Asia-Pacific Non-sugar Sweeteners Market Outlook, 2028

In many Asian cultures, the use of natural sweeteners has deep-rooted cultural significance. For example, stevia, known as kaa heh in Thailand and ichiban tcha in Japan, has been used for centuries as a natural sweetening agent in teas and medicinal preparations. Similarly, jaggery, made from sugarcane or date palm sap, is a traditional sweetener widely used in Indian cuisine and has cultural associations with religious festivals and celebrations. This cultural heritage fosters the acceptance and integration of non-sugar sweeteners derived from natural sources in modern food and beverage products. Ayurveda in India and Traditional Chinese Medicine (TCM) in countries like China have emphasized the use of natural sweeteners with perceived health benefits. Honeys, used in Ayurvedic remedies, and monk fruit, utilized in TCM for its cooling properties, are examples of natural sweeteners that align with the principles of these traditional medicinal systems. The influence of these practices contributes to the positive perception of non-sugar sweeteners in the context of health and wellness. In Asia Pacific, there has been a significant shift in beverage consumption habits. Traditional sugar-sweetened beverages, such as carbonated soft drinks, have faced criticism due to their association with health issues like obesity and diabetes. As a result, consumers are turning to low-calorie and sugar-free alternatives. Non-sugar sweeteners, like aspartame, sucralose, and acesulfame potassium, are commonly used to sweeten these beverages without adding calories, contributing to the culture of healthier beverage choices in the region. Tea is an integral part of Asian culture, and the region boasts a rich heritage of traditional herbal beverages. Non-sugar sweeteners, especially natural ones like stevia, are often used to sweeten teas and herbal infusions, preserving the authentic flavors of these beverages while offering a healthier alternative to sugar.

According to the research report, Asia-Pacific Non-Sugar Sweetener Market Outlook, 2028 the market is anticipated to grow with 6.82% CAGR by 2023-28. Rapid urbanization in the Asia Pacific region has led to shifts in lifestyle habits, including dietary choices. As urban dwellers become more health-conscious and time-constrained, the convenience and health benefits offered by non-sugar sweeteners align with their evolving preferences. The Asia Pacific region has seen a growing interest in plant-based diets, driven by environmental and health considerations. Non-sugar sweeteners derived from natural sources, such as stevia and monk fruit, fit well into plant-based diets and resonates with consumers seeking sustainable and ethical food choices. Festivals and celebrations are integral to Asian cultures, and sweet foods often hold a symbolic significance during these occasions. The adoption of non-sugar sweeteners in festive foods and traditional delicacies allows for the continuation of cultural practices while promoting healthier choices. Traditional desserts and sweets hold a special place in Asian cultures, and they are often an essential part of celebrations and special occasions. The adoption of non-sugar sweeteners in traditional dessert recipes allows for the preservation of cultural culinary heritage while providing a healthier alternative to sugar-laden treats. Street food is an integral part of the culinary experience in many Asian cities. Non-sugar sweeteners are finding their way into street food offerings, with vendors using them to create delectable and healthier sweet treats that cater to the on-the-go consumer.

Based on the countries, Australia is expected to grow with more than 7.5% CAGR by 2023-28 in Asia-Pacific Non-Sugar Sweetener Market.

Australia is facing a rise in obesity and diabetes rates. Non-sugar sweeteners provide a viable solution for reducing calorie intake and managing blood sugar levels, making them attractive options for individuals looking to lead a healthier lifestyle. The Australian government has been actively promoting healthy eating habits and initiatives to combat obesity and related health issues. As part of these efforts, there is an increased focus on reducing sugar consumption, leading to the wider use of non-sugar sweeteners in various food and beverage products. Restaurants and foodservice establishments in Australia are incorporating non-sugar sweeteners into their menus to cater to health-conscious patrons. This integration extends beyond traditional soft drinks to include desserts, coffee beverages, and cocktails. The demand for convenient, ready-to-drink beverages is increasing in Australia. Non-sugar sweeteners are utilized to formulate low-calorie and sugar-free ready-to-drink options, including bottled water with added flavors and functional beverages. As consumers become more health-conscious, they are incorporating non-sugar sweeteners into homemade recipes and do-it-yourself (DIY) products, including jams, sauces, and beverages.

Based on the Source, Sugar alcohols grew with more than 3% CAGR in 2017-22 in Asia-Pacific Non-Sugar Sweetener Market.

