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Action Figures Market by Product Type, Material Type, Target Age Group, Play Type, Usage Type, Distribution Channel - Global Forecast 2025-2030- Product Image
Action Figures Market by Product Type, Material Type, Target Age Group, Play Type, Usage Type, Distribution Channel - Global Forecast 2025-2030- Product Image
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Action Figures Market by Product Type, Material Type, Target Age Group, Play Type, Usage Type, Distribution Channel - Global Forecast 2025-2030

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    Report

  • 195 Pages
  • August 2025
  • Region: Global
  • 360iResearch™
  • ID: 6015018
UP TO OFF until Dec 31st 2025
1h Free Analyst Time
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The global action figures market is undergoing a significant transformation due to evolving consumer preferences, technological integration, and shifts in the competitive landscape. Decision-makers seeking actionable intelligence will find this comprehensive report vital for aligning investments and strategies within this dynamic sector.

Market Snapshot: Action Figures Market Size and Growth

The Action Figures Market grew from USD 10.27 billion in 2024 to USD 11.08 billion in 2025. It is expected to continue expanding at a CAGR of 8.12%, reaching USD 16.42 billion by 2030. Advanced materials, the convergence of digital technology, and changing consumer aspirations are now at the forefront of industry growth, driving continuous product innovation and reshaping traditional sales channels to meet emerging global demands.

Scope & Segmentation: Comprehensive Market Coverage

  • Product Types: Collector editions (limited and retro), digitally integrated figures, licensed figures, and traditional options such as fantasy creatures and superheroes.
  • Material Types: Hybrid materials, metal figures, and plastic figures, offering both affordability and premium finishes.
  • Target Age Groups: Adults, teenagers, and children, reflecting distinct usage patterns and collecting motivations.
  • Play Styles: Interactive and stationary play, tapping into both gamified engagement and display-centric preferences.
  • Usage Environments: Indoor vs. outdoor play segments that drive design differentiation and product durability.
  • Distribution Channels: Conventions, e-commerce on brand-owned and third-party platforms, department stores, hypermarkets, online, and specialty toy retailers.
  • Key Regions: Americas (notably United States, Canada, Mexico, Brazil, Argentina), Europe, Middle East & Africa (including United Kingdom, Germany, France, Saudi Arabia, South Africa), Asia-Pacific (China, India, Japan, Australia, South Korea, among others).
  • Technologies: App integration, AR/VR capabilities, sensor-driven enhancements, and sustainable materials development.
  • Company Landscape: Includes Bandai Namco Holdings, Hasbro, Mattel, LEGO Group, Funko, Good Smile Company, Hot Toys Limited, and others, demonstrating diverse strategies from premiumization to innovation partnerships.

Key Takeaways for Senior Decision-Makers

  • Digital integration is rapidly elevating consumer engagement, with app-connected and augmented reality-enabled figures shaping new product strategies.
  • Premiumization is advancing strongly, as collectors seek high-value, exclusive, and limited-run offerings aligned with personal and nostalgic interests.
  • Distribution diversification is accelerating; brands are blending direct-to-consumer, e-commerce, and event-driven exclusives to optimize reach and customer relationships.
  • Strategic licensing with both established and emerging entertainment franchises is unlocking cross-industry innovation, increasing brand stickiness, and facilitating new consumer experiences.
  • Manufacturers are investing in alternative materials and sustainable practices, catering to evolving environmental priorities among buyers and regulatory stakeholders.
  • Regional market nuances—such as strong convention cultures in the Americas and rising affluence in key Asia-Pacific markets—are vital for tailored growth plans.

Tariff Impact on the Action Figures Market

Recent tariff adjustments in the United States have raised operational costs across international supply chains. Manufacturers reliant on East Asian components are seeking alternative sourcing and production strategies, including nearshore and local manufacturing. Distributors are adapting by reassessing inventory models and exploring innovative materials to maintain competitiveness despite fiscal pressure. Mitigation efforts also focus on leveraging sustainability narratives to offset price sensitivities among consumers.

Methodology & Data Sources

This report utilizes a multi-pronged approach including primary interviews with industry executives, surveys of retailers and consumers, deep analysis of trade publications, regulatory filings, and financial records. Advanced data triangulation, qualitative case studies, and scenario analysis ensure a robust framework for actionable market insights.

Why This Report Matters

  • Enables leaders to benchmark investments and innovations in the rapidly evolving action figures sector.
  • Provides strategic clarity on distribution, product design, and sustainability priorities to inform resilient, growth-focused decisions.
  • Delivers actionable segmentation, regional, and competitive intelligence to optimize market positioning across diverse geographies.

Conclusion

The action figures market offers new growth frontiers for manufacturers and brands adapting to digital convergence and shifting consumer behaviors. Strategic focus on technology, licensing, and regional alignment will underpin sustained success for forward-thinking industry leaders.

