Natural Hair Care Products Global Market Report 2024

The natural hair care products market size has grown strongly in recent years. It will grow from $10.5 billion in 2023 to $11.17 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The expansion observed in the historical period can be attributed to the increasing marketing campaigns for hair care products, a growing demand in the cosmetics industry, rising disposable income, and innovations in hair color production.

The natural hair care products market size is expected to see strong growth in the next few years. It will grow to $14.29 billion in 2028 at a compound annual growth rate (CAGR) of 6.4%. The anticipated growth in the forecast period can be attributed to increasing beauty concerns, a growing aging population, the rising popularity of e-commerce channels, an increasing number of hair problems, and global population growth and urbanization. Key trends projected for the forecast period include a focus on launching innovative treatments, product launches, vegan hair colors, artificial intelligence (AI) powered hair dye technologies, veg keratin products, and strategic partnerships and collaborations.

The natural hair care products market is poised for growth, driven by the increasing prominence of e-commerce channels. E-commerce, the online buying and selling of goods, facilitates seamless transactions, enabling the direct sale of products and services to consumers and convenient home delivery. For instance, the India Brand Equity Foundation forecasts that India's e-commerce market will reach USD 111 billion by 2024 and USD 200 billion by 2026. Hence, the surging popularity of e-commerce channels is anticipated to propel the expansion of the natural hair care products market.

The heightened beauty concerns among consumers are expected to be a driving force behind the increasing demand for natural hair care products. Advances in the cosmetics industry, such as innovative hair care products such as wax or gels for coloring, contribute to the growing emphasis on enhancing youth and beauty. A survey by Nutraceuticals World in September 2021 revealed that 48% of U.S. consumers considered their physical appearance more important, with only 21% stating it had become less important. Additionally, over half of the consumers surveyed acknowledged that spending more time on video calls had led them to think more about their appearance. Consequently, the escalating beauty concerns are anticipated to fuel the growth of the natural hair care products market in the forecast period.

Companies operating in the natural hair care products market are actively engaging in product launches and the development of new offerings to maintain competitiveness. In 2022, BASF, a Germany-based company specializing in solutions for skin care, hair care, and sun protection products, introduced Euperlan NL Pearl. This wax-based COSMOS-certified paralyzed personal care product from BASF's personal care division meets consumer preferences for calming and paralyzed effects without the use of pigments. Euperlan NL Pearl excels in hair care applications, demonstrated through wet and dry combing tests, anti-hair breakage assessments, and suppleness testing.

A noteworthy trend in the natural hair care products market is the emergence of strategic partnerships. Companies within this sector are forming partnerships to enhance their market positions. For instance, in January 2022, L’Oreal, a French-based hair care product manufacturing company, partnered with Verily Life Sciences Company, a U.S.-based life sciences research company. This collaboration aims to establish a comprehensive understanding of skin health from biological, clinical, and environmental perspectives. Furthermore, in October 2021, L’Oreal partnered with Siamese, a French-based medical technology company, with the goal of advancing their biomaterial's strategic research cooperation.

In April 2022, Wella Company, a Germany-based hair care company, announced a definitive agreement to acquire Briogeo for an undisclosed amount. Through this acquisition, Wella Company aims to support Briogeo's commitment to sustainable beauty and expand clean and green products across its portfolio offerings. Briogeo, a U.S.-based natural hair care and treatment product manufacturer, adds a prestigious hair care portfolio to Wella Company's ambitions, catering to diverse hair types.

Major companies operating in the natural hair care products market report are The Procter & Gamble Company, Natura Cosméticos S.A., Loreal SA, L'occitane International S.A, The Estée Lauder Companies Inc., Davines, The Hain Celestial Group, Mama Earth, Kiehl's, John Master Organics, Himalaya Wellness Company, Herbal Essences, Marico, Biotique, Indulekha, UrbanBotanics, Wow Skin Care, Kao Chemical Corporation, Zeva Hair Spa, Kooswalla, Melao, Mary Kay, Shiseido Group, Shanghai Jahwa United Co. Ltd., HSA Cosmetics, The Kertain Company, Louise Galvin Ltd., Black & White, Barry M Cosmetics, Laboratoire Cosmétique Dôm Labs, Arulabeauty Ltd., Watermans Corporate Enterprises Ltd., Linking Wellness, Phyto Botanical Power, Henkel AG & Co. KGaA, Avon Products Inc., Unilever, Amazon Beauty Inc., Amway, Avalon Organics, Aveda Corporation, Aycan Cosmetics Tr, Bilal Soaps Co, Biolusture, NG Beauty World, Millia Cosmetics Factory, Leaders Soap and Hair Care Products Industry, Aris Cosmetics, Avila Naturalle, Marini Naturals, African Pride.

Europe was the largest region in the natural hair care products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the natural hair care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the natural hair care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary product types in the natural hair care products market include shampoos, conditioners, oils and serums, gels and waxes, hair color, and others. Hair color pertains to the natural or artificially applied color of an individual's hair, which can include shades of black, brown, blonde, red, and variations in between. These products cater to diverse genders, including men, women, and others, and are available in various price categories, such as high or premium, medium, and low. Distribution channels encompass both offline and online platforms.

The natural hair care products market research report is one of a series of new reports that provides natural hair care products market statistics, including natural hair care products industry global market size, regional shares, competitors with a natural hair care products market share, detailed natural hair care products market segments, market trends and opportunities, and any further data you may need to thrive in the natural hair care products industry. This natural hair care products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The natural hair care product market consists of sales of hair protection spray and curl enhancing cream. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.