Sugar alcohols are versatile sweeteners that can replace sugar in a wide range of food and beverage applications. They are commonly used in baked goods, confectionery, beverages, and dairy products to provide sweetness and texture without adding excessive calories. Some sugar alcohols, such as erythritol, occur naturally in fruits and vegetables or can be derived from natural sources like corn or birch wood. As consumers in the Asia Pacific region show a preference for natural and clean label products, sugar alcohols offer a suitable option for manufacturers looking to meet these demands. The thriving foodservice industry in the Asia Pacific is incorporating sugar alcohols into its offerings to cater to health-conscious consumers. Restaurants, cafes, and other foodservice establishments are using sugar alcohols in desserts, beverages, and sweetened dishes to provide healthier alternatives to their patrons. As the demand for sugar alcohols increases, companies are investing in research and development (R&D) to improve the taste, texture, and stability of these sweeteners. Additionally, expansions in production capacity ensure a steady supply to meet the growing demand. In line with the global trend, consumers in the Asia Pacific region are seeking natural and organic food and beverage options. Sugar alcohols derived from natural sources align with this demand, positioning them favorably among health-conscious and eco-conscious consumers.

Based on product type, non-nutritive segment is leading with around 55% revenue share in 2022 in Asia Pacific Non-Sugar Sweetener market.

The Asia Pacific region is known for its rich cultural diversity, and this extends to culinary preferences as well. High-Intensity Sweeteners have been successfully adapted to suit specific cultural tastes and traditional dishes. For instance, specific HIS blends are formulated to match the sweetness profile of traditional desserts and beverages without compromising cultural authenticity. The application of High-Intensity Sweeteners is continuously expanding beyond traditional food and beverages. They are being used in novel applications, such as personal care products, oral care items, and pharmaceuticals, reflecting the versatility of these sweeteners. In some cultures within the Asia Pacific, certain High-Intensity Sweeteners have found applications in traditional medicine practices. For example, in traditional Chinese medicine, Luo Han Guo (monk fruit) has been used as a sweetener and for its medicinal properties. The Asia Pacific has seen the rise of probiotic-infused High-Intensity Sweeteners, which combine the benefits of gut-friendly probiotics with intense sweetness. These sweeteners target health-conscious consumers looking to maintain gut health while reducing sugar intake.

Based on the application, Nutrition and Health Supplements is expected to attain a market size of around USD 450 Million in 2022 in the Asia-Pacific Non-Sugar Sweetener Market.

Nutrition and health supplements are often customized to cater to specific nutritional needs or dietary restrictions. Non-sugar sweeteners provide a flexible and customizable solution for formulating sugar-free or low-sugar supplements that align with individual preferences and health requirements. Non-sugar sweeteners contribute to the palatability and taste of nutritional supplements, especially those in powder, chewable, or liquid forms. By providing sweetness without added calories, they make the supplements more enjoyable and easier to consume regularly. There is a growing emphasis on fortifying nutrition and health supplements with essential vitamins, minerals, and other bioactive compounds. Non-sugar sweeteners facilitate the fortification process by providing sweetness without interfering with the nutritional content of the supplements. The rise of e-commerce platforms has made it easier for consumers in the Asia Pacific to access a wide range of nutrition and health supplements. Non-sugar sweeteners are commonly used in powdered and ready-to-mix supplements, which are popular among online shoppers.

Market Players Insights

The market is highly fragmented with large number of key players present across the North America value chain. Key industry participants include Cargill, Incorporated, The Archer-Daniels-Midland Company, Tate & Lyle PLC, Ingredion Incorporated, Ajinomoto Co., Inc, Celanese Corporation, DuPont de Nemours, Inc.,, International Flavors & Fragrances(IFF), Roquette, Royal DSM N.V., Dohler Group SE, Morita Kagaku Kogyo Co., Ltd, JK Sucralose Inc., Zydus Wellness Limited, Foodchem International Corporation.

Considered in this report

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia Pacific Non-Sugar Sweeteners with its value and forecast along with its segments
• Country-wise Non-Sugar Sweeteners market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• China
• Japan
• India
• Australia
• South Korea

By Source

• Artificial
• Sugar Alcohol
• Natural

By Type

• High-Intensity Sweeteners
• High Fructose Syrup
• Low-Intensity Sweeteners

By product Type

• Non- Nutritive
• Nutritive

By Application

• Food & Beverages (Bakery, Confectionery, Dairy, Juices, Functional Drinks, Carbonated Drinks)
• Nutrition and Health Supplements
• Pharmaceuticals
• Cosmetics and Personal Care

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to the Non-Sugar Sweeteners industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.