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MENA Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2026 Update- Product Image
MENA Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2026 Update- Product Image
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MENA Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2026 Update

  • PDF Icon

    Report

  • 710 Pages
  • March 2026
  • Region: Africa, Middle East
  • PayNXT360
  • ID: 6076854
Description Jump to:
This report provides in-depth, data-centric analysis of social commerce. Below is a summary of key market segments.

Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031

Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031

Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2022-2031

  • Clothing & Footwear
  • Beauty and Personal Care
  • Food & Grocery
  • Appliances and Electronics
  • Home Improvement
  • Travel
  • Hospitality

Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2022-2031

  • B2B
  • B2C
  • C2C

Social Commerce Industry Market Size and Forecast by End Use Device, 2022-2031

  • Mobile
  • Desktop

Social Commerce Industry Market Size and Forecast by Location, 2022-2031

  • Domestic
  • Cross Border

Social Commerce Industry Market Size and Forecast by Location, 2022-2031

  • Tier-1 Cities
  • Tier-2 Cities
  • Tier-3 Cities

Social Commerce Industry Market Size and Forecast by Payment Method, 2022-2031

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

Social Commerce Industry Market Size and Forecast by Platforms

  • Video Commerce
  • Social Network-Led Commerce
  • Social Reselling
  • Group Buying
  • Product Review Platforms

Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour, 2025

  • By Age
  • By Income Level
  • By Gender
  • Social Commerce Market Share by Key Players, 2025

