The Asia Pacific sex toys market is expected to grow from US$ 7,367.07 million in 2021 to US$ 12,718.60 million by 2028. It is estimated to record a CAGR of 8.1% from 2021 to 2028.
App-Enabled Distance Toys and Bluetooth-Powered Toys Boost the Asia Pacific Sex Toys Market During 2021-2028
Distance toys are the biggest selling products and are likely to remain so for the time being. People are interested in app-enabled and remote-control toys, and their interest continues to grow as more people find themselves separated from their partners during various situations, such as lockdowns and social distancing. For long-distance partners, a toy can help alleviate the pressure of phone or video sex, as it provides physical stimulation while one provides other types of pleasure according to comfort level, such as visual, audial, emotional, psychological, romantic, and fantasy-based pleasure. There are plenty of sex toys that work from one end of the room to the other. For long-distance partners (in different countries), We-Vibe and its We-Connect apps are a great option for long-distance play. Although We-Vibe may have been the first to put this technology to use, since then other brands, including OhMiBod, have released their own versions. Quarantined partners in different rooms can use Bluetooth-powered toys to share stimulation and stay connected. Sex tech company Kiiroo offers toys that connect via Bluetooth to interactive videos, virtual reality, a partner's toy, and more. Some Bluetooth toys allow a partner to use the controls, while others seek to link up toys for both to use at once says Queen. The Kiiroo products can also connect with cam professionals. Lovense also has a wide array of toys, from butt plugs and dildos to wands that can be controlled via Bluetooth. Thus, owing to these advancements, the Asia Pacific sex toys market is expected to drive the market.
Asia Pacific Sex Toys Market Overview
The Asia Pacific sex toys market is segmented into China, Japan, India, Australia, South Korea, and the Rest of APAC. In China, the demand for sex toys is fueled by the increasing e-commerce channels in the country. Online shopping, which accounted for over 40% of sex product retail in the country, is one of the driving forces behind the market growth. To prevent embarrassment, many customers in China tend to buy sex items from e-commerce platforms. Most popular products on shopping sites such as Tmall and Taobao are differed by gender. Mostly, males purchased masturbators, whereas females purchased lingerie. E-commerce is common because it effectively protects customers' privacy by not labeling items with their names and not revealing details about the customer during product delivery. The most diverse distribution channel platform is e-commerce that includes company websites, mobile apps, and social media. Thus, owing to these advancements, the Asia Pacific sex toys market is expected to grow rapidly during the forecast period.
Asia Pacific Sex Toys Market Segmentation
The Asia Pacific sex toys market is segmented on the basis of material, gender, product, distribution channel, and country.
- Based on material, the Asia Pacific sex toys market is segmented into silicone, plastic, metal, glass, and others. The silicone segment held the largest market share in 2021.
- Based on gender, the Asia Pacific sex toys market is bifurcated into female and male. The female segment held a larger market share in 2021.
- Based on product, the Asia Pacific sex toys market is segmented into vibrators, dildos, anal toys, penis rings, BDSM toys, masturbation sleeves, sex dolls, clothing, and others. The vibrators segment held the largest market share in 2021.
- Based on distribution channel, the Asia Pacific sex toys market is segmented into e-commerce, specialty stores, and others. The e-commerce segment held the largest market share in 2021.
- Based on country, the market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. China dominated the market share in 2021.
BMS Factory; LIFESTYLES HEALTHCARE PTE LTD; Lovehoney Group Ltd.; TENGA Co., Ltd.; and WOW Tech International GmbH are a few leading companies operating in the Asia Pacific sex toys market.
