Social commerce is a subset of e-commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services. It is a form of electronic commerce that uses social media platforms to facilitate transactions. It includes activities such as product reviews, ratings, and recommendations, as well as the ability to share products and services with friends and family.
Social commerce is a rapidly growing market, as it allows businesses to reach a wider audience and build relationships with customers. It also allows customers to interact with each other and share their experiences with products and services. This helps businesses to gain valuable insights into customer preferences and behaviors.
Some companies in the social commerce market include Amazon, eBay, Etsy, Shopify, and Walmart. These companies offer a variety of products and services, and have integrated social media platforms into their websites to facilitate transactions. Additionally, there are a number of smaller companies that specialize in social commerce, such as Wish, Poshmark, and Depop. Show Less Read more