 

Additional Product Information:

  • Purchase of this report includes 1 year online access with quarterly updates.
  • This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Market Sizing & Forecasting
5. Market Dynamics
5.1. Eco-friendly action figures made from recycled plastics and sustainable packaging materials
5.2. Integration of augmented reality functionality into action figures for immersive user experiences
5.3. Collaboration between high fashion designers and action figure brands driving premium collectible releases
5.4. Customizable modular action figures with 3D-printed accessories and interchangeable parts for personalization
5.5. Exclusive subscription-based blind box action figure series generating recurring collector revenue streams
5.6. Blockchain-backed digital twin NFTs paired with physical action figures for authenticated rarity tracking
6. Market Insights
6.1. Porter’s Five Forces Analysis
6.2. PESTLE Analysis
7. Cumulative Impact of United States Tariffs 2025
8. Action Figures Market, by Product Type
8.1. Introduction
8.2. Collector Edition
8.2.1. Limited Edition
8.2.2. Retro Action Figures
8.3. Digital Integration
8.3.1. App-Connected Figures
8.3.2. AR/VR Action Figures
8.4. Licensed Action Figures
8.4.1. Comic Book Characters
8.4.2. Movie Characters
8.4.3. TV Show Characters
8.4.4. Video Game Characters
8.5. Traditional Action Figures
8.5.1. Fantasy Creatures
8.5.2. Military
8.5.3. Monsters
8.5.4. Superheroes
9. Action Figures Market, by Material Type
9.1. Introduction
9.2. Hybrid Material Figures
9.3. Metal Action Figures
9.4. Plastic Action Figures
10. Action Figures Market, by Target Age Group
10.1. Introduction
10.2. Adults
10.3. Kids
10.4. Teenagers
11. Action Figures Market, by Play Type
11.1. Introduction
11.2. Interactive Play
11.3. Stationary Play
12. Action Figures Market, by Usage Type
12.1. Introduction
12.2. Indoor Play
12.3. Outdoor Play
13. Action Figures Market, by Distribution Channel
13.1. Introduction
13.2. Collectibles Conventions
13.2.1. Comic-Con Events
13.2.2. Toy Fairs
13.3. E-Commerce Channels
13.3.1. Brand-Owned Websites
13.3.2. Third-Party Digital Marketplaces
13.4. Retail Distribution
13.4.1. Department Stores
13.4.2. Hypermarkets
13.4.3. Online Retailers
13.4.4. Toy Specialty Stores
14. Americas Action Figures Market
14.1. Introduction
14.2. United States
14.3. Canada
14.4. Mexico
14.5. Brazil
14.6. Argentina
15. Europe, Middle East & Africa Action Figures Market
15.1. Introduction
15.2. United Kingdom
15.3. Germany
15.4. France
15.5. Russia
15.6. Italy
15.7. Spain
15.8. United Arab Emirates
15.9. Saudi Arabia
15.10. South Africa
15.11. Denmark
15.12. Netherlands
15.13. Qatar
15.14. Finland
15.15. Sweden
15.16. Nigeria
15.17. Egypt
15.18. Turkey
15.19. Israel
15.20. Norway
15.21. Poland
15.22. Switzerland
16. Asia-Pacific Action Figures Market
16.1. Introduction
16.2. China
16.3. India
16.4. Japan
16.5. Australia
16.6. South Korea
16.7. Indonesia
16.8. Thailand
16.9. Philippines
16.10. Malaysia
16.11. Singapore
16.12. Vietnam
16.13. Taiwan
17. Competitive Landscape
17.1. Market Share Analysis, 2024
17.2. FPNV Positioning Matrix, 2024
17.3. Competitive Analysis
17.3.1. Bandai Namco Holdings Inc.
17.3.2. Boss Fight Studio by Netflix, Inc.
17.3.3. Diamond Select Toys LLC
17.3.4. Funko, LLC
17.3.5. Good Smile Company, Inc.
17.3.6. Hasbro, Inc.
17.3.7. Hot Toys Limited
17.3.8. JAKKS Pacific, Inc.
17.3.9. Kotobukiya Co., Ltd.
17.3.10. LEGO Group
17.3.11. Mattel, Inc.
17.3.12. McFarlane Toys
17.3.13. Medicom Toy Corporation
17.3.14. Mego Corporation
17.3.15. Mezco Toyz LLC
17.3.16. Moose Toys Ltd
17.3.17. National Entertainment Collectibles Association (NECA)
17.3.18. Playmates Toys Inc.
17.3.19. Sideshow Inc.
17.3.20. Simba Dickie Group
17.3.21. Spin Master Corporation
17.3.22. Storm Collectibles
17.3.23. Super7 Retail Inc.
17.3.24. ThreeZero Group Limited
17.3.25. Tomy Company Ltd.
18. ResearchAI
19. ResearchStatistics
20. ResearchContacts
21. ResearchArticles
22. Appendix
List of Figures
FIGURE 1. ACTION FIGURES MARKET RESEARCH PROCESS
FIGURE 2. GLOBAL ACTION FIGURES MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 3. GLOBAL ACTION FIGURES MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 4. GLOBAL ACTION FIGURES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 5. GLOBAL ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2024 VS 2030 (%)
FIGURE 6. GLOBAL ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 7. GLOBAL ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2024 VS 2030 (%)
FIGURE 8. GLOBAL ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 9. GLOBAL ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2024 VS 2030 (%)
FIGURE 10. GLOBAL ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 11. GLOBAL ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2024 VS 2030 (%)
FIGURE 12. GLOBAL ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 13. GLOBAL ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2024 VS 2030 (%)
FIGURE 14. GLOBAL ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 15. GLOBAL ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2030 (%)
FIGURE 16. GLOBAL ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 17. AMERICAS ACTION FIGURES MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 18. AMERICAS ACTION FIGURES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 19. UNITED STATES ACTION FIGURES MARKET SIZE, BY STATE, 2024 VS 2030 (%)
FIGURE 20. UNITED STATES ACTION FIGURES MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 21. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 22. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 23. ASIA-PACIFIC ACTION FIGURES MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 24. ASIA-PACIFIC ACTION FIGURES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 25. ACTION FIGURES MARKET SHARE, BY KEY PLAYER, 2024
FIGURE 26. ACTION FIGURES MARKET, FPNV POSITIONING MATRIX, 2024
FIGURE 27. ACTION FIGURES MARKET: RESEARCHAI
FIGURE 28. ACTION FIGURES MARKET: RESEARCHSTATISTICS
FIGURE 29. ACTION FIGURES MARKET: RESEARCHCONTACTS
