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Global Affiliate Marketing Platform market: By Product Type, By Application, By Industry, Estimation & Forecast, 2017-2030

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  • 288 Pages
  • December 2022
  • Region: Global
  • Astute Analytica
  • ID: 5739171

Global Affiliate Marketing Platform Market to Value $36.9 Billion by 2030 Thanks to Rapid Growth in Social Media Influencers

Global affiliate marketing market was valued at $19,217.4 million in 2021 and the value is expected to surpass $36,902.1 million by 2030 at a CAGR of 7.7% during the forecast period, 2022-2030.

Affiliate marketing is on the rise and expanding among business professionals. Businesses are increasingly seeing the value in affiliate marketing, as it provides both potential benefits and cost savings. As per the publisher's findings, affiliates generate $27 for every dollar they spend on advertising and marketing, which is more than double the industry average.

There are a number of factors contributing to this trend. Affiliate marketing is becoming more accessible and affordable, making it an attractive option for small businesses with limited resources. Additionally, the growth of technology has made it easier for affiliates to participate in affiliate marketing campaigns. Websites such as Google AdWords and Facebook Advertising allow affiliates to place ads on their own websites without having any prior experience or knowledge about digital marketing.

The increasing popularity of affiliate marketing is likely to continue into the future, especially as businesses increasingly see the value in earning revenue through referrals instead of traditional advertising methods. Affiliate marketing offers a cost-effective way for businesses of all sizes to reach new consumers and generate additional revenue.

Market Dynamics of Global Affiliate Marketing Market


  • The continued growth of the internet and associated technologies has made it easier for consumers to find and identify products and services they want. This has led to an increase in the number of people who are willing to try new products and services, and to spend their money on them. According to the publisher's findings, almost three-quarters (73%) of adults in the US use the internet at least once a day. This means that a vast majority of people are exposed to affiliate marketing opportunities. In addition, nearly half (49%) of all digital content is consumed via mobile devices, which further increases the exposure to affiliate marketing opportunities
  • Affiliate marketing has become increasingly popular because it is a cost-effective way for businesses of all sizes to reach new customers. Compared with other advertising methods, such as television or print ads, affiliate marketing is relatively inexpensive. And unlike paid advertising, which typically requires a one-time investment by the business, affiliate marketing can generate ongoing revenues over time


  • Lack of trust in affiliate marketing
  • Lack of awareness
  • Lack of Transparency
  • Inadequate compensation schemes
  • Prohibitive requirements for joining affiliate programs
  • Demands for constant Schillingn
  • Variations in affiliate program offers

Segment Overview

By Product

  • Cost Per Sale
  • Cost Per Lead
  • Cost Per Click

Affiliate marketing is all about generating revenue by selling products and services. Wherein, cost per click segment is dominating the global affiliate marketing market by holding more than 50% market share in 2021. This study suggests that more than 90% of affiliate marketers attribute a portion of their affiliate earnings to CPPS. This is because affiliate marketers are typically paid a commission on the sales that they generate for the company they are affiliated with. The higher the CPS, the more commission a affiliate marketer earn.

By Application

  • Physical Products
  • Virtual Products

By Application, virtual products are likely to generate a huge revenue of $12,000 million by 2030. This is majorly attributed to growing penetration of OTT platforms, services, and internet-based products. In addition to this, increasing number of brands are offering higher return to the affiliate marketer in turn than tangible or physical products.

By Industry

  • Transportation
  • Hospitality
  • Healthcare
  • BFSI
  • Banks
  • NBFCs
  • Investment/Trading Firms
  • Multi-Asset Brokers
  • Others
  • Entertainment and Media
  • Retail and e-commerce
  • Consumer Goods
  • ITeS
  • Payment and Ticketing
  • Sales and Marketing
  • Others

By Industry type, retail and e-commerce segment is estimated to grow at the fastest CAGR. On the other hand, sales and marketing segment would generate a revenue of over $3,500 million by 2026. The affiliate marketing market for retail has grown rapidly in recent years, as online retailers have recognized the benefits of using affiliates to drive traffic to their sites and increase sales. The affiliate marketing landscape for retail is fiercely competitive, with numerous affiliate networks and program partners offering a wide range of incentives to affiliates.

By Channel

  • Direct Sale
  • Distribution Channel

Direct sales channel holds 53.3%% share of the global affiliate marketing market.

By Region

By region, the global affiliate marketing market is categorized into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. Wherein, North America is holding the largest market share of over 40% in 2021 and the region contributed a revenue of $8,061.4 million in the same year. The study found that more than 23 million people in North America will be earning an income through affiliate marketing. A big part of this growth can be attributed to the booming video blog and review industry. In 2021, blog content generated an estimated 167 billion clicks, up from 150 billion the year before in the US and Canada.

On the other hand, Asia Pacific is projected to grow at the highest CAGR of 8% during the forecast period, 2022-2030.

