Asia-Pacific Digitally Printed Wallpaper Market Outlook, 2028

Asia-Pacific is a region known for its rich and diverse cultural heritage, which is often reflected in the design choices for digitally printed wallpaper. From traditional motifs such as intricate patterns, nature-inspired themes, and historical landmarks to contemporary designs like abstract art, pop culture references, and minimalist styles, the design options for digitally printed wallpaper in Asia-Pacific are vast and varied, catering to a wide range of tastes and preferences. In many Asian countries, the use of wallpapers with culturally significant designs is prevalent. For example, in China, wallpapers with auspicious symbols such as dragons, phoenixes, and traditional calligraphy are commonly used to bring good luck and prosperity to homes and businesses. Similarly, in Japan, wallpapers featuring cherry blossoms, Mt. Fuji, or traditional patterns like washi are popular choices, reflecting the country's rich cultural heritage. Also, the Asia-Pacific region is known for its dynamic interior design trends, and digitally printed wallpaper has become an integral part of these trends. From bold and vibrant patterns to subtle and sophisticated designs, digitally printed wallpaper is often used as a focal point or an accent in interior design, adding character and style to homes, hotels, offices, and other commercial spaces. Rapid economic expansion, rapid urbanization, and digitization are expected to fuel Asia-Pacific economic growth, with the region having the highest income gains globally by 2040. Huge infrastructure investments are planned to encourage regional integration, resulting in a shrinking of the urban/rural income divide. The hospitality sector is booming as the region has several popular travel destinations. The pandemic has made several hotel owners restructure their approach to acclimatize customers who were travelling during the period. Several hotels are using smart technologies and statement décor, such as digitally printed wallpaper, to mark their presence in the market.

According to the research report, Asia-Pacific Digitally Printed Wallpaper Market Outlook, 2028 the market is forecasted to grow at a 22.41% CAGR. Asia-Pacific is expected to remain the fastest-growing region of the market in the coming years owing to the rise of living standards coupled with the largest and fastest-growing construction market in the region. Industrialization, urbanization, and increasing disposable income in the emerging economies will continue to propel the demand for digitally printed wallpapers in the region over the next five years. The market demand in this region is also driven by the rising requirement for low-cost decoration, the growth of new housing units, population growth, and soaring infrastructure investments. Low manufacturing costs and advantageous policies and plans such as China's national new type of urbanization plan fuel market expansion in the area. Because of the rising deployment of digital technology in various industries in countries such as India and China, Asia Pacific is likely to offer attractive potential for the entire digitally printed wallpaper market. Digital printing has made wallpaper more affordable, making it accessible to a wider range of consumers in the Asia-Pacific region. With advancements in technology, the production cost of digitally printed wallpaper has decreased, allowing for competitive pricing compared to traditional wallpaper production methods. As environmental awareness increases, there is a growing demand for eco-friendly options in the Asia-Pacific region, including digitally printed wallpapers. Many manufacturers are now offering environmentally friendly wallpaper options that use water-based inks, non-toxic materials, and sustainable production practices, making them a popular choice among environmentally conscious consumers.

Based on the report, the Asia-Pacific market is segmented into various countries, including China, Japan, India, Australia, and South Korea. Among them, China is leading the market in 2022 with over 25% market share, followed by Japan. China has a rich cultural heritage spanning thousands of years, with a deep appreciation for traditional arts, calligraphy, and cultural symbols. This cultural heritage is often reflected in the design choices of digitally printed wallpapers in China, with many manufacturers offering wallpapers featuring traditional Chinese motifs such as auspicious symbols, nature-inspired themes, and historical landmarks. The use of traditional Chinese designs sets the digitally printed wallpaper market in China apart and caters to the specific aesthetic preferences of Chinese consumers. Also, China has a large domestic market and a vast population, providing a significant consumer base for digitally printed wallpapers. The sheer size of the Chinese market offers unique opportunities and challenges for digitally printed wallpaper manufacturers and retailers. Domestic manufacturers in China can cater to the local preferences and design aesthetics of Chinese consumers, which may differ from those of other countries, making the digitally printed wallpaper market in China distinct.

Furthermore, demand for vinyl-based wallpapers is expanding throughout the Asia-Pacific region, contributing to the overall expansion of the digitally printed wallpaper business. The Asia-Pacific area is made up of various businesses, and population expansion, combined with increased demand for low-cost interior décor, presents a lucrative opportunity for the overall growth of the digitally printed wallpaper industry. Furthermore, government initiatives such as China's National New Urbanization Plan and other programmes in the Asia-Pacific region are driving the overall expansion of the digitally printed wallpaper business. As Indonesia, China, and India become more industrialized, the need for digital screen backgrounds in the non-residential and residential construction sectors rises. In addition, rising living standards and the desire for new homes will drive up demand for vinyl-based wallpapers in the near future. Rising industrialization and population growth in China, Indonesia, and India are driving up demand for residential and non-residential projects. Furthermore, the growing middle-class population and rising standard of living will drive up demand for new residences, which will drive up demand for digitally printed wallpaper in the building industry.

The digitally printed wallpaper market in Asia-Pacific has witnessed significant technological advancements in areas such as digital printing technology, advanced inks and materials, design software and digital workflow, personalization and customization, online and e-commerce platforms, and sustainability. These technological trends have transformed the digitally printed wallpaper industry, enabling manufacturers to offer high-quality, customizable, and sustainable wallpapers that cater to the evolving demands of consumers in the Asia-Pacific region. Based on the technology, inkjet printing is one of the most widely used printing technologies in the digitally printed wallpaper market in Asia-Pacific. It uses inkjet printers to spray tiny droplets of ink onto the wallpaper substrate, creating high-quality and detailed images. Inkjet printing allows for high-resolution printing with a wide colour gamut, making it suitable for reproducing intricate designs, patterns, and textures on wallpapers. It is also a versatile technology that can be used on various wallpaper substrates, such as paper, non-woven fabric, vinyl, and more. Based on the end user, the commercial segment dominated the market in 2022 and is projected to continue dominance by the end of the forecast period. Asia-Pacific is witnessing rapid urbanization and real estate development, leading to an increased demand for interior decor products, including wallpapers. As more people move to urban areas and invest in homes and commercial spaces, there is a growing need for aesthetically appealing interiors, including digitally printed wallpaper. This presents an opportunity for manufacturers to capitalize on the demand and offer a wide range of digitally printed wallpapers for residential and commercial applications.

Companies Mentioned in this Report:

A.S. Creation Tapeten AG, Muraspec Group, Glamora Srl, Elitis, YO2 Designs , arte international , Muraspec, Vescom

Considered in this report

• Geography: Asia-Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia-Pacific Digitally Printed Wallpaper Market with its value and forecast along with its segments
• Country-wise Digitally Printed Wallpaper market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• China
• Japan
• India
• Australia
• South Korea

By Substrate type:

• Vinyl
• Nonwoven
• Paper
• Others (Fabric, Glass Fiber, Canvas, and Grass Cloth)

By Printing Technology Type:

• Inkjet
• Electrophotography

By End-User Type:

• Commercial
• Residential

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this; the author has started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Digitally Printed Wallpaper industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.