FIGURE 30. ACTION FIGURES MARKET: RESEARCHARTICLES
List of Tables
TABLE 1. ACTION FIGURES MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
TABLE 3. GLOBAL ACTION FIGURES MARKET SIZE, 2018-2024 (USD MILLION)
TABLE 4. GLOBAL ACTION FIGURES MARKET SIZE, 2025-2030 (USD MILLION)
TABLE 5. GLOBAL ACTION FIGURES MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
TABLE 6. GLOBAL ACTION FIGURES MARKET SIZE, BY REGION, 2025-2030 (USD MILLION)
TABLE 7. GLOBAL ACTION FIGURES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 8. GLOBAL ACTION FIGURES MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 9. GLOBAL ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
TABLE 10. GLOBAL ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2025-2030 (USD MILLION)
TABLE 11. GLOBAL ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, BY REGION, 2018-2024 (USD MILLION)
TABLE 12. GLOBAL ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, BY REGION, 2025-2030 (USD MILLION)
TABLE 13. GLOBAL ACTION FIGURES MARKET SIZE, BY LIMITED EDITION, BY REGION, 2018-2024 (USD MILLION)
TABLE 14. GLOBAL ACTION FIGURES MARKET SIZE, BY LIMITED EDITION, BY REGION, 2025-2030 (USD MILLION)
TABLE 15. GLOBAL ACTION FIGURES MARKET SIZE, BY RETRO ACTION FIGURES, BY REGION, 2018-2024 (USD MILLION)
TABLE 16. GLOBAL ACTION FIGURES MARKET SIZE, BY RETRO ACTION FIGURES, BY REGION, 2025-2030 (USD MILLION)
TABLE 17. GLOBAL ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2024 (USD MILLION)
TABLE 18. GLOBAL ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2025-2030 (USD MILLION)
TABLE 19. GLOBAL ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, BY REGION, 2018-2024 (USD MILLION)
TABLE 20. GLOBAL ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, BY REGION, 2025-2030 (USD MILLION)
TABLE 21. GLOBAL ACTION FIGURES MARKET SIZE, BY APP-CONNECTED FIGURES, BY REGION, 2018-2024 (USD MILLION)
TABLE 22. GLOBAL ACTION FIGURES MARKET SIZE, BY APP-CONNECTED FIGURES, BY REGION, 2025-2030 (USD MILLION)
TABLE 23. GLOBAL ACTION FIGURES MARKET SIZE, BY AR/VR ACTION FIGURES, BY REGION, 2018-2024 (USD MILLION)
TABLE 24. GLOBAL ACTION FIGURES MARKET SIZE, BY AR/VR ACTION FIGURES, BY REGION, 2025-2030 (USD MILLION)
TABLE 25. GLOBAL ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2024 (USD MILLION)
TABLE 26. GLOBAL ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2025-2030 (USD MILLION)
TABLE 27. GLOBAL ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, BY REGION, 2018-2024 (USD MILLION)
TABLE 28. GLOBAL ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, BY REGION, 2025-2030 (USD MILLION)
TABLE 29. GLOBAL ACTION FIGURES MARKET SIZE, BY COMIC BOOK CHARACTERS, BY REGION, 2018-2024 (USD MILLION)
TABLE 30. GLOBAL ACTION FIGURES MARKET SIZE, BY COMIC BOOK CHARACTERS, BY REGION, 2025-2030 (USD MILLION)
TABLE 31. GLOBAL ACTION FIGURES MARKET SIZE, BY MOVIE CHARACTERS, BY REGION, 2018-2024 (USD MILLION)
TABLE 32. GLOBAL ACTION FIGURES MARKET SIZE, BY MOVIE CHARACTERS, BY REGION, 2025-2030 (USD MILLION)
TABLE 33. GLOBAL ACTION FIGURES MARKET SIZE, BY TV SHOW CHARACTERS, BY REGION, 2018-2024 (USD MILLION)
TABLE 34. GLOBAL ACTION FIGURES MARKET SIZE, BY TV SHOW CHARACTERS, BY REGION, 2025-2030 (USD MILLION)
TABLE 35. GLOBAL ACTION FIGURES MARKET SIZE, BY VIDEO GAME CHARACTERS, BY REGION, 2018-2024 (USD MILLION)
TABLE 36. GLOBAL ACTION FIGURES MARKET SIZE, BY VIDEO GAME CHARACTERS, BY REGION, 2025-2030 (USD MILLION)
TABLE 37. GLOBAL ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 38. GLOBAL ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 39. GLOBAL ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, BY REGION, 2018-2024 (USD MILLION)
TABLE 40. GLOBAL ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, BY REGION, 2025-2030 (USD MILLION)
TABLE 41. GLOBAL ACTION FIGURES MARKET SIZE, BY FANTASY CREATURES, BY REGION, 2018-2024 (USD MILLION)
TABLE 42. GLOBAL ACTION FIGURES MARKET SIZE, BY FANTASY CREATURES, BY REGION, 2025-2030 (USD MILLION)
TABLE 43. GLOBAL ACTION FIGURES MARKET SIZE, BY MILITARY, BY REGION, 2018-2024 (USD MILLION)
TABLE 44. GLOBAL ACTION FIGURES MARKET SIZE, BY MILITARY, BY REGION, 2025-2030 (USD MILLION)
TABLE 45. GLOBAL ACTION FIGURES MARKET SIZE, BY MONSTERS, BY REGION, 2018-2024 (USD MILLION)
TABLE 46. GLOBAL ACTION FIGURES MARKET SIZE, BY MONSTERS, BY REGION, 2025-2030 (USD MILLION)
TABLE 47. GLOBAL ACTION FIGURES MARKET SIZE, BY SUPERHEROES, BY REGION, 2018-2024 (USD MILLION)
TABLE 48. GLOBAL ACTION FIGURES MARKET SIZE, BY SUPERHEROES, BY REGION, 2025-2030 (USD MILLION)
TABLE 49. GLOBAL ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 50. GLOBAL ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 51. GLOBAL ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2024 (USD MILLION)
TABLE 52. GLOBAL ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2025-2030 (USD MILLION)
TABLE 53. GLOBAL ACTION FIGURES MARKET SIZE, BY HYBRID MATERIAL FIGURES, BY REGION, 2018-2024 (USD MILLION)
TABLE 54. GLOBAL ACTION FIGURES MARKET SIZE, BY HYBRID MATERIAL FIGURES, BY REGION, 2025-2030 (USD MILLION)
TABLE 55. GLOBAL ACTION FIGURES MARKET SIZE, BY METAL ACTION FIGURES, BY REGION, 2018-2024 (USD MILLION)
TABLE 56. GLOBAL ACTION FIGURES MARKET SIZE, BY METAL ACTION FIGURES, BY REGION, 2025-2030 (USD MILLION)
TABLE 57. GLOBAL ACTION FIGURES MARKET SIZE, BY PLASTIC ACTION FIGURES, BY REGION, 2018-2024 (USD MILLION)
TABLE 58. GLOBAL ACTION FIGURES MARKET SIZE, BY PLASTIC ACTION FIGURES, BY REGION, 2025-2030 (USD MILLION)
TABLE 59. GLOBAL ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2018-2024 (USD MILLION)
TABLE 60. GLOBAL ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2025-2030 (USD MILLION)
TABLE 61. GLOBAL ACTION FIGURES MARKET SIZE, BY ADULTS, BY REGION, 2018-2024 (USD MILLION)
TABLE 62. GLOBAL ACTION FIGURES MARKET SIZE, BY ADULTS, BY REGION, 2025-2030 (USD MILLION)
TABLE 63. GLOBAL ACTION FIGURES MARKET SIZE, BY KIDS, BY REGION, 2018-2024 (USD MILLION)
TABLE 64. GLOBAL ACTION FIGURES MARKET SIZE, BY KIDS, BY REGION, 2025-2030 (USD MILLION)
TABLE 65. GLOBAL ACTION FIGURES MARKET SIZE, BY TEENAGERS, BY REGION, 2018-2024 (USD MILLION)