Table of Contents
1. Introduction1.1 Scope of the Study
1.2 Research Report Guidance
1.3 Market Segmentation
1.3.1 APAC Sex Toys Market - By Material
1.3.2 APAC Sex Toys Market - By Gender
1.3.3 APAC Sex Toys Market - By Product
1.3.4 APAC Sex Toys Market - By Distribution Channel
1.3.5 APAC Sex Toys Market - By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. APAC Sex Toys Market - Market Landscape
4.1 Overview
4.2 APAC PEST Analysis
4.3 Experts Opinion
5. APAC Sex Toys Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Changing Perception of Customers Toward Utilization of Sex Toys
5.2 Market Restraints
5.2.1 Harmful Chemicals in Sex Toys
5.3 Market Opportunities
5.3.1 Increasing Investment by Sex Toys Manufacturers
5.4 Future Trends
5.4.1 Increasing Adoption of Technology in Sex Toys
5.4.2 App-Enabled Distance Toys and Bluetooth-Powered Toys:
5.4.3 Adventurous Toys:
5.4.4 USB-Rechargeable Toys:
5.4.5 Sex Toys for Medicalization and Sexual Health Promotion:
5.5 Impact Analysis of Drivers and Restraints on the Market
6. Sex Toys Market- APAC Analysis
6.1 APAC Sex Toys Market Revenue Forecast and Analysis
7. APAC Sex Toys Market- By Material
7.1 Overview
7.2 APAC Sex Toys Market Share, by Material, 2020 and 2028 (%)
7.3 Silicone
7.3.1 Overview
7.3.2 Silicone: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
7.4 Plastic
7.4.1 Overview
7.4.2 Plastic: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
7.5 Metal
7.5.1 Overview
7.5.2 Metal: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
7.6 Glass
7.6.1 Overview
7.6.2 Glass: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
7.7 Others
7.7.1 Overview
7.7.2 Others: APAC Sex toys Market- Revenue and Forecast to 2028 (USD Million)
8. APAC Sex Toys Market- By Gender
8.1 Overview
8.2 APAC Sex Toys Market Share, by Gender, 2020 and 2028 (%)
8.3 Female
8.3.1 Overview
8.3.2 Female: APAC Sex toys Market- Revenue and Forecast to 2028 (USD Million)
8.4 Male
8.4.1 Overview
8.4.2 Male: APAC Sex toys Market- Revenue and Forecast to 2028 (USD Million)
9. APAC Sex Toys Market- By Product
9.1 Overview
9.2 APAC Sex Toys Market Share, by Product, 2020 and 2028 (%)
9.3 Vibrators
9.3.1 Overview
9.3.2 Vibrators: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.4 Dildos
9.4.1 Overview
9.4.2 Dildos: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.5 Anal Toys
9.5.1 Overview
9.5.2 Anal Toys: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.6 Penis Rings
9.6.1 Overview
9.6.2 Penis Rings: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.7 BDSM Toys
9.7.1 Overview
9.7.2 BDSM Toys: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.8 Masturbation Sleeves
9.8.1 Overview
9.8.2 Masturbation Sleeves: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.9 Sex Dolls
9.9.1 Overview
9.9.2 Sex Dolls: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.10 Clothing
9.10.1 Overview
9.10.2 Clothing: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.11 Others
9.11.1 Overview
9.11.2 Others: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
10. APAC Sex Toys Market- By Distribution Channel
10.1 Overview
10.2 APAC Sex Toys Market Share, by Distribution Channel, 2020 and 2028 (%)
10.3 E-Commerce
10.3.1 Overview
10.3.2 E-Commerce: APAC Sex toys Market- Revenue and Forecast to 2028 (USD Million)
10.4 Specialty Stores
10.4.1 Overview
10.4.2 Specialty Stores: APAC Sex toys Market- Revenue and Forecast to 2028 (USD Million)
10.5 Others
10.5.1 Overview
10.5.2 Others: APAC Sex toys Market- Revenue and Forecast to 2028 (USD Million)
11. APAC Sex toys Market - Country Analysis
11.1 Overview
11.1.1 Asia Pacific: Sex Toys Market, by Country, 2020 & 2028 (%)
11.1.1.1 China
11.1.1.1.1 China: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
11.1.1.1.2 China: Sex Toys Market, by Material, 2019-2028 (USD Million)
11.1.1.1.3 China: Sex Toys Market, by Gender, 2019-2028 (USD Million)
11.1.1.1.4 China: Sex toys Market, by Product, 2019-2028 (USD Million)
11.1.1.1.5 China: Sex Toys Market, by Distribution Channel, 2019-2028 (Million)
11.1.1.2 Japan
11.1.1.2.1 Japan: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
