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Action Figures Market - Global Forecast 2026-2032- Product Image
Action Figures Market - Global Forecast 2026-2032- Product Image
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Action Figures Market - Global Forecast 2026-2032

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    Report

  • 188 Pages
  • January 2026
  • Region: Global
  • 360iResearch™
  • ID: 6015018
1h Free Analyst Time
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The action figures market is evolving rapidly as manufacturers and retailers recalibrate strategies to address shifting consumer expectations, technology advances, and global distribution dynamics. Successful navigation of this environment requires strategic clarity, operational flexibility, and alignment with both cultural trends and innovation drivers.

Market Snapshot: Action Figures Market Size and Growth Outlook

The Action Figures Market grew from USD 11.08 billion in 2025 to USD 11.97 billion in 2026. It is expected to continue growing at a CAGR of 8.40%, reaching USD 19.49 billion by 2032.

Scope & Segmentation

This report delivers a comprehensive analysis of the action figures market, dissecting core revenue streams and underlying trends. Segmentation spans product, material, demographic, play, usage, and distribution perspectives:

  • Product Types: Collector Editions (Limited Edition, Retro Figures), Digital Integration (App-Connected, AR/VR Figures), Licensed Figures (Comic, Movie, TV, Video Game), Traditional Figures (Fantasy, Military, Monsters, Superheroes).
  • Material Types: Hybrid, Metal, and Plastic figures, each affecting perceived quality and recyclability.
  • Target Age Groups: Adults, Kids, and Teenagers, impacting design specificity, safety, and marketing approaches.
  • Play Types: Interactive Play formats (combining software and hardware) and Stationary Play options, each influencing engagement post-sale.
  • Usage Types: Indoor and Outdoor Play, guiding product durability and finish requirements.
  • Distribution Channels: Collectibles Conventions (e.g., Comic-Con, Toy Fairs), E-Commerce (brand sites, marketplaces), and Retail Stores (department, hypermarkets, specialty outlets).
  • Regions Covered: Americas, Europe Middle East & Africa (EMEA), Asia-Pacific—addressing differences in regulation, retail structures, and consumer behavior.
  • Technological Advancements: App connectivity, AR/VR integrations, and sustainable material innovations, enabling both collector and mainstream formats.

Key Takeaways: Strategic Insights for the Action Figures Market

  • Product innovation in this sector is shaped by selective licensing, digital integrations, and premium design to foster consumer engagement and collector interest.
  • Supply chain optimization directly impacts brand reputation and operational margin, especially as market participants diversify sourcing and explore nearshoring to remain resilient.
  • Regional dynamics play a key role: in the Americas, nostalgia-driven launches and event activations dominate; EMEA requires regulatory compliance and region-specific partnerships; Asia-Pacific demonstrates rapid adoption of digital enhancements and premium formats.
  • Collector expectations continue to evolve, driving demand for limited editions, serialized releases, and features such as enhanced finishes and app-based experiences.
  • Digital-first competitors and boutique studios are introducing new engagement opportunities by combining craftsmanship with software updates, influencing product lifecycle and brand differentiation.
  • Coordinated launches and exclusive collaborations between licensors, brands, and retailers help maximize promotional impact and consumer engagement.

Tariff Impact: Strategic and Operational Consequences

Tariff measures introduced in the United States during 2025 raised logistical and strategic challenges for the industry. Increased import duties on components and finished goods prompted organizations to reassess supply chains, renegotiate contracts, and shift production footprints. Companies with vertically integrated or nearshoring models adapted more effectively, while firms reliant on distant imports faced margin pressures and inventory challenges. These changes accelerated supplier diversification and prompted a focus on higher-margin product runs, emphasizing flexibility as a core operational capability. Retailers and manufacturers collaboratively optimized assortment planning and launch timing to mitigate end-consumer price sensitivity.

Methodology & Data Sources

This analysis combines primary interviews with executives, designers, and supply chain managers with secondary research from regulatory filings, patents, and financial disclosures. Product-level evaluation included hands-on examination of representative SKUs, while channel intelligence was drawn from retailer listings, event programming, and marketplace data. The research also assessed tariff impacts via customs records and trade-policy briefs, validated through triangulation and scenario testing.

