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Asia Pacific Hair Care Market, By Country, Competition, Forecast & Opportunities, 2020-2030F

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    Report

  • 132 Pages
  • April 2025
  • Region: Asia Pacific
  • TechSci Research
  • ID: 5900402
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The Asia Pacific Hair Care Market was valued at USD 2024 in 34.20 Billion, and is expected to reach USD 47.93 Billion by 2030, rising at a CAGR of 5.85%. This market is witnessing strong growth driven by increasing disposable incomes, urbanization, and heightened consumer awareness around personal grooming and hygiene. Consumers across the region are increasingly drawn to premium, organic, and natural hair care products that address specific needs such as dandruff control, hair fall prevention, and scalp nourishment. The demand is particularly strong among younger, trend-driven consumers and urban dwellers. Additionally, social media influence, celebrity endorsements, and evolving beauty standards are playing a significant role in shaping buying behavior. E-commerce platforms have further amplified access to a wide array of hair care products, fueling growth and market expansion across diverse Asia Pacific economies.

Key Market Drivers

Rising Disposable Incomes and Expanding Middle-Class Population

The rise in disposable incomes in emerging economies such as India, China, Vietnam, Indonesia, and the Philippines is a major driver of the Asia Pacific hair care market. As financial stability increases, consumers are showing a growing inclination toward spending on personal grooming and high-quality hair care products. The expanding middle class is particularly instrumental in this trend, showing strong interest in branded and premium offerings.

With improving lifestyles, consumers are shifting from basic hair cleansing products to more advanced and specialized treatments including serums, conditioners, scalp therapies, and masks. This shift is broadening the market's product range and encouraging both domestic and international brands to innovate. Additionally, increasing brand consciousness among urban populations is contributing to the rising demand for salon-grade and luxury hair care solutions.

Key Market Challenges

Intense Market Competition and Price Sensitivity

The Asia Pacific hair care market is highly fragmented and competitive, with numerous global, regional, and local brands competing for market share. Leading players like Unilever, Procter & Gamble, L'Oréal, and Kao face significant competition from domestic brands that offer similar products at more competitive price points. This has created a high-pressure pricing environment, particularly in cost-sensitive countries like India, Vietnam, and Indonesia.

Consumer sensitivity to price often compels premium brands to implement aggressive promotions or local pricing strategies to maintain relevance. Local brands, with their deep understanding of regional needs and traditional formulations, are gaining traction by offering culturally relevant and affordable solutions. As a result, established brands must continuously innovate, optimize costs, and differentiate their offerings to maintain profitability and brand loyalty.

Key Market Trends

Personalization and Customized Hair Care Solutions

Personalization is becoming a defining trend in the Asia Pacific hair care industry as consumers seek products that align with their individual needs - such as specific hair types, scalp concerns, climate conditions, and lifestyle factors. Customized products are perceived as more effective and create stronger consumer-brand engagement.

Leveraging technology, several brands now offer AI-driven recommendations, virtual consultations, and online quizzes that assess scalp and hair conditions to suggest tailored treatments. Subscription-based models that deliver personalized hair care kits are also gaining momentum, particularly among tech-savvy, urban millennials. This movement toward customized solutions reflects a broader shift from generic offerings to targeted, regimen-based hair care.

Key Market Players

  • Henkel AG & Co. KGaA
  • L'Oreal SA
  • Hoyu Co. Ltd
  • Unilever PLC
  • Mandom Corporation
  • Marico Limited
  • The Procter & Gamble Company
  • Dabur India Ltd
  • Bajaj Consumer Care Ltd
  • Kao Corporation

Report Scope:

In this report, the Asia Pacific Hair Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Asia Pacific Hair Care Market, By Product Type:

  • Shampoo
  • Conditioner
  • Hair Colorants
  • Hair Styling Products
  • Others

Asia Pacific Hair Care Market, By Sales Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

Asia Pacific Hair Care Market, By Country:

  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Singapore
  • Indonesia
  • Rest of Asia Pacific

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Asia Pacific Hair Care Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.

Table of Contents

1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Country
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
4.1. Brand Awareness
4.2. Factor Influencing Purchase Decision
5. Asia Pacific Hair Care Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Shampoo, Conditioner, Hair Colorants, Hair Styling Products, Others)
5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online, Others)
5.2.3. By Country
5.2.4. By Company (2024)
5.3. Market Map
6. China Hair Care Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.2. By Sales Channel
7. Japan Hair Care Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Sales Channel
8. India Hair Care Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Sales Channel
9. South Korea Hair Care Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Sales Channel
10. Australia Hair Care Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type
10.2.2. By Sales Channel
11. Singapore Hair Care Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Product Type
11.2.2. By Sales Channel
12. Indonesia Hair Care Market Outlook
12.1. Market Size & Forecast
12.1.1. By Value
12.2. Market Share & Forecast
12.2.1. By Product Type
12.2.2. By Sales Channel
13. Market Dynamics
13.1. Drivers
13.2. Challenges
14. Market Trends & Developments
14.1. Merger & Acquisition (If Any)
14.2. Product Launches (If Any)
14.3. Recent Developments
15. Porters Five Forces Analysis
15.1. Competition in the Industry
15.2. Potential of New Entrants
15.3. Power of Suppliers
15.4. Power of Customers
15.5. Threat of Substitute Products
16. Competitive Landscape
16.1. Company Profiles
16.1.1. Henkel AG & Co. KGaA
16.1.1.1. Business Overview
16.1.1.2. Company Snapshot
16.1.1.3. Products & Services
16.1.1.4. Financials (As Per Availability)
16.1.1.5. Key Market Focus & Geographical Presence
16.1.1.6. Recent Developments
16.1.1.7. Key Management Personnel
16.1.2. L'Oreal SA
16.1.3. Hoyu Co. Ltd
16.1.4. Unilever PLC
16.1.5. Mandom Corporation
16.1.6. Marico Limited
16.1.7. The Procter & Gamble Company
16.1.8. Dabur India Ltd
16.1.9. Bajaj Consumer Care Ltd
16.1.10. Kao Corporation
17. Strategic Recommendations18. About the Publisher & Disclaimer

Companies Mentioned

  • Henkel AG & Co. KGaA
  • L'Oreal SA
  • Hoyu Co. Ltd
  • Unilever PLC
  • Mandom Corporation
  • Marico Limited
  • The Procter & Gamble Company
  • Dabur India Ltd
  • Bajaj Consumer Care Ltd
  • Kao Corporation

Table Information