11.1.1.2.2 Japan: Sex Toys Market, by Material, 2019-2028 (USD Million)
11.1.1.2.3 Japan: Sex Toys Market, by Gender, 2019-2028 (USD Million)
11.1.1.2.4 Japan: Sex toys Market, by Product, 2019-2028 (USD Million)
11.1.1.2.5 Japan: Sex Toys Market, by Distribution Channel, 2019-2028 (Million)
11.1.1.3 India
11.1.1.3.1 India: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
11.1.1.3.2 India: Sex Toys Market, by Material, 2019-2028 (USD Million)
11.1.1.3.3 India: Sex Toys Market, by Gender, 2019-2028 (USD Million)
11.1.1.3.4 India: Sex toys Market, by Product, 2019-2028 (USD Million)
11.1.1.3.5 India: Sex Toys Market, by Distribution Channel, 2019-2028 (Million)
11.1.1.4 Australia
11.1.1.4.1 Australia: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
11.1.1.4.2 Australia: Sex Toys Market, by Material, 2019-2028 (USD Million)
11.1.1.4.3 Australia: Sex Toys Market, by Gender, 2019-2028 (USD Million)
11.1.1.4.4 Australia: Sex toys Market, by Product, 2019-2028 (USD Million)
11.1.1.4.5 Australia: Sex Toys Market, by Distribution Channel, 2019-2028 (Million)
11.1.1.5 South Korea
11.1.1.5.1 South Korea: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
11.1.1.5.2 South Korea: Sex Toys Market, by Material, 2019-2028 (USD Million)
11.1.1.5.3 South Korea: Sex Toys Market, by Gender, 2019-2028 (USD Million)
11.1.1.5.4 South Korea: Sex toys Market, by Product, 2019-2028 (USD Million)
11.1.1.5.5 South Korea: Sex Toys Market, by Distribution Channel, 2019-2028 (Million)
11.1.1.6 Rest of Asia Pacific
11.1.1.6.1 Rest of Asia Pacific: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
11.1.1.6.2 Rest of Asia Pacific: Sex Toys Market, by Material, 2019-2028 (USD Million)
11.1.1.6.3 Rest of Asia Pacific: Sex Toys Market, by Gender, 2019-2028 (USD Million)
11.1.1.6.4 Rest of Asia Pacific: Sex toys Market, by Product, 2019-2028 (USD Million)
11.1.1.6.5 Rest of Asia Pacific: Sex Toys Market, by Distribution Channel, 2019-2028 (Million)
12. Industry Landscape
12.1 Overview
12.2 Organic Developments
12.2.1 Overview
12.3 Inorganic Developments
12.3.1 Overview
13. Company Profiles
13.1 LIFESTYLES HEALTHCARE PTE LTD
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.1.7 Business Strategy
13.2 BMS Factory
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.2.7 Business Strategy
13.3 TENGA Co., Ltd.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.3.7 Business Strategy
13.4 WOW Tech International GmbH
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Business Strategy
13.5 Lovehoney Group Ltd.
13.5.1 Overview
13.5.2 Product Portfolio
13.5.3 SWOT Analysis
13.5.4 Recent Developments
13.5.5 Business Strategy
14. Appendix
14.1 About the Publisher
14.2 Glossary of Terms
List of Tables
Table 1. APAC Sex Toys Market Revenue and Forecast to 2028 (US$ Million)
Table 2. China: Sex Toys Market, by Material- Revenue and Forecast to 2028 (USD Million)
Table 3. China: Sex Toys Market, by Gender- Revenue and Forecast to 2028 (USD Million)
Table 4. China Sex Toys Market, by Product- Revenue and Forecast to 2028 (USD Million)
Table 5. China: Sex Toys Market, by Distribution Channel- Revenue and Forecast to 2028 (Million)
Table 6. Japan: Sex Toys Market, by Material- Revenue and Forecast to 2028 (USD Million)
Table 7. Japan: Sex Toys Market, by Gender- Revenue and Forecast to 2028 (USD Million)
Table 8. Japan Sex Toys Market, by Product- Revenue and Forecast to 2028 (USD Million)
Table 9. Japan: Sex Toys Market, by Distribution Channel- Revenue and Forecast to 2028 (Million)
Table 10. India: Sex Toys Market, by Material- Revenue and Forecast to 2028 (USD Million)
Table 11. India: Sex Toys Market, by Gender- Revenue and Forecast to 2028 (USD Million)
Table 12. India Sex Toys Market, by Product- Revenue and Forecast to 2028 (USD Million)
Table 13. India: Sex Toys Market, by Distribution Channel- Revenue and Forecast to 2028 (Million)
Table 14. Australia: Sex Toys Market, by Material- Revenue and Forecast to 2028 (USD Million)
Table 15. Australia: Sex Toys Market, by Gender- Revenue and Forecast to 2028 (USD Million)
Table 16. Australia Sex Toys Market, by Product- Revenue and Forecast to 2028 (USD Million)