Reasons to buy

  • Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation.
  • In-depth Understanding of Social Commerce Market Dynamics in MENA: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs.
  • Value and Volume KPIs for Accurate Understanding of MENA Market: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics.
  • Gain comprehensive insights with this bundled package, featuring 10 detailed reports encompassing 440 tables and 570 charts, providing in-depth regional and country-level analysis to support strategic decision-making.
  • Competitive Landscape of MENA Market: Get a snapshot of competitive landscape in social commerce sector with key players and market share in MENA. Formulate MENA strategy by gaining insights into the current structure of the market.
  • Develop Strategies to Gain Market Share: Create and fine tune MENA targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to MENA market.
  • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer
2. Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1 Ecommerce - Gross Merchandise Value Trend Analysis, 2022-2031
2.2 Ecommerce - Average Value Per Transaction Trend Analysis, 2022-2031
2.3 Ecommerce - Transaction Volume Trend Analysis, 2022-2031
3. Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators
3.1 Social Commerce - Gross Merchandise Value Trend Analysis, 2022-2031
3.2 Social Commerce - Average Value Per Transaction Trend Analysis, 2022-2031
3.3 Social Commerce - Transaction Volume Trend Analysis, 2022-2031
3.4 Social Commerce Market Share Analysis by Key Players
4. Social Commerce Market Size and Forecast by Location
4.1 Social Commerce Market Share by Location (%), 2022-2031
4.2 Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2022-2031
4.3 Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2022-2031
5. Social Commerce Market Size and Forecast by Product Categories
5.1 Social Commerce Market Share by Product Categories (%), 2025
5.2 Social Commerce by Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2022-2031
5.3 Social Commerce by Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2022-2031
5.4 Social Commerce by Food & Grocery - Gross Merchandise Value Trend Analysis, 2022-2031
5.5 Social Commerce by Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2022-2031
5.6 Social Commerce by Home Improvement - Gross Merchandise Value Trend Analysis, 2022-2031
5.7 Social Commerce by Travel - Gross Merchandise Value Trend Analysis, 2022-2031
5.8 Social Commerce by Accommodation - Gross Merchandise Value Trend Analysis, 2022-2031
6. Social Commerce Market Size and Forecast by End Use Segment
6.1 Social Commerce Market Share by End Use Segment (%), 2025
6.2 Social Commerce by B2C Segment - Gross Merchandise Value Trend Analysis, 2022-2031
6.3 Social Commerce by B2B Segment - Gross Merchandise Value Trend Analysis, 2022-2031
6.4 Social Commerce by C2C Segment - Gross Merchandise Value Trend Analysis, 2022-2031
7. Social Commerce Market Size and Forecast by End Use Device
7.1 Social Commerce Market Share by End Use Device (%), 2022-2031
7.2 Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2022-2031
7.3 Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2022-2031
8. Social Commerce Market Size and Forecast by Cities
8.1 Social Commerce Market Share by Cities (%), 2025
8.2 Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2022-2031
8.3 Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2022-2031
8.4 Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2022-2031
9. Social Commerce Market Size and Forecast by Payment Method
9.1 Social Commerce Market Share by Payment Method (%), 2025
9.2 Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2022-2031
9.3 Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2022-2031
9.4 Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2022-2031
9.5 Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2022-2031
9.6 Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2022-2031
9.7 Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2022-2031
9.8 Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2022-2031
10. Social Commerce Market Size and Forecast by Platforms
10.1 Social Commerce Market Share by Platforms Method (%), 2025
10.2 Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value Trend Analysis, 2022-2031
10.3 Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2022-2031
10.4 Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2022-2031
10.5 Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2022-2031
10.6 Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2022-2031
11. Social Commerce Market Size and Forecast by Contents
11.1 Social Commerce Market Share by Contents (%), 2025
11.2 Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2022-2031
11.3 Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2022-2031
11.4 Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2022-2031
11.5 Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2022-2031
11.6 Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2022-2031
12. Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour
12.1 Social Commerce by Spend Share by Age Group, 2025
12.2 Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2022-2031
12.3 Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2022-2031
12.4 Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2022-2031
12.5 Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2022-2031
12.6 Social Commerce Share by Income Level, 2025
12.7 Social Commerce Share by Gender, 2025
13. Top 5 Social Commerce Platforms - Company Profiles
14. Further Reading
14.1 About the Publisher
14.2 Related Research
List of Figures
Figure 1: Methodology Framework
Figure 2: Ecommerce - Gross Merchandise Value (US$ Million), 2022-2031
Figure 3: Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2022-2031
Figure 4: Ecommerce - Transaction Volume (Million), 2022-2031
Figure 5: Social Commerce - Gross Merchandise Value (US$ Million), 2022-2031
Figure 6: Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2022-2031
Figure 7: Social Commerce - Transaction Volume (Million), 2022-2031
Figure 8: Social Commerce Market Share Analysis by Key Players (%), 2025
Figure 9: Social Commerce Market Share by Location (%), 2022-2031
Figure 10: Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2022-2031
Figure 11: Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2022-2031
Figure 12: Social Commerce Market Share by Product Categories (%), 2025
Figure 13: Social Commerce by Clothing & Footwear - Gross Merchandise Value (US$ Million), 2022-2031
Figure 14: Social Commerce by Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2022-2031
Figure 15: Social Commerce by Food & Grocery - Gross Merchandise Value (US$ Million), 2022-2031
Figure 16: Social Commerce by Appliances and Electronics - Gross Merchandise Value (US$ Million), 2022-2031
Figure 17: Social Commerce by Home Improvement - Gross Merchandise Value Trend Analysis, 2022-2031
Figure 18: Social Commerce by Travel - Gross Merchandise Value (US$ Million), 2022-2031
Figure 19: Social Commerce by Accommodation - Gross Merchandise Value Trend Analysis, 2022-2031
Figure 20: Social Commerce Market Share by End Use Segment (%), 2025
Figure 21: Social Commerce by B2C Segment - Gross Merchandise Value (US$ Million), 2022-2031
Figure 22: Social Commerce by B2B Segment - Gross Merchandise Value (US$ Million), 2022-2031