TABLE 66. GLOBAL ACTION FIGURES MARKET SIZE, BY TEENAGERS, BY REGION, 2025-2030 (USD MILLION)
TABLE 67. GLOBAL ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2024 (USD MILLION)
TABLE 68. GLOBAL ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2025-2030 (USD MILLION)
TABLE 69. GLOBAL ACTION FIGURES MARKET SIZE, BY INTERACTIVE PLAY, BY REGION, 2018-2024 (USD MILLION)
TABLE 70. GLOBAL ACTION FIGURES MARKET SIZE, BY INTERACTIVE PLAY, BY REGION, 2025-2030 (USD MILLION)
TABLE 71. GLOBAL ACTION FIGURES MARKET SIZE, BY STATIONARY PLAY, BY REGION, 2018-2024 (USD MILLION)
TABLE 72. GLOBAL ACTION FIGURES MARKET SIZE, BY STATIONARY PLAY, BY REGION, 2025-2030 (USD MILLION)
TABLE 73. GLOBAL ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2024 (USD MILLION)
TABLE 74. GLOBAL ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2025-2030 (USD MILLION)
TABLE 75. GLOBAL ACTION FIGURES MARKET SIZE, BY INDOOR PLAY, BY REGION, 2018-2024 (USD MILLION)
TABLE 76. GLOBAL ACTION FIGURES MARKET SIZE, BY INDOOR PLAY, BY REGION, 2025-2030 (USD MILLION)
TABLE 77. GLOBAL ACTION FIGURES MARKET SIZE, BY OUTDOOR PLAY, BY REGION, 2018-2024 (USD MILLION)
TABLE 78. GLOBAL ACTION FIGURES MARKET SIZE, BY OUTDOOR PLAY, BY REGION, 2025-2030 (USD MILLION)
TABLE 79. GLOBAL ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
TABLE 80. GLOBAL ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2030 (USD MILLION)
TABLE 81. GLOBAL ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, BY REGION, 2018-2024 (USD MILLION)
TABLE 82. GLOBAL ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, BY REGION, 2025-2030 (USD MILLION)
TABLE 83. GLOBAL ACTION FIGURES MARKET SIZE, BY COMIC-CON EVENTS, BY REGION, 2018-2024 (USD MILLION)
TABLE 84. GLOBAL ACTION FIGURES MARKET SIZE, BY COMIC-CON EVENTS, BY REGION, 2025-2030 (USD MILLION)
TABLE 85. GLOBAL ACTION FIGURES MARKET SIZE, BY TOY FAIRS, BY REGION, 2018-2024 (USD MILLION)
TABLE 86. GLOBAL ACTION FIGURES MARKET SIZE, BY TOY FAIRS, BY REGION, 2025-2030 (USD MILLION)
TABLE 87. GLOBAL ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, 2018-2024 (USD MILLION)
TABLE 88. GLOBAL ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, 2025-2030 (USD MILLION)
TABLE 89. GLOBAL ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, BY REGION, 2018-2024 (USD MILLION)
TABLE 90. GLOBAL ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, BY REGION, 2025-2030 (USD MILLION)
TABLE 91. GLOBAL ACTION FIGURES MARKET SIZE, BY BRAND-OWNED WEBSITES, BY REGION, 2018-2024 (USD MILLION)
TABLE 92. GLOBAL ACTION FIGURES MARKET SIZE, BY BRAND-OWNED WEBSITES, BY REGION, 2025-2030 (USD MILLION)
TABLE 93. GLOBAL ACTION FIGURES MARKET SIZE, BY THIRD-PARTY DIGITAL MARKETPLACES, BY REGION, 2018-2024 (USD MILLION)
TABLE 94. GLOBAL ACTION FIGURES MARKET SIZE, BY THIRD-PARTY DIGITAL MARKETPLACES, BY REGION, 2025-2030 (USD MILLION)
TABLE 95. GLOBAL ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, 2018-2024 (USD MILLION)
TABLE 96. GLOBAL ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, 2025-2030 (USD MILLION)
TABLE 97. GLOBAL ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, BY REGION, 2018-2024 (USD MILLION)
TABLE 98. GLOBAL ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, BY REGION, 2025-2030 (USD MILLION)
TABLE 99. GLOBAL ACTION FIGURES MARKET SIZE, BY DEPARTMENT STORES, BY REGION, 2018-2024 (USD MILLION)
TABLE 100. GLOBAL ACTION FIGURES MARKET SIZE, BY DEPARTMENT STORES, BY REGION, 2025-2030 (USD MILLION)
TABLE 101. GLOBAL ACTION FIGURES MARKET SIZE, BY HYPERMARKETS, BY REGION, 2018-2024 (USD MILLION)
TABLE 102. GLOBAL ACTION FIGURES MARKET SIZE, BY HYPERMARKETS, BY REGION, 2025-2030 (USD MILLION)
TABLE 103. GLOBAL ACTION FIGURES MARKET SIZE, BY ONLINE RETAILERS, BY REGION, 2018-2024 (USD MILLION)
TABLE 104. GLOBAL ACTION FIGURES MARKET SIZE, BY ONLINE RETAILERS, BY REGION, 2025-2030 (USD MILLION)
TABLE 105. GLOBAL ACTION FIGURES MARKET SIZE, BY TOY SPECIALTY STORES, BY REGION, 2018-2024 (USD MILLION)
TABLE 106. GLOBAL ACTION FIGURES MARKET SIZE, BY TOY SPECIALTY STORES, BY REGION, 2025-2030 (USD MILLION)
TABLE 107. GLOBAL ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, 2018-2024 (USD MILLION)
TABLE 108. GLOBAL ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, 2025-2030 (USD MILLION)
TABLE 109. AMERICAS ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
TABLE 110. AMERICAS ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2025-2030 (USD MILLION)
TABLE 111. AMERICAS ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2024 (USD MILLION)
TABLE 112. AMERICAS ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2025-2030 (USD MILLION)
TABLE 113. AMERICAS ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2024 (USD MILLION)
TABLE 114. AMERICAS ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2025-2030 (USD MILLION)
TABLE 115. AMERICAS ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 116. AMERICAS ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 117. AMERICAS ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 118. AMERICAS ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 119. AMERICAS ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2024 (USD MILLION)
TABLE 120. AMERICAS ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2025-2030 (USD MILLION)
TABLE 121. AMERICAS ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2018-2024 (USD MILLION)
TABLE 122. AMERICAS ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2025-2030 (USD MILLION)
TABLE 123. AMERICAS ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2024 (USD MILLION)
TABLE 124. AMERICAS ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2025-2030 (USD MILLION)
TABLE 125. AMERICAS ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2024 (USD MILLION)
TABLE 126. AMERICAS ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2025-2030 (USD MILLION)
TABLE 127. AMERICAS ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
TABLE 128. AMERICAS ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2030 (USD MILLION)
TABLE 129. AMERICAS ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, 2018-2024 (USD MILLION)