Table 17. Australia: Sex Toys Market, by Distribution Channel- Revenue and Forecast to 2028 (Million)
Table 18. South Korea: Sex Toys Market, by Material- Revenue and Forecast to 2028 (USD Million)
Table 19. South Korea: Sex Toys Market, by Gender- Revenue and Forecast to 2028 (USD Million)
Table 20. South Korea Sex Toys Market, by Product- Revenue and Forecast to 2028 (USD Million)
Table 21. South Korea: Sex Toys Market, by Distribution Channel- Revenue and Forecast to 2028 (Million)
Table 22. Rest of Asia Pacific: Sex Toys Market, by Material- Revenue and Forecast to 2028 (USD Million)
Table 23. Rest of Asia Pacific: Sex Toys Market, by Gender- Revenue and Forecast to 2028 (USD Million)
Table 24. Rest of Asia Pacific Sex Toys Market, by Product- Revenue and Forecast to 2028 (USD Million)
Table 25. Rest of Asia Pacific: Sex Toys Market, by Distribution Channel- Revenue and Forecast to 2028 (Million)
Table 26. Organic Developments Done by Companies
Table 27. Inorganic Developments Done by Companies
Table 28. Glossary of Terms, Sex toys Market
List of Figures
Figure 1. APAC Sex Toys Market Segmentation
Figure 2. APAC Sex Toys Market, By Country
Figure 3. APAC Sex Toys Market Overview
Figure 4. APAC Sex Toys Market, By Material
Figure 5. APAC Sex Toys Market, By Country
Figure 6. APAC: PEST Analysis
Figure 7. Experts Opinion
Figure 8. APAC Sex Toys Market Impact Analysis of Drivers and Restraints
Figure 9. APAC Sex Toys Market- Revenue Forecast and Analysis - 2019- 2028
Figure 10. APAC Sex Toys Market Share, by Material, 2020 and 2028 (%)
Figure 11. Silicone: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 12. Plastic: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 13. Metal: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 14. Glass: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 15. Others: APAC Sex toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 16. APAC Sex Toys Market Share, by Gender, 2020 and 2028 (%)
Figure 17. Female: APAC Sex toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 18. Male: APAC Sex toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 19. APAC Sex Toys Market Share, by Product, 2020 and 2028 (%)
Figure 20. Vibrators: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 21. Dildos: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 22. Anal Toys: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 23. Penis Rings: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 24. BDSM Toys: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 25. Masturbation Sleeves: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 26. Sex Dolls: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 27. Clothing: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 28. Others: APAC Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 29. APAC Sex Toys Market Share, by Distribution Channel, 2020 and 2028 (%)
Figure 30. E-Commerce: APAC Sex toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 31. Specialty Stores: APAC Sex toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 32. Others: APAC Sex toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 33. Asia Pacific: Sex Toys Market, by Key Country - Revenue (2020) (USD Million)
Figure 34. Asia Pacific: Sex Toys Market, by Country, 2020 & 2028 (%)
Figure 35. China: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
Figure 36. Japan: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
Figure 37. India: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
Figure 38. Australia: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
Figure 39. South Korea: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
Figure 40. Rest of Asia Pacific: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- BMS Factory
- LIFESTYLES HEALTHCARE PTE LTD
- Lovehoney Group Ltd.
- TENGA Co., Ltd.
- WOW Tech International GmbH
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 145 |
| Published | January 2023 |
| Forecast Period | 2021 - 2028 |
| Estimated Market Value ( USD | $ 7367.07 Million |
| Forecasted Market Value ( USD | $ 12718.6 Million |
| Compound Annual Growth Rate | 8.1% |
| Regions Covered | Asia Pacific |