Competitive Landscape

Some of the major players in the global affiliate marketing market are Admitad, Affiliatly, Alibaba, Amazon, AWIN, Bluehost, CJ Affiliate, Clickbank, Converting Team, CrakRevenue, eBay, Everflow.io, iDevAffiliate, LeadDyno, Leadpages, Omnistar Affiliate, and Post Affiliate Pro. As per this market analysis, the top 5 players in the market are holding over 70% market share.

The affiliate marketing industry has seen explosive growth in recent years, as companies have realized the lucrative opportunities that affiliate marketing can offer. As the largest retail market in the world, the affiliate marketing industry is a font of opportunity for many businesses. However, competition in this market is fierce, with many companies vying for a share of the affiliate marketing market.

Global Affiliate Marketing Market Report Provides Insights on the Below Pointers:

  • Market Penetration: Provides comprehensive information on the market offered by the prominent players
  • Market Development: The report offers detailed information about lucrative emerging markets and analyzes penetration across mature segments of the markets
  • Market Diversification: Provides in-depth information about untapped geographies, recent developments, and investments
  • Competitive Landscape Assessment: Mergers & acquisitions, certifications, product launches in the global Affiliate marketing market have been provided in this research report. In addition, the report also emphasizes the SWOT analysis of the leading players
  • Product Development & Innovation: The report provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
  • The report also includes price margin analysis (labor, material, permit, tax), adoption analysis of green technologies, and adoption analysis of public vs private transport
  • COVID-19 impact assessment on the market growth trend is also provided in the report

Global Affiliate marketing market Report Answers Questions Such As:

  • What is the market size and forecast of the Global Affiliate marketing market?
  • What are the inhibiting factors and impact of COVID-19 on the Global Affiliate marketing market during the assessment period?
  • Which are the products/segments/applications/areas to invest in over the assessment period in the Global Affiliate marketing market?
  • What is the competitive strategic window for opportunities in the Global Affiliate marketing market?
  • What are the technology trends and regulatory frameworks in the Global Affiliate marketing market?
  • What is the market share of the leading players in the Global Affiliate marketing market?
  • What modes and strategic moves are considered favorable for entering the Global Affiliate marketing market?

Table of Contents

Chapter 1. Research Framework
1.1 Research Objective
1.2 Type Overview
1.3 Market Segmentation

Chapter 2. Research Methodology
2.1 Qualitative Research
2.1.1 Primary & Secondary Sources
2.2 Quantitative Research
2.2.1 Primary & Secondary Sources
2.3 Breakdown of Primary Research Respondents, By Region
2.4 Assumption for the Study
2.5 Market Type Estimation
2.6. Data Triangulation

Chapter 3. Executive Summary: Global Affiliate Marketing Platform Market

Chapter 4. Global Affiliate Marketing Platform Market Overview
4.1. Industry Value Chain Analysis
4.1.1. Developer
4.1.2. Technology Integrator
4.1.3. Service Provider
4.1.4. End User
4.1.5. Growth in Global Advertisement spending (Year-on-year % growth)
4.1.6. Countries by Share of Total Advertisement Spending In 2021 (%)
4.2. Affiliate Marketing Platform Industry Outlook
4.3. PESTLE Analysis
4.4. Porter's Five Forces Analysis
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Power of Buyers
4.4.3. Threat of Substitutes
4.4.4. Threat of New Entrants
4.4.5. Degree of Competition
4.5. Market Dynamics and Trends
4.5.1. Growth Drivers
4.5.2. Restraints
4.5.3. Challenges
4.5.4. Key Trends
4.6. Covid-19 Impact Assessment on Market Growth Trend
4.7. Market Growth and Outlook
4.7.1. Market Revenue Estimates and Forecast (US$ Mn), 2017 - 2030
4.7.2. Pricing Analysis
4.8. Competition Dashboard
4.8.1. Market Concentration Rate
4.8.2. Company Market Share Analysis (Value %), 2018 - 2020
4.8.3. Competitor Mapping

Chapter 5. Affiliate Marketing Platform Market Analysis, By Product
5.1. Key Insights
5.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
5.2.1. Cost Per Sale
5.2.2. Cost Per Lead
5.2.3. Cost Per Click

Chapter 6. Affiliate Marketing Platform Market Analysis, By Application
6.1. Key Insights
6.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
6.2.1. Physical Products
6.2.2. Virtual Products

Chapter 7. Affiliate Marketing Platform Market Analysis, By Industry
7.1. Key Insights
7.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
7.2.1. Transportation
7.2.2. Hospitality
7.2.3. Healthcare
7.2.4. BFSI Banks NBFCs Investment/Trading Firms Multi Asset Brokers Others Insurance
7.2.5. Entertainment and Media
7.2.6. Retail and e-commerce
7.2.7. Consumer Goods
7.2.8. ITeS
7.2.9. Payment and Ticketing
7.2.10. Sales and Marketing