TABLE 130. AMERICAS ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, 2025-2030 (USD MILLION)
TABLE 131. AMERICAS ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, 2018-2024 (USD MILLION)
TABLE 132. AMERICAS ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, 2025-2030 (USD MILLION)
TABLE 133. AMERICAS ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, 2018-2024 (USD MILLION)
TABLE 134. AMERICAS ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, 2025-2030 (USD MILLION)
TABLE 135. AMERICAS ACTION FIGURES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 136. AMERICAS ACTION FIGURES MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 137. UNITED STATES ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
TABLE 138. UNITED STATES ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2025-2030 (USD MILLION)
TABLE 139. UNITED STATES ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2024 (USD MILLION)
TABLE 140. UNITED STATES ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2025-2030 (USD MILLION)
TABLE 141. UNITED STATES ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2024 (USD MILLION)
TABLE 142. UNITED STATES ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2025-2030 (USD MILLION)
TABLE 143. UNITED STATES ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 144. UNITED STATES ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 145. UNITED STATES ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 146. UNITED STATES ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 147. UNITED STATES ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2024 (USD MILLION)
TABLE 148. UNITED STATES ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2025-2030 (USD MILLION)
TABLE 149. UNITED STATES ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2018-2024 (USD MILLION)
TABLE 150. UNITED STATES ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2025-2030 (USD MILLION)
TABLE 151. UNITED STATES ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2024 (USD MILLION)
TABLE 152. UNITED STATES ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2025-2030 (USD MILLION)
TABLE 153. UNITED STATES ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2024 (USD MILLION)
TABLE 154. UNITED STATES ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2025-2030 (USD MILLION)
TABLE 155. UNITED STATES ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
TABLE 156. UNITED STATES ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2030 (USD MILLION)
TABLE 157. UNITED STATES ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, 2018-2024 (USD MILLION)
TABLE 158. UNITED STATES ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, 2025-2030 (USD MILLION)
TABLE 159. UNITED STATES ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, 2018-2024 (USD MILLION)
TABLE 160. UNITED STATES ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, 2025-2030 (USD MILLION)
TABLE 161. UNITED STATES ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, 2018-2024 (USD MILLION)
TABLE 162. UNITED STATES ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, 2025-2030 (USD MILLION)
TABLE 163. UNITED STATES ACTION FIGURES MARKET SIZE, BY STATE, 2018-2024 (USD MILLION)
TABLE 164. UNITED STATES ACTION FIGURES MARKET SIZE, BY STATE, 2025-2030 (USD MILLION)
TABLE 165. CANADA ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
TABLE 166. CANADA ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2025-2030 (USD MILLION)
TABLE 167. CANADA ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2024 (USD MILLION)
TABLE 168. CANADA ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2025-2030 (USD MILLION)
TABLE 169. CANADA ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2024 (USD MILLION)
TABLE 170. CANADA ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2025-2030 (USD MILLION)
TABLE 171. CANADA ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 172. CANADA ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 173. CANADA ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 174. CANADA ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 175. CANADA ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2024 (USD MILLION)
TABLE 176. CANADA ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2025-2030 (USD MILLION)
TABLE 177. CANADA ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2018-2024 (USD MILLION)
TABLE 178. CANADA ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2025-2030 (USD MILLION)
TABLE 179. CANADA ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2024 (USD MILLION)
TABLE 180. CANADA ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2025-2030 (USD MILLION)
TABLE 181. CANADA ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2024 (USD MILLION)
TABLE 182. CANADA ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2025-2030 (USD MILLION)
TABLE 183. CANADA ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
TABLE 184. CANADA ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2030 (USD MILLION)
TABLE 185. CANADA ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, 2018-2024 (USD MILLION)
TABLE 186. CANADA ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, 2025-2030 (USD MILLION)
TABLE 187. CANADA ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, 2018-2024 (USD MILLION)
TABLE 188. CANADA ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, 2025-2030 (USD MILLION)
TABLE 189. CANADA ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, 2018-2024 (USD MILLION)
TABLE 190. CANADA ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, 2025-2030 (USD MILLION)
TABLE 191. MEXICO ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
TABLE 192. MEXICO ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2025-2030 (USD MILLION)
TABLE 193. MEXICO ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2024 (USD MILLION)
TABLE 194. MEXICO ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2025-2030 (USD MILLION)
TABLE 195. MEXICO ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2024 (USD MILLION)
TABLE 196. MEXICO ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2025-2030 (USD MILLION)
