Market Research Services Market Report 2026

Executive Summary

Reasons to Purchase::

• Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
• Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on end user analysis.
• Benchmark performance against key competitors based on market share, innovation, and brand strength.
• Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
• Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
• Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
• All data from the report will also be delivered in an excel dashboard format.

Description

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Report Scope

Markets Covered:

Subsegments:

Added Benefits:

• Bi-Annual Data Update
• Customisation
• Expert Consultant Support

Companies Mentioned

• Nielsen Holdings Inc.
• IQVIA Holdings Inc.
• Gartner
• Kantar Group
• Ipsos Group S.A.
• GfK SE
• Information Resources, Inc.
• Dynata
• INTAGE Holdings Inc.
• Westat Inc.
• Global Vox Populi
• RNB Research
• Market Xcel Data Matrix Private Limited
• Majestic MRSS
• Hub of China
• SIS International Research
• Escalent (formerly Morpace)
• CIPMR
• Adept Research
• Tiny CX Freeform
• Populix
• Dataspring
• Inkwood Research
• Consumer Behavior Research Co., Ltd (CBR)
• Euromonitor International
• IFF Research
• Pharma Intelligence
• Mintel
• Dunnhumby
• AMR Advanced Market Research GmbH
• Wood Mackenzie
• VCIOM (Russian Public Opinion Research Center)
• Business Analytica
• Ateliar Market Research
• Inquiry Market research
• MAP Marketing Research
• MAGRAM Market Research
• Prodege LLC
• The NPD Group, Inc.
• Forrester Research
• ORC International Inc.
• Proactive Worldwide
• Comscore
• Stitch Marketing Research
• Bauman Research & Consulting, LLC
• Criba Research SA
• Fine Research
• AG3 Consulting
• OnTarget
• Arellano
• Datum Internacional S.A.
• StatMark Group S.A.
• Brazil Market research
• Ad hoc research
• Al bar research
• Inverita research
• Eksen Research
• C&O Marketing
• Insight Scouts Research & Consultancy
• Research & Consulting House (REACH)
• 4sight
• Amass Market Research
• Synergy Marketing and Consulting
• Brandman Research
• ERA Research & Consultancy
• Research Konnection
• IVC Research Center
• Omnibus
• Sixth factor
• Nagy Research MEACRO
• Acnielsen Marketing & Media (Pty) Ltd.
• NOI Polls Limited
• Klein and Associates (GK&A)
• BMI Research (Pty) LTD
• Plus 94 Research
• African Response
• Ley Hausen.