used to gain insights into the human body, including the monitoring of heart rate and activity levels. For instance, in June 2023, Prism Labs, a US-based provider of 3D body maps, launched its 3D body mapping technology. This purpose-built technology enables users to track fitness progress through a mobile phone, offering insights that are more indicative of progress than traditional scale readings. It enhances user experience and measurement accuracy, while the Prism scanning system seamlessly utilizes the advanced camera capabilities of the iPhone for skeletal tracking. Additionally, it simplifies integration with fitness and wellness products such as Tempo through its mobile SDK.

In September 2023, Kentucky Youth Soccer Association Inc. (KYSA), a US-based non-profit organization that manages youth soccer leagues, tournaments, and development programs, entered into a partnership with Agile Sports Technologies Inc., operating as Hudl, as its official video and data analytics partner. Through this collaboration, Kentucky Youth Soccer sought to improve player and coach performance by utilizing advanced video analysis, data analytics, and performance tracking tools, supporting enhanced talent identification, skill development, and competitive advantage across its statewide network of more than 40,000 youth players. Agile Sports Technologies Inc. (Hudl) is a US-based company that specializes in sports video analysis and performance data solutions for athletes, teams, and leagues.

Major companies operating in the participatory sports market are Life Time Group Holdings Inc., Planet Fitness Inc., The Gym Group plc, Basic-Fit N.V., PureGym Group, Town Sports International Holdings Inc., Accordia Golf Co. Ltd., Ardent Leisure Group Limited, Compagnie des Alpes S.A., Vail Resorts Inc., Bowlero Corp., Dave & Buster's Entertainment Inc., Topgolf Callaway Brands Corp., Merlin Entertainments plc, Anytime Fitness LLC, Snap Fitness Inc., LA Fitness International LLC, 24 Hour Fitness Worldwide Inc., David Lloyd Leisure Ltd., Greenwich Leisure Limited.

North America was the largest region in the participatory sports market in 2025. Africa is expected to be the fastest-growing region in the forecast period. The regions covered in the participatory sports market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the participatory sports market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The participatory sports market includes revenues earned by entities by operating golf courses and country clubs, skiing facilities, marinas, fitness, and recreational sports centers, and bowling centers. Participatory sports revenues come from participants and player attendants. This market includes sales from entry fees, merchandise, and other related goods and services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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