Why This Report Matters

  • Delivers sharp, actionable intelligence on product innovation, licensing, and technology trends that senior leaders can use to inform strategic planning.
  • Guides supply chain and procurement teams in navigating geopolitical, regulatory, and cost-structure change with practical recommendations.
  • Enables executives to benchmark competitor moves and adapt go-to-market approaches regionally and globally.

Conclusion

Long-term competitiveness in the action figures market depends on the ability to align creativity, operational resilience, and tailored regional execution. Firms that coordinate product strategy, sourcing agility, and digital engagement are best positioned for sustained growth and loyalty within this evolving category.

 

Additional Product Information:

  • Purchase of this report includes 1 year online access with quarterly updates.
  • This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders
2. Research Methodology
2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations
3. Executive Summary
3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap
4. Market Overview
4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy
5. Market Insights
5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis
6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025
8. Action Figures Market, by Product Type
8.1. Collector Edition
8.1.1. Limited Edition
8.1.2. Retro Action Figures
8.2. Digital Integration
8.2.1. App-Connected Figures
8.2.2. AR/VR Action Figures
8.3. Licensed Action Figures
8.3.1. Comic Book Characters
8.3.2. Movie Characters
8.3.3. TV Show Characters
8.3.4. Video Game Characters
8.4. Traditional Action Figures
8.4.1. Fantasy Creatures
8.4.2. Military
8.4.3. Monsters
8.4.4. Superheroes
9. Action Figures Market, by Material Type
9.1. Hybrid Material Figures
9.2. Metal Action Figures
9.3. Plastic Action Figures
10. Action Figures Market, by Age Group
10.1. Adults
10.2. Kids
10.3. Teenagers
11. Action Figures Market, by Play Type
11.1. Interactive Play
11.2. Stationary Play
12. Action Figures Market, by Usage Type
12.1. Indoor Play
12.2. Outdoor Play
13. Action Figures Market, by Region
13.1. Americas
13.1.1. North America
13.1.2. Latin America
13.2. Europe, Middle East & Africa
13.2.1. Europe
13.2.2. Middle East
13.2.3. Africa
13.3. Asia-Pacific
14. Action Figures Market, by Group
14.1. ASEAN
14.2. GCC
14.3. European Union
14.4. BRICS
14.5. G7
14.6. NATO
15. Action Figures Market, by Country
15.1. United States
15.2. Canada
15.3. Mexico
15.4. Brazil
15.5. United Kingdom
15.6. Germany
15.7. France
15.8. Russia
15.9. Italy
15.10. Spain
15.11. China
15.12. India
15.13. Japan
15.14. Australia
15.15. South Korea
16. United States Action Figures Market
17. China Action Figures Market
18. Competitive Landscape
18.1. Market Concentration Analysis, 2025
18.1.1. Concentration Ratio (CR)
18.1.2. Herfindahl Hirschman Index (HHI)
18.2. Recent Developments & Impact Analysis, 2025
18.3. Product Portfolio Analysis, 2025
18.4. Benchmarking Analysis, 2025
18.5. Bandai Namco Holdings Inc.
18.6. Boss Fight Studio by Netflix, Inc.
18.7. Diamond Select Toys LLC
18.8. Funko, LLC
18.9. Good Smile Company, Inc.
18.10. Hasbro, Inc.
18.11. Hot Toys Limited
18.12. JAKKS Pacific, Inc.
18.13. Kotobukiya Co., Ltd.
18.14. LEGO Group
18.15. Mattel, Inc.
18.16. McFarlane Toys
18.17. Medicom Toy Corporation
18.18. Mego Corporation
18.19. Mezco Toyz LLC
18.20. Moose Toys Ltd
18.21. National Entertainment Collectibles Association (NECA)
18.22. Playmates Toys Inc.
18.23. Sideshow Inc.
18.24. Simba Dickie Group
18.25. Spin Master Corporation
18.26. Storm Collectibles
18.27. Super7 Retail Inc.
18.28. ThreeZero Group Limited
18.29. Tomy Company Ltd.
List of Figures
FIGURE 1. GLOBAL ACTION FIGURES MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL ACTION FIGURES MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL ACTION FIGURES MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL ACTION FIGURES MARKET SIZE, BY AGE GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL ACTION FIGURES MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL ACTION FIGURES MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. GLOBAL ACTION FIGURES MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 12. UNITED STATES ACTION FIGURES MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 13. CHINA ACTION FIGURES MARKET SIZE, 2018-2032 (USD MILLION)
List of Tables
TABLE 1. GLOBAL ACTION FIGURES MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL ACTION FIGURES MARKET SIZE, BY LIMITED EDITION, BY REGION, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL ACTION FIGURES MARKET SIZE, BY LIMITED EDITION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL ACTION FIGURES MARKET SIZE, BY LIMITED EDITION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL ACTION FIGURES MARKET SIZE, BY RETRO ACTION FIGURES, BY REGION, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL ACTION FIGURES MARKET SIZE, BY RETRO ACTION FIGURES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL ACTION FIGURES MARKET SIZE, BY RETRO ACTION FIGURES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, BY REGION, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL ACTION FIGURES MARKET SIZE, BY APP-CONNECTED FIGURES, BY REGION, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL ACTION FIGURES MARKET SIZE, BY APP-CONNECTED FIGURES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL ACTION FIGURES MARKET SIZE, BY APP-CONNECTED