Figure 23: Social Commerce by C2C Segment - Gross Merchandise Value (US$ Million), 2022-2031
Figure 24: Social Commerce Market Share by End Use Device (%), 2022-2031
Figure 25: Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2022-2031
Figure 26: Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2022-2031
Figure 27: Social Commerce Market Share by Cities - Gross Merchandise Value (%), 2025
Figure 28: Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2022-2031
Figure 29: Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2022-2031
Figure 30: Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2022-2031
Figure 31: Social Commerce Market Share by Payment Method (%), 2025
Figure 32: Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2022-2031
Figure 33: Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2022-2031
Figure 34: Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2022-2031
Figure 35: Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2022-2031
Figure 36: Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2022-2031
Figure 37: Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2022-2031
Figure 38: Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2022-2031
Figure 39: Social Commerce Market Share by Platforms Method (%), 2025
Figure 40: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value Trend Analysis, 2022-2031
Figure 41: Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2022-2031
Figure 42: Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2022-2031
Figure 43: Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2022-2031
Figure 44: Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2022-2031
Figure 45: Social Commerce Market Share by Contents (%), 2025
Figure 46: Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2022-2031
Figure 47: Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2022-2031
Figure 48: Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2022-2031
Figure 49: Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2022-2031
Figure 50: Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2022-2031
Figure 51: Social Commerce by Share by Age Group (%), 2025
Figure 52: Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 53: Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 54: Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2022-2031
Figure 55: Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 56: Social Commerce Share by Income Level (%), 2025
Figure 57: Social Commerce Share by Gender (%), 2025
List of Tables
Table 1: Ecommerce - Gross Merchandise Value (US$ Million), 2022-2031
Table 2: Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2022-2031
Table 3: Ecommerce - Transaction Volume (Million), 2022-2031
Table 4: Social Commerce - Gross Merchandise Value (US$ Million), 2022-2031
Table 5: Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2022-2031
Table 6: Social Commerce - Transaction Volume (Million), 2022-2031
Table 7: Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2022-2031
Table 8: Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2022-2031
Table 9: Social Commerce by Clothing & Footwear - Gross Merchandise Value (US$ Million), 2022-2031
Table 10: Social Commerce by Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2022-2031
Table 11: Social Commerce by Food & Grocery - Gross Merchandise Value (US$ Million), 2022-2031
Table 12: Social Commerce by Appliances and Electronics - Gross Merchandise Value (US$ Million), 2022-2031
Table 13: Social Commerce by Home Improvement - Gross Merchandise Value Trend Analysis, 2022-2031
Table 14: Social Commerce by Travel - Gross Merchandise Value (US$ Million), 2022-2031
Table 15: Social Commerce by Accommodation - Gross Merchandise Value Trend Analysis, 2022-2031
Table 16: Social Commerce by B2C Segment - Gross Merchandise Value (US$ Million), 2022-2031
Table 17: Social Commerce by B2B Segment - Gross Merchandise Value (US$ Million), 2022-2031
Table 18: Social Commerce by C2C Segment - Gross Merchandise Value (US$ Million), 2022-2031
Table 19: Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2022-2031
Table 20: Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2022-2031
Table 21: Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2022-2031
Table 22: Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2022-2031
Table 23: Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2022-2031
Table 24: Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2022-2031
Table 25: Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2022-2031
Table 26: Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2022-2031
Table 27: Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2022-2031
Table 28: Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2022-2031
Table 29: Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2022-2031
Table 30: Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2022-2031
Table 31: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value Trend Analysis, 2022-2031
Table 32: Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2022-2031
Table 33: Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2022-2031
Table 34: Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2022-2031
Table 35: Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2022-2031
Table 36: Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2022-2031
Table 37: Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2022-2031
Table 38: Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2022-2031
Table 39: Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2022-2031
Table 40: Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2022-2031
Table 41: Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Table 42: Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Table 43: Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2022-2031
Table 44: Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031

Table Information

Report AttributeDetails
No. of Pages710
PublishedMarch 2026
Forecast Period2026 - 2031
Estimated Market Value ( USD ) in 2026 $ 1.37 Trillion
Forecasted Market Value ( USD ) by 2031 $ 1.84 Trillion
Compound Annual Growth Rate6.0%
Regions CoveredAfrica, Middle East

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About the Social Commerce Market

Social commerce is a subset of e-commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services. It is a form of electronic commerce that uses social media platforms to facilitate transactions. It includes activities such as product reviews, ratings, and recommendations, as well as the ability to share products and services with friends and family. Social commerce is a rapidly growing market, as it allows businesses to reach a wider audience and build relationships with customers. It also allows customers to interact with each other and share their experiences with products and services. This helps businesses to gain valuable insights into customer preferences and behaviors. Some companies in the social commerce market include Amazon, eBay, Etsy, Shopify, and Walmart. These companies offer a variety of products and services, and have integrated social media platforms into their websites to facilitate transactions. Additionally, there are a number of smaller companies that specialize in social commerce, such as Wish, Poshmark, and Depop. Show Less Read more

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