TABLE 197. MEXICO ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 198. MEXICO ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 199. MEXICO ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 200. MEXICO ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 201. MEXICO ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2024 (USD MILLION)
TABLE 202. MEXICO ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2025-2030 (USD MILLION)
TABLE 203. MEXICO ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2018-2024 (USD MILLION)
TABLE 204. MEXICO ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2025-2030 (USD MILLION)
TABLE 205. MEXICO ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2024 (USD MILLION)
TABLE 206. MEXICO ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2025-2030 (USD MILLION)
TABLE 207. MEXICO ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2024 (USD MILLION)
TABLE 208. MEXICO ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2025-2030 (USD MILLION)
TABLE 209. MEXICO ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
TABLE 210. MEXICO ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2030 (USD MILLION)
TABLE 211. MEXICO ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, 2018-2024 (USD MILLION)
TABLE 212. MEXICO ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, 2025-2030 (USD MILLION)
TABLE 213. MEXICO ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, 2018-2024 (USD MILLION)
TABLE 214. MEXICO ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, 2025-2030 (USD MILLION)
TABLE 215. MEXICO ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, 2018-2024 (USD MILLION)
TABLE 216. MEXICO ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, 2025-2030 (USD MILLION)
TABLE 217. BRAZIL ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
TABLE 218. BRAZIL ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2025-2030 (USD MILLION)
TABLE 219. BRAZIL ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2024 (USD MILLION)
TABLE 220. BRAZIL ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2025-2030 (USD MILLION)
TABLE 221. BRAZIL ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2024 (USD MILLION)
TABLE 222. BRAZIL ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2025-2030 (USD MILLION)
TABLE 223. BRAZIL ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 224. BRAZIL ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 225. BRAZIL ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 226. BRAZIL ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 227. BRAZIL ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2024 (USD MILLION)
TABLE 228. BRAZIL ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2025-2030 (USD MILLION)
TABLE 229. BRAZIL ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2018-2024 (USD MILLION)
TABLE 230. BRAZIL ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2025-2030 (USD MILLION)
TABLE 231. BRAZIL ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2024 (USD MILLION)
TABLE 232. BRAZIL ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2025-2030 (USD MILLION)
TABLE 233. BRAZIL ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2024 (USD MILLION)
TABLE 234. BRAZIL ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2025-2030 (USD MILLION)
TABLE 235. BRAZIL ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
TABLE 236. BRAZIL ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2030 (USD MILLION)
TABLE 237. BRAZIL ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, 2018-2024 (USD MILLION)
TABLE 238. BRAZIL ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, 2025-2030 (USD MILLION)
TABLE 239. BRAZIL ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, 2018-2024 (USD MILLION)
TABLE 240. BRAZIL ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, 2025-2030 (USD MILLION)
TABLE 241. BRAZIL ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, 2018-2024 (USD MILLION)
TABLE 242. BRAZIL ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, 2025-2030 (USD MILLION)
TABLE 243. ARGENTINA ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
TABLE 244. ARGENTINA ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2025-2030 (USD MILLION)
TABLE 245. ARGENTINA ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2024 (USD MILLION)
TABLE 246. ARGENTINA ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2025-2030 (USD MILLION)
TABLE 247. ARGENTINA ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2024 (USD MILLION)
TABLE 248. ARGENTINA ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2025-2030 (USD MILLION)
TABLE 249. ARGENTINA ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 250. ARGENTINA ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 251. ARGENTINA ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 252. ARGENTINA ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 253. ARGENTINA ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2024 (USD MILLION)
TABLE 254. ARGENTINA ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2025-2030 (USD MILLION)
TABLE 255. ARGENTINA ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2018-2024 (USD MILLION)
TABLE 256. ARGENTINA ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2025-2030 (USD MILLION)
TABLE 257. ARGENTINA ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2024 (USD MILLION)
TABLE 258. ARGENTINA ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2025-2030 (USD MILLION)
TABLE 259. ARGENTINA ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2024 (USD MILLION)
TABLE 260. ARGENTINA ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2025-2030 (USD MILLION)
TABLE 261. ARGENTINA ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
TABLE 262. ARGENTINA ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2030 (USD MILLION)
TABLE 263. ARGENTINA ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, 2018-2024 (USD MILLION)
TABLE 264. ARGENTINA ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, 2025-2030 (USD MILLION)
TABLE 265. ARGENTINA ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, 2018-2024 (USD MILLION)