FIGURES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL ACTION FIGURES MARKET SIZE, BY AR/VR ACTION FIGURES, BY REGION, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL ACTION FIGURES MARKET SIZE, BY AR/VR ACTION FIGURES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL ACTION FIGURES MARKET SIZE, BY AR/VR ACTION FIGURES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, BY REGION, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL ACTION FIGURES MARKET SIZE, BY COMIC BOOK CHARACTERS, BY REGION, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL ACTION FIGURES MARKET SIZE, BY COMIC BOOK CHARACTERS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL ACTION FIGURES MARKET SIZE, BY COMIC BOOK CHARACTERS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL ACTION FIGURES MARKET SIZE, BY MOVIE CHARACTERS, BY REGION, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL ACTION FIGURES MARKET SIZE, BY MOVIE CHARACTERS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL ACTION FIGURES MARKET SIZE, BY MOVIE CHARACTERS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL ACTION FIGURES MARKET SIZE, BY TV SHOW CHARACTERS, BY REGION, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL ACTION FIGURES MARKET SIZE, BY TV SHOW CHARACTERS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL ACTION FIGURES MARKET SIZE, BY TV SHOW CHARACTERS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL ACTION FIGURES MARKET SIZE, BY VIDEO GAME CHARACTERS, BY REGION, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL ACTION FIGURES MARKET SIZE, BY VIDEO GAME CHARACTERS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL ACTION FIGURES MARKET SIZE, BY VIDEO GAME CHARACTERS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, BY REGION, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL ACTION FIGURES MARKET SIZE, BY FANTASY CREATURES, BY REGION, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL ACTION FIGURES MARKET SIZE, BY FANTASY CREATURES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL ACTION FIGURES MARKET SIZE, BY FANTASY CREATURES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL ACTION FIGURES MARKET SIZE, BY MILITARY, BY REGION, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL ACTION FIGURES MARKET SIZE, BY MILITARY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL ACTION FIGURES MARKET SIZE, BY MILITARY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL ACTION FIGURES MARKET SIZE, BY MONSTERS, BY REGION, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL ACTION FIGURES MARKET SIZE, BY MONSTERS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL ACTION FIGURES MARKET SIZE, BY MONSTERS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL ACTION FIGURES MARKET SIZE, BY SUPERHEROES, BY REGION, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL ACTION FIGURES MARKET SIZE, BY SUPERHEROES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL ACTION FIGURES MARKET SIZE, BY SUPERHEROES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL ACTION FIGURES MARKET SIZE, BY HYBRID MATERIAL FIGURES, BY REGION, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL ACTION FIGURES MARKET SIZE, BY HYBRID MATERIAL FIGURES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL ACTION FIGURES MARKET SIZE, BY HYBRID MATERIAL FIGURES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL ACTION FIGURES MARKET SIZE, BY METAL ACTION FIGURES, BY REGION, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL ACTION FIGURES MARKET SIZE, BY METAL ACTION FIGURES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL ACTION FIGURES MARKET SIZE, BY METAL ACTION FIGURES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL ACTION FIGURES MARKET SIZE, BY PLASTIC ACTION FIGURES, BY REGION, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL ACTION FIGURES MARKET SIZE, BY PLASTIC ACTION FIGURES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL ACTION FIGURES MARKET SIZE, BY PLASTIC ACTION FIGURES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL ACTION FIGURES MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL ACTION FIGURES MARKET SIZE, BY ADULTS, BY REGION, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL ACTION FIGURES MARKET SIZE, BY ADULTS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 68. GLOBAL ACTION FIGURES MARKET SIZE, BY ADULTS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 69. GLOBAL ACTION FIGURES MARKET SIZE, BY KIDS, BY REGION, 2018-2032 (USD MILLION)
TABLE 70. GLOBAL ACTION FIGURES MARKET SIZE, BY KIDS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 71. GLOBAL ACTION FIGURES MARKET SIZE, BY KIDS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 72. GLOBAL ACTION FIGURES MARKET SIZE, BY TEENAGERS, BY REGION, 2018-2032 (USD MILLION)
TABLE 73. GLOBAL ACTION FIGURES MARKET SIZE, BY TEENAGERS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 74. GLOBAL ACTION FIGURES MARKET SIZE, BY TEENAGERS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 75. GLOBAL ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2032 (USD MILLION)
TABLE 76. GLOBAL ACTION FIGURES MARKET SIZE, BY INTERACTIVE PLAY, BY REGION, 2018-2032 (USD MILLION)
TABLE 77. GLOBAL ACTION FIGURES MARKET SIZE, BY INTERACTIVE PLAY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 78. GLOBAL ACTION FIGURES MARKET SIZE, BY INTERACTIVE PLAY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 79. GLOBAL ACTION FIGURES MARKET SIZE, BY STATIONARY PLAY, BY REGION, 2018-2032 (USD MILLION)