Chapter 8. Affiliate Marketing Platform Market Analysis, By Channel
8.1. Key Insights
8.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
8.2.1. Direct Sale
8.2.2. Distribution Channel

Chapter 9. Affiliate Marketing Platform Market Analysis, By Region/Country
9.1. Key Insights
9.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
9.2.1. North America The U.S. Canada Mexico
9.2.2. Europe Western Europe The UK Germany France Italy Spain Rest of Western Europe Eastern Europe Poland Russia Rest of Eastern Europe
9.2.3. Asia Pacific China India Japan Australia & New Zealand ASEAN Rest of Asia Pacific
9.2.4. Middle East & Africa (MEA) UAE Saudi Arabia South Africa Rest of MEA
9.2.5. South America Brazil Argentina Rest of South America

Chapter 10. North America Affiliate Marketing Platform Market Analysis
10.1. Key Insights
10.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
10.2.1. By Product
10.2.2. By Application
10.2.3. By Industry
10.2.4. By Channel
10.2.5. By Country

Chapter 11. Europe Affiliate Marketing Platform Market Analysis
11.1. Key Insights
11.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
11.2.1. By Product
11.2.2. By Application
11.2.3. By Industry
11.2.4. By Channel
11.2.5. By Country

Chapter 12. Asia Pacific Affiliate Marketing Platform Market Analysis
12.1. Key Insights
12.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
12.2.1. By Product
12.2.2. By Application
12.2.3. By Industry
12.2.4. By Channel
12.2.5. By Country

Chapter 13. Middle East & Africa Affiliate Marketing Platform Market Analysis
13.1. Key Insights
13.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
13.2.1. By Product
13.2.2. By Application
13.2.3. By Industry
13.2.4. By Channel
13.2.5. By Country

Chapter 14. South America Affiliate Marketing Platform Market Analysis
14.1. Key Insights
14.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
14.2.1. By Product
14.2.2. By Application
14.2.3. By Industry
14.2.4. By Channel
14.2.5. By Country

Chapter 15. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)
15.1. Admitad
15.2. Affiliatly
15.3. Alibaba
15.4. Amazon
15.5. AWIN
15.6. Bluehost
15.7. CJ Affiliate
15.8. Clickbank
15.9. Converting Team
15.10. CrakRevenue
15.11. eBay
15.12. Everflow.io
15.13. iDevAffiliate
15.14. LeadDyno
15.15. Leadpages
15.16. Omnistar Affiliate
15.17. Post Affiliate Pro
15.18. Rakuten
15.19. Referral Rock
15.20. ReferralCandy
15.21. Refersion
15.22. ShareASale
15.23. Shopify
15.24. StudioPress
15.25. Tapfiliate
15.26. Targeleon
15.27. Tradedoubler
15.30. XM Global Limited
15.31. BDSwiss Group
15.32. eToro
15.33. FxPro Group Limited
15.34. ForexTime Limited
15.35. IC Markets
15.36. IG Group plc
15.37. IronFX
15.38. Pepperstone Group Limited
15.39. XTB
15.40. VantageFX
15.41. Plus500
15.42. MultiBank
15.43. AvaTrade
15.44. ActivTrades
15.45. Eightcap Affiliates
15.46. Libertex Affiliates
15.47. Blackbull Affiliates
15.48. FP Markets

Executive Summary

The global affiliate marketing market was valued at $19.17 billion in 2021, with brands generating an estimated $1.4 trillion in sales for their companies that year. In the past decade, the affiliate marketing industry has seen explosive growth, with online retail becoming a more and more popular method of purchasing goods and services. This growth has resulted in massive demand for affiliates who are able to generate traffic to websites and sell products or services.
There are a number of reasons why the affiliate marketing industry is growing so quickly. First, it is a cost-effective way to promote products online. Second, the internet has made it easier than ever for businesses to connect with potential customers. Third, there is a growing trend among consumers to purchase products online instead of in stores. Finally, companies are increasingly looking to affiliates as a way to build their own brand and reach new customers.
The majority of affiliate marketers work as “independent contractors”, meaning that they are not contracted by the company they are working for to provide marketing services. This allows for greater flexibility and independence, as well as the potential to work with a wider range of companies. However, it can be difficult to sustain an affiliate marketing business because it is hard to find new customers and build a loyal following.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Admitad
  • Affiliatly
  • Alibaba
  • Amazon
  • AWIN
  • Bluehost
  • CJ Affiliate
  • Clickbank
  • Converting Team
  • CrakRevenue
  • eBay
  • Everflow.io
  • iDevAffiliate
  • LeadDyno
  • Leadpages
  • Omnistar Affiliate
  • Post Affiliate Pro
  • Rakuten
  • Referral Rock
  • ReferralCandy
  • Refersion

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