TABLE 266. ARGENTINA ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, 2025-2030 (USD MILLION)
TABLE 267. ARGENTINA ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, 2018-2024 (USD MILLION)
TABLE 268. ARGENTINA ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, 2025-2030 (USD MILLION)
TABLE 269. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
TABLE 270. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2025-2030 (USD MILLION)
TABLE 271. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2024 (USD MILLION)
TABLE 272. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2025-2030 (USD MILLION)
TABLE 273. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2024 (USD MILLION)
TABLE 274. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2025-2030 (USD MILLION)
TABLE 275. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 276. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 277. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 278. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 279. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2024 (USD MILLION)
TABLE 280. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2025-2030 (USD MILLION)
TABLE 281. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2018-2024 (USD MILLION)
TABLE 282. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2025-2030 (USD MILLION)
TABLE 283. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2024 (USD MILLION)
TABLE 284. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2025-2030 (USD MILLION)
TABLE 285. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2024 (USD MILLION)
TABLE 286. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2025-2030 (USD MILLION)
TABLE 287. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
TABLE 288. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2030 (USD MILLION)
TABLE 289. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, 2018-2024 (USD MILLION)
TABLE 290. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, 2025-2030 (USD MILLION)
TABLE 291. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, 2018-2024 (USD MILLION)
TABLE 292. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, 2025-2030 (USD MILLION)
TABLE 293. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, 2018-2024 (USD MILLION)
TABLE 294. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, 2025-2030 (USD MILLION)
TABLE 295. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 296. EUROPE, MIDDLE EAST & AFRICA ACTION FIGURES MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 297. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
TABLE 298. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2025-2030 (USD MILLION)
TABLE 299. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2024 (USD MILLION)
TABLE 300. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2025-2030 (USD MILLION)
TABLE 301. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2024 (USD MILLION)
TABLE 302. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2025-2030 (USD MILLION)
TABLE 303. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 304. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 305. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 306. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 307. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2024 (USD MILLION)
TABLE 308. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2025-2030 (USD MILLION)
TABLE 309. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2018-2024 (USD MILLION)
TABLE 310. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2025-2030 (USD MILLION)
TABLE 311. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2024 (USD MILLION)
TABLE 312. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2025-2030 (USD MILLION)
TABLE 313. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2018-2024 (USD MILLION)
TABLE 314. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY USAGE TYPE, 2025-2030 (USD MILLION)
TABLE 315. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
TABLE 316. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2030 (USD MILLION)
TABLE 317. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, 2018-2024 (USD MILLION)
TABLE 318. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY COLLECTIBLES CONVENTIONS, 2025-2030 (USD MILLION)
TABLE 319. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, 2018-2024 (USD MILLION)
TABLE 320. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY E-COMMERCE CHANNELS, 2025-2030 (USD MILLION)
TABLE 321. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, 2018-2024 (USD MILLION)
TABLE 322. UNITED KINGDOM ACTION FIGURES MARKET SIZE, BY RETAIL DISTRIBUTION, 2025-2030 (USD MILLION)
TABLE 323. GERMANY ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
TABLE 324. GERMANY ACTION FIGURES MARKET SIZE, BY PRODUCT TYPE, 2025-2030 (USD MILLION)
TABLE 325. GERMANY ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2018-2024 (USD MILLION)
TABLE 326. GERMANY ACTION FIGURES MARKET SIZE, BY COLLECTOR EDITION, 2025-2030 (USD MILLION)
TABLE 327. GERMANY ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2018-2024 (USD MILLION)
TABLE 328. GERMANY ACTION FIGURES MARKET SIZE, BY DIGITAL INTEGRATION, 2025-2030 (USD MILLION)
TABLE 329. GERMANY ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 330. GERMANY ACTION FIGURES MARKET SIZE, BY LICENSED ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 331. GERMANY ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2018-2024 (USD MILLION)
TABLE 332. GERMANY ACTION FIGURES MARKET SIZE, BY TRADITIONAL ACTION FIGURES, 2025-2030 (USD MILLION)
TABLE 333. GERMANY ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2018-2024 (USD MILLION)
TABLE 334. GERMANY ACTION FIGURES MARKET SIZE, BY MATERIAL TYPE, 2025-2030 (USD MILLION)
TABLE 335. GERMANY ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2018-2024 (USD MILLION)
TABLE 336. GERMANY ACTION FIGURES MARKET SIZE, BY TARGET AGE GROUP, 2025-2030 (USD MILLION)
TABLE 337. GERMANY ACTION FIGURES MARKET SIZE, BY PLAY TYPE, 2018-2024 (USD MILLION)
TABL