TABLE 80. GLOBAL ACTION FIGURES MARKET SIZE, BY STATIONARY PLAY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 81. GLOBAL ACTION FIGURES MARKET SIZE, BY STATIONARY PLAY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 82. GLOBAL ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2032 (USD MILLION)
TABLE 83. GLOBAL ACTION FIGURES MARKET SIZE, BY INDOOR PLAY, BY REGION, 2018-2032 (USD MILLION)
TABLE 84. GLOBAL ACTION FIGURES MARKET SIZE, BY INDOOR PLAY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 85. GLOBAL ACTION FIGURES MARKET SIZE, BY INDOOR PLAY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 86. GLOBAL ACTION FIGURES MARKET SIZE, BY OUTDOOR PLAY, BY REGION, 2018-2032 (USD MILLION)
TABLE 87. GLOBAL ACTION FIGURES MARKET SIZE, BY OUTDOOR PLAY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 88. GLOBAL ACTION FIGURES MARKET SIZE, BY OUTDOOR PLAY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 89. GLOBAL ACTION FIGURES MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 90. AMERICAS ACTION FIGURES MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 91. AMERICAS ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 92. AMERICAS ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2032 (USD MILLION)
TABLE 93. AMERICAS ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2032 (USD MILLION)
TABLE 94. AMERICAS ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 95. AMERICAS ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 96. AMERICAS ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2032 (USD MILLION)
TABLE 97. AMERICAS ACTION FIGURES MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 98. AMERICAS ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2032 (USD MILLION)
TABLE 99. AMERICAS ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2032 (USD MILLION)
TABLE 100. NORTH AMERICA ACTION FIGURES MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 101. NORTH AMERICA ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 102. NORTH AMERICA ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2032 (USD MILLION)
TABLE 103. NORTH AMERICA ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2032 (USD MILLION)
TABLE 104. NORTH AMERICA ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 105. NORTH AMERICA ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 106. NORTH AMERICA ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2032 (USD MILLION)
TABLE 107. NORTH AMERICA ACTION FIGURES MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 108. NORTH AMERICA ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2032 (USD MILLION)
TABLE 109. NORTH AMERICA ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2032 (USD MILLION)
TABLE 110. LATIN AMERICA ACTION FIGURES MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 111. LATIN AMERICA ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 112. LATIN AMERICA ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2032 (USD MILLION)
TABLE 113. LATIN AMERICA ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2032 (USD MILLION)
TABLE 114. LATIN AMERICA ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 115. LATIN AMERICA ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 116. LATIN AMERICA ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2032 (USD MILLION)
TABLE 117. LATIN AMERICA ACTION FIGURES MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 118. LATIN AMERICA ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2032 (USD MILLION)
TABLE 119. LATIN AMERICA ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2032 (USD MILLION)
TABLE 120. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 121. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 122. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2032 (USD MILLION)
TABLE 123. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2032 (USD MILLION)
TABLE 124. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 125. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 126. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2032 (USD MILLION)
TABLE 127. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 128. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2032 (USD MILLION)
TABLE 129. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2032 (USD MILLION)
TABLE 130. EUROPE ACTION FIGURES MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 131. EUROPE ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 132. EUROPE ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2032 (USD MILLION)
TABLE 133. EUROPE ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2032 (USD MILLION)
TABLE 134. EUROPE ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 135. EUROPE ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 136. EUROPE ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2032 (USD MILLION)
TABLE 137. EUROPE ACTION FIGURES MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 138. EUROPE ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2032 (USD MILLION)
TABLE 139. EUROPE ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2032 (USD MILLION)
TABLE 140. MIDDLE EAST ACTION FIGURES MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 141. MIDDLE EAST ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 142. MIDDLE EAST ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2032 (USD MILLION)
TABLE 143. MIDDLE EAST ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2032 (USD MILLION)
