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Sustainable Tourism in Asia-Pacific

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    Report

  • 53 Pages
  • January 2026
  • Region: Asia Pacific
  • GlobalData
  • ID: 5973423

Sustainable Tourism in Asia-Pacific

Summary

Sustainable Tourism in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • Sustainable tourism, also known as ecological tourism or eco-tourism, aims to lessen the damaging effects of travel on the planet while fostering positive social and economic benefits. Sustainable tourism minimizes the negative impacts and maximizes the positive impacts of tourism as an activity while conserving resources or using them wisely to maintain their long-term viability. It takes full account of socioeconomic, cultural, and environmental impacts and addresses the needs of visitors, industry, and host communities. The market scope includes hotels & motels, travel intermediaries (travel agents, direct), food service (commercial food services), and transportation (airlines, passenger rail, road).
  • The Asia-Pacific sustainable tourism market recorded a revenue of $77.52 billion in 2025, and the value increased with a CAGR of 5.5% between 2020 and 2025.
  • The domestic segment accounted for the market's largest proportion in 2025, with total revenue of $46.56 billion, equivalent to 60.1% of the market's overall value.
  • In 2025, the Asia-Pacific sustainable tourism market recorded an annual growth of 13.1%.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the sustainable tourism market in Asia-Pacific
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the sustainable tourism market in Asia-Pacific
  • Leading company profiles reveal details of key sustainable tourism market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific sustainable tourism market with five year forecasts

Reasons to Buy

  • What was the size of the Asia-Pacific sustainable tourism market by value in 2025?
  • What will be the size of the Asia-Pacific sustainable tourism market in 2030?
  • What factors are affecting the strength of competition in the Asia-Pacific sustainable tourism market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Asia-Pacific's sustainable tourism market?

Table of Contents

1 Executive Summary
1.1. Market Value
1.2. Market Value Forecast
1.3. Category Segmentation
1.4. Geography Segmentation
1.5. Market Rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market Definition
2.2. Market Analysis
3 Market Data
3.1. Market Value
4 Market Segmentation
4.1. Category Segmentation
4.2. Geography Segmentation
5 Market Outlook
5.1. Market Value Forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the leading companies’ Environmental, Social, and Governance (ESG) initiatives?
7.3. What are the strengths of the leading players?
8 Company Profiles
8.1. Yum China Holdings Inc
8.2. Hilton Worldwide Holdings Inc
8.3. China Southern Airlines Co Ltd
8.4. Trip.com Group Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry Associations
10.3. Related the Analyst Research
10.4. About the Analyst
List of Tables
Table 1: Asia-Pacific Sustainable Tourism Market Value: $ Million, 2020-25
Table 2: Asia-Pacific Sustainable Tourism Market Category Segmentation: % Share, By Value, 2020-25
Table 3: Asia-Pacific Sustainable Tourism Market Category Segmentation: $ Million, 2020-25
Table 4: Asia-Pacific Sustainable Tourism Market Geography Segmentation: $ Million, 2025
Table 5: Asia-Pacific Sustainable Tourism Market Value Forecast: $ Million, 2025-30
Table 6: Yum China Holdings Inc: Key Facts
Table 7: Yum China Holdings Inc: annual financial ratios
Table 8: Yum China Holdings Inc: key employees
Table 9: Hilton Worldwide Holdings Inc: Key Facts
Table 10: Hilton Worldwide Holdings Inc: annual financial ratios
Table 11: Hilton Worldwide Holdings Inc: key employees
Table 12: Hilton Worldwide Holdings Inc: key employees Continued
Table 13: China Southern Airlines Co Ltd: Key Facts
Table 14: China Southern Airlines Co Ltd: annual financial ratios
Table 15: China Southern Airlines Co Ltd: key employees
Table 16: Trip.com Group Ltd: Key Facts
Table 17: Trip.com Group Ltd: annual financial ratios
Table 18: Trip.com Group Ltd: key employees
Table 19: Asia-Pacific Exchange Rate, 2020-25
List of Figures
Figure 1: Asia-Pacific Sustainable Tourism Market Value: $ Million, 2020-25
Figure 2: Asia-Pacific Sustainable Tourism Market Category Segmentation: $ Million, 2020-25
Figure 3: Asia-Pacific Sustainable Tourism Market Geography Segmentation: % Share, By Value, 2025
Figure 4: Asia-Pacific Sustainable Tourism Market Value Forecast: $ Million, 2025-30
Figure 5: Forces Driving Competition In The Sustainable Tourism Market In Asia-Pacific, 2025
Figure 6: Drivers Of Buyer Power In The Sustainable Tourism Market In Asia-Pacific, 2025
Figure 7: Drivers Of Supplier Power In The Sustainable Tourism Market In Asia-Pacific, 2025
Figure 8: Factors Influencing The Likelihood Of New Entrants In The Sustainable Tourism Market In Asia-Pacific, 2025
Figure 9: Factors Influencing The Threat Of Substitutes In The Sustainable Tourism Market In Asia-Pacific, 2025
Figure 10: Drivers Of Degree Of Rivalry In The Sustainable Tourism Market In Asia-Pacific, 2025

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Yum China Holdings Inc
  • Hilton Worldwide Holdings Inc
  • China Southern Airlines Co Ltd
  • Trip.com Group Ltd