Samples

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Companies Mentioned

The major companies profiled in this Action Figures market report include:
  • Bandai Namco Holdings Inc.
  • Boss Fight Studio by Netflix, Inc.
  • Diamond Select Toys LLC
  • Funko, LLC
  • Good Smile Company, Inc.
  • Hasbro, Inc.
  • Hot Toys Limited
  • JAKKS Pacific, Inc.
  • Kotobukiya Co., Ltd.
  • LEGO Group
  • Mattel, Inc.
  • McFarlane Toys
  • Medicom Toy Corporation
  • Mego Corporation
  • Mezco Toyz LLC
  • Moose Toys Ltd
  • National Entertainment Collectibles Association (NECA)
  • Playmates Toys Inc.
  • Sideshow Inc.
  • Simba Dickie Group
  • Spin Master Corporation
  • Storm Collectibles
  • Super7 Retail Inc.
  • ThreeZero Group Limited
  • Tomy Company Ltd.

Table Information

Report AttributeDetails
No. of Pages195
PublishedAugust 2025
Forecast Period2025 - 2030
Estimated Market Value ( USD ) in 2025 $ 11.08 Billion
Forecasted Market Value ( USD ) by 2030 $ 16.42 Billion
Compound Annual Growth Rate8.1%
Regions CoveredGlobal
No. of Companies Mentioned26

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About the Action Figure Market

The Action Figure market is a subset of the larger Toys industry. Action Figures are typically articulated figures that are based on characters from movies, television shows, comic books, video games, and other sources. They are often highly detailed and collectible, and are often marketed to both children and adults. Action Figures are typically sold in toy stores, department stores, and online retailers. They are often sold in sets, with multiple figures in a single package. Many Action Figures are also sold as part of larger playsets, which may include vehicles, buildings, and other accessories. Action Figures are often marketed to collectors, who may purchase multiple figures and display them in a variety of ways. Many Action Figures are also marketed to children, who may use them to recreate scenes from their favorite movies or television shows. Companies in the Action Figure market include Hasbro, Mattel, Bandai, Jakks Pacific, and McFarlane Toys. These companies produce a wide variety of Action Figures, ranging from classic characters to modern superheroes. Show Less Read more

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