TABLE 144. MIDDLE EAST ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 145. MIDDLE EAST ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 146. MIDDLE EAST ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2032 (USD MILLION)
TABLE 147. MIDDLE EAST ACTION FIGURES MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 148. MIDDLE EAST ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2032 (USD MILLION)
TABLE 149. MIDDLE EAST ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2032 (USD MILLION)
TABLE 150. AFRICA ACTION FIGURES MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 151. AFRICA ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 152. AFRICA ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2032 (USD MILLION)
TABLE 153. AFRICA ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2032 (USD MILLION)
TABLE 154. AFRICA ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 155. AFRICA ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 156. AFRICA ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2032 (USD MILLION)
TABLE 157. AFRICA ACTION FIGURES MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 158. AFRICA ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2032 (USD MILLION)
TABLE 159. AFRICA ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2032 (USD MILLION)
TABLE 160. ASIA-PACIFIC ACTION FIGURES MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 161. ASIA-PACIFIC ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 162. ASIA-PACIFIC ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2032 (USD MILLION)
TABLE 163. ASIA-PACIFIC ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2032 (USD MILLION)
TABLE 164. ASIA-PACIFIC ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 165. ASIA-PACIFIC ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 166. ASIA-PACIFIC ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2032 (USD MILLION)
TABLE 167. ASIA-PACIFIC ACTION FIGURES MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 168. ASIA-PACIFIC ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2032 (USD MILLION)
TABLE 169. ASIA-PACIFIC ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2032 (USD MILLION)
TABLE 170. GLOBAL ACTION FIGURES MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 171. ASEAN ACTION FIGURES MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 172. ASEAN ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 173. ASEAN ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2032 (USD MILLION)
TABLE 174. ASEAN ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2032 (USD MILLION)
TABLE 175. ASEAN ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 176. ASEAN ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 177. ASEAN ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2032 (USD MILLION)
TABLE 178. ASEAN ACTION FIGURES MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 179. ASEAN ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2032 (USD MILLION)
TABLE 180. ASEAN ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2032 (USD MILLION)
TABLE 181. GCC ACTION FIGURES MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 182. GCC ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 183. GCC ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2032 (USD MILLION)
TABLE 184. GCC ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2032 (USD MILLION)
TABLE 185. GCC ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 186. GCC ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 187. GCC ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2032 (USD MILLION)
TABLE 188. GCC ACTION FIGURES MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 189. GCC ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2032 (USD MILLION)
TABLE 190. GCC ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2032 (USD MILLION)
TABLE 191. EUROPEAN UNION ACTION FIGURES MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 192. EUROPEAN UNION ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 193. EUROPEAN UNION ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2032 (USD MILLION)
TABLE 194. EUROPEAN UNION ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2032 (USD MILLION)
TABLE 195. EUROPEAN UNION ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 196. EUROPEAN UNION ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 197. EUROPEAN UNION ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2032 (USD MILLION)
TABLE 198. EUROPEAN UNION ACTION FIGURES MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 199. EUROPEAN UNION ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2032 (USD MILLION)
TABLE 200. EUROPEAN UNION ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2032 (USD MILLION)
TABLE 201. BRICS ACTION FIGURES MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 202. BRICS ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 203. BRICS ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2032 (USD MILLION)
TABLE 204. BRICS ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2032 (USD MILLION)
TABLE 205. BRICS ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 206. BRICS ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 207. BRICS ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2032 (USD MILLION)
TABLE 208. BRICS ACTION FIGURES MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 209. BRICS ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2032 (USD MILLION)
TABLE 210. BRICS ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2032 (USD MILLION)
TABLE 211. G7 ACTION FIGURES MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 212. G7 ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 213. G7 ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2032 (USD MILLION)
TABLE 214. G7 ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2032 (USD MILLION)
TABLE 215. G7 ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 216. G7 ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 217. G7 ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2032 (USD MILLION)
TABLE 218. G7 ACTION FIGURES MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 219. G7 ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2032 (USD MILLION)
TABLE 220. G7 ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2032 (USD MILLION)
TABLE 221. NATO ACTION FIGURES MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 222. NATO ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 223. NATO ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2032 (USD MILLION)
TABLE 224. NATO ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2032 (USD MILLION)
TABLE 225. NATO ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 226. NATO ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 227. NATO ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2032 (USD MILLION)
TABLE 228. NATO ACTION FIGURES MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 229. NATO ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2032 (USD MILLION)
TABLE 230. NATO ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2032 (USD MILLION)
TABLE 231. GLOBAL ACTION FIGURES MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 232. UNITED STATES ACTION FIGURES MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 233. UNITED STATES ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 234. UNITED STATES ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2032 (USD MILLION)
TABLE 235. UNITED STATES ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2032 (USD MILLION)
TABLE 236. UNITED STATES ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 237. UNITED STATES ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 238. UNITED STATES ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2032 (USD MILLION)
TABLE 239. UNITED STATES ACTION FIGURES MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 240. UNITED STATES ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2032 (USD MILLION)
TABLE 241. UNITED STATES ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2032 (USD MILLION)
TABLE 242. CHINA ACTION FIGURES MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 243. CHINA ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 244. CHINA ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2032 (USD MILLION)
TABLE 245. CHINA ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2032 (USD MILLION)
TABLE 246. CHINA ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 247. CHINA ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2032 (USD MILLION)
TABLE 248. CHINA ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2032 (USD MILLION)
TABLE 249. CHINA ACTION FIGURES MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 250. CHINA ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2032 (USD MILLION)
TABLE 251. CHINA ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this Action Figures market report include:
  • Bandai Namco Holdings Inc.
  • Boss Fight Studio by Netflix, Inc.
  • Diamond Select Toys LLC
  • Funko, LLC
  • Good Smile Company, Inc.
  • Hasbro, Inc.
  • Hot Toys Limited
  • JAKKS Pacific, Inc.
  • Kotobukiya Co., Ltd.
  • LEGO Group
  • Mattel, Inc.
  • McFarlane Toys
  • Medicom Toy Corporation
  • Mego Corporation
  • Mezco Toyz LLC
  • Moose Toys Ltd
  • National Entertainment Collectibles Association (NECA)
  • Playmates Toys Inc.
  • Sideshow Inc.
  • Simba Dickie Group
  • Spin Master Corporation
  • Storm Collectibles
  • Super7 Retail Inc.
  • ThreeZero Group Limited
  • Tomy Company Ltd.

Table Information

Report AttributeDetails
No. of Pages188
PublishedJanuary 2026
Forecast Period2026 - 2032
Estimated Market Value ( USD ) in 2026 $ 11.97 Billion
Forecasted Market Value ( USD ) by 2032 $ 19.49 Billion
Compound Annual Growth Rate8.4%
Regions CoveredGlobal
No. of Companies Mentioned26

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About the Action Figure Market

The Action Figure market is a subset of the larger Toys industry. Action Figures are typically articulated figures that are based on characters from movies, television shows, comic books, video games, and other sources. They are often highly detailed and collectible, and are often marketed to both children and adults. Action Figures are typically sold in toy stores, department stores, and online retailers. They are often sold in sets, with multiple figures in a single package. Many Action Figures are also sold as part of larger playsets, which may include vehicles, buildings, and other accessories. Action Figures are often marketed to collectors, who may purchase multiple figures and display them in a variety of ways. Many Action Figures are also marketed to children, who may use them to recreate scenes from their favorite movies or television shows. Companies in the Action Figure market include Hasbro, Mattel, Bandai, Jakks Pacific, and McFarlane Toys. These companies produce a wide variety of Action Figures, ranging from classic characters to modern superheroes